Dean Cruddace
Updated: March 28 2023
Marketing Automation Tools
Marketing automation tools help marketing teams by automating some elements of their work, freeing up time for more complex tasks. Not only does this make your marketing team more efficient, but it reduces the chance of human error on repetitive tasks. Campaign/lead management is similar, but it focuses on measuring the outcomes of your marketing and sales process. Finding the right tools could make a huge difference to your business’s marketing and sales expenditure. So allow us to talk you through what marketing automation and campaign/lead management tools are and how they can benefit your brand.
How Do Marketing Automation Tools Work?
Marketing automation refers to the software technologies and platforms which are designed to help marketing departments market more effectively online and automate repetitive tasks. Why waste your marketing team’s time with repetitive manual tasks when they could be involving themselves in core marketing activities? Instead, your marketing employees can specify criteria and outcomes for tasks which are then stored and executed by the software. This increases efficiency and removes the risk of human error. In addition, sales processes can be streamlined. A huge benefit to marketing automation is that campaigns and leads can be monitored, tracked, and measured for you.
How Do Marketing Automation Tools Help?
Campaign management aims to help you create and measure the outcomes of your marketing programs across different channels. In this day and age, marketing campaigns are wide-spread, frequent, and there are a lot of them, meaning that managing them can be overwhelming. With campaign and lead management, the planning, execution, and monitoring of marketing campaigns is taken care of for you. Campaign and lead management tools can complete customer segmentation, develop content, automate emails, and record and analyse data, as well as much more. Take a look at our Marketing Automation and Campaign/Lead Management Tools, relieve your marketing team of some day-to-day burdens, and watch your company become more productive.
169 of the Best Marketing Automation Tools
All of the following Marketing Automation Tools have been reviewed, links you follow are sometimes affiliate links and some Marketing Automation Tools have been listed because they offer a great solution to a Marketing Automation process.
Helium Scraper
Websites that show lists of information generally do it by querying a database and displaying the data in a user friendly manner. A web scraper reverses this process by taking unstructured sites and turning them back into an organized database.
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Buzzportal
#1 Inbound & Outbound marketing automation solution to enhance customer flow communications and drive sales
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366 Degrees
366 Degrees is a small business email + marketing automation platform that helps your small business succeed. Connect leading CRM services like Salesforce.com
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Sentic Technologies
A programmatic ad-buying digital marketing solution along with bid management, moment marketing, advertising automation, real time marketing, SEM/PPC optimization.
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DialogInsight
Accelerate your growth with Dialog Insight all-in-one marketing campaign platform for personalized email marketing, marketing automation, landing page, mobile marketing, omnichannel campaigns and more!
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GleanView
Account based sales and marketing software platform for finding and developing lifelong customers.
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Pipz
Acquire and convert leads, engage with customers and analyze everything along the process, all in the same place.
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Actito
ACTITO is the leading European SaaS provider in agile marketing automation. Boost customer engagement and ROI with personalized, GDPR-compliant communications. Triggers on the customer journey send out data-driven, automated multi-channel campaigns.
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Act-On
Act-On is an integrated marketing automation platform designed to align inbound and outbound marketing campaigns across the customer lifecycle. Get a demo!
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Acxiom
Acxioms data and technology transform marketing – giving our clients the power to manage audiences, personalize customer experiences and create profitable customer relationships.
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Adluge
AdLuge is a SaaS CRM software that helps agencies save time on reporting while allowing their clients real-time access to vital marketing metrics and more
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Retainly
Affordable email marketing drip campaign automation software tool using e mail, SMS, Push, InApp Notifications
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Agillic
Agillic raises your sale to your existing customers. Through omnichannel marketing automation we help your business grow. Request a personal demo today
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Netcore
AI-powered Growth Marketing platform designed to help marketers listen, analyse and build 1:1 smart conversations with consumers
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Akero
Akero is the Marketing Automation Software built for Institutions. Generate and convert more leads for your institution and better measure your activity
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Venntive
Align marketing automation, sales, CRM, customer support, & customer success in a complete user-friendly, customizable, scalable, cost-effective environment.
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Envoke
All-in-one marketing automation software AND professional technical services so you can focus on engaging prospects and attracting high-quality leads without having to become a digital technician.
