Email marketing is nothing new, but it is a highly effective digital marketing strategy, nonetheless.
For many industries, email marketing is the most effective way to turn leads into paying customers. Let’s say you’ve got a range of email addresses for people who have proven their interest in your brand or products, how do you make the most of this resource?
Take guesswork out of the equation with the help of emailing marketing tools. Don’t be perturbed by things like GDPR and the spammy emails you may have received from other companies.
When done well, with the right tools, email marketing is a friendly, helpful, and natural way to connect with potential customers.
There’s a reason it’s been used forever! Email marketing is the most effective and direct method of turning your leads into customers.
Prospective customers become loyal and dedicated fans of your business. Put simply, email marketing is the use of email to promote products and services.
More broadly, email marketing is the use of email to develop relationships with potential clients and customers. Email marketing falls under the category of internet marketing, which encompasses marketing channels like websites, social media posts, and blog posts.
It is also very similar to direct mail marketing, except that messages are sent electronically rather than posted.
Email marketing can get a bad rep, particularly with the advent of GDPR, as sending a constant barrage of deals to customers can appear spammy. Done right, however, email marketing can allow businesses to keep their customers informed and tailor their marketing messages.
With email marketing, your company can target particular groups of customers, and even individuals. If a restaurant offers a customer an emailed voucher entitling them to 50% off their meal because it’s their birthday, for example, that is email marketing.
Developing and maintaining this relationship means increased customer loyalty and, hopefully, increased sales in future. Email marketing’s main advantages are price and ease, making it a very accessible type of marketing even for a small business.
Find out more today by browsing our selection of email marketing tools.
Mail Poet More than 300,000 websites are using MailPoet to keep in touch with their subscribers. Enjoy everything in one place. MailPoet works seamlessly with your favorite CMS so you can start sending emails right now.Learn more about Mail Poet
Moosend Email marketing and marketing automation software. Design and send beautiful campaigns or start personalized conversations and engage with them at scale. Size doesn’t matter to us. Big or small, we help your business deliver powerful emails that get opened and clicked every time. And are drop-dead beautiful.Learn more about Moosend
Mailjet Streamline your emailing and boost your sales with Mailjet. We serve all your email and SMS needs with one simple and powerful service. Mailjet is an easy-to-use all-in-one e-mail platform. With our transactional and marketing e-mail solution, it’s never been easier to get your emails into the inbox! Mailjet is Europe’s leading e-mail solution, with over 100,000 customers in 150 countries.Learn more about Mailjet
Freshmail Access your FreshMail account from anywhere. Your files and data, as well as FreshMails tools, are secure in a dedicated cloud and are always ready to meetLearn more about Freshmail
ActiveTrail ActiveTrail - every email marketing tool you might need in the worlds leading email marketing platform: email campaign software, email newsletter software, construct customer journies with marketing automations, create professional landing pages that convert, SMS delivery, lead generation, and much more. Signup today!Learn more about ActiveTrail
Adestra Adestras powerful, easy-to-use platform can be customized, configuring the structure of the system to your business requirements.Learn more about Adestra
Mercanto AI email personalization can increase revenues and engagement by filling your emails with the products that are most relevant for each customer right now.Learn more about Mercanto
AriticMail Aritic Mail is transactional email delivery API provider for software applications & Enterprises. You can now deliver emails in time to the mailbox of the recipients.Learn more about AriticMail
Tripolis At Tripolis, the e-Mail & Marketing Technology Hub, we’re enabling our customers to provide dynamic content that is truly one on one – always!Learn more about Tripolis
TotalSend At up to 60% less than competitors, TotalSend is the most competitively priced email marketing service (ESP) on the market, without sacrificing on quality or deliverability.Learn more about TotalSend
Ennect Award-winning Marketing Software empowers you to rapidly deploy email, survey, sweepstakes, and event management campaigns to stage memorable customer experiences.Learn more about Ennect
Goodbits Building emails should take minutes, not hours. Goodbits helps you do this by managing a content library and component based email builder.Learn more about Goodbits
