Email Marketing Tools

Email marketing is nothing new, but it is a highly effective digital marketing strategy, nonetheless.

For many industries, email marketing is the most effective way to turn leads into paying customers. Let’s say you’ve got a range of email addresses for people who have proven their interest in your brand or products, how do you make the most of this resource?

Take guesswork out of the equation with the help of emailing marketing tools. Don’t be perturbed by things like GDPR and the spammy emails you may have received from other companies.

When done well, with the right tools, email marketing is a friendly, helpful, and natural way to connect with potential customers.

There’s a reason it’s been used forever! Email marketing is the most effective and direct method of turning your leads into customers.

Prospective customers become loyal and dedicated fans of your business. Put simply, email marketing is the use of email to promote products and services.

More broadly, email marketing is the use of email to develop relationships with potential clients and customers. Email marketing falls under the category of internet marketing, which encompasses marketing channels like websites, social media posts, and blog posts.

It is also very similar to direct mail marketing, except that messages are sent electronically rather than posted.

Email marketing can get a bad rep, particularly with the advent of GDPR, as sending a constant barrage of deals to customers can appear spammy. Done right, however, email marketing can allow businesses to keep their customers informed and tailor their marketing messages.

With email marketing, your company can target particular groups of customers, and even individuals. If a restaurant offers a customer an emailed voucher entitling them to 50% off their meal because it’s their birthday, for example, that is email marketing.

Developing and maintaining this relationship means increased customer loyalty and, hopefully, increased sales in future. Email marketing’s main advantages are price and ease, making it a very accessible type of marketing even for a small business.

Find out more today by browsing our selection of email marketing tools.

