Email marketing is nothing new, but it is a highly effective digital marketing strategy, nonetheless.
For many industries, email marketing is the most effective way to turn leads into paying customers. Let’s say you’ve got a range of email addresses for people who have proven their interest in your brand or products, how do you make the most of this resource?
Take guesswork out of the equation with the help of emailing marketing tools. Don’t be perturbed by things like GDPR and the spammy emails you may have received from other companies.
When done well, with the right tools, email marketing is a friendly, helpful, and natural way to connect with potential customers.
There’s a reason it’s been used forever! Email marketing is the most effective and direct method of turning your leads into customers.
Prospective customers become loyal and dedicated fans of your business. Put simply, email marketing is the use of email to promote products and services.
More broadly, email marketing is the use of email to develop relationships with potential clients and customers. Email marketing falls under the category of internet marketing, which encompasses marketing channels like websites, social media posts, and blog posts.
It is also very similar to direct mail marketing, except that messages are sent electronically rather than posted.
Email marketing can get a bad rep, particularly with the advent of GDPR, as sending a constant barrage of deals to customers can appear spammy. Done right, however, email marketing can allow businesses to keep their customers informed and tailor their marketing messages.
With email marketing, your company can target particular groups of customers, and even individuals. If a restaurant offers a customer an emailed voucher entitling them to 50% off their meal because it’s their birthday, for example, that is email marketing.
Developing and maintaining this relationship means increased customer loyalty and, hopefully, increased sales in future. Email marketing’s main advantages are price and ease, making it a very accessible type of marketing even for a small business.
Find out more today by browsing our selection of email marketing tools.
recommendedMail Poet More than 300,000 websites are using MailPoet to keep in touch with their subscribers. Enjoy everything in one place. MailPoet works seamlessly with your favorite CMS so you can start sending emails right now.
recommendedMoosend Email marketing and marketing automation software. Design and send beautiful campaigns or start personalized conversations and engage with them at scale. Size doesn’t matter to us. Big or small, we help your business deliver powerful emails that get opened and clicked every time. And are drop-dead beautiful.
recommendedMailjet Streamline your emailing and boost your sales with Mailjet. We serve all your email and SMS needs with one simple and powerful service. Mailjet is an easy-to-use all-in-one e-mail platform. With our transactional and marketing e-mail solution, it’s never been easier to get your emails into the inbox! Mailjet is Europe’s leading e-mail solution, with over 100,000 customers in 150 countries.
Freshmail Access your FreshMail account from anywhere. Your files and data, as well as FreshMails tools, are secure in a dedicated cloud and are always ready to meet
ActiveTrail ActiveTrail - every email marketing tool you might need in the worlds leading email marketing platform: email campaign software, email newsletter software, construct customer journies with marketing automations, create professional landing pages that convert, SMS delivery, lead generation, and much more. Signup today!
Adestra Adestras powerful, easy-to-use platform can be customized, configuring the structure of the system to your business requirements.
Mercanto AI email personalization can increase revenues and engagement by filling your emails with the products that are most relevant for each customer right now.
AriticMail Aritic Mail is transactional email delivery API provider for software applications & Enterprises. You can now deliver emails in time to the mailbox of the recipients.
Tripolis At Tripolis, the e-Mail & Marketing Technology Hub, we’re enabling our customers to provide dynamic content that is truly one on one – always!
TotalSend At up to 60% less than competitors, TotalSend is the most competitively priced email marketing service (ESP) on the market, without sacrificing on quality or deliverability.
Ennect Award-winning Marketing Software empowers you to rapidly deploy email, survey, sweepstakes, and event management campaigns to stage memorable customer experiences.
Goodbits Building emails should take minutes, not hours. Goodbits helps you do this by managing a content library and component based email builder.
Email Hippo Clean bad email addresses from your data and append information to database entities using robust, cloud email verification technology. Real time (API) or batch file options available.
WiseStamp Close More Sales, Grow Your Followers, and Leave a Lasting Impression With WiseStamp Email Signatures. Design & Create Your Free Email Signature Today!
Comm100 Comm100 email marketing software is the opt-in email marketing tool or solution that helps you easily implement successful opt-in email marketing campaigns.
Mailee.me Complete tool to create and send newsletters and email marketing campaigns, with real time reports and integrations. Send outstanding email marketing, easily.
Mailblast Conduct email marketing on a budget using Amazon SES. Powerful analytics, bounce/complaint tracking, Drag and Drop editor, Automation.
