Familiar with the term Martech? Not everybody is, but when it’s spelled out as Marketing Technology Tools, you certainly get a more tangible idea of what’s involved.
‘Martech’ is a shortened term for Marketing Technology Tools — a range of techniques, strategies, and programs used by professional digital marketers to boost a website’s online profile, informing and radically improving SEO, advertising, social, sales, and more.
Here at Cultured Digital, we have curated an intelligent range of Martech and, rather than taking a one-size-fits-all approach, we have chosen the right tools for each marketing challenge. We have detailed the specific tools and their uses below; please contact us if you have any questions.
Companies use these tools, which are made from an innovative combination of techniques, strategies and marketing experience, to raise the profile of their business, brand and products or services.
Within this carefully curated collection of Martech, you’ll find everything you need to create, develop and implement high-impact marketing campaigns for your brand or business.
From a breakdown of various platforms, to a guide to using social listening tools effectively, they’re all here to help you drive and retain leads, and you can use the results to continuously develop your campaigns.
Rather than give you a one-size-fits-all guide, the tools are categorised and adapted here to suit the needs of a range of businesses.
You’ll find tools specifically for Advertising & Promotion, Commerce & Sales, Content & Experience, Data, Management and Social & Relationships.
So, take a look and decide for yourself which tools suit your needs right now, and then learn how you can adopt the techniques and strategies entailed in your own campaigns.
If you need any further assistance with how any of the marketing tools available can be implemented in your own business, please get in touch, as we’ll be more than happy to assist you.