As technology advances, channels increase, and digital assets develop, the need for centralised marketing management systems has never been higher.
Digital asset management is also referred to as DAM, and it offers a solution for companies who need to store, organise, find, retrieve, and share digital content.
When used properly, a Digital Asset Management tool will allow you to create a centralised digital library for employees, clients, and other stakeholders to access.
Marketing Resource Management (MRM), on the other hand, allows you to centralise and manage your marketing activities in any number of useful and intricate ways.
Whether you choose a DAM or MRM tool depends on the needs of your business, but, either way, you can expect a meaningful drop in your marketing costs.
Your business should be prepared with a system that can cope with a vast amount of marketing data if you want true insight into your marketing performance.
DAM stands for Digital Asset Management, which is one example of a centralised marketing system. DAM offers a solution for brands looking to store, organise, find, retrieve, and share digital content.
This creates a centralised digital library, meaning that clients, employees, and stakeholders, can access your digital assets like images, videos, presentations, and documents.
However, DAM cannot manage more complicated marketing decisions like MRM can.
Marketing Resource Management, or MRM, is an overarching term which refers to technology and software solutions that help centralise and manage your marketing.
MRM was initially designed to be a single software solution to assist strategic planning, budgeting, project management, creative development, content management, and event coordination, among others.
MRM is constantly evolving, however, and is now largely cloud-based. Whether you choose a DAM or MRM tool, expect your marketing costs to decrease.
The larger your distributed marketing needs, the more opportunity you have to recapture wasted time and money and reinvest it into other areas of your business.
At Cultured.Digital, we’ve sourced Digital Asset Management Tools and Marketing Resource Management Tools for you. Marketers who deploy technological solutions never look back, so pick some tools and watch your brand continuously grow and improve.
Thinkific Thinkific is a software platform that enables entrepreneurs to create, market, sell, and deliver their own online courses. Our mission is no less than to revolutionize the way people learn and earn online by giving them the tools they need to turn their expertise into a sustainable business that impacts both them and their audience.Learn more about Thinkific
AssetServ assetSERV is Cognizant’s Digital Asset management Solution helping client manage their digital asset lifecycle and drive Digital experience delivery and Marketing AgilityLearn more about AssetServ
Bebanjo BeBanjo makes the most comprehensive products in the world for teams managing video-on-demand (VOD) schedules, rights, workflows and metadata.Learn more about Bebanjo
SDL Bring your brand to the world & the world to your brand with the industry leader in Language Translation & Content Management solutions. Go global faster with SDL.Learn more about SDL
Chuckwalla Built in 2010 Chuckwalla Valley Raceway or (CVR) is Southern California's Premier automobile and motorcycle road course that provides the ideal safe environment from the new beginner just learning to the experienced level racer.Learn more about Chuckwalla
Canto Canto is the #1 Digital Asset Management expert for marketing teams to visually organize, find and reuse brand assets! ✓ Learn about Canto SaaS! ✓Learn more about Canto
Brandworkz Centralise, manage & share your brand assets with Brandworkz Brand Management Software. Improve brand consistency & complicance with Brand Asset ManagementLearn more about Brandworkz
Citdigital CiT Digital is a leading provider of Digital Asset Management Solutions (DAM) for organisations & commercial picture libraries with e-commerce for licensingLearn more about Citdigital
ISEBOX Content Distribution and Management for Pharma, Life Sciences, and other industries. | Premier Trusted Platform | Video, Image, and Document Hosting | Analytics and Reports | Mobile Responsive | WhitelabelLearn more about ISEBOX
Nuxeo Content Management or Content Services? See how Nuxeo helps international brands with digital content management. Any type of content. Anywhere it lives. Forget legacy solutions.Learn more about Nuxeo
Cordeo Control your brand? With our Brand Management software, expertise and personal service we are ready to face the challenge with you!Learn more about Cordeo
CrossCap CrossCaps marketing management software helps you plan, execute, and measure the effectiveness of your marketing campaigns. Free demo & trial.Learn more about CrossCap
NetX Digital asset management software for media curators, digital archives, content producers, museums, designers, agencies, non-profits.Learn more about NetX
Picturepark Digital asset management software for today with headless content management capabilities for tomorrow. Featuring Adaptive Metadata, Semantic Relationships, Content Routing and Microsites.Learn more about Picturepark
Sabern Digital content has a key role in building your brand. Brandifyer is the central source to find, create, (re)use and publish (branded) content. It enables you to manage product and marketing content, to streamline processes and to collaborate better. Ultimately, it supports the improvement of marketing performance.Learn more about Sabern
Cleanpix Digital media management software to protect, organize and deliver your brand files simply and effectively. Start your free 14-day trial now!Learn more about Cleanpix
Elateral Elaterals SaaS marketing production platform revolutionizes the production and distribution of marketing content by enabling brands and agencies to produce more relevant content faster, cheaper, and more accurately.Learn more about Elateral
Empress eMAM is a web-based digital asset management software system created to organize, share, and send your digitized information: audio, video, images, or documents.Learn more about Empress
