Dean Cruddace

Updated: March 28 2023

Email Marketing Tools

For many industries, email marketing is the most effective way to turn leads into paying customers. Let’s say you’ve got a range of email addresses for people who have proven their interest in your brand or products, how do you make the most of this resource? Take guesswork out of the equation with the help of emailing marketing tools. Don’t be perturbed by things like GDPR and the spammy emails you may have received from other companies. When done well, with the right tools, email marketing is a friendly, helpful, and natural way to connect with potential customers.

How Do Email Marketing Tools Work?

There’s a reason it’s been used forever! Email marketing is the most effective and direct method of turning your leads into customers. Prospective customers become loyal and dedicated fans of your business. Put simply, email marketing is the use of email to promote products and services. More broadly, email marketing is the use of email to develop relationships with potential clients and customers. Email marketing falls under the category of internet marketing, which encompasses marketing channels like websites, social media posts, and blog posts.

How Do Email Marketing Tools Help?

It is also very similar to direct mail marketing, except that messages are sent electronically rather than posted. Email marketing can get a bad rep, particularly with the advent of GDPR, as sending a constant barrage of deals to customers can appear spammy. Done right, however, email marketing can allow businesses to keep their customers informed and tailor their marketing messages. With email marketing, your company can target particular groups of customers, and even individuals. If a restaurant offers a customer an emailed voucher entitling them to 50% off their meal because it’s their birthday, for example, that is email marketing. Developing and maintaining this relationship means increased customer loyalty and, hopefully, increased sales in future. Email marketing’s main advantages are price and ease, making it a very accessible type of marketing even for a small business.

135 of the Best Email Marketing Tools

All of the following Email Marketing Tools have been reviewed, links you follow are sometimes affiliate links and some Email Marketing Tools have been listed because they offer a great solution to a Email Marketing process.

Freshmail logo


Access your FreshMail account from anywhere. Your files and data, as well as FreshMails tools, are secure in a dedicated cloud and are always ready to meet

Learn More
ActiveTrail logo


ActiveTrail - every email marketing tool you might need in the worlds leading email marketing platform: email campaign software, email newsletter software, construct customer journies with marketing automations, create professional landing pages that convert, SMS delivery, lead generation, and much more. Signup today!

Learn More
Adestra logo


Adestras powerful, easy-to-use platform can be customized, configuring the structure of the system to your business requirements.

Learn More
Mercanto logo


AI email personalization can increase revenues and engagement by filling your emails with the products that are most relevant for each customer right now.

Learn More
AriticMail logo


Aritic Mail is transactional email delivery API provider for software applications & Enterprises. You can now deliver emails in time to the mailbox of the recipients.

Learn More
Tripolis logo


At Tripolis, the e-Mail & Marketing Technology Hub, we’re enabling our customers to provide dynamic content that is truly one on one – always!

Learn More
TotalSend logo


At up to 60% less than competitors, TotalSend is the most competitively priced email marketing service (ESP) on the market, without sacrificing on quality or deliverability.

Learn More
SendPulse logo


Automate your marketing and combine all delivery channels on one platform: email, web push notifications, SMS, Viber. © 2018

Learn More
Ennect logo


Award-winning Marketing Software empowers you to rapidly deploy email, survey, sweepstakes, and event management campaigns to stage memorable customer experiences.

Learn More
Goodbits logo


Building emails should take minutes, not hours. Goodbits helps you do this by managing a content library and component based email builder.

Learn More
Email Hippo logo

Email Hippo

Clean bad email addresses from your data and append information to database entities using robust, cloud email verification technology. Real time (API) or batch file options available.

Learn More
WiseStamp logo


Close More Sales, Grow Your Followers, and Leave a Lasting Impression With WiseStamp Email Signatures. Design & Create Your Free Email Signature Today!

Learn More
Comm100 logo


Comm100 email marketing software is the opt-in email marketing tool or solution that helps you easily implement successful opt-in email marketing campaigns.