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SimplyCast
All-in-one marketing automation software that allows you to discover, organize, and communicate with your leads over all channels of communication like SMS, fax, voice, and email marketing.
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ALTKRAFT
ALTKRAFT Marketing platform is unique software solving your user communication and marketing automation. Targeted advertising on Internet channels includes email, sms, web push-notifications, mobile push-notification. People-Based Marketing. Thoughtfully created by experienced professionals to engage and re-engage customers. Track your users interests and activity and achieve better profitability and optimize your business processes.
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Antics DMS
Antics DMS is a powerful marketing cloud solution for automating and optimizing the customer journey.
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Leadenhancer
Automated B2B lead generation by identifying B2B visitors on your websites, send sales lead reports that provide valuable insights that generate business.
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Aimbase
AVALA Marketing Group helps brands selling high consideration goods and services through dealer networks, drive more revenue throughout the entire customer lifecycle. We combine data, intelligent digital strategies, and technology to increase visibility, deliver leads, close more sales, increase customer lifetime value, and maximize your marketing ROI.
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Lead Guerrilla
Become a leader in your industry with Lead Guerrilla. Increase sales with targeted email campaigns, instead of bulk emails.
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Bluecore
Bluecore delivers behavioral and product data in one system, powering immediate marketing actions as unique as your customers
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Boberdoo
boberdoo.com is the leading provider of lead distribution software, ping post and call routing systems for companies that sell web leads and phone calls.
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Booker
Booker simplifies spa and salon management with Online Booking Software. Discover why Spas & Salons trust Booker to manage scheduling, integrated point-of-sale, and more!
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Datatrics
Build data-driven customer journeys that are more relevant and increase conversion and loyalty. Datatrics does just that.
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Inspired
Build your brand using the latest technology. Research your customers and send them bespoke offers. Create and run Ads optimized for mobile, tablet and desktop.
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BuzzBoard
BuzzBoards sales enablement platform uncovers actionable data and insights to target SMBs. Lead your sales & marketing with meaningful conversations.
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Captavi
Captavi Platform is an easy-to-love, all-in-one marketing platform that increases website traffic, generation of qualified sales leads, and includes a marketing CRM. Starting at just $175/month.
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Chainlink
Chainlink is full-service digital marketing agency helping companies and brands reach targeted audiences with a unified voice across digital channels.
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Cheetah Digital
Cheetah Digital is the only independent, enterprise cross-channel marketing solutions provider dedicated to the marketer. Our unique combination of data, software and trusted industry experts helps marketers build meaningful customer relationships and create profitable brand outcomes.
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ClickDimensions
ClickDimensions Marketing Automation Software Solution for Microsoft Dynamics 365. With our easy to use marketing solution, we make it easy for you to achieve marketing success by engaging customers and prospects through emails, web forms, surveys, and nurture campaigns.
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Clodura
Clodura is Sales Pipeline Intelligence platform which uses machine learning to find high-value prospects which are more likely to close.
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Cognism
Cognism is the smart all-in-one B2B marketing and sales acceleration solution. A GDPR compliant way to prospect leads and enrich data.
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LeadSquared
Complete Marketing Automation and CRM software for businesses. Organize your lead capture, lead management, sales management & analytics in one platform.
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Applicata
Comprehensive Online Marketing Software✓ Full-service BI Partner✓ Increase Your Marketing-ROI✓ All Data Sources Integrated✓
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Concep
Concep provide B2B relationship marketing technology for legal, financial and professional services. Deliver personalised and timely digital content to your clients and develop key relationships, enabling your firm to thrive. Discover our unique online marketing tools and help your business to grow today.
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ContactPigeon
ContactPigeon is the ultimate Marketing Automation Platform for Ecommerce. We solve every marketer's problem: How to send the right message, at the right time.
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Poptin
Create advanced popups and widgets and improve your website’s conversion rate within a few minutes. Sign up now for FREE! No credit card required.
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LandingLion
Create custom and responsive landing pages with a smooth drag-and-drop web page builder and an addictive user experience. Try it for free. #NoCodingRequired
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Zumvu
Create your Interactive, Mobile Friendly Digital Catalog. Reach more customers through Zumvu Digital Marketing Platform and grow your Business.
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DailyStory
DailyStory is a turn-key digital marketing solution to help businesses find new customers. And keep them.