  • recommendedMail Poet
    More than 300,000 websites are using MailPoet to keep in touch with their subscribers. Enjoy everything in one place. MailPoet works seamlessly with your favorite CMS so you can start sending emails right now.
  • recommendedMoosend
    Email marketing and marketing automation software. Design and send beautiful campaigns or start personalized conversations and engage with them at scale. Size doesn’t matter to us. Big or small, we help your business deliver powerful emails that get opened and clicked every time. And are drop-dead beautiful.
  • recommendedMailjet
    Streamline your emailing and boost your sales with Mailjet. We serve all your email and SMS needs with one simple and powerful service. Mailjet is an easy-to-use all-in-one e-mail platform. With our transactional and marketing e-mail solution, it’s never been easier to get your emails into the inbox! Mailjet is Europe’s leading e-mail solution, with over 100,000 customers in 150 countries.
  • Freshmail
    Access your FreshMail account from anywhere. Your files and data, as well as FreshMails tools, are secure in a dedicated cloud and are always ready to meet
  • ActiveTrail
    ActiveTrail - every email marketing tool you might need in the worlds leading email marketing platform: email campaign software, email newsletter software, construct customer journies with marketing automations, create professional landing pages that convert, SMS delivery, lead generation, and much more. Signup today!
  • Adestra
    Adestras powerful, easy-to-use platform can be customized, configuring the structure of the system to your business requirements.
  • Mercanto
    AI email personalization can increase revenues and engagement by filling your emails with the products that are most relevant for each customer right now.
  • AriticMail
    Aritic Mail is transactional email delivery API provider for software applications & Enterprises. You can now deliver emails in time to the mailbox of the recipients.
  • Tripolis
    At Tripolis, the e-Mail & Marketing Technology Hub, we’re enabling our customers to provide dynamic content that is truly one on one – always!
  • TotalSend
    At up to 60% less than competitors, TotalSend is the most competitively priced email marketing service (ESP) on the market, without sacrificing on quality or deliverability.
  • SendPulse
    Automate your marketing and combine all delivery channels on one platform: email, web push notifications, SMS, Viber. © 2018
  • Ennect
    Award-winning Marketing Software empowers you to rapidly deploy email, survey, sweepstakes, and event management campaigns to stage memorable customer experiences.
  • Goodbits
    Building emails should take minutes, not hours. Goodbits helps you do this by managing a content library and component based email builder.
  • Email Hippo
    Clean bad email addresses from your data and append information to database entities using robust, cloud email verification technology. Real time (API) or batch file options available.
  • WiseStamp
    Close More Sales, Grow Your Followers, and Leave a Lasting Impression With WiseStamp Email Signatures. Design & Create Your Free Email Signature Today!
  • Comm100
    Comm100 email marketing software is the opt-in email marketing tool or solution that helps you easily implement successful opt-in email marketing campaigns.
    Complete tool to create and send newsletters and email marketing campaigns, with real time reports and integrations. Send outstanding email marketing, easily.
  • Mailblast
    Conduct email marketing on a budget using Amazon SES. Powerful analytics, bounce/complaint tracking, Drag and Drop editor, Automation.
  • Cakemail
    Connect with your customers, wherever they are. Create, send and track email campaigns that reflect your brand and help grow your business.
  • Copernica
    Copernica provides software for email marketing automation with advanced multidimensional databases, campaigns management and personalized emails
    CO-SENDER is an email & SMS marketing platform to send messages worldwide, track results and manage subscriber data in a single place. Start sending beautiful emails & SMS today.
  • BullSender
    Create and send newsletters! At Bullsender you can create, design, and send newsletters online, through our danish newsletter system - Avoid spamfilters.
  • eMercury
    Create Email Campaigns that Convert Sales, Nurture Leads, & Drive Traffic with Emercury. Email Marketing made with your business model in mind.
  • Mailigen
    Create, deliver and track emails for desktop & mobile. Email marketing automation. 24/7 Customer Service. Try 30 days for FREE.
  • ReachMail
    Create, deliver, and track your free email campaigns with ReachMail. Click to learn how to get started with ReachMail’s free email marketing today!
  • SparkPost
    Deliver your app and website emails on time and to the inbox. Trusted to send 25% of the worlds non-spam email. Email delivery for companies big and small.
  • SendGrid
    Delivering your transactional and marketing emails through the worlds largest cloud-based email delivery platform. Send with confidence.
  • Emma
    Design and optimize targeted email marketing campaigns. Emma’s digital marketing platform drives results with personalization, segmentation and automation.
  • Mailify
    Design effective email and SMS marketing campaigns with Mailify. Streamline and automate processes with workflows, create landing pages and add forms. With the easy-to-use EmailBuilder, your campaigns are ready in minutes. Start your free trial today!
    Designed for high growth ecommerce stores. Send smarter emails. Make more sales. Use our predictive email marketing platform to increase conversions for your ecommerce store using personalized product and timing recommendations.
  • zebNet