Learn More logo

Complete tool to create and send newsletters and email marketing campaigns, with real time reports and integrations. Send outstanding email marketing, easily.

Learn More
Mailblast logo


Conduct email marketing on a budget using Amazon SES. Powerful analytics, bounce/complaint tracking, Drag and Drop editor, Automation.

Learn More
Cakemail logo


Connect with your customers, wherever they are. Create, send and track email campaigns that reflect your brand and help grow your business.

Learn More
Copernica logo


Copernica provides software for email marketing automation with advanced multidimensional databases, campaigns management and personalized emails

Learn More


CO-SENDER is an email & SMS marketing platform to send messages worldwide, track results and manage subscriber data in a single place. Start sending beautiful emails & SMS today.

Learn More
BullSender logo


Create and send newsletters! At Bullsender you can create, design, and send newsletters online, through our danish newsletter system - Avoid spamfilters.

Learn More
eMercury logo


Create Email Campaigns that Convert Sales, Nurture Leads, & Drive Traffic with Emercury. Email Marketing made with your business model in mind.

Learn More
Mailigen logo


Create, deliver and track emails for desktop & mobile. Email marketing automation. 24/7 Customer Service. Try 30 days for FREE.

Learn More
ReachMail logo


Create, deliver, and track your free email campaigns with ReachMail. Click to learn how to get started with ReachMail’s free email marketing today!

Learn More
SparkPost logo


Deliver your app and website emails on time and to the inbox. Trusted to send 25% of the worlds non-spam email. Email delivery for companies big and small.

Learn More
SendGrid logo


Delivering your transactional and marketing emails through the worlds largest cloud-based email delivery platform. Send with confidence.

Learn More
Emma logo


Design and optimize targeted email marketing campaigns. Emma’s digital marketing platform drives results with personalization, segmentation and automation.

Learn More
Mailify logo


Design effective email and SMS marketing campaigns with Mailify. Streamline and automate processes with workflows, create landing pages and add forms. With the easy-to-use EmailBuilder, your campaigns are ready in minutes. Start your free trial today!

Learn More logo

Designed for high growth ecommerce stores. Send smarter emails. Make more sales. Use our predictive email marketing platform to increase conversions for your ecommerce store using personalized product and timing recommendations.

Learn More
zebNet logo


Developer and publisher of powerful, and easy-to-use software.

Learn More
Delivra logo


Drive engagement and increase revenue with email marketing services. Delivra is the highest user-rated email marketing automation platform on the market.

Learn More
Campaign Monitor logo

Campaign Monitor

Drive results with email marketing. Campaign Monitor shares how to gain loyal customers with personalized email campaigns and automated customer journeys.

Learn More
Sentopia logo


Easily Create & Send Newsletters, Email Marketing Automation and drip campaigns

Learn More
EliteEmail logo


Easy and Effective email marketing software from Elite Email. Start today for Free! Create impressive newsletters and track results. Trusted since 2003.

Learn More
Mailytics logo


Easy-to-use email marketing tool for observing your competitors‘ newsletters and enhancing your email campaigns

Learn More
eFlyerMaker logo


eFlyerMaker is an Email Marketing Software that lets you create beautiful emails in seconds

Learn More
SendForensics logo


Email Deliverability Solution

Learn More
Mailerlite logo


Email Marketing & Automation made easy for Small Businesses, Professional Bloggers and Authors. Sign up and start email marketing with free plan and all features included (signup forms and landing pages too), unlimited emails & 24/7 customer support. We make all features easy to use - check it out!

Learn More
Moosend logo


Email marketing and marketing automation software. Design and send beautiful campaigns or start personalized conversations and engage with them at scale. Size doesn’t matter to us. Big or small, we help your business deliver powerful emails that get opened and clicked every time. And are drop-dead beautiful.