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DANAConnect
DANAConnect helps your company to keep in touch with your customers in an automated way by using cross-channel workflows that combine email, smart sms, automated calls and push notifications
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Rezora
Digital marketing platform for brand-aware real estate brokerages. Create and distribute flawless marketing campaigns to sales agent's contacts.
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Exponea
Discover customer experience and data management platform that boosts e-commerce growth with AI-powered engagement automation.
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Drip
Drip is the first ECRM–an Ecommerce CRM designed for building personal and profitable relationships with your customers at scale.
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easypage
easypage is a easy page creation tool.by drag and drop,edit,you can create pages.content with over a hundred kinds of block,can be seen,very easy.
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FanBridge
Email marketing and newsletter solutions for musicians, comedians, influencers, and anyone with a fanbase.
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emarketeer
eMarketeers All-in-One Online Marketing Software helps small businesses and marketing agencies to deliver relevant marketing material to their customers.
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Emarsys
Emarsys, a leading provider of marketing software, enables true, one-to-one interactions between marketers and consumers.
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Vendasta
End-to-end white-label B2B platform, used by agencies and media companies who sell to local business. Includes a marketplace of resellable products, an AI-powered sales & marketing platform, and access to fully managed, white-label marketing services.
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engagebay
EngageBay is an affordable all-in-one marketing and sales platform for growing companies to attract web visitors and engage leads
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Everlytic
Everlytic’s cloud-based email and SMS software turbo boosts your digital marketing campaigns and simplifies tedious content management processes email, mobile and social.
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Pega
Explore business solutions from the leader in software for customer engagement and digital process automation, built on the unified Pega Platform.
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Audienti
Fill the top of funnel with lead generation software that automatically finds new prospects and digitally surrounds them to lower your acquisition costs
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Yodle
Find and keep more customers in just a few minutes a week. See why 50,000 small business owners trust Yodle's all-in-one local online marketing solution.
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FLG 360
FLG provides a family of products that focus on Lead Management Software, dedicated to converting your leads into sales. Were 100% UK-based, which has led to us being trusted by some of the most capable and well-known brands across the country.
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Frederick
Frederick offers automated marketing software which helps fill slow days, generate more referrals, manage customer reviews, and increase business overall for local business owners.
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Fyoosion
Fyoosion is an innovative marketing automation platform for businesses of all types that allows marketers to generate leads, improve conversions and customer acquisition retention.
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Genoo
Genoo provides marketing automation software, training, and online marketing tools to small and midsized businesses interested in taming the internet and harnessing it to generate leads and grow their business and revenue. No "marketing as usual" here. Keep it simple and get it done.
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Lydi
Get more clients, faster. With Artificial Intelligence, Lydi helps businesses to increase their sales greatly.
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ConvertKit
Get the automations and email marketing tools you need to grow your blog and business. Join 19,000+ creators and try ConvertKit today.
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Axtria
Global big data analytics company for sales & marketing analytics, commercial analytics, pharma analytics, pharma sales management & cloud data management.
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Hannon Hill
Hannon Hill is the maker of Cascade CMS, an award-winning content management system taking enterprise web strategy to the next level. With built-in tools to eliminate stale content, increase digital outreach, and ensure the best possible audience engagement, it's no wonder Cascade CMS powers more than 25,000 sites and serves over 100,000 users across the globe.
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Hey Oliver
Hey Oliver is a marketing automation tool, that helps companies generate leads, increase sales and engagement by delivering personalized campaigns.
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Ukit
How to create a website? The uKit website builder is an easy and effective way to create a functional business website. It combines 12 years of site building experience with the most recent trends. No coding skills or special knowledge are required. The visual interface is user-friendly and intuitive.
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Inboundio
Inboundio is your own digital marketing platform for online website marketing targeted at small business & medium business with many features including: Social Media, Landing Pages, CRM, Email Marketing
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iPresso
Individual approach to each customer through a marketing automation strategy. Check marketing automation with iPresso right now! Don't wait!
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Informz
Informz is a leading provider of email marketing and marketing automation solutions for associations and nonprofits.
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ActiveCampaign
Integrated email marketing, marketing automation, and small business CRM. Save time while growing your business with sales automation.