Lucidea Knowledge Management, Library ILS, and Collections Management software solutions that help you and your organization redefine how your knowledge is shared.Learn more about Lucidea
Kodak Kodak is a technology company focused on imaging. We provide - directly and through partnerships with other innovative companies - hardware, software, consumables and services to customers in graphic arts, commercial print, publishing, packaging, electronic displays, entertainment and commercial films, and consumer products markets. With our world-class R&D capabilities, innovative solutions portfolio, and highly trusted brand, Kodak is helping customers around the globe to sustainably grow their businesses and enjoy their lives.Learn more about Kodak
Filecamp Lightweight, cloud-based Digital Asset Management trusted by global clients like Wall Street Journal, Unilever & HBO. Get started in 5 minutes! Free Trial!Learn more about Filecamp
MajorTom MajorTom- 100% web-based Digital Asset Management tool designed exclusively for Marketing and Creative organizations. Includes: Media Asset Management, Robust Searching, Desktop Tool Integration, Content SynchronizationLearn more about MajorTom
Cloudinary Manage web and mobile media assets with the leading cloud service: image and video upload, storage, manipulation, optimization and digital asset management.Learn more about Cloudinary
Damdy Marketing, Digital Asset Management, Creative Project & Content Management, Brand Automation, Distributed Marketing ManagementLearn more about Damdy
Marvia Marvia Brand Management and Digital Asset Management Software lets you easily create, manage and order local marketing communications. Intuitive and groundbreaking. Request a free demo!Learn more about Marvia
Mediabank Mediabank is a cloud-based toolbox with an extremely intuitive and user-friendly interface that allows you to access your media from anywhere, anytime. You can search, process and distribute anything from your entire media library using your favorite browser on your own computer, tablet or phone.Learn more about Mediabank
MediaHaven MediaHaven makes Media asset management cost-effective and easy. Whatever you want to do, youll find that MediaHaven is making things easier for you!Learn more about MediaHaven
Mediavalet MediaValet Digital Asset Management helps marketing and creative teams manage, collaborate and share marketing assets and content, improving teams productivity and increasing ROI on marketing investment.Learn more about Mediavalet
Mosaic Mosaic, the leading Digital Asset Management software (DAM). Mosaic manages all your imagery, brand materials, video and templates in one easy to navigate online Media asset management database. The best and most cost efficient Digital Asset management solution.Learn more about Mosaic
m-savvy m-savvy is Marketing Software developed based on over 25 years of experience in the marketing industry. Try it out and receive your unfair advantageLearn more about m-savvy
Mtivity Mtivity provides software to manage creative studio operations and the marketing procurement processes of corporates, agencies and service organizations.Learn more about Mtivity
Daminion Network based photo database, digital photo management software solution from Daminion. Single or multi-user, server based for small teams and creative pros.Learn more about Daminion
Eyebase Optimise media process with our eyebase mediasuite digital asset management system. This system optimizes media process in a variety of industries.Learn more about Eyebase
Outfit Outfit is a brand automation and marketing production SaaS platform for growing organisations. Based in Brisbane, Australia, Outfit services customers worldwide.Learn more about Outfit
Pics.io Pics.io is complete solution digital assets management. Quickly find any of your creative files, collaborate with colleagues on new projects, and share your work with clients and partners.Learn more about Pics.io
Musqot Plan, budget & analyze all your marketing. Gain control of your campaign performance, and prove ROI of your activities. Transform your business with us!Learn more about Musqot
Southpaw Techology Southpaw Technology develops TACTIC, creating enterprise-level business process management and workflow management systems. Connecting departments in a scalable manner, Southpaw creates enterprise-grade business process management that is tailored to your organization that can be easily extended as your business grows.Learn more about Southpaw Techology
Interact The Web Agency Interact SpA offers solutions for Web Design, Web Marketing, Online Video, Web TV, Digital Asset Management (DAM), IPTV, Video Production, Live Webcasting, making websites and mobile apps.Learn more about Interact
Papirfly Unique brand automation software. Save money, time AND guarantee brand consistency. After an hour’s training ANYONE in-house can produce expert print and digital marketing. Wow!Learn more about Papirfly
Capital ID We build integrated enterprise marketing and communication platforms based on ID manager, the only flexible platform with everything you need to manage constant change in marketing and communication operations.Learn more about Capital ID
Eloquent Web-based software to manage all of your resources and physical and digital assets in one place. Manage storage, requests, loans & disposition easily.Learn more about Eloquent
WebDAM Webdam is digital asset management software that helps your company organize digital assets. Click to find out more.Learn more about WebDAM
Smartimage Widen's digital asset management solutions power brand management, creative workflows, and content lifecycles for the world’s most influential brands.Learn more about Smartimage
xCircular xCircular develops innovative and integrated PIM MDM DAM and CMS services to product manufacturers, wholesalers, retailers and marketing professionals.Learn more about xCircular
XDAM XDAM is an enterprise class Digital Asset Management system, providing Digital Asset Workflow and Multimedia Asset Management. The best DAM around.Learn more about XDAM
The tools here have been manually curated as part of the larger set of marketing tools, if you have a suggestion to add to the list or would like to sponsor this list, get in touch.
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