Learn More
Pinpointe logo


Email Marketing for companies who have outgrown their Email Provider, but aren’t ready for the cost & complexity of Marketing Automation.

Learn More
MessageGears logo


Email marketing for the worlds largest brands. A hybrid platform that removes barriers to data and transforms the way marketers communicate with customers.

Learn More
GetResponse logo


Email marketing from GetResponse. Send email newsletters, campaigns, online surveys and follow-up autoresponders. Simple, easy interface. GetResponse is a complete online marketing solution. It provides turnkey newsletter publishing and hosting features, as well as unlimited follow-up autoresponders, landing pages, webinars, marketing automation, and CRM to deliver information to your contacts and convert them to paying customers. Through responsible and fully automated list hygiene, anti-spam practices, and established relationships with major Internet service providers and email service providers, GetResponse prides itself on the highest possible email deliverability to ensure that your messages get through to your prospective customers.

Learn More
Benchmark logo


Email Marketing Service to engage subscribers, nurture leads, send beautiful, responsive emails and track results.

Learn More
Velocity Software logo

Velocity Software

Email Marketing Services with Velocity Marketing Software offers the best prices and solutions for your email campaigns.

Learn More
SpreadeMail logo


Email marketing software provides email marketers with the best email marketing service for sending HTML email newsletters and mass email marketing campaigns. Sign up for 30-day free trial of Spread Email Marketing!

Learn More
MailChimp logo


Email marketing, ads, landing pages, and automation tools to grow your business on your terms. Start for free.

Learn More
BriteVerify logo


Email validation and email verification reduce bounce rates by up to 98%. BriteVerify Email Verifier makes rapidly verifying email addresses easy and fast.

Learn More
eMailChef logo


eMailChef is the easiest-to-use email marketing service in the world. It allows you to send newsletters, create templates and manage email lists in a breeze.

Learn More
NiftyImages logo


Engage your clients with personalized images and countdown timers for email.

Learn More
1PointMail logo


Enterprise Email Solutions 1Point Interactive

Learn More
Ezepo logo


Ezepo Provides Powerful Can-Spam Compliance Software That Helps You Manage Email Marketing Campaigns With Industry Leading Web-Based Technology

Learn More
Oxygenta logo


Features which include segementation, spam compliance and social reach, plus drag and drop editor plus built in image editor makes.

Learn More
FireDrum Email Marketing logo

FireDrum Email Marketing

FireDrum Email Marketing is the most affordable & easy to use email marketing software solution focusing on deliverability & powerful features that matter.

Learn More
Apsis logo


From email marketing and e-commerce to lead generation, automation and profile-based marketing: our suite of tools will help you reach yours goals in most efficient ways.

Learn More
NewZapp logo


GDPR Compliant email marketing automation for SMEs and big brands. Trusted by Network Rail & Royal Mail. Create Professional Email Campaigns, UK based Email Marketing automation software.

Learn More
Outbound logo


Get personal with your customers through Zendesk Connect, our proactive customer communication management software that delivers better customer experiences at scale. Request a trial today.

Learn More
Godaddy logo


GoDaddy makes registering Domain Names fast, simple, and affordable. Find out why so many business owners chose GoDaddy to be their Domain Name Registrar.

Learn More
Guessbox logo


GuessBox is a verified B2B email lead generation & email marketing automation software. Search through millions of B2B leads and create personalized bulk email campaigns.

Learn More
Subscriber Voice logo

Subscriber Voice

Happy customers are the best marketers. Generate and manage online reviews across the sites that matter most to your business.

Learn More
inxmail logo


Identify potential ✓ develop solutions ✓ improve results ✓ Together we will boost your email marketing. Discuss your requirements with us.

Learn More
Maileon logo


Individual tracking of each contact’s every response Individual and summary reports for every user and campaign Scheduled campaign dispatch times based on...

Learn More
Instiller logo


Instiller is the only email marketing solution designed specifically for agencies and includes all the tools and features needed as standard.

