Dean Cruddace

Updated: March 28 2023

Video Marketing Tools

Video marketing is an undeniably powerful tool, but it comes with a steep learning curve. Using the right tools and resources will demystify the process and supercharge any video marketing campaigns you create. Video marketing can engage your audience’s attention in a way that most written marketing formats simply cannot. Video is also a great platform to show your brand in its best light. From video editing software and live streaming services, to audience analytics and video monetisation, there is no shortage of useful tools to help you make the most of video marketing!

How Do Video Marketing Tools Work?

Your viewers are looking for an easy way to engage with your brand, and that is why it is more important than ever to make sure that your video marketing is on point, especially if you choose to share it on social media. A good video marketing strategy should aim to capture the attention of your audience and show your brand in its best light. Whether you are looking for editing software to create your videos, or a live streaming service to host them, you need good quality tools. Once you have chosen the right tools to fit your needs from our list here, you should be able to undertake whatever kind of video marketing strategy you want.

How Do Video Marketing Tools Help?

Whether you want to stream, creating a real-time connection with your target audience, or to engage in storytelling to best promote your brand and it's narrative, you will have a great degree of freedom in choosing how to proceed with your video marketing. You will also have the option to monetize your bespoke content, and use analytics to measure and adjust your traffic optimisation. This can mean that you are always putting your best foot forward in producing the content that will resonate best with your target audience.

42 of the Best Video Marketing Tools

All of the following Video Marketing Tools have been reviewed, links you follow are sometimes affiliate links and some Video Marketing Tools have been listed because they offer a great solution to a Video Marketing process.

Animoto logo


Animoto's video maker turns your photos and video clips into professional videos in minutes. Fast and shockingly simple - we make video creation easy.

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Brandlive logo


Brandlive is an enterprise live interactive streaming video platform for product training, marketing, and eCommerce.

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Brightcove logo


Brightcove Video Cloud is the leading online video hosting platform and online video player solution. Learn how you can leverage the power of Brightcove's video hosting services for your brand.

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MediaFusion logo


Church Live Streaming and On-Demand Video Ministry Services. 30-Day Free Trial to Stream, Record, Engage, Your Church, Community and World.

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Cincopa logo


Cincopa is a photo & video hosting platform, offering various designs for slideshows, photo-galleries, video players, private video hosting solutions and more

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CorporateTube logo


Corporate Tube offers users a YouTube-like experience enabling businesses to share, create and stream video content securely on any device, anywhere.

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Wideo logo


Create professional animated videos for your marketing campaigns in minutes. Make explainer videos, product presentation videos, promo videos and much more.

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ICX Media logo

ICX Media

Data-Inspired Storytelling. Intelligent tools to make you a more engaging marketer. We're AI at the core. Our machine is constantly learning from your videos and the videos of your peers. Our insights and recommendations keep you ahead of the trends. Our creator network helps you set new ones.

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Slidely logo


Enabling individuals and businesses to easily create professional videos for successful online marketing

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ReachEngine logo


Enterprise-level video platform provides streamlined media management, video monetization, analytics and security for customers who work with video.

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Get your next marketing campaign video by shopping priced examples and choosing the right videographer to work with based on video type, industry or budget. Video production demystified - Browse, Search, Buy.

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InVideo logo


InVideo's Online Video Editor Helps You Make Professional Videos From Premium Templates, Images, And Music. Your First 3 Videos Are On Us!

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Vimeo logo


Join the web’s most supportive community of creators and get high-quality tools for hosting, sharing, and streaming videos in gorgeous HD and 4K with no ads.

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Kaltura logo


Kaltura is the leading video platform powering any video experience for any organization. Kalturas video platform and video APIs serve as the backbone for our out-of-the-box video products, including our Video Portal, Webcasting, Lecture Capture, Video Player and more. We also offer our Video-Platform-as-a-Service.

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Videolicious logo


Leading media companies and brands use Videolicious to help them make videos.

