As technology advances, channels increase, and digital assets develop, the need for centralised marketing management systems has never been higher.
Digital asset management is also referred to as DAM, and it offers a solution for companies who need to store, organise, find, retrieve, and share digital content.
When used properly, a Digital Asset Management tool will allow you to create a centralised digital library for employees, clients, and other stakeholders to access.
Marketing Resource Management (MRM), on the other hand, allows you to centralise and manage your marketing activities in any number of useful and intricate ways.
Whether you choose a DAM or MRM tool depends on the needs of your business, but, either way, you can expect a meaningful drop in your marketing costs.
Your business should be prepared with a system that can cope with a vast amount of marketing data if you want true insight into your marketing performance.
DAM stands for Digital Asset Management, which is one example of a centralised marketing system. DAM offers a solution for brands looking to store, organise, find, retrieve, and share digital content.
This creates a centralised digital library, meaning that clients, employees, and stakeholders, can access your digital assets like images, videos, presentations, and documents.
However, DAM cannot manage more complicated marketing decisions like MRM can.
Marketing Resource Management, or MRM, is an overarching term which refers to technology and software solutions that help centralise and manage your marketing.
MRM was initially designed to be a single software solution to assist strategic planning, budgeting, project management, creative development, content management, and event coordination, among others.
MRM is constantly evolving, however, and is now largely cloud-based. Whether you choose a DAM or MRM tool, expect your marketing costs to decrease.
The larger your distributed marketing needs, the more opportunity you have to recapture wasted time and money and reinvest it into other areas of your business.
At Cultured.Digital, we’ve sourced Digital Asset Management Tools and Marketing Resource Management Tools for you. Marketers who deploy technological solutions never look back, so pick some tools and watch your brand continuously grow and improve.
Brandmaster Achieve brand consistency and uniformed communication in every channel with BrandMaster MRM, powerful marketing- and brand management software.
Thinkific Thinkific is a software platform that enables entrepreneurs to create, market, sell, and deliver their own online courses. Our mission is no less than to revolutionize the way people learn and earn online by giving them the tools they need to turn their expertise into a sustainable business that impacts both them and their audience.
Aetopia Aetopia provides tailored DAM solutions for digital collections and archives, brand management and police and security organisations - in the cloud or on premise
Cloudfind Affiliate Marketing made simple. We use AI to match advertisers to the best affiliate publishers
amplifi IO Amplifi.io solves the increasingly complex digital asset management (DAM) needs of today’s top brands. See our Free Demo today.
AssetServ assetSERV is Cognizant’s Digital Asset management Solution helping client manage their digital asset lifecycle and drive Digital experience delivery and Marketing Agility
Bebanjo BeBanjo makes the most comprehensive products in the world for teams managing video-on-demand (VOD) schedules, rights, workflows and metadata.
SDL Bring your brand to the world & the world to your brand with the industry leader in Language Translation & Content Management solutions. Go global faster with SDL.
Chuckwalla Built in 2010 Chuckwalla Valley Raceway or (CVR) is Southern California's Premier automobile and motorcycle road course that provides the ideal safe environment from the new beginner just learning to the experienced level racer.
Canto Canto is the #1 Digital Asset Management expert for marketing teams to visually organize, find and reuse brand assets! ✓ Learn about Canto SaaS! ✓
Capture Capture LTD. - Digital Asset Management solutions
Brandworkz Centralise, manage & share your brand assets with Brandworkz Brand Management Software. Improve brand consistency & complicance with Brand Asset Management
Citdigital CiT Digital is a leading provider of Digital Asset Management Solutions (DAM) for organisations & commercial picture libraries with e-commerce for licensing
ISEBOX Content Distribution and Management for Pharma, Life Sciences, and other industries. | Premier Trusted Platform | Video, Image, and Document Hosting | Analytics and Reports | Mobile Responsive | Whitelabel
Nuxeo Content Management or Content Services? See how Nuxeo helps international brands with digital content management. Any type of content. Anywhere it lives. Forget legacy solutions.
Cordeo Control your brand? With our Brand Management software, expertise and personal service we are ready to face the challenge with you!
CrossCap CrossCaps marketing management software helps you plan, execute, and measure the effectiveness of your marketing campaigns. Free demo & trial.
Dalim Software DALIM SOFTWARE produces productive, modular workflow and soft proofing engines which offer specialized collaborative solutions for media content.
Dell EMC Dell EMC is reshaping the industry through IT Transformation, combining leading infrastructure, data storage, hybrid cloud and data protection solutions.
DigiZuite Digital Asset Management (DAM) software for enterprises. Take control of your digital content. Search, manage, share and repurpose files from one source.
Overcast HQ Digital asset management for video. Store, share and collaborate on video content with Overcast HQ video cloud platform. Claim 14-day free trial today.
NetX Digital asset management software for media curators, digital archives, content producers, museums, designers, agencies, non-profits.