Learn More
Campaigner logo


Is your email marketing automation service producing the return you expect? Learn how to send emails that deliver results. Click here for a free Campaigner trial.

Learn More
Jangomail logo


JangoMail - Cutting Edge Email Technology - Best Email Service Provider. Send Email Campaigns and Transactional Messages. API Access & Many Other Features.

Learn More
Charley logo


Just another Charley site

Learn More
KulaHub logo


KulaHub is a Harrogate Local integrated, Cloud Based CRM & Email Marketing System. Designed to meet the needs of Growing Businesses, SMEs and Start Ups.

Learn More
LeadSparrow logo


LeadSparrow is an email marketing platform that helps customers in sending click-worthy and personalized emails. Send better emails and grow your business.

Learn More
Popcorn logo


Lets face it, when you are sending Email Marketing you do it for one reason - to Drive Sales! Helping you Convert your Contacts into Customers Faster...

Learn More
Litmus logo


Litmus provides a suite of email design and email marketing tools, helping you build, design, test, and analyze your emails.

Learn More
AWeber logo


Looking for affordable and easy to use email marketing and autoresponder tools? Click here to start your free email marketing trial with AWeber.

Learn More
APEX Pacific logo

APEX Pacific

Mail Communicator Software - #1 Automated Email Marketing Software & Bulk Email Marketing tool for email newsletter, mailing list management, auto-responder, email subscribe management

Learn More
SwipeMail logo


Mail250 is a email marketing platform for small businesses. Manage Your Email Database and Marketing in One Platform. Get Started Today!

Learn More
Mailing Manager logo

Mailing Manager

mailingmanager, the powerful, all-in-one email marketing solution. Create and send eye-catching email campaigns using our cost effective software...

Learn More
MailMigo logo


MailMigo provide the essential features to make you an email marketing maestro.

Learn More
MailUp logo


MailUp is your complete email and SMS delivery solution that combines powerful email marketing tools with SMTP relay and plugins for e-commerce, CRM, and CMS systems

Learn More
Xink logo


Make your brand stand out by getting control over professional company email signatures. Proudly send emails wherever you are knowing that they look good.

Learn More
ExpressPigeon logo


Marketing and transactional email design and delivery service with the best drag and drop editor and flow automation system. Send and track professional emails.

Learn More
DotMailer logo


Marketing Automation Software from dotmailer. For SMEs, retailers and big brands, with over 70,000 users in 150 countries.

Learn More
Minutemailer logo


Marketing in a minute. Make your company grow using professional newsletters and social media. Simple and powerful.

Learn More
Pure360 logo


Marketing technology that works across email and website to personalise customer experiences, drive sales and increase customer loyalty.

Learn More
MassMailer logo


MassMailer provides best email solution for customers across the globe to send mass emails on Salesforce CRM for email marketing and prospecting emails.

Learn More
MediaProwler logo


Media Prowler is a marketing and advertising firm focused on e-mail data and delivery. We also offer additional digital advertising solutions!

Learn More
RebelMail logo


Meet the email that doesn’t play by the rules. Interactivity within email lets you change the game.

Learn More
Mail Poet logo

Mail Poet

More than 300,000 websites are using MailPoet to keep in touch with their subscribers. Enjoy everything in one place. MailPoet works seamlessly with your favorite CMS so you can start sending emails right now.

Learn More
MovableInk logo


Movable Ink lets email marketers deliver jaw-dropping customer experiences. Our cloud-based software activates any data to generate intelligent content at the moment of open.

Learn More
MyBizMailer logo


MyBizMailer is an all-in-one affordable emailing solution to send marketing and transactional emails. Create a free account today!

Learn More
SenderGen logo


Office365, G-Suite, and Salesforce email signatures, campaigns and analytics. Centralized management. Compare to Exclaimer, Xink, Codetwo and Sigstr

Learn More
Omnisend logo


Omnisend is the ecommerce marketing automation platform built for growing ecommerce businesses. Try Omnisend for FREE today!

