Dean Cruddace

Updated: March 28 2023

Mobile App Marketing Tools

While marketing to mobile devices is becoming increasingly popular, fewer businesses spend the time and money making mobile apps and marketing on app platforms. Mobile app marketing is split into two distinct elements: actively selling the app to users on the various online app stores, and the process of retaining and upselling customers who have already downloaded your app. You can use a variety of tools to analyse user data, to create push notifications on your app, and myriad other useful functions. Use the right tools to ensure your business gets the most out of mobile app marketing.

How Do Mobile App Marketing Tools Work?

Mobile app marketing, however, is more specific and focuses solely on app promotion. More importantly, mobile app marketing is about retaining users who have already downloaded your app. It’s important to understand the needs and requirements of your mobile audience. There are two major types of mobile app marketing, and once you understand those, you’ll be able to choose from our range of 79 mobile app tools to help kickstart your mobile app marketing campaign. There are over 2 million apps in the Apple App Store and almost 3 million in Google Play, meaning it is growing ever difficult for potential users to actually discover your app.

How Do Mobile App Marketing Tools Help?

App user acquisition marketing is how you, as an app developer, find your audience. Some tools help your app to become more visible in App Stores by optimising your app’s copy and carefully choosing its app category, whereas others help you create highly targeted social media ads. Utilising push notifications is the other major strand to mobile app marketing. Push notifications are alerts which appear on a user’s mobile device home screen if they’ve already downloaded your app. They can give a status update, notify users about special offers, encourage users to update their app, and even use the user’s location to provide highly tailored marketing messages. Push notifications can hugely increase user engagement. Now that you understand the basics of mobile app marketing, have a browse through our Mobile App tools.

73 of the Best Mobile App Marketing Tools

All of the following Mobile App Marketing Tools have been reviewed, links you follow are sometimes affiliate links and some Mobile App Marketing Tools have been listed because they offer a great solution to a Mobile App Marketing process.

AppGyver logo


A low-code visual builder and app platform for high–performance cross–platform native apps for iOS, Android & Web. Build your whole app visually, even logic with Appgyver's visual IDE.

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Como logo


All the tools to know each customer and personalize their experience. The platform that works inside the EPOS, designed for retail and hospitality Chains.

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Appfigures logo


All the tools you need to monitor your iOS and Android apps. Analyze your downloads and revenue, track ranks and top charts, read and reply to app reviews, and more.

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Alpha Software logo

Alpha Software

Alpha Anywhere allows anyone to build powerful, enterprise mobile apps while giving IT the control to manage the environment and integration. Winner of Infoworld Technology of the Year.; Alpha Anywhere allows anyone to build powerful, enterprise mobile apps while giving IT the control to manage the environment and integration. Winner of Infoworld Technology of the Year.

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Feedhenry logo


An open-source mobile application platform that is simple, secure and scalable.

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Mobile Roadie logo

Mobile Roadie

App maker for Android and iOS. Mobile app builder for iPhone. Create your own iPhone apps without coding! Best app making software Mobile Roadie

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Appbaker logo


AppBaker is an online service that offers a fast and inexpensive way for traditional web developers and advertizing agencies to build and custom branded native cross-platform mobile apps. AppBaker offers a variety of starter packs specifically designed for Education, Sports, Radio Stations, Press and Media, Tourism and more that considerably simplify the process of building mobile apps.

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Appblade logo


AppBlade provides essential tools for mobile. From development to live deployment, BYOD to MDM, managing apps, users, and devices has never been easier.

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Appsbar logo


Appsbar is your free mobile app builder - free to all app builders and app lovers. Create an app for free today!

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Appsee logo


Appsee is a mobile app analytics platform that offers you powerful, qualitative analytics tools that enable you to track and optimize the UX in your app.

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Apptopia logo


Apptopia provides app publishers & developers access to app intelligence worldwide. Identify store trends, SDKs & opportunities to beat the competition & own the market.

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Arctouch logo


ArcTouch is a leading San Francisco mobile app design & development company. We develop apps for iOS, Android, and Xamarin, as well as chatbots, voice skills and blockchain solutions for the enterprises, brands, and influential startups.

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Aruba Networks logo

Aruba Networks

Aruba, a Hewlett Packard Enterprise wireless LAN solutions empower a new generation of mobile users who rely on their devices for every aspect of communication.

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Augur logo


Augur is a suite of APIs that powers device recognition for businesses of all sizes.

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Flowfinity logo


Automate any business process in the cloud with point-and-click tools, not code. Create mobile forms, workflows and dashboards.

