AB Tasty is an all-inclusive platform for conversion rate optimization, personalization, customer activation, and testing. We serve as your digital lab, equipped with all the tools you need to create quick experiments that will allow you to better understand your users and make informed decisions.
APTs advanced predictive analytics software harnesses the power of data to help the worlds leading companies make decisions with confidence. Learn why APTs Test & Learn software is used by over 200 leading Global 2000 companies.
B2B Marketers increase visitor to lead conversions by 51% by engaging landing page abandoners with their content. Hushly increases content engagement by 3x and get lead conversions from un-gated content.Hushly delivers only human-verified business contacts that are double opt-in (GDPR and CASL) compliant.
Cordial is a next generation email platform built on real-time data. We solve the problems that legacy email platforms create for marketers by simplifying data management and empowering brands to create rich personalized experiences across email and mobile.
Easily increase website ad revenue & improve visitor experiences by automatically adjusting ads, layouts, and content to fit visitors. Ezoic helps publishers learn from their website visitors. A Certified Google Publishing Partner & AdSense Partner.
Evergage’s real-time personalization and customer data platform (CDP) enables companies to leverage behavioral analytics and machine learning to deliver maximally relevant, 1-to-1 digital experiences and emails.
Help every visitor discover and spend more with our personalization software. We deliver customer-centric experiences through leveraging your big data. Individualization at scale is finally within your reach. Do more today with Qubit.
Monetate is the world's most trusted experience optimization and 1-to-1 personalization platform. Quickly build and run A/B and multivariate tests, easily segment and target, and personalize campaigns to improve the overall customer experience.
NorthPage Digital Marketing Intelligence is trusted by CMOs at enterprises across 130 countries. Our comprehensive market and brand level performance assessments pinpoint opportunities to increase revenue and market share.
One tool for improving your website through SEO, website analytics, accessibility, GDPR, and overall content quality. Siteimprove automatically checks your website and provides a thorough overview, prioritized list of website optimization tasks, and expert recommendations.
Personyze is an omnichannel website personalization solution with every tool you need to achieve an end-to-end personalized visitor experience, with no IT involvement. Use an intuitive interface to deploy behavioral targeting, content and product recommendations, personalized banners, popups, forms, emails, and more.
ReScis award-winning artificial intelligence email automation and customer data platform delivers a personalized experience to each customer—at scale and around the clock, even as you sleep. Convert your visitors to customers and keep them customers, for longer.
Speed up your ecommerce website by 60%. Increase your conversions by 20%. Yottaa accelerates websites for leading retail brands like The Container Store, NutriSystem, Lands End, Mattress Firm, Ulta Beauty, Hallmark, and Samsonite. Regain complete control over your content and 3rd party apps. Get a free evaluation.
Test, validate, optimize designsCreate User-Friendly Products & ExperiencesIs your message cutting through?Win new clients – Deliver better productsUser test concepts, wireframes and featuresMass scale eye tracking is finally here Understand how users flow through your website and their engagement with | EyesDecide
The BounceX People-Based Marketing (PBM) Cloud unlocks the first revenue channel with scale in over a decade. With our ConsumerID Graph as the foundation, our suite of behavioral products enables brands, publishers and agencies to drive meaningful revenue through PBM as a channel.
The Episerver Digital Experience Cloud™ combines content, commerce, multi-channel marketing and predictive analytics in a single platform to work full-circle for businesses online – from intelligent optimization and lead-generation through to conversion and repeat business – with unprecedented ease.
The experimentation intelligence hub. A comprehensive platform built for growth & experimentation teams to scale their testing programmes - Document ideas, experiments, report and share it with your team and stakeholders.
Use LeadsRx attribution software to track customer journeys across devices and channels. Monitor all stages of the funnel. Attribute sales success to the marketing programs most important. See how well individual marketing touchpoints perform.
We enable your company to enhance personalization & ensure compliance. Increase Revenue. Established In 2000. Services: Preference management, consent management, compliance with GDPR, CCPA, TCPA, ePrivacy, DNC, CAN-SPAM.
Wingify is a software company based in New Delhi and Pune, India. Its products include VWO, an A/B testing and conversion optimization platform, and Pushcrew, a push notification service for web and mobile.
With UserTesting’s on-demand CX research platform, you uncover ‘the why’ behind customer interactions. In just two hours, capture the critical human insights you need to confidently deliver what customers want and expect.
The tools listed have been manually curated as part of the larger set of marketing tools, if you have a suggestion to add to the list or would like to sponsor this list, get in touch.
There is so much more to digital marketing than you might think. Most of marketing’s top thinkers recognise that the biggest challenge involves interpreting as much data as possible, and allowing that to inform all of your digital marketing activities.
There are many different tools that allow marketers to do this, and they are generally split into two distinct categories: optimisation tools and personalisation tools.
Optimising your marketing allows it to appeal to the widest range of people, personalising goes a step further by ensuring your marketing efforts connect with individual users’ needs.
In our ever-advancing society, we need to optimise and personalize our marketing strategies. Although the two may sound similar, optimisation and personalization can actually be very different.
Optimisation is designed to determine the best possible presentation of content to a broad variety of users. Typically, optimisation rotates a series of options in front of an audience of users for a particular amount of time until statistics show a significant winner.
For example, a marketing team may be trying to establish which copy generates the greatest number of clicks on an online advertisement. They may run a series of tests with different wording until the results find a winner.
What is key here is that optimisation doesn’t attempt to serve each individual user best but rather an audience as a whole. This means that optimisation works well when making decisions on things like website layouts or ad designs.
Personalization, however, takes a big leap forward. Data is collected based on the browsing behaviour of individual users, generally through the use of tracking scripts.
As a result, a comprehensive profile of users is built over a period of time, meaning personalized solutions can be applied to that specific individual.
This profile could tell you what content this individual likes to consume, what time of day they do this, where they are doing it, and on what device – crucial information that will hugely boost your marketing campaigns. Try one of our Optimisation & Personalization Testing tools today.
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