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Aritic
Integrated marketing automation - Aritic PinPoint, Transactional Email, Sales CRM, Service Desk & Business automation stack for growing business. B2B customer lifecycle marketing automation software platform.
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Interakt
Interakt makes Customer Engagement easy. Engage and Convert all your online site visitors into loyal customers via Email, Livechat, Notifications, Helpdesk and more.
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InterlinkOne
interlinkONE provides SaaS cloud based solutions for Fulfillment, Marketing, Social Media Management and more.
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SendInBlue
Join over 50,000 companies on the most easy-to-use all-in-one email marketing, SMS, transactional email (SMTP), and marketing automation platform.
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Synerise
Keep your marketing & engagement activities in perfect sync with analytics, task, crm, automation, insights, messenger and campaigns-AI growth cloud Synerise!
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Kitewheel
Kitewheel orchestrates real-time personalized customer journeys using your current marketing and advertising technology. Learn more.
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LeadLander
Know whos visiting your website and turn those visitors into active leads with LeadLander. Start your FREE 14-DAY TRIAL TODAY.
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LeadLiaison
Lead Liaison provides marketing automation and lead management solutions including lead scoring, lead nurturing, lead distribution and lead tracking.
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Leadberry
Leadberry is a web based B2B lead generation software that converts website visitors to sales leads. Powered by Google Analytics.
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LeadBI
LeadBI is a marketing automation software that converts website visitors into leads. Track, identify, engage and nurture with LeadBI.
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LeadMailbox
LeadMailbox provides cloud-based lead management, email, sms and telephony solutions
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Boingnet
Lightweight direct marketing automation. Connect outbound marketing to digital. Turn-key campaign services & affordable pricing. 60 Day Free Trial
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Limelight
Limelight is an Experiential Marketing Automation Software that helps companies quickly deploy and analyze digital data capture and communication.
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Funnelmaker
Looking for marketing Automation Company? FunnelMaker have Comprehensive Email Marketing tool, CRM & Software which helps marketer’s digital marketing to engage customers and prospects.
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MaaxMarket
Maaxmarket Marketing Automation Software helps small and medium-size business to improve their sales by over 87%
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MarketFox
Marketfox is a business automation software that helps businesses to attract more visitors, create larger pipeline and engage them to close more deals.
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Marketing 360
Marketing 360® is the #1 marketing platform® for small business. Everything you need to grow your business. Small business marketing made easy. Take a tour!
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Beagle
Marketing Automation and lead generation should not only be for large corporations. Beagle delivers quality leads for all company sizes. Get started today!
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Autopilot
Marketing Automation Software - Autopilot is simple and visual customer journey software. Connect with your customers, follow up new leads and automate repetitive tasks.
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BNS AiO
Marketing Automation to discover, organize, communicate and boost your entire business
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MarketingLeo
MarketingLeo is an omnichannel marketing automation platform that helps B2B companies acquire, engage and retain customers.
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Markovation
Markovation is the only Canadian digital marketing automation platform that helps you increase your productivity, attract new clients and boost your sales. Read more...
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Maropost
Maropost makes powerful, easy-to-use, enterprise-grade software solutions to help you scale your sales and marketing while staying lean.
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Mautic
Mautic provides free and open source marketing automation software available to everyone. Free email marketing software, lead management software and more.
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SendX
Measure Conversions, not just opens. Re-market and Re-target your subscribers using email, browser push notifications, Facebook, Instagram & Google Ads to drive more revenue.
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Convertable
Measure online marketing ROI with our free lead tracking software and lead management system.
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Micronotes
Micronotes is a cloud-based marketing automation company leveraging automated interviews & machine learning to solve the digital engagement problem.
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Mindfire
MindFire is the only marketing automation for agencies and marketing services providers. Take a free trial now.
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MLeads
MLeads is a cloud technology (SaaS) based one-stop innovative free web and mobile platform for leads Management and event management system.
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NotifyVisitors
Multi-channel customer engagement software. Engage customers via Web Push Notification, Feedback Survey, Mobile Push Notification, Popup Notifications.
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Mumara
Mumara is collection of SaaS applications and customer engagement tools to fuel your multi-channel marketing strategy.