    Developer and publisher of powerful, and easy-to-use software.
  • Delivra
    Drive engagement and increase revenue with email marketing services. Delivra is the highest user-rated email marketing automation platform on the market.
  • Campaign Monitor
    Drive results with email marketing. Campaign Monitor shares how to gain loyal customers with personalized email campaigns and automated customer journeys.
  • Sentopia
    Easily Create & Send Newsletters, Email Marketing Automation and drip campaigns
  • EliteEmail
    Easy and Effective email marketing software from Elite Email. Start today for Free! Create impressive newsletters and track results. Trusted since 2003.
  • Mailytics
    Easy-to-use email marketing tool for observing your competitors‘ newsletters and enhancing your email campaigns
  • eFlyerMaker
    eFlyerMaker is an Email Marketing Software that lets you create beautiful emails in seconds
  • SendForensics
    Email Deliverability Solution
  • Mailerlite
    Email Marketing & Automation made easy for Small Businesses, Professional Bloggers and Authors. Sign up and start email marketing with free plan and all features included (signup forms and landing pages too), unlimited emails & 24/7 customer support. We make all features easy to use - check it out!
  • Pinpointe
    Email Marketing for companies who have outgrown their Email Provider, but aren’t ready for the cost & complexity of Marketing Automation.
  • MessageGears
    Email marketing for the worlds largest brands. A hybrid platform that removes barriers to data and transforms the way marketers communicate with customers.
  • GetResponse
    Email marketing from GetResponse. Send email newsletters, campaigns, online surveys and follow-up autoresponders. Simple, easy interface. GetResponse is a complete online marketing solution. It provides turnkey newsletter publishing and hosting features, as well as unlimited follow-up autoresponders, landing pages, webinars, marketing automation, and CRM to deliver information to your contacts and convert them to paying customers. Through responsible and fully automated list hygiene, anti-spam practices, and established relationships with major Internet service providers and email service providers, GetResponse prides itself on the highest possible email deliverability to ensure that your messages get through to your prospective customers.
  • Benchmark
    Email Marketing Service to engage subscribers, nurture leads, send beautiful, responsive emails and track results.
  • Velocity Software
    Email Marketing Services with Velocity Marketing Software offers the best prices and solutions for your email campaigns.
  • SpreadeMail
    Email marketing software provides email marketers with the best email marketing service for sending HTML email newsletters and mass email marketing campaigns. Sign up for 30-day free trial of Spread Email Marketing!
  • MailChimp
    Email marketing, ads, landing pages, and automation tools to grow your business on your terms. Start for free.
  • BriteVerify
    Email validation and email verification reduce bounce rates by up to 98%. BriteVerify Email Verifier makes rapidly verifying email addresses easy and fast.
  • eMailChef
    eMailChef is the easiest-to-use email marketing service in the world. It allows you to send newsletters, create templates and manage email lists in a breeze.
  • NiftyImages
    Engage your clients with personalized images and countdown timers for email.
  • 1PointMail
    Enterprise Email Solutions 1Point Interactive
  • Ezepo
    Ezepo Provides Powerful Can-Spam Compliance Software That Helps You Manage Email Marketing Campaigns With Industry Leading Web-Based Technology
  • Oxygenta
    Features which include segementation, spam compliance and social reach, plus drag and drop editor plus built in image editor makes.
  • FireDrum Email Marketing
    FireDrum Email Marketing is the most affordable & easy to use email marketing software solution focusing on deliverability & powerful features that matter.
  • Apsis
    From email marketing and e-commerce to lead generation, automation and profile-based marketing: our suite of tools will help you reach yours goals in most efficient ways.
  • NewZapp
    GDPR Compliant email marketing automation for SMEs and big brands. Trusted by Network Rail & Royal Mail. Create Professional Email Campaigns, UK based Email Marketing automation software.
  • Outbound
    Get personal with your customers through Zendesk Connect, our proactive customer communication management software that delivers better customer experiences at scale. Request a trial today.
  • Godaddy
    GoDaddy makes registering Domain Names fast, simple, and affordable. Find out why so many business owners chose GoDaddy to be their Domain Name Registrar.
  • Guessbox
    GuessBox is a verified B2B email lead generation & email marketing automation software. Search through millions of B2B leads and create personalized bulk email campaigns.
  • Subscriber Voice
    Happy customers are the best marketers. Generate and manage online reviews across the sites that matter most to your business.
  • inxmail
    Identify potential ✓ develop solutions ✓ improve results ✓ Together we will boost your email marketing. Discuss your requirements with us.
  • Maileon
    Individual tracking of each contact’s every response Individual and summary reports for every user and campaign Scheduled campaign dispatch times based on...
  • Instiller
    Instiller is the only email marketing solution designed specifically for agencies and includes all the tools and features needed as standard.
  • Campaigner
    Is your email marketing automation service producing the return you expect? Learn how to send emails that deliver results. Click here for a free Campaigner trial.
  • Jangomail