Picturepark Digital asset management software for today with headless content management capabilities for tomorrow. Featuring Adaptive Metadata, Semantic Relationships, Content Routing and Microsites.
Razuna Digital Asset Management, Open Source, Media Asset Management, Software, Systems, System, DAM, Solution
Sabern Digital content has a key role in building your brand. Brandifyer is the central source to find, create, (re)use and publish (branded) content. It enables you to manage product and marketing content, to streamline processes and to collaborate better. Ultimately, it supports the improvement of marketing performance.
Cleanpix Digital media management software to protect, organize and deliver your brand files simply and effectively. Start your free 14-day trial now!
MaPS System Discover MaPS System - the all-in-1 Data Management solution for Multichannel Marketing
Elateral Elaterals SaaS marketing production platform revolutionizes the production and distribution of marketing content by enabling brands and agencies to produce more relevant content faster, cheaper, and more accurately.
Empress eMAM is a web-based digital asset management software system created to organize, share, and send your digitized information: audio, video, images, or documents.
Evolphin Software Evolphin’s Digital Asset Management and Media Asset Management solutions can drastically simplify the image, audio, and video workflows for Creative, Marketing and IT teams. for a free demo!
Conceptshare Faster review and approval for marketing, creative, and agency teams who need to deliver more content, faster, and at less cost
MerlinOne Find out more about the #1 Digital Asset Management Solution on the market today!
Asset Bank Five star Digital Asset Management Software with award winning usability at a great price. Get in touch for a quote or a guided demo now.
Honeycomb Archive Honeycomb Archive image & video DAM SaaS with flexible access controls, SSO & fully brandable. Free starter system & data strategy - learn more
iDAM iDAM Cloud Digital Asset Manager helps manage images, documents and video in the cloud.
ImageRelay Image Relay's digital asset management & brand management software allows teams to securely organize & share digital files for easy collaboration.
Imageshop Imageshop is a leading Cloud based DAM Solution for private and public companies and organisations. Read about Imageshop DAM here.
ImageVault ImageVault is a Digital Asset Management system, DAM. It´s everything you need to securely and easily store, find and use all your digital media assets.
InfoDeli Information Delivery Tools for Sales , Marketing & Fulfillment
In Qmanager InQ is a digital asset management system for all of your images, literature, documents, promotional items and more.
WaveCorp Integrated Marketing Content Management engineering experts help improve digital asset workflows and management of creative files. Marketing Automation.
Shotfarm Join Shotfarms Product Content Network™ and get Product Info from Point A to Point B in the simplest, most efficient & affordable way possible.
Keen Strategy Keen offers software tools that to help marketers unify marketing measurement to make the dynamic, data-driven decisions that build winning brands.
Lucidea Knowledge Management, Library ILS, and Collections Management software solutions that help you and your organization redefine how your knowledge is shared.
Kodak Kodak is a technology company focused on imaging. We provide - directly and through partnerships with other innovative companies - hardware, software, consumables and services to customers in graphic arts, commercial print, publishing, packaging, electronic displays, entertainment and commercial films, and consumer products markets. With our world-class R&D capabilities, innovative solutions portfolio, and highly trusted brand, Kodak is helping customers around the globe to sustainably grow their businesses and enjoy their lives.
Filecamp Lightweight, cloud-based Digital Asset Management trusted by global clients like Wall Street Journal, Unilever & HBO. Get started in 5 minutes! Free Trial!
MajorTom MajorTom- 100% web-based Digital Asset Management tool designed exclusively for Marketing and Creative organizations. Includes: Media Asset Management, Robust Searching, Desktop Tool Integration, Content Synchronization
Cloudinary Manage web and mobile media assets with the leading cloud service: image and video upload, storage, manipulation, optimization and digital asset management.
Marvia Marvia Brand Management and Digital Asset Management Software lets you easily create, manage and order local marketing communications. Intuitive and groundbreaking. Request a free demo!
Mediabank Mediabank is a cloud-based toolbox with an extremely intuitive and user-friendly interface that allows you to access your media from anywhere, anytime. You can search, process and distribute anything from your entire media library using your favorite browser on your own computer, tablet or phone.
MediaHaven MediaHaven makes Media asset management cost-effective and easy. Whatever you want to do, youll find that MediaHaven is making things easier for you!
MediaSilo MediaSilo offers a lightweight secure video sharing and workflow solution for content and production teams of any size
Mediavalet MediaValet Digital Asset Management helps marketing and creative teams manage, collaborate and share marketing assets and content, improving teams productivity and increasing ROI on marketing investment.
Mosaic Mosaic, the leading Digital Asset Management software (DAM). Mosaic manages all your imagery, brand materials, video and templates in one easy to navigate online Media asset management database. The best and most cost efficient Digital Asset management solution.
m-savvy m-savvy is Marketing Software developed based on over 25 years of experience in the marketing industry. Try it out and receive your unfair advantage
Mtivity Mtivity provides software to manage creative studio operations and the marketing procurement processes of corporates, agencies and service organizations.