Cakemail Connect with your customers, wherever they are. Create, send and track email campaigns that reflect your brand and help grow your business.
Copernica Copernica provides software for email marketing automation with advanced multidimensional databases, campaigns management and personalized emails
CO-SENDER CO-SENDER is an email & SMS marketing platform to send messages worldwide, track results and manage subscriber data in a single place. Start sending beautiful emails & SMS today.
BullSender Create and send newsletters! At Bullsender you can create, design, and send newsletters online, through our danish newsletter system - Avoid spamfilters.
eMercury Create Email Campaigns that Convert Sales, Nurture Leads, & Drive Traffic with Emercury. Email Marketing made with your business model in mind.
Mailigen Create, deliver and track emails for desktop & mobile. Email marketing automation. 24/7 Customer Service. Try 30 days for FREE.
ReachMail Create, deliver, and track your free email campaigns with ReachMail. Click to learn how to get started with ReachMail’s free email marketing today!
SparkPost Deliver your app and website emails on time and to the inbox. Trusted to send 25% of the worlds non-spam email. Email delivery for companies big and small.
SendGrid Delivering your transactional and marketing emails through the worlds largest cloud-based email delivery platform. Send with confidence.
Emma Design and optimize targeted email marketing campaigns. Emma’s digital marketing platform drives results with personalization, segmentation and automation.
Mailify Design effective email and SMS marketing campaigns with Mailify. Streamline and automate processes with workflows, create landing pages and add forms. With the easy-to-use EmailBuilder, your campaigns are ready in minutes. Start your free trial today!
Rare.io Designed for high growth ecommerce stores. Send smarter emails. Make more sales. Use our predictive email marketing platform to increase conversions for your ecommerce store using personalized product and timing recommendations.
zebNet Developer and publisher of powerful, and easy-to-use software.
Delivra Drive engagement and increase revenue with email marketing services. Delivra is the highest user-rated email marketing automation platform on the market.
Campaign Monitor Drive results with email marketing. Campaign Monitor shares how to gain loyal customers with personalized email campaigns and automated customer journeys.
Mailerlite Email Marketing & Automation made easy for Small Businesses, Professional Bloggers and Authors. Sign up and start email marketing with free plan and all features included (signup forms and landing pages too), unlimited emails & 24/7 customer support. We make all features easy to use - check it out!
Pinpointe Email Marketing for companies who have outgrown their Email Provider, but aren’t ready for the cost & complexity of Marketing Automation.
MessageGears Email marketing for the worlds largest brands. A hybrid platform that removes barriers to data and transforms the way marketers communicate with customers.
GetResponse Email marketing from GetResponse. Send email newsletters, campaigns, online surveys and follow-up autoresponders. Simple, easy interface. GetResponse is a complete online marketing solution. It provides turnkey newsletter publishing and hosting features, as well as unlimited follow-up autoresponders, landing pages, webinars, marketing automation, and CRM to deliver information to your contacts and convert them to paying customers. Through responsible and fully automated list hygiene, anti-spam practices, and established relationships with major Internet service providers and email service providers, GetResponse prides itself on the highest possible email deliverability to ensure that your messages get through to your prospective customers.
Benchmark Email Marketing Service to engage subscribers, nurture leads, send beautiful, responsive emails and track results.
Velocity Software Email Marketing Services with Velocity Marketing Software offers the best prices and solutions for your email campaigns.
SpreadeMail Email marketing software provides email marketers with the best email marketing service for sending HTML email newsletters and mass email marketing campaigns. Sign up for 30-day free trial of Spread Email Marketing!
MailChimp Email marketing, ads, landing pages, and automation tools to grow your business on your terms. Start for free.
BriteVerify Email validation and email verification reduce bounce rates by up to 98%. BriteVerify Email Verifier makes rapidly verifying email addresses easy and fast.
eMailChef eMailChef is the easiest-to-use email marketing service in the world. It allows you to send newsletters, create templates and manage email lists in a breeze.
NiftyImages Engage your clients with personalized images and countdown timers for email.
SendSmith SendSmith is a 2nd generation email marketing platform. Simple to use and offers a number of free responsive email templates that can be customised using drag-and-drop means. The post-campaign reporting is currently the most informative on the market - one the most striking features is the tracking of user behaviour post-click from EDM.