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Net-Results
Net-Results is the 1st Choice of People Buying Marketing Automation for the 2nd Time. Replacing Marketo, Pardot, Eloqua, Act-On and HubSpot every day :)
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Notchitup
Notchitup is a secure digital marketing app which helps to boost online engagement. It uses customer relationship management tool.Visit & request for a demo
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Nurture
Nurture is a dead easy marketing automation & revenue performance management application for B2B marketers. Get started with our Free Trial.
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Optingun
Optingun helps Online businesses to create amazing forms to convert website visitors into subscribers using action driven popups and Social Optins
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SalesWings
Our lead scoring and lead website tracking add-on for sales and marketing teams uses predictive activity scoring to track and qualify the hottest leads. Revitalize your sales pipeline.
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Swift Digital
Our marketing automation platform is both easy & powerful, providing marketers with everything they need. Want to know more about our software? Click here.
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Buzz360
Our passion over the years has been to build software that is easy to use and makes the user achieve their goals and to make their lives easier.
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Alterian
Personalize messaging in the moment, no matter when or where your customers interact. Chameleon, the Adaptive Customer Experience™ Platform, has arrived!
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Placester
Placester’s IDX websites help real estate agents and brokers win more relationships by showcasing their expertise and personality. Request a demo today!
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Popwallet
Popwallet is a mobile wallet marketing company. Create and distribute mobile wallet cards with dynamic updates and lock screen notifications for Apple Wallet nd Google Pay - including coupons, offers, loyalty cards, gift cards, and tickets via any marketing channel.
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Brite Content
Premier ABM Video Marketing Automation SaaS Platform for B2B Enterprise Companies - agencies, competitive intelligence historical engagements
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RedPoint Global
RedPoint Global | Customer Data Platform & Engagement Hub - RedPoint Global enables brands to transform their customer experience and connect with customers to deliver the most personalized experience across all enterprise touchpoints.
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Resulticks
Resulticks is a real-time conversation marketing cloud enabled by the world's first marketing data blockchain and built from the ground up by marketers for marketers. Resulticks was named to the 2017 Gartner Magic Quadrant for Multichannel Campaign Management and has offices in the United States, India, and Singapore.
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RIghtOn Interactive
Right On Interactive Customer Lifecycle Marketing software helps companies win new business, keep current customers and grow the right relationships
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Route
Route is a multi-channel marketing automation solution for marketers. Track user behavior, nurture your leads with drip campaigns, and convert more leads into customers
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Loyalistic
Run your entire b2b marketing like a pro with just few hours a month with Loyalistic marketing automation suite. Great for Inbound and Content Marketing.
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ORBTR
Sales & marketing automation doesnt need to be difficult or expensive! Our affordable WordPress-based solutions can be set up in 12 minutes or less!
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Blitz
Sales software to accelerate your lead management. Blitz Sales Software is built to help automate sales and marketing activities to increases conversions.
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SalesFusion
Salesfusion is a marketing automation platform with rich, intuitive features & powerful analytics that empowers marketers to nurture leads & drive revenue.
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SalesPanda
SalesPanda is an Inbound Marketing Automation Software that helps you create a strong online presence, enhance your website traffic & increase lead conversions for your business.
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SalesSeek
SalesSeek is an all-in-one business platform and hub for your customer data. It’s your CRM, Marketing Automation Platform, and Support Tools, all working together for your team. Get a free trial and see for yourself!
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Salestraction
SalesTraction will take every opportunity to convert your prospects into customers: automatically sending personalised Email, SMS & Post at just the right time.
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SAM.ai
SAM.AI - Amplifying Growth Seamlessly with Sales and Marketing Alignment by Leveraging AI, Predictive Analytics, Lead Nurturing and Data Visualization.
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Sell.Do
Sell.Do is the leading sales & real estate marketing automation platform in india. Increase your sales conversion with Sell.do real estate CRM tool, allign your sales and marketing goals to grow your business.
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iContact
Sending marketing emails is easy with iContact’s business email platform. Go from signing up to sending emails in minutes. No marketing experience required, no strings attached.
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Signpost
Signpost is a leading provider of CRM and Marketing Automation software that helps small businesses get and keep customers through online reviews and referrals.
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SmartMessage
SmartMessage is an omnichannel marketing platform to orchestrate your activities across the channels including e-mail, SMS/MMS, chatbot, push notification, LBS, IVN & TTS.