Email Hippo Clean bad email addresses from your data and append information to database entities using robust, cloud email verification technology. Real time (API) or batch file options available.Learn more about Email Hippo
WiseStamp Close More Sales, Grow Your Followers, and Leave a Lasting Impression With WiseStamp Email Signatures. Design & Create Your Free Email Signature Today!Learn more about WiseStamp
Comm100 Comm100 email marketing software is the opt-in email marketing tool or solution that helps you easily implement successful opt-in email marketing campaigns.Learn more about Comm100
Mailee.me Complete tool to create and send newsletters and email marketing campaigns, with real time reports and integrations. Send outstanding email marketing, easily.Learn more about Mailee.me
Cakemail Connect with your customers, wherever they are. Create, send and track email campaigns that reflect your brand and help grow your business.Learn more about Cakemail
Copernica Copernica provides software for email marketing automation with advanced multidimensional databases, campaigns management and personalized emailsLearn more about Copernica
CO-SENDER CO-SENDER is an email & SMS marketing platform to send messages worldwide, track results and manage subscriber data in a single place. Start sending beautiful emails & SMS today.Learn more about CO-SENDER
BullSender Create and send newsletters! At Bullsender you can create, design, and send newsletters online, through our danish newsletter system - Avoid spamfilters.Learn more about BullSender
eMercury Create Email Campaigns that Convert Sales, Nurture Leads, & Drive Traffic with Emercury. Email Marketing made with your business model in mind.Learn more about eMercury
ReachMail Create, deliver, and track your free email campaigns with ReachMail. Click to learn how to get started with ReachMail’s free email marketing today!Learn more about ReachMail
SparkPost Deliver your app and website emails on time and to the inbox. Trusted to send 25% of the worlds non-spam email. Email delivery for companies big and small.Learn more about SparkPost
SendGrid Delivering your transactional and marketing emails through the worlds largest cloud-based email delivery platform. Send with confidence.Learn more about SendGrid
Emma Design and optimize targeted email marketing campaigns. Emma’s digital marketing platform drives results with personalization, segmentation and automation.Learn more about Emma
Mailify Design effective email and SMS marketing campaigns with Mailify. Streamline and automate processes with workflows, create landing pages and add forms. With the easy-to-use EmailBuilder, your campaigns are ready in minutes. Start your free trial today!Learn more about Mailify
Rare.io Designed for high growth ecommerce stores. Send smarter emails. Make more sales. Use our predictive email marketing platform to increase conversions for your ecommerce store using personalized product and timing recommendations.Learn more about Rare.io
Mailerlite Email Marketing & Automation made easy for Small Businesses, Professional Bloggers and Authors. Sign up and start email marketing with free plan and all features included (signup forms and landing pages too), unlimited emails & 24/7 customer support. We make all features easy to use - check it out!Learn more about Mailerlite
GetResponse Email marketing from GetResponse. Send email newsletters, campaigns, online surveys and follow-up autoresponders. Simple, easy interface. GetResponse is a complete online marketing solution. It provides turnkey newsletter publishing and hosting features, as well as unlimited follow-up autoresponders, landing pages, webinars, marketing automation, and CRM to deliver information to your contacts and convert them to paying customers. Through responsible and fully automated list hygiene, anti-spam practices, and established relationships with major Internet service providers and email service providers, GetResponse prides itself on the highest possible email deliverability to ensure that your messages get through to your prospective customers.Learn more about GetResponse
SpreadeMail Email marketing software provides email marketers with the best email marketing service for sending HTML email newsletters and mass email marketing campaigns. Sign up for 30-day free trial of Spread Email Marketing!Learn more about SpreadeMail
Apsis From email marketing and e-commerce to lead generation, automation and profile-based marketing: our suite of tools will help you reach yours goals in most efficient ways.Learn more about Apsis
NewZapp GDPR Compliant email marketing automation for SMEs and big brands. Trusted by Network Rail & Royal Mail. Create Professional Email Campaigns, UK based Email Marketing automation software.Learn more about NewZapp
Outbound Get personal with your customers through Zendesk Connect, our proactive customer communication management software that delivers better customer experiences at scale. Request a trial today.Learn more about Outbound