Desiger Free Solutions Server-based newsletter and mailing list software for email marketing. For Windows, SQL Server, MS Access.
Siftrock Siftrock manages and mines marketing email replies & soft bounces to improve database hygiene & deliverability, surface human responses, and find sales leads.
MailKitchen Sign up for a Free account and start sending your Email Campaigns with MailKitchen, an easy-to-use and scalable Email Marketing Solution (no long-term commitments or contracts!)
Elastic Email Sign up for free and get access to the email marketing and delivery tools you need to communicate with your customers.
MailGet Sign Up For Free. An online form builder with email marketing software integrated, easy to build. Its now easy to create, embed, collect payments via responsive forms
Sigstr Sigstrs email signature marketing platform allows you to standardize brand consistency and drive marketing ROI with every employee email sent.
SMTP SMTP has been the leader in email delivery for 22 years. See how SMTP can improve email delivery!
SocketLabs SocketLabs offers trusted, easy-to-use email delivery solutions, in-depth analytics, and easy integration! Get started online today with a free account.
Stensul stensul helps large companies create perfect, mobile responsive emails in minutes. Works with any ESP.
SendWithUs Take control of your transactional email. Sendwithus is the missing tool for marketers to manage and optimize transactional emails.
PostUp The email service provider and omnichannel engagement platform for digital publishing and media. We grow and engage your audience, driving top line revenue.
Pepo Campaigns The first full-featured email marketing platform built on AWS that enables you to send marketing campaigns, transactional emails and automated workflows.
ToucBase TouchBase is a simplified email marketing tool allowing our clients to "touch base" with their subscribers. Simplicity, Transparency & Integrity define us.
Mailody Track and analyse your competitors’ emails to uncover their email marketing strategies. Gain insights into your competitors email strategies now!
LiveIntent Transform email into the simplest, most powerful way to resolve identity while driving sales and increasing revenue.
Customer.io Trigger email, push, SMS, webhooks, and more with Customer.io. Gain control over behaviorial data to personalize customer communication and drive engagement. Start free.
mVizz Trusted by over 500 brands, Mvizz Email Marketing Software is an easy to use, powerful and agile Email Marketing Software
Postmark Trusted by thousands of developers, Postmark is a fast and reliable transactional email service. Send with Postmark to ensure your transactional emails get to the inbox on time, every time.
Ungapped Ungapped has everything you need for growth marketing. A fully integrated platform with tools for email campaigns, forms, surveys, and SMS marketing
Upaknee Upaknee is a Canadian email marketing company, which provides easy to use online marketing tools to create beautiful and professional email campaign.
EmailOnAcid Use Email on Acid to test your emails across the most popular clients, apps and devices, then go further to measure performance and pivot. Free Trial.
LeadGnome Use reply email mining technology to analyze email replies for data your sales team can use immediately. Get started today with our free 30-day trial!
Kickbox Verify your email address lists with our drag and drop interface, or integrate into your app with our API. Prevent fake and bot account sign-ups by confirming your users are real humans with a real email address.
Vero Vero enables engineering, product, and marketing teams to design data-driven email communications for personalized customer experiences.
VerticalResponse VerticalResponse gives you the tools to quickly build powerful marketing campaigns. Create email marketing campaigns, build custom lead capture forms and landing pages, and promote on social media all in one place. Try it free!
Vestorly Vestorly curates better content for your audience to help you build more engaging email, social media, and websites. Scale communication and generate leads. Use it free!
Vinmail Vinmail resolves the complexity of sending email and delivering email campaigns by saving your time and money.
Vision6 Vision6 is easy-to-use email marketing and automation software used by thousands of marketers and agencies. Start free and start sending emails in minutes.
Astonish Email Welcome to Astonish Email. The only Email Marketing system built for Ambitious Small Businesses.
CleverReach With CleverReach email marketing software, you can easily create professional email campaigns. In addition, you can manage your recipients perfectly and benefit from intuitive reports.
Constant Contact With Constant Contact #1 email marketing software, you can create effective email marketing and other online marketing campaigns to meet your business goals. Start FREE today!
MagNews With the MagNews multichannel solution: E-mail Marketing, Social Media and SMS marketing just a click away
Yesmail Yesmail is a leading provider of email and digital marketing services. Truly connect with your customers through our revolutionary cross-channel solutions.
The tools here have been manually curated as part of the larger set of marketing tools, if you have a suggestion to add to the list or would like to sponsor this list, get in touch.
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