Learn More
Optimail logo


Optimail is an intelligent marketing automation platform that automatically optimizes your email campaigns through adapative personalization.

Learn More
Savicom logo


Our web-based email marketing software provides an easy, convenient user experience for marketing managers.

Learn More
Padiact logo


PadiAct helps you get more email leads & subscribers by targeting the right visitors. Over 2.7 million leads & subscribers collected so far.

Learn More
Mailgun logo


Powerful Transactional Email APIs that enable you to send, receive, and track emails, built with developers in mind. Learn more today!

Learn More
Predictive Response logo

Predictive Response

Predictive Response provides marketing & engagement automation for the Salesforce® platform. Predictive Marketing automation built for Salesforce Platform.

Learn More
ReturnPath logo


Return Path is the email deliverability expert, helping marketers drive revenue through email.

Learn More
Robly logo


Robly is a leading innovator in Small Business Marketing Automation. Robly invented OpenGen in 2014 and Robly A.I. in 2015.

Learn More logo

Sarv is completing all needs for any size of company related to Email Marketing, Transactional Email, and Cloud Telephony. We also offer Reseller service for business. Visit Us Now!

Learn More
Notablist logo


Search millions of email campaigns from hundreds of thousands of brands.

Learn More logo

Send cold emails and Schedule as many follow ups as you want. No more time wasted tracking who responds and who doesn’t — we take care of that for you.

Learn More
RapidMail logo


Send newsletters with rapidmail – test our newsletter software free of charge and with no obligation. Request a free trial today.

Learn More
emailicious logo


Send targeted email to your clients with Emailicious. Email marketing has never been easier.

Learn More
Seventh Sense logo

Seventh Sense

Send time optimization for HubSpot and Marketo. Seventh Sense's precision email system analyzes your existing data to determine the optimal send time and frequency for each contact.

Learn More
ExpertSender logo


Sending your customers into the right space

Learn More
SendSmith logo


SendSmith is a 2nd generation email marketing platform. Simple to use and offers a number of free responsive email templates that can be customised using drag-and-drop means. The post-campaign reporting is currently the most informative on the market - one the most striking features is the tracking of user behaviour post-click from EDM.

Learn More
Desiger Free Solutions logo

Desiger Free Solutions

Server-based newsletter and mailing list software for email marketing. For Windows, SQL Server, MS Access.

Learn More
Siftrock logo


Siftrock manages and mines marketing email replies & soft bounces to improve database hygiene & deliverability, surface human responses, and find sales leads.

Learn More
MailKitchen logo


Sign up for a Free account and start sending your Email Campaigns with MailKitchen, an easy-to-use and scalable Email Marketing Solution (no long-term commitments or contracts!)

Learn More
Elastic Email logo

Elastic Email

Sign up for free and get access to the email marketing and delivery tools you need to communicate with your customers.

Learn More
MailGet logo


Sign Up For Free. An online form builder with email marketing software integrated, easy to build. Its now easy to create, embed, collect payments via responsive forms

Learn More
Sigstr logo


Sigstrs email signature marketing platform allows you to standardize brand consistency and drive marketing ROI with every employee email sent.

Learn More
SMTP logo


SMTP has been the leader in email delivery for 22 years. See how SMTP can improve email delivery!

Learn More
SocketLabs logo


SocketLabs offers trusted, easy-to-use email delivery solutions, in-depth analytics, and easy integration! Get started online today with a free account.

Learn More
Stensul logo


stensul helps large companies create perfect, mobile responsive emails in minutes. Works with any ESP.

Learn More
Mailjet logo


Streamline your emailing and boost your sales with Mailjet. We serve all your email and SMS needs with one simple and powerful service. Mailjet is an easy-to-use all-in-one e-mail platform. With our transactional and marketing e-mail solution, it’s never been easier to get your emails into the inbox! Mailjet is Europe’s leading e-mail solution, with over 100,000 customers in 150 countries.