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smoove
Smoove is a marketing automation platform that will take your business to the next level! Easily create landing pages, manage your leads and send personalized emails. All in one easy to use system that will improve your marketing efforts.
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Sparkroom
Sparkroom provides fully transparent, analytics-based performance marketing strategies so you can maximize your campaign efforts.
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Leadonance
Supercharge your Marketo experience? Yeah, we can do that! Marketing automation with Leadonance Marketo Agency has never been easier.
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Swrve
Swrve is an integrated mobile marketing automation platform supporting every aspect of mobile engagement, retention and monetization, including in-app messages, push notifications, email, mobile A/B testing, and mobile analytics
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Ontraport
The #1 Marketing Automation Software. Visual CRM. Visual Campaign Builder. Email Marketing. Marketing Campaigns. Get started today with a 90-day money-back guarantee.
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Indition
The best cloud based Digital Marketing and Ecommerce suite of software available | Indition
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BostonLogic
The Boston Logic Sales & Marketing Platform provides real estate websites backed by powerhouse software to amplify your sales and marketing.
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ActiveDemand
The essential agency marketing automation tool for growing businesses. You have an awesome business but no marketing team. No problem. Market Automatically!
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Iterable
The growth marketing platform for cross-channel customer engagement, empowering you to deliver completely seamless, personalized customer experiences.
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Ingenius Technologies
The independent technology provider for business analytics and marketing automation.
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itracMarketer
The itracMarketer platform: simple, flexible and powerful marketing automation software to improve and grow your business.
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Leadmaster
The LeadMaster CRM Software includes marketing automation, lead management, email marketing, website integration & much more. Get a 30 day Free Trial Today!
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The Leads Engine
The Next Generation of Cloud Based Lead Management. Simple, Affordable and Effective
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RealMagnet
The next generation platform for intelligent marketing automation, actionable insights and increased productivity. An intelligent cloud-based solution, Real Magnet fully integrates the capabilities you need to create effective cross-channel marketing campaigns.
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Zymplify
The Zymplify All-In-One platform provides you with marketing automation tools that can streamline your marketing strategy and boost sales for your business
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TPNI
TPNI Engage helps company grow their business with lead page development, email, SMS, MMS, video delivery, and social media engagement
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Triggerbee
Triggerbee is the marketing automation software for small business that wants to increase sales. See which companies visit your website, measure visitor's interest and generate leads. Sign up for a free 30-day trial today.
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Jumplead
Turn website visitors into customers with inbound marketing automation. The best inbound online marketing tools for SMB and Small Business combined.
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UserEngage
UserEngage is an advanced, all-in-one marketing and sales automation software. We help businesses streamline internal processes and automate personalized communication across multiple channels. Replace several tools with one system to make your work easier and faster.
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Automatr
Volacci Automatr is marketing automation software for Drupal. It makes menial marketing tasks fast, easy, and effective.
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Callbox
We are a B2B lead generation company, helping global businesses increase business growth. Fill your calendar with qualified sales leads and appointments!
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LeadSift
We comb through the public web to deliver only qualified leads interacting with your competitors and with demonstrated buying intent.
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Growlabs
We help B2B sales teams identify, engage and convert leads faster. Lead generation & sales automation powered by machine learning and artificial intelligence.
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Automizy
We help businesses with no technical background convert their leads to loyal customers by sending personalized, relevant, automated emails.
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OutboundEngine
We make businesses look great online & keep them in front of their networks to build stronger relationships, uncover new opportunities and drive referrals.
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Sitecore
Web content management radically transforms how your brand interacts with prospects. Start marketing in context with Sitecore's customer experience platform.
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Webpower
Webpower offers email marketing software with integrated marketing automation and text message marketing. Our local offices are happy to assist you.
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Dynamic Leads
Website Visitor tracking, turn anonymous traffic into warm B2B Leads with our B2B Lead Generation Software. Unlock the power of your website.
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Synergy 8
Website, email marketing, and ecommerce in one intuitive software platform. Synergy 8 hosted CMS makes it simple.
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SmarterHQ
We're the leading multichannel behavioral marketing platform empowering B2C marketers to personalize individual customer interactions in real-time. Learn more!
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LeadPath
Your leads are only as good as the information you capture. LeadPath takes the burden
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