Mobile marketing encompasses a broad range of marketing on a mobile device, including mobile ads, apps, and websites.
While marketing to mobile devices is becoming increasingly popular, fewer businesses spend the time and money making mobile apps and marketing on app platforms.
Mobile app marketing is split into two distinct elements: actively selling the app to users on the various online app stores, and the process of retaining and upselling customers who have already downloaded your app.
You can use a variety of tools to analyse user data, to create push notifications on your app, and myriad other useful functions. Use the right tools to ensure your business gets the most out of mobile app marketing.
Mobile app marketing, however, is more specific and focuses solely on app promotion. More importantly, mobile app marketing is about retaining users who have already downloaded your app.
It’s important to understand the needs and requirements of your mobile audience. There are two major types of mobile app marketing, and once you understand those, you’ll be able to choose from our range of 79 mobile app tools to help kickstart your mobile app marketing campaign.
There are over 2 million apps in the Apple App Store and almost 3 million in Google Play, meaning it is growing ever difficult for potential users to actually discover your app.
App user acquisition marketing is how you, as an app developer, find your audience. Some tools help your app to become more visible in App Stores by optimising your app’s copy and carefully choosing its app category, whereas others help you create highly targeted social media ads.
Utilising push notifications is the other major strand to mobile app marketing. Push notifications are alerts which appear on a user’s mobile device home screen if they’ve already downloaded your app.
They can give a status update, notify users about special offers, encourage users to update their app, and even use the user’s location to provide highly tailored marketing messages.
Push notifications can hugely increase user engagement. Now that you understand the basics of mobile app marketing, have a browse through our Mobile App tools.
AppGyver A low-code visual builder and app platform for high–performance cross–platform native apps for iOS, Android & Web. Build your whole app visually, even logic with Appgyver's visual IDE.Learn more about AppGyver
Como All the tools to know each customer and personalize their experience. The platform that works inside the EPOS, designed for retail and hospitality Chains.Learn more about Como
Appfigures All the tools you need to monitor your iOS and Android apps. Analyze your downloads and revenue, track ranks and top charts, read and reply to app reviews, and more.Learn more about Appfigures
Alpha Software Alpha Anywhere allows anyone to build powerful, enterprise mobile apps while giving IT the control to manage the environment and integration. Winner of Infoworld Technology of the Year.; Alpha Anywhere allows anyone to build powerful, enterprise mobile apps while giving IT the control to manage the environment and integration. Winner of Infoworld Technology of the Year.Learn more about Alpha Software
Appbaker AppBaker is an online service that offers a fast and inexpensive way for traditional web developers and advertizing agencies to build and custom branded native cross-platform mobile apps. AppBaker offers a variety of starter packs specifically designed for Education, Sports, Radio Stations, Press and Media, Tourism and more that considerably simplify the process of building mobile apps.Learn more about Appbaker
Appblade AppBlade provides essential tools for mobile. From development to live deployment, BYOD to MDM, managing apps, users, and devices has never been easier.Learn more about Appblade
Appsee Appsee is a mobile app analytics platform that offers you powerful, qualitative analytics tools that enable you to track and optimize the UX in your app.Learn more about Appsee
Apptopia Apptopia provides app publishers & developers access to app intelligence worldwide. Identify store trends, SDKs & opportunities to beat the competition & own the market.Learn more about Apptopia
Arctouch ArcTouch is a leading San Francisco mobile app design & development company. We develop apps for iOS, Android, and Xamarin, as well as chatbots, voice skills and blockchain solutions for the enterprises, brands, and influential startups.Learn more about Arctouch
Azetone Azetone, the Most Advanced Mobile UX Optimization Platform with Stunning UX Analytics, Visual AB Testing and Dynamic Personalization for iOS and AndroidLearn more about Azetone
Bubble Bubble introduces a new way to build a web application. It’s a point-and-click programming tool, entirely without code. Bubble hosts all applications on its cloud platform.Learn more about Bubble
Attendify Build elegant event apps and registration pages to elevate the entire attendee experience and put your event data to work. Start creating your event for free.Learn more about Attendify
Buildfire Build powerful custom mobile apps for iOS & Android using our intuitive and easy to use mobile app builder. Powering over 10,000+ apps in the App Store.Learn more about Buildfire
AppMakr Build your own apps for iPhone and Android with our drag and drop mobile app creator. Our video guides help you publish them to Google Play and Apple AppstoreLearn more about AppMakr
CafeX CafeX provides elegant communication software perfect for embedding video conferencing, omnichannel services and virtual data rooms in to existing apps.Learn more about CafeX
CleverTap CleverTap is a Mobile Marketing Platform with app marketing automation helping the app marketers to retain user engagement and win back users through clever mobile marketing strategies & mobile app metrics. Sign up today!Learn more about CleverTap
Ytel Cloud communications platform for building SMS, Voice, Email and Direct Mail Applications via an API. Power your software solutions today with our free API.Learn more about Ytel