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Azetone logo


Azetone, the Most Advanced Mobile UX Optimization Platform with Stunning UX Analytics, Visual AB Testing and Dynamic Personalization for iOS and Android

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Bubble logo


Bubble introduces a new way to build a web application. It’s a point-and-click programming tool, entirely without code. Bubble hosts all applications on its cloud platform.

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Attendify logo


Build elegant event apps and registration pages to elevate the entire attendee experience and put your event data to work. Start creating your event for free.

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Buildfire logo


Build powerful custom mobile apps for iOS & Android using our intuitive and easy to use mobile app builder. Powering over 10,000+ apps in the App Store.

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AppMakr logo


Build your own apps for iPhone and Android with our drag and drop mobile app creator. Our video guides help you publish them to Google Play and Apple Appstore

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CafeX logo


CafeX provides elegant communication software perfect for embedding video conferencing, omnichannel services and virtual data rooms in to existing apps.

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CleverTap logo


CleverTap is a Mobile Marketing Platform with app marketing automation helping the app marketers to retain user engagement and win back users through clever mobile marketing strategies & mobile app metrics. Sign up today!

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Ytel logo


Cloud communications platform for building SMS, Voice, Email and Direct Mail Applications via an API. Power your software solutions today with our free API.

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Built IO logo

Built IO

Connect 200+ cloud apps, automate business applications and workflows by creating integrations, and boost productivity using’s award-winning iPaaS digital platform, Flow Enterprise. also offers a headless CMS platform, Contentstack.

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GoodBarber logo


Create a native iOS & Android app. Publish your app on the App Store and the Play Store

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Mobidonia logo


Create and design complete native Android And iOS mobile apps in less than a day. Quality Apps with many features for such a low price. Start FREE

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Infinite Monkeys logo

Infinite Monkeys

Create your own apps for iPhone and Android with Infinite Monkeys' drag and drop mobile app creator. Make your own mobile apps in a few simple steps and publish them to Google Play (Android) and Apple Appstore (iOS) with one click!

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App Press logo

App Press

Create your own apps without coding using our mobile development platform, or hire our team for custom app development.

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MobileXLabs logo


Current is a blockchain enabled multimedia platform that empowers a new generation of media streamers. Users are rewarded by streaming from the networks they love like Spotify, YouTube, Apple Music, and more in an all-in-one personalized media platform.

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Deeplink logo


Deeplink - The Largest Mobile Deep Linking Platform for iOS and Android

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Dynatrace logo


Deliver perfect software experiences with real-time intelligence into customer satisfaction and behavior, your applications, and the performance of your hybrid multi-cloud.

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Eachscape logo


EachScape - The Only Cloud Based Environment to Build and Manage Cross Platform Native mobile App. Seamlessly Integrate With All Your 3rd Party Software.

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Yapp logo


Easiest and most affordable way to create and instantly publish mobile event apps. Engage and delight participants. Put your event budget to good use. Start your free trial today.

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Guidebook logo


Easily build mobile apps for events, enterprises, colleges and universities with Guidebook's software.

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Appmachine logo


Easily create an app with 35+ pre coded building blocks. Use the content of your website and choose a skin or start from scratch. Build an app within hours

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Kony logo


Excel at digital transformation and stay ahead of the curve by delivering the best digital apps for your customers, partners, and employees.

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Kinvey logo


Focus on innovation with fully managed data integrations, legacy system abstraction, as well as complete app backends for high productivity app delivery.

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FollowAnalytics logo


FollowAnalytics provides Mobile Marketing & Communication Automation and Analytics to global industry leaders looking to grow their businesses with rich, personalized and relevant mobile customer experiences.

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Mobincube logo


FREE App Maker. Create advanced applications for smartphones and tablets with no technical knowledge. iPhone/iPad, and Android

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Halosys logo


Halosys provides an Enterprise MobileFirst API platform that includes an Enterprise mBaaS (mobile backend-as-a-Service), Pre-built customizable apps and an App Lifecycle Management solution with an internal AppStore.

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iBuildApp logo


How to Create an App for Android, iPhone. Free, No Coding! Make Your Own App with Mobile Maker, Development Software, Creator Builder Design

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ionic logo


Ionic is the app platform for web developers. Build amazing mobile, web, and desktop apps all with one shared code base and open web standards

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Apptimize logo


Learn how forward-thinking product teams fuel data-driven growth through Apptimizes Mobile A/B Testing and Release Management platform.