Godaddy GoDaddy makes registering Domain Names fast, simple, and affordable. Find out why so many business owners chose GoDaddy to be their Domain Name Registrar.Learn more about Godaddy
Guessbox GuessBox is a verified B2B email lead generation & email marketing automation software. Search through millions of B2B leads and create personalized bulk email campaigns.Learn more about Guessbox
MovableInk Movable Ink lets email marketers deliver jaw-dropping customer experiences. Our cloud-based software activates any data to generate intelligent content at the moment of open.Learn more about MovableInk
Robly Robly is a leading innovator in Small Business Marketing Automation. Robly invented OpenGen in 2014 and Robly A.I. in 2015.Learn more about Robly
Sarv.com Sarv is completing all needs for any size of company related to Email Marketing, Transactional Email, and Cloud Telephony. We also offer Reseller service for business. Visit Us Now!Learn more about Sarv.com
Seventh Sense Send time optimization for HubSpot and Marketo. Seventh Sense's precision email system analyzes your existing data to determine the optimal send time and frequency for each contact.Learn more about Seventh Sense
SendSmith SendSmith is a 2nd generation email marketing platform. Simple to use and offers a number of free responsive email templates that can be customised using drag-and-drop means. The post-campaign reporting is currently the most informative on the market - one the most striking features is the tracking of user behaviour post-click from EDM.Learn more about SendSmith
Siftrock Siftrock manages and mines marketing email replies & soft bounces to improve database hygiene & deliverability, surface human responses, and find sales leads.Learn more about Siftrock
MailKitchen Sign up for a Free account and start sending your Email Campaigns with MailKitchen, an easy-to-use and scalable Email Marketing Solution (no long-term commitments or contracts!)Learn more about MailKitchen
Customer.io Trigger email, push, SMS, webhooks, and more with Customer.io. Gain control over behaviorial data to personalize customer communication and drive engagement. Start free.Learn more about Customer.io
mVizz Trusted by over 500 brands, Mvizz Email Marketing Software is an easy to use, powerful and agile Email Marketing SoftwareLearn more about mVizz
Postmark Trusted by thousands of developers, Postmark is a fast and reliable transactional email service. Send with Postmark to ensure your transactional emails get to the inbox on time, every time.Learn more about Postmark
Ungapped Ungapped has everything you need for growth marketing. A fully integrated platform with tools for email campaigns, forms, surveys, and SMS marketingLearn more about Ungapped
Upaknee Upaknee is a Canadian email marketing company, which provides easy to use online marketing tools to create beautiful and professional email campaign.Learn more about Upaknee
LeadGnome Use reply email mining technology to analyze email replies for data your sales team can use immediately. Get started today with our free 30-day trial!Learn more about LeadGnome
Kickbox Verify your email address lists with our drag and drop interface, or integrate into your app with our API. Prevent fake and bot account sign-ups by confirming your users are real humans with a real email address.Learn more about Kickbox
Vero Vero enables engineering, product, and marketing teams to design data-driven email communications for personalized customer experiences.Learn more about Vero
VerticalResponse VerticalResponse gives you the tools to quickly build powerful marketing campaigns. Create email marketing campaigns, build custom lead capture forms and landing pages, and promote on social media all in one place. Try it free!Learn more about VerticalResponse
Vestorly Vestorly curates better content for your audience to help you build more engaging email, social media, and websites. Scale communication and generate leads. Use it free!Learn more about Vestorly
CleverReach With CleverReach email marketing software, you can easily create professional email campaigns. In addition, you can manage your recipients perfectly and benefit from intuitive reports.Learn more about CleverReach
Yesmail Yesmail is a leading provider of email and digital marketing services. Truly connect with your customers through our revolutionary cross-channel solutions.Learn more about Yesmail
The tools here have been manually curated as part of the larger set of marketing tools, if you have a suggestion to add to the list or would like to sponsor this list, get in touch.
Want to chat?
Let Cultured Digital take care of your Organic search growth.
We've been doing this since 2001 and have helped 100s of companies around the world. Cultured Digital is a Sunderland SEO company, we'll be more than happy to put you in touch with current and past clients to talk about how we've helped them grow.