Built IO Connect 200+ cloud apps, automate business applications and workflows by creating integrations, and boost productivity using Built.io’s award-winning iPaaS digital platform, Built.io Flow Enterprise. Built.io also offers a headless CMS platform, Contentstack.Learn more about Built IO
Mobidonia Create and design complete native Android And iOS mobile apps in less than a day. Quality Apps with many features for such a low price. Start FREELearn more about Mobidonia
Infinite Monkeys Create your own apps for iPhone and Android with Infinite Monkeys' drag and drop mobile app creator. Make your own mobile apps in a few simple steps and publish them to Google Play (Android) and Apple Appstore (iOS) with one click!Learn more about Infinite Monkeys
MobileXLabs Current is a blockchain enabled multimedia platform that empowers a new generation of media streamers. Users are rewarded by streaming from the networks they love like Spotify, YouTube, Apple Music, and more in an all-in-one personalized media platform.Learn more about MobileXLabs
Dynatrace Deliver perfect software experiences with real-time intelligence into customer satisfaction and behavior, your applications, and the performance of your hybrid multi-cloud.Learn more about Dynatrace
Eachscape EachScape - The Only Cloud Based Environment to Build and Manage Cross Platform Native mobile App. Seamlessly Integrate With All Your 3rd Party Software.Learn more about Eachscape
Yapp Easiest and most affordable way to create and instantly publish mobile event apps. Engage and delight participants. Put your event budget to good use. Start your free trial today.Learn more about Yapp
Appmachine Easily create an app with 35+ pre coded building blocks. Use the content of your website and choose a skin or start from scratch. Build an app within hoursLearn more about Appmachine
Kony Excel at digital transformation and stay ahead of the curve by delivering the best digital apps for your customers, partners, and employees.Learn more about Kony
Kinvey Focus on innovation with fully managed data integrations, legacy system abstraction, as well as complete app backends for high productivity app delivery.Learn more about Kinvey
FollowAnalytics FollowAnalytics provides Mobile Marketing & Communication Automation and Analytics to global industry leaders looking to grow their businesses with rich, personalized and relevant mobile customer experiences.Learn more about FollowAnalytics
Halosys Halosys provides an Enterprise MobileFirst API platform that includes an Enterprise mBaaS (mobile backend-as-a-Service), Pre-built customizable apps and an App Lifecycle Management solution with an internal AppStore.Learn more about Halosys
iBuildApp How to Create an App for Android, iPhone. Free, No Coding! Make Your Own App with Mobile Maker, Development Software, Creator Builder DesignLearn more about iBuildApp
ionic Ionic is the app platform for web developers. Build amazing mobile, web, and desktop apps all with one shared code base and open web standardsLearn more about ionic
Neon Mobile Neon Mobile is building a Customer Engagement Platform by creating an interactive conversation between a business and their customers to provide the best...Learn more about Neon Mobile
OpenBack OpenBack’s user first notification platform has redesigned how notifications work using edge computing and machine learning from the device, improving user engagement with improved delivery rates, personalisation and tracking. Only using data on the user’s device also has significant privacy advantages.Learn more about OpenBack
Appery.io Rapidly build mobile apps with our enterprise cloud-based app builder and MBaaS. Try our HTML5, iPhone, Windows Phone, and Android app creator | Appery.ioLearn more about Appery.io
ViziApps Rapidly build mobile apps with our enterprise cloud-based app builder including database access, using drag and drop methods. Try our HTML5, iOS and Android app creator | ViziApps | Mobile, Hybrid, Native Application DevelopmentLearn more about ViziApps
Rollout.io Release Software features quickly and safely with fully controlled rollouts, measure impact, and react as needed without waiting for your next code release.Learn more about Rollout.io
Siberian Siberian is an Open-Source and Free App Maker. Unlimited Push Notifications. Unlimited features. Fully Customizable. Download it and build your own app now!Learn more about Siberian
Xamarin Target all platforms with a single, shared codebase for Android, iOS, and Windows. Dowload our free IDEs on OS X and Windows with Xamarin.Learn more about Xamarin
TextPuff Textpuff makes it easier for your website visitors on desktop to download your mobile apps. Your website visitors can text themselves a smart download link from your website.Learn more about TextPuff
Kinetise The only one allowing to build custom and complex applications with a drag&drop, no-coding editor. Whole design, development and deployment process takes from minutes to hours or days, depending on project complexity.Learn more about Kinetise
SauceLabs The world's largest continuous testing cloud of web and mobile applications. Access web browsers, mobile emulators and simulators, and real mobile devices.Learn more about SauceLabs
TUNE TUNE makes the technology that powers successful performance marketing relationships. Optimize your ad spend with Attribution Analytics and scale your network with the HasOffers performance marketing platform.Learn more about TUNE
Apteligent Unlock insights about your apps through proven data science. Apteligent delivers answers to ongoing mobile business problems on iOS, Android, and Hybrid.Learn more about Apteligent
UXCam UXCam allows you to eliminate customer struggle and improve user experience by capturing and visualizing screen video and user interaction dataLearn more about UXCam
Lumavate We’re a leading platform for building cloud-based apps and we’re make it easier than ever for you to deliver highly-personalized connected experiences.Learn more about Lumavate
The tools here have been manually curated as part of the larger set of marketing tools, if you have a suggestion to add to the list or would like to sponsor this list, get in touch.
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