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Pulp Strategy Technologies logo

Pulp Strategy Technologies

Make an App with Mobile App Builder. Create app with best DIY App Maker. Drag & Drop DIY App Make. Online App Maker. Try Android App Builder!

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AppsFlyer logo


Mobile App Tracking & Attribution Analytics platform that helps App-Developers, Brands and Ad-Agencies track and optimize their users’ acquisition funnel.

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Mobileframe logo


MobileFrame is the only complete enterprise mobility platform.

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Monaca logo


Monaca makes hybrid app development with PhoneGap/Cordova a lot easier with its comprehensive cloud-powered mobile app development tools and services.

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Shoutem logo


Need an easy way to create your Mobile Application? Try ShoutEm, the world's simplest Mobile App Maker. Join now!

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Neon Mobile logo

Neon Mobile

Neon Mobile is building a Customer Engagement Platform by creating an interactive conversation between a business and their customers to provide the best...

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OpenBack logo


OpenBack’s user first notification platform has redesigned how notifications work using edge computing and machine learning from the device, improving user engagement with improved delivery rates, personalisation and tracking. Only using data on the user’s device also has significant privacy advantages.

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CreateMyFreeApp logo


Our app builder provide a platform where you can create free app for iPhone, Amazon & Android for all kind of business.

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Phunware logo


Phunware offers iOS & Android application development platforms, category-defining mobile experiences & monetization for leading publishers & advertisers.

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Progress logo


Progress offers the leading platform for developing and deploying mission-critical, cognitive-first business applications for competitive advantage.

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AppsBuilder logo


Publish mobile app quickly & easily with professional, easy to use app building software. Create native iOS, Android & HTML5 web apps. Start a trial!

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Rapidly build mobile apps with our enterprise cloud-based app builder and MBaaS. Try our HTML5, iPhone, Windows Phone, and Android app creator |

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ViziApps logo


Rapidly build mobile apps with our enterprise cloud-based app builder including database access, using drag and drop methods. Try our HTML5, iOS and Android app creator | ViziApps | Mobile, Hybrid, Native Application Development

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Release Software features quickly and safely with fully controlled rollouts, measure impact, and react as needed without waiting for your next code release.

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Siberian logo


Siberian is an Open-Source and Free App Maker. Unlimited Push Notifications. Unlimited features. Fully Customizable. Download it and build your own app now!

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Taplytics logo


Taplytics is a customer experience company. We work with brands around the world to bring magical digital experiences to life.

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Xamarin logo


Target all platforms with a single, shared codebase for Android, iOS, and Windows. Dowload our free IDEs on OS X and Windows with Xamarin.

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TextPuff logo


Textpuff makes it easier for your website visitors on desktop to download your mobile apps. Your website visitors can text themselves a smart download link from your website.

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Bizness Apps logo

Bizness Apps

The #1 app maker for small business. Revenue generating features. Easy app builder. 24/7 support. Over 500,000+ small business apps created. Try us free!

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AppPresser logo


The #1 way to convert your WordPress website into an iOS and Android mobile app. Build in WordPress, deploy to the app stores. Easy and affordable.

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TheAppBuilder logo


The App Builder is a flexible suite of Enterprise Application Development specialising in corporate employee mobile apps and enterprise mobile app platforms.

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AppSheet logo


The best app maker for mobile apps. Create an app easily and quickly. Powerful features, yet no code required. Start for free with Google Sheets or Excel.

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Appinstitute logo


The Easiest App Builder online. ✅ Make an App for Android and iOS without coding. ✅ App Maker for 70,000+ businesses. Start Free. ✅

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Kinetise logo


The only one allowing to build custom and complex applications with a drag&drop, no-coding editor. Whole design, development and deployment process takes from minutes to hours or days, depending on project complexity.

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SauceLabs logo


The world's largest continuous testing cloud of web and mobile applications. Access web browsers, mobile emulators and simulators, and real mobile devices.

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Thunkable logo


Thunkable is the platform where anyone can build their own mobile apps. Available for iOS and Android.

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TUNE logo


TUNE makes the technology that powers successful performance marketing relationships. Optimize your ad spend with Attribution Analytics and scale your network with the HasOffers performance marketing platform.

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Apteligent logo


Unlock insights about your apps through proven data science. Apteligent delivers answers to ongoing mobile business problems on iOS, Android, and Hybrid.

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UXCam logo


UXCam allows you to eliminate customer struggle and improve user experience by capturing and visualizing screen video and user interaction data

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Lumavate logo


We’re a leading platform for building cloud-based apps and we’re make it easier than ever for you to deliver highly-personalized connected experiences.

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