Learn More
SendWithUs logo


Take control of your transactional email. Sendwithus is the missing tool for marketers to manage and optimize transactional emails.

Learn More
PostUp logo


The email service provider and omnichannel engagement platform for digital publishing and media. We grow and engage your audience, driving top line revenue.

Learn More
Pepo Campaigns logo

Pepo Campaigns

The first full-featured email marketing platform built on AWS that enables you to send marketing campaigns, transactional emails and automated workflows.

Learn More
ToucBase logo


TouchBase is a simplified email marketing tool allowing our clients to "touch base" with their subscribers. Simplicity, Transparency & Integrity define us.

Learn More
Mailody logo


Track and analyse your competitors’ emails to uncover their email marketing strategies. Gain insights into your competitors email strategies now!

Learn More
LiveIntent logo


Transform email into the simplest, most powerful way to resolve identity while driving sales and increasing revenue.

Learn More logo

Trigger email, push, SMS, webhooks, and more with Gain control over behaviorial data to personalize customer communication and drive engagement. Start free.

Learn More
mVizz logo


Trusted by over 500 brands, Mvizz Email Marketing Software is an easy to use, powerful and agile Email Marketing Software

Learn More
Postmark logo


Trusted by thousands of developers, Postmark is a fast and reliable transactional email service. Send with Postmark to ensure your transactional emails get to the inbox on time, every time.

Learn More
Ungapped logo


Ungapped has everything you need for growth marketing. A fully integrated platform with tools for email campaigns, forms, surveys, and SMS marketing

Learn More
Upaknee logo


Upaknee is a Canadian email marketing company, which provides easy to use online marketing tools to create beautiful and professional email campaign.

Learn More
EmailOnAcid logo


Use Email on Acid to test your emails across the most popular clients, apps and devices, then go further to measure performance and pivot. Free Trial.

Learn More
LeadGnome logo


Use reply email mining technology to analyze email replies for data your sales team can use immediately. Get started today with our free 30-day trial!

Learn More
Kickbox logo


Verify your email address lists with our drag and drop interface, or integrate into your app with our API. Prevent fake and bot account sign-ups by confirming your users are real humans with a real email address.

Learn More
Vero logo


Vero enables engineering, product, and marketing teams to design data-driven email communications for personalized customer experiences.

Learn More
VerticalResponse logo


VerticalResponse gives you the tools to quickly build powerful marketing campaigns. Create email marketing campaigns, build custom lead capture forms and landing pages, and promote on social media all in one place. Try it free!

Learn More
Vestorly logo


Vestorly curates better content for your audience to help you build more engaging email, social media, and websites. Scale communication and generate leads. Use it free!

Learn More
Vinmail logo


Vinmail resolves the complexity of sending email and delivering email campaigns by saving your time and money.

Learn More
Vision6 logo


Vision6 is easy-to-use email marketing and automation software used by thousands of marketers and agencies. Start free and start sending emails in minutes.

Learn More
Astonish Email logo

Astonish Email

Welcome to Astonish Email. The only Email Marketing system built for Ambitious Small Businesses.

Learn More
CleverReach logo


With CleverReach email marketing software, you can easily create professional email campaigns. In addition, you can manage your recipients perfectly and benefit from intuitive reports.

Learn More
Constant Contact logo

Constant Contact

With Constant Contact #1 email marketing software, you can create effective email marketing and other online marketing campaigns to meet your business goals. Start FREE today!

Learn More
MagNews logo


With the MagNews multichannel solution: E-mail Marketing, Social Media and SMS marketing just a click away

Learn More
Yesmail logo


Yesmail is a leading provider of email and digital marketing services. Truly connect with your customers through our revolutionary cross-channel solutions.

Learn More