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Shakr logo


Make amazing videos for your business. Customize video designs made by professional designers with your photos and video clips in Shakr’s online video maker.

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WeVideo logo


Make and share videos using WeVideo's cloud-based online video editing software. Available on Android, iPhone, iPad, Mac, PC and Chromebook.

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Vyond logo


Make media that moves. Increase engagement, retention, motivation, and conversion using rich media made simply with Vyond. Vyond is changing the way the world communicates, one video at a time.

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PowToon logo


Make videos in minutes with Powtoon. Use our library of styles, characters, backgrounds and video, or upload your own! Free. Easy. Awesome. Sign up today!

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SociVidz logo


Maximize your video traffic like an expert with this video marketing software

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Ooyala logo


Ooyala goes beyond traditional online video platforms, offering best-of-breed online video analytics and monetization solutions that boost revenues from video

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Piksel logo


Piksel designs, builds, develops and manages successful video solutions to clients of all sizes across the media and entertainment industries.

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Pulpix logo


Pulpix helps publishers monetize their videos and engage their audience.

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Ustudio logo


Put media to work for your business. uStudio helps companies boost internal communication and employee engagement with a private podcasting solution and enterprise media platform.

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Ramp logo


Ramp’s AltitudeCDN™ provides multicasting and advanced video caching software for optimizing live and on-demand video traffic on the corporate network.

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Send a Snapchat-like message through your email to stand out and ensure that you’re building long lasting relationships with new and existing clients

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Sproutvideo logo


SproutVideo provides business video hosting solutions that are powerful, easy to use, and affordable. Try a FREE 30 day trial of SproutVideo!

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Storybulbs logo


Storybulbs helps improve the Customer Success journey through Personalized Videos automatically created for individual Customers

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SundaySky logo


SundaySkys personalized video and SmartVideo platform combines the power of storytelling with data-driven personalization on an enterprise level.

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Talk Fusion logo

Talk Fusion

Talk Fusion’s video email marketing and video conferencing products help customers stand out and get results. Share our award-winning products with others and earn commissions instantly.

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Wibbitz logo


The Wibbitz platform simplifies video creation with drag & drop editing, premium photos and video footage, compelling soundtracks. All you need is 6 minutes and a story to create a captivating video. Create videos people love quickly, easily, and at scale.

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Tubular Labs logo

Tubular Labs

Tubular is the world-leader in social video analytics and sponsored video intelligence to help you grow and monetize your business.

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Vidello logo


Vidello is a video hosting & marketing platform designed to help grow businesses through the power of video.

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Rocketium logo


Video is taking over the internet. Get on the bandwagon! The easiest video making tool for writers, designers, managers, and grandmas!

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VideoScribe logo


VideoScribe is the leading Whiteboard Animation Software. Animated Video is proven to increase the speed of learning and is used by over 80% of companies to grab attention on social media.

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Vidooly logo


Vidooly is an online video analytics & marketing company that provides video analytics tool & video marketing services to content creators, advertisers & media companies.

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Flipgram logo


Vigo Video - Funny Short Video Maker. Vigo video is a short video social network where you can share your daily lives with your friends from all over the world. Download Vigo Video, a premiere video maker that will make you a star.

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vooPlayer logo


vooPlayer is a professional video hosting solution with a sophisticated suite of video marketing tools that helps businesses grow with video.

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Vzaar logo


vzaar is the worlds most trusted video hosting platform that is designed to help businesses scale. Store, manage, and deliver your videos with the experts.

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Wistia logo


Wistia provides simple software for creating, managing, and sharing videos for business. With a customizable player, detailed analytics, and Soapbox (a free video creation tool), Wistia is the go-to video software provider for 300,000 creative video marketers who want to grow their business.

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TubeTrackr logo


YouTube Video Marketing Tools: Video SEO, Rank Tracking & Checking, and Video Marketing Platform. Grow your organic views on YouTube.

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Zype logo


Zype is the cloud video distribution service for OTT that makes it easy for content owners to connect directly with their audiences on every screen.

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