Chief marketers often comment that one of the biggest challenges in marketing today is using data to make better decisions for their customers.
There is so much more to digital marketing than you might think. Most of marketing’s top thinkers recognise that the biggest challenge involves interpreting as much data as possible, and allowing that to inform all of your digital marketing activities.
There are many different tools that allow marketers to do this, and they are generally split into two distinct categories: optimisation tools and personalisation tools.
Optimising your marketing allows it to appeal to the widest range of people, personalising goes a step further by ensuring your marketing efforts connect with individual users’ needs.
In our ever-advancing society, we need to optimise and personalize our marketing strategies. Although the two may sound similar, optimisation and personalization can actually be very different.
Optimisation is designed to determine the best possible presentation of content to a broad variety of users. Typically, optimisation rotates a series of options in front of an audience of users for a particular amount of time until statistics show a significant winner.
For example, a marketing team may be trying to establish which copy generates the greatest number of clicks on an online advertisement. They may run a series of tests with different wording until the results find a winner.
What is key here is that optimisation doesn’t attempt to serve each individual user best but rather an audience as a whole. This means that optimisation works well when making decisions on things like website layouts or ad designs.
Personalization, however, takes a big leap forward. Data is collected based on the browsing behaviour of individual users, generally through the use of tracking scripts.
As a result, a comprehensive profile of users is built over a period of time, meaning personalized solutions can be applied to that specific individual.
This profile could tell you what content this individual likes to consume, what time of day they do this, where they are doing it, and on what device – crucial information that will hugely boost your marketing campaigns. Try one of our Optimisation & Personalization Testing tools today.
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Accenture Accenture is a leading global professional services company in Canada providing a range of services & solutions in strategy, consulting, digital, technology & operations.
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UsersDelight All Apps to Engage and Grow your User base across Website, Mobile Apps and Twitter
Load Focus All-In-One cloud testing platform for load testing and performance testing, Website Speed Testing, Automated Website Testing for Websites, Mobile Applications and API Endpoints.
Amplero Amplero’s AI Marketing technology experiments, learns, and optimizes each interaction as customer relationships evolve.
APT APTs advