Mobile App Marketing Tools

Mobile marketing encompasses a broad range of marketing on a mobile device, including mobile ads, apps, and websites.


While marketing to mobile devices is becoming increasingly popular, fewer businesses spend the time and money making mobile apps and marketing on app platforms.

Mobile app marketing is split into two distinct elements: actively selling the app to users on the various online app stores, and the process of retaining and upselling customers who have already downloaded your app.

You can use a variety of tools to analyse user data, to create push notifications on your app, and myriad other useful functions. Use the right tools to ensure your business gets the most out of mobile app marketing.

Mobile app marketing, however, is more specific and focuses solely on app promotion. More importantly, mobile app marketing is about retaining users who have already downloaded your app.

It’s important to understand the needs and requirements of your mobile audience. There are two major types of mobile app marketing, and once you understand those, you’ll be able to choose from our range of 79 mobile app tools to help kickstart your mobile app marketing campaign.

There are over 2 million apps in the Apple App Store and almost 3 million in Google Play, meaning it is growing ever difficult for potential users to actually discover your app.

App user acquisition marketing is how you, as an app developer, find your audience. Some tools help your app to become more visible in App Stores by optimising your app’s copy and carefully choosing its app category, whereas others help you create highly targeted social media ads.

Utilising push notifications is the other major strand to mobile app marketing. Push notifications are alerts which appear on a user’s mobile device home screen if they’ve already downloaded your app.

They can give a status update, notify users about special offers, encourage users to update their app, and even use the user’s location to provide highly tailored marketing messages.

Push notifications can hugely increase user engagement. Now that you understand the basics of mobile app marketing, have a browse through our Mobile App tools.


  • AppGyver
    A low-code visual builder and app platform for high–performance cross–platform native apps for iOS, Android & Web. Build your whole app visually, even logic with Appgyver's visual IDE.
    Learn more about AppGyver
  • Como
    All the tools to know each customer and personalize their experience. The platform that works inside the EPOS, designed for retail and hospitality Chains.
    Learn more about Como
  • Appfigures
    All the tools you need to monitor your iOS and Android apps. Analyze your downloads and revenue, track ranks and top charts, read and reply to app reviews, and more.
    Learn more about Appfigures
  • Alpha Software
    Alpha Anywhere allows anyone to build powerful, enterprise mobile apps while giving IT the control to manage the environment and integration. Winner of Infoworld Technology of the Year.; Alpha Anywhere allows anyone to build powerful, enterprise mobile apps while giving IT the control to manage the environment and integration. Winner of Infoworld Technology of the Year.
    Learn more about Alpha Software
  • Feedhenry
    An open-source mobile application platform that is simple, secure and scalable.
    Learn more about Feedhenry
  • Mobile Roadie
    App maker for Android and iOS. Mobile app builder for iPhone. Create your own iPhone apps without coding! Best app making software Mobile Roadie
    Learn more about Mobile Roadie
  • Appbaker
    AppBaker is an online service that offers a fast and inexpensive way for traditional web developers and advertizing agencies to build and custom branded native cross-platform mobile apps. AppBaker offers a variety of starter packs specifically designed for Education, Sports, Radio Stations, Press and Media, Tourism and more that considerably simplify the process of building mobile apps.
    Learn more about Appbaker
  • Appblade
    AppBlade provides essential tools for mobile. From development to live deployment, BYOD to MDM, managing apps, users, and devices has never been easier.
    Learn more about Appblade
  • Appsbar
    Appsbar is your free mobile app builder - free to all app builders and app lovers. Create an app for free today!
    Learn more about Appsbar
  • Appsee
    Appsee is a mobile app analytics platform that offers you powerful, qualitative analytics tools that enable you to track and optimize the UX in your app.
    Learn more about Appsee
  • Apptopia
    Apptopia provides app publishers & developers access to app intelligence worldwide. Identify store trends, SDKs & opportunities to beat the competition & own the market.
    Learn more about Apptopia
  • Arctouch
    ArcTouch is a leading San Francisco mobile app design & development company. We develop apps for iOS, Android, and Xamarin, as well as chatbots, voice skills and blockchain solutions for the enterprises, brands, and influential startups.
    Learn more about Arctouch
  • Aruba Networks
    Aruba, a Hewlett Packard Enterprise wireless LAN solutions empower a new generation of mobile users who rely on their devices for every aspect of communication.
    Learn more about Aruba Networks
  • Augur
    Augur is a suite of APIs that powers device recognition for businesses of all sizes.
    Learn more about Augur
  • Flowfinity
    Automate any business process in the cloud with point-and-click tools, not code. Create mobile forms, workflows and dashboards.
    Learn more about Flowfinity
  • Azetone
    Azetone, the Most Advanced Mobile UX Optimization Platform with Stunning UX Analytics, Visual AB Testing and Dynamic Personalization for iOS and Android
    Learn more about Azetone
  • Bubble
    Bubble introduces a new way to build a web application. It’s a point-and-click programming tool, entirely without code. Bubble hosts all applications on its cloud platform.
    Learn more about Bubble
  • Attendify
    Build elegant event apps and registration pages to elevate the entire attendee experience and put your event data to work. Start creating your event for free.
    Learn more about Attendify
  • Buildfire
    Build powerful custom mobile apps for iOS & Android using our intuitive and easy to use mobile app builder. Powering over 10,000+ apps in the App Store.
    Learn more about Buildfire
  • AppMakr
    Build your own apps for iPhone and Android with our drag and drop mobile app creator. Our video guides help you publish them to Google Play and Apple Appstore
    Learn more about AppMakr
  • CafeX
    CafeX provides elegant communication software perfect for embedding video conferencing, omnichannel services and virtual data rooms in to existing apps.
    Learn more about CafeX
  • CleverTap
    CleverTap is a Mobile Marketing Platform with app marketing automation helping the app marketers to retain user engagement and win back users through clever mobile marketing strategies & mobile app metrics. Sign up today!
    Learn more about CleverTap
  • Ytel
    Cloud communications platform for building SMS, Voice, Email and Direct Mail Applications via an API. Power your software solutions today with our free API.
    Learn more about Ytel
  • Built IO
    Connect 200+ cloud apps, automate business applications and workflows by creating integrations, and boost productivity using Built.io’s award-winning iPaaS digital platform, Built.io Flow Enterprise. Built.io also offers a headless CMS platform, Contentstack.
    Learn more about Built IO
  • GoodBarber
    Create a native iOS & Android app. Publish your app on the App Store and the Play Store
    Learn more about GoodBarber
  • Mobidonia
    Create and design complete native Android And iOS mobile apps in less than a day. Quality Apps with many features for such a low price. Start FREE
    Learn more about Mobidonia
  • Infinite Monkeys
    Create your own apps for iPhone and Android with Infinite Monkeys' drag and drop mobile app creator. Make your own mobile apps in a few simple steps and publish them to Google Play (Android) and Apple Appstore (iOS) with one click!
    Learn more about Infinite Monkeys
  • App Press
    Create your own apps without coding using our mobile development platform, or hire our team for custom app development.
    Learn more about App Press
  • MobileXLabs
    Current is a blockchain enabled multimedia platform that empowers a new generation of media streamers. Users are rewarded by streaming from the networks they love like Spotify, YouTube, Apple Music, and more in an all-in-one personalized media platform.
    Learn more about MobileXLabs
  • Deeplink
    Deeplink - The Largest Mobile Deep Linking Platform for iOS and Android
    Learn more about Deeplink
  • Dynatrace
    Deliver perfect software experiences with real-time intelligence into customer satisfaction and behavior, your applications, and the performance of your hybrid multi-cloud.
    Learn more about Dynatrace
  • Eachscape
    EachScape - The Only Cloud Based Environment to Build and Manage Cross Platform Native mobile App. Seamlessly Integrate With All Your 3rd Party Software.
    Learn more about Eachscape
  • Yapp
    Easiest and most affordable way to create and instantly publish mobile event apps. Engage and delight participants. Put your event budget to good use. Start your free trial today.
    Learn more about Yapp
  • Guidebook
    Easily build mobile apps for events, enterprises, colleges and universities with Guidebook's software.
    Learn more about Guidebook
  • Appmachine
    Easily create an app with 35+ pre coded building blocks. Use the content of your website and choose a skin or start from scratch. Build an app within hours
    Learn more about Appmachine
  • Kony
    Excel at digital transformation and stay ahead of the curve by delivering the best digital apps for your customers, partners, and employees.
    Learn more about Kony
  • Kinvey
    Focus on innovation with fully managed data integrations, legacy system abstraction, as well as complete app backends for high productivity app delivery.
    Learn more about Kinvey
  • FollowAnalytics
    FollowAnalytics provides Mobile Marketing & Communication Automation and Analytics to global industry leaders looking to grow their businesses with rich, personalized and relevant mobile customer experiences.
    Learn more about FollowAnalytics
  • Mobincube
    FREE App Maker. Create advanced applications for smartphones and tablets with no technical knowledge. iPhone/iPad, and Android
    Learn more about Mobincube
  • Halosys
    Halosys provides an Enterprise MobileFirst API platform that includes an Enterprise mBaaS (mobile backend-as-a-Service), Pre-built customizable apps and an App Lifecycle Management solution with an internal AppStore.
    Learn more about Halosys
  • iBuildApp
    How to Create an App for Android, iPhone. Free, No Coding! Make Your Own App with Mobile Maker, Development Software, Creator Builder Design
    Learn more about iBuildApp
  • ionic
    Ionic is the app platform for web developers. Build amazing mobile, web, and desktop apps all with one shared code base and open web standards
    Learn more about ionic
  • Apptimize
    Learn how forward-thinking product teams fuel data-driven growth through Apptimizes Mobile A/B Testing and Release Management platform.
    Learn more about Apptimize
  • Pulp Strategy Technologies
    Make an App with Mobile App Builder. Create app with best DIY App Maker. Drag & Drop DIY App Make. Online App Maker. Try Android App Builder!
    Learn more about Pulp Strategy Technologies
  • AppsFlyer
    Mobile App Tracking & Attribution Analytics platform that helps App-Developers, Brands and Ad-Agencies track and optimize their users’ acquisition funnel.
    Learn more about AppsFlyer
  • Mobileframe
    MobileFrame is the only complete enterprise mobility platform.
    Learn more about Mobileframe
  • Monaca
    Monaca makes hybrid app development with PhoneGap/Cordova a lot easier with its comprehensive cloud-powered mobile app development tools and services.
    Learn more about Monaca
  • Shoutem
    Need an easy way to create your Mobile Application? Try ShoutEm, the world's simplest Mobile App Maker. Join now!
    Learn more about Shoutem
  • Neon Mobile
    Neon Mobile is building a Customer Engagement Platform by creating an interactive conversation between a business and their customers to provide the best...
    Learn more about Neon Mobile
  • OpenBack
    OpenBack’s user first notification platform has redesigned how notifications work using edge computing and machine learning from the device, improving user engagement with improved delivery rates, personalisation and tracking. Only using data on the user’s device also has significant privacy advantages.
    Learn more about OpenBack
  • CreateMyFreeApp
    Our app builder provide a platform where you can create free app for iPhone, Amazon & Android for all kind of business.
    Learn more about CreateMyFreeApp
  • Phunware
    Phunware offers iOS & Android application development platforms, category-defining mobile experiences & monetization for leading publishers & advertisers.
    Learn more about Phunware
  • Progress
    Progress offers the leading platform for developing and deploying mission-critical, cognitive-first business applications for competitive advantage.
    Learn more about Progress
  • AppsBuilder
    Publish mobile app quickly & easily with professional, easy to use app building software. Create native iOS, Android & HTML5 web apps. Start a trial!
    Learn more about AppsBuilder
  • Appery.io
    Rapidly build mobile apps with our enterprise cloud-based app builder and MBaaS. Try our HTML5, iPhone, Windows Phone, and Android app creator | Appery.io
    Learn more about Appery.io
  • ViziApps
    Rapidly build mobile apps with our enterprise cloud-based app builder including database access, using drag and drop methods. Try our HTML5, iOS and Android app creator | ViziApps | Mobile, Hybrid, Native Application Development
    Learn more about ViziApps
  • Rollout.io
    Release Software features quickly and safely with fully controlled rollouts, measure impact, and react as needed without waiting for your next code release.
    Learn more about Rollout.io
  • Siberian
    Siberian is an Open-Source and Free App Maker. Unlimited Push Notifications. Unlimited features. Fully Customizable. Download it and build your own app now!
    Learn more about Siberian
  • Taplytics
    Taplytics is a customer experience company. We work with brands around the world to bring magical digital experiences to life.
    Learn more about Taplytics
  • Xamarin
    Target all platforms with a single, shared codebase for Android, iOS, and Windows. Dowload our free IDEs on OS X and Windows with Xamarin.
    Learn more about Xamarin
  • TextPuff
    Textpuff makes it easier for your website visitors on desktop to download your mobile apps. Your website visitors can text themselves a smart download link from your website.
    Learn more about TextPuff
  • Bizness Apps
    The #1 app maker for small business. Revenue generating features. Easy app builder. 24/7 support. Over 500,000+ small business apps created. Try us free!
    Learn more about Bizness Apps
  • AppPresser
    The #1 way to convert your WordPress website into an iOS and Android mobile app. Build in WordPress, deploy to the app stores. Easy and affordable.
    Learn more about AppPresser
  • TheAppBuilder
    The App Builder is a flexible suite of Enterprise Application Development specialising in corporate employee mobile apps and enterprise mobile app platforms.
    Learn more about TheAppBuilder
  • AppSheet
    The best app maker for mobile apps. Create an app easily and quickly. Powerful features, yet no code required. Start for free with Google Sheets or Excel.
    Learn more about AppSheet
  • Appinstitute
    The Easiest App Builder online. ✅ Make an App for Android and iOS without coding. ✅ App Maker for 70,000+ businesses. Start Free. ✅
    Learn more about Appinstitute
  • Kinetise
    The only one allowing to build custom and complex applications with a drag&drop, no-coding editor. Whole design, development and deployment process takes from minutes to hours or days, depending on project complexity.
    Learn more about Kinetise
  • SauceLabs
    The world's largest continuous testing cloud of web and mobile applications. Access web browsers, mobile emulators and simulators, and real mobile devices.
    Learn more about SauceLabs
  • Thunkable
    Thunkable is the platform where anyone can build their own mobile apps. Available for iOS and Android.
    Learn more about Thunkable
  • TUNE
    TUNE makes the technology that powers successful performance marketing relationships. Optimize your ad spend with Attribution Analytics and scale your network with the HasOffers performance marketing platform.
    Learn more about TUNE
  • Apteligent
    Unlock insights about your apps through proven data science. Apteligent delivers answers to ongoing mobile business problems on iOS, Android, and Hybrid.
    Learn more about Apteligent
  • UXCam
    UXCam allows you to eliminate customer struggle and improve user experience by capturing and visualizing screen video and user interaction data
    Learn more about UXCam
  • Lumavate
    We’re a leading platform for building cloud-based apps and we’re make it easier than ever for you to deliver highly-personalized connected experiences.
    Learn more about Lumavate

The tools here have been manually curated as part of the larger set of marketing tools, if you have a suggestion to add to the list or would like to sponsor this list, get in touch.


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