    JangoMail - Cutting Edge Email Technology - Best Email Service Provider. Send Email Campaigns and Transactional Messages. API Access & Many Other Features.
  • Charley
    Just another Charley site
  • KulaHub
    KulaHub is a Harrogate Local integrated, Cloud Based CRM & Email Marketing System. Designed to meet the needs of Growing Businesses, SMEs and Start Ups.
  • LeadSparrow
    LeadSparrow is an email marketing platform that helps customers in sending click-worthy and personalized emails. Send better emails and grow your business.
  • Popcorn
    Lets face it, when you are sending Email Marketing you do it for one reason - to Drive Sales! Helping you Convert your Contacts into Customers Faster...
  • Litmus
    Litmus provides a suite of email design and email marketing tools, helping you build, design, test, and analyze your emails.
  • AWeber
    Looking for affordable and easy to use email marketing and autoresponder tools? Click here to start your free email marketing trial with AWeber.
  • APEX Pacific
    Mail Communicator Software - #1 Automated Email Marketing Software & Bulk Email Marketing tool for email newsletter, mailing list management, auto-responder, email subscribe management
  • SwipeMail
    Mail250 is a email marketing platform for small businesses. Manage Your Email Database and Marketing in One Platform. Get Started Today!
  • Mailing Manager
    mailingmanager, the powerful, all-in-one email marketing solution. Create and send eye-catching email campaigns using our cost effective software...
  • MailMigo
    MailMigo provide the essential features to make you an email marketing maestro.
  • MailUp
    MailUp is your complete email and SMS delivery solution that combines powerful email marketing tools with SMTP relay and plugins for e-commerce, CRM, and CMS systems
  • Xink
    Make your brand stand out by getting control over professional company email signatures. Proudly send emails wherever you are knowing that they look good.
  • ExpressPigeon
    Marketing and transactional email design and delivery service with the best drag and drop editor and flow automation system. Send and track professional emails.
  • DotMailer
    Marketing Automation Software from dotmailer. For SMEs, retailers and big brands, with over 70,000 users in 150 countries.
  • Minutemailer
    Marketing in a minute. Make your company grow using professional newsletters and social media. Simple and powerful.
  • Pure360
    Marketing technology that works across email and website to personalise customer experiences, drive sales and increase customer loyalty.
  • MassMailer
    MassMailer provides best email solution for customers across the globe to send mass emails on Salesforce CRM for email marketing and prospecting emails.
  • MediaProwler
    Media Prowler is a marketing and advertising firm focused on e-mail data and delivery. We also offer additional digital advertising solutions!
  • RebelMail
    Meet the email that doesn’t play by the rules. Interactivity within email lets you change the game.
  • MovableInk
    Movable Ink lets email marketers deliver jaw-dropping customer experiences. Our cloud-based software activates any data to generate intelligent content at the moment of open.
  • MyBizMailer
    MyBizMailer is an all-in-one affordable emailing solution to send marketing and transactional emails. Create a free account today!
  • SenderGen
    Office365, G-Suite, and Salesforce email signatures, campaigns and analytics. Centralized management. Compare to Exclaimer, Xink, Codetwo and Sigstr
  • Omnisend
    Omnisend is the ecommerce marketing automation platform built for growing ecommerce businesses. Try Omnisend for FREE today!
  • Optimail
    Optimail is an intelligent marketing automation platform that automatically optimizes your email campaigns through adapative personalization.
  • Savicom
    Our web-based email marketing software provides an easy, convenient user experience for marketing managers.
  • Padiact
    PadiAct helps you get more email leads & subscribers by targeting the right visitors. Over 2.7 million leads & subscribers collected so far.
  • Mailgun
    Powerful Transactional Email APIs that enable you to send, receive, and track emails, built with developers in mind. Learn more today!
  • Predictive Response
    Predictive Response provides marketing & engagement automation for the Salesforce® platform. Predictive Marketing automation built for Salesforce Platform.
  • ReturnPath
    Return Path is the email deliverability expert, helping marketers drive revenue through email.
  • Robly
    Robly is a leading innovator in Small Business Marketing Automation. Robly invented OpenGen in 2014 and Robly A.I. in 2015.
    Sarv is completing all needs for any size of company related to Email Marketing, Transactional Email, and Cloud Telephony. We also offer Reseller service for business. Visit Us Now!
  • Notablist
    Search millions of email campaigns from hundreds of thousands of brands.
    Send cold emails and Schedule as many follow ups as you want. No more time wasted tracking who responds and who doesn’t — we take care of that for you.
  • RapidMail
    Send newsletters with rapidmail – test our newsletter software free of charge and with no obligation. Request a free trial today.
  • emailicious
    Send targeted email to your clients with Emailicious. Email marketing has never been easier.
  • Seventh Sense
    Send time optimization for HubSpot and Marketo. Seventh Sense's precision email system analyzes your existing data to determine the optimal send time and frequency for each contact.
  • ExpertSender
    Sending your customers into the right space
  • SendSmith
    SendSmith is a 2nd generation email marketing platform. Simple to use and offers a number of free responsive email templates that can be customised using drag-and-drop means. The post-campaign reporting is currently the most informative on the market - one the most striking features is the tracking of user behaviour post-click from EDM.
  • Desiger Free Solutions
    Server-based newsletter and mailing list software for email marketing. For Windows, SQL Server, MS Access.
  • Siftrock
    Siftrock manages and mines marketing email replies & soft bounces to improve database hygiene & deliverability, surface human responses, and find sales leads.
  • MailKitchen
    Sign up for a Free account and start sending your Email Campaigns with MailKitchen, an easy-to-use and scalable Email Marketing Solution (no long-term commitments or contracts!)
  • Elastic Email
    Sign up for free and get access to the email marketing and delivery tools you need to communicate with your customers.
  • MailGet
    Sign Up For Free. An online form builder with email marketing software integrated, easy to build. Its now easy to create, embed, collect payments via responsive forms
  • Sigstr
    Sigstrs email signature marketing platform allows you to standardize brand consistency and drive marketing ROI with every employee email sent.
  • SMTP
    SMTP has been the leader in email delivery for 22 years. See how SMTP can improve email delivery!
  • SocketLabs
    SocketLabs offers trusted, easy-to-use email delivery solutions, in-depth analytics, and easy integration! Get started online today with a free account.
  • Stensul
    stensul helps large companies create perfect, mobile responsive emails in minutes. Works with any ESP.
  • SendWithUs
    Take control of your transactional email. Sendwithus is the missing tool for marketers to manage and optimize transactional emails.
  • PostUp
    The email service provider and omnichannel engagement platform for digital publishing and media. We grow and engage your audience, driving top line revenue.
  • Pepo Campaigns
    The first full-featured email marketing platform built on AWS that enables you to send marketing campaigns, transactional emails and automated workflows.
  • ToucBase
    TouchBase is a simplified email marketing tool allowing our clients to "touch base" with their subscribers. Simplicity, Transparency & Integrity define us.
  • Mailody
    Track and analyse your competitors’ emails to uncover their email marketing strategies. Gain insights into your competitors email strategies now!
  • LiveIntent
    Transform email into the simplest, most powerful way to resolve identity while driving sales and increasing revenue.
    Trigger email, push, SMS, webhooks, and more with Gain control over behaviorial data to personalize customer communication and drive engagement. Start free.
  • mVizz
    Trusted by over 500 brands, Mvizz Email Marketing Software is an easy to use, powerful and agile Email Marketing Software
  • Postmark
    Trusted by thousands of developers, Postmark is a fast and reliable transactional email service. Send with Postmark to ensure your transactional emails get to the inbox on time, every time.
  • Ungapped
    Ungapped has everything you need for growth marketing. A fully integrated platform with tools for email campaigns, forms, surveys, and SMS marketing
  • Upaknee
    Upaknee is a Canadian email marketing company, which provides easy to use online marketing tools to create beautiful and professional email campaign.
  • EmailOnAcid
    Use Email on Acid to test your emails across the most popular clients, apps and devices, then go further to measure performance and pivot. Free Trial.
  • LeadGnome
    Use reply email mining technology to analyze email replies for data your sales team can use immediately. Get started today with our free 30-day trial!
  • Kickbox
    Verify your email address lists with our drag and drop interface, or integrate into your app with our API. Prevent fake and bot account sign-ups by confirming your users are real humans with a real email address.
  • Vero
    Vero enables engineering, product, and marketing teams to design data-driven email communications for personalized customer experiences.
  • VerticalResponse
    VerticalResponse gives you the tools to quickly build powerful marketing campaigns. Create email marketing campaigns, build custom lead capture forms and landing pages, and promote on social media all in one place. Try it free!
  • Vestorly
    Vestorly curates better content for your audience to help you build more engaging email, social media, and websites. Scale communication and generate leads. Use it free!
  • Vinmail
    Vinmail resolves the complexity of sending email and delivering email campaigns by saving your time and money.
  • Vision6
    Vision6 is easy-to-use email marketing and automation software used by thousands of marketers and agencies. Start free and start sending emails in minutes.
  • Astonish Email
    Welcome to Astonish Email. The only Email Marketing system built for Ambitious Small Businesses.
  • CleverReach
    With CleverReach email marketing software, you can easily create professional email campaigns. In addition, you can manage your recipients perfectly and benefit from intuitive reports.
  • Constant Contact
    With Constant Contact #1 email marketing software, you can create effective email marketing and other online marketing campaigns to meet your business goals. Start FREE today!
  • MagNews
    With the MagNews multichannel solution: E-mail Marketing, Social Media and SMS marketing just a click away
  • Yesmail
    Yesmail is a leading provider of email and digital marketing services. Truly connect with your customers through our revolutionary cross-channel solutions.

The tools here have been manually curated as part of the larger set of marketing tools, if you have a suggestion to add to the list or would like to sponsor this list, get in touch.

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