Daminion Network based photo database, digital photo management software solution from Daminion. Single or multi-user, server based for small teams and creative pros.
Eyebase Optimise media process with our eyebase mediasuite digital asset management system. This system optimizes media process in a variety of industries.
MarcomCentral Organize, customize, and distribute marketing content across your entire organization with MarcomCentrals premier marketing asset management technology.
Outfit Outfit is a brand automation and marketing production SaaS platform for growing organisations. Based in Brisbane, Australia, Outfit services customers worldwide.
Pics.io Pics.io is complete solution digital assets management. Quickly find any of your creative files, collaborate with colleagues on new projects, and share your work with clients and partners.
Musqot Plan, budget & analyze all your marketing. Gain control of your campaign performance, and prove ROI of your activities. Transform your business with us!
Yangaroo Powering the advertising, music, and award show markets with the most effective and efficient solution available.
Dampdocs Pull your memos, brochures, logos, photos and more together with a Digital Asset Management Portal you can access from any device. Organization made easy!
Qbank QBank är en smart Digital Asset Management-plattform som hanterar och publicerar era digitala tillgångar. Integrera med andra verktyg och arbeta effektivare.
ResourceSpace ResourceSpace is Open Source Digital Asset Management (DAM) software that offers considerable savings over proprietry systems.
BarberStock Simple, yet intuitive Digital Asset Management. Barberstock organizes, manages & distributes all of your photos, videos, logos, & documents in one place.
Fotoware Simplify your day by organizing your files with our digital asset management software. Cloud or on-premise. Free trial.
IntelligenceBank Smarter way to manage brand assets, documents and data with your team across marketing, boards, risk and business departments. Sign up for a free trial today.
Axiell Solution provider with world class solutions for archives, libraries and museums. Library Management, Archives & Collections management & Education software
Templafy Solve your companys document anarchy with templates that are on-brand, compliant and personalized for each employee.
Southpaw Techology Southpaw Technology develops TACTIC, creating enterprise-level business process management and workflow management systems. Connecting departments in a scalable manner, Southpaw creates enterprise-grade business process management that is tailored to your organization that can be easily extended as your business grows.
Wikipixel Start managing your digital content and brand assets with Wikipixel cloud platform.
Brandfolder Store, share, and showcase your assets in one place with Brandfolder, the worlds most powerfully simple digital asset management software.
Strata Company Strata Company provides marketing services and technology solutions that help companies solve critical business issues and meet strategic objectives.
Photoshelter The best websites for photographers. Get a site, built-in photo selling, unlimited storage, client proofing and more. Simple. Fast. 14-day free trial.
Interact The Web Agency Interact SpA offers solutions for Web Design, Web Marketing, Online Video, Web TV, Digital Asset Management (DAM), IPTV, Video Production, Live Webcasting, making websites and mobile apps.
Third Light Third Light enables all of your organisation to manage all of its media in one place. 30-day free trial available.
Brand Ensemble Transform brand and digital asset management with built-in tools designed to empower creatives and extend the value of your brand.
Papirfly Unique brand automation software. Save money, time AND guarantee brand consistency. After an hour’s training ANYONE in-house can produce expert print and digital marketing. Wow!
BigSofa Video content management company, making digital assets easy to search, analyse, use and share.
Virtusales Virtusales publishing develops bespoke publishing software & publishing solutions for the world's leading book publishers. Discover how we can help.
Vya Vya is simplifying marketing resource management. Our dedicated team makes the complex simple, and helps you reach local audiences.
Wazee Digital Wazee Digital's software powers digital asset management, content licensing, monetization, real-time live event capture, metadata enrichment, and syndication.
Capital ID We build integrated enterprise marketing and communication platforms based on ID manager, the only flexible platform with everything you need to manage constant change in marketing and communication operations.
Eloquent Web-based software to manage all of your resources and physical and digital assets in one place. Manage storage, requests, loans & disposition easily.
WebDAM Webdam is digital asset management software that helps your company organize digital assets. Click to find out more.
Smartimage Widen's digital asset management solutions power brand management, creative workflows, and content lifecycles for the world’s most influential brands.
DaVinci Workgroups Workgroups is a Workflow Automation Tool for Marketing Teams that gives you the ability to collaborate, control tasks of teams of marketers.
WorkSpan WorkSpan is the only Alliance Relationship Management Network—where partners automate & report on joint sales, marketing, & solution initiatives with you.
MediaBeacon World-class digital asset management (DAM) and marketing asset management (MAM) software that helps brands store, manage, and distribute digital assets.
xCircular xCircular develops innovative and integrated PIM MDM DAM and CMS services to product manufacturers, wholesalers, retailers and marketing professionals.
XDAM XDAM is an enterprise class Digital Asset Management system, providing Digital Asset Workflow and Multimedia Asset Management. The best DAM around.
The tools here have been manually curated as part of the larger set of marketing tools, if you have a suggestion to add to the list or would like to sponsor this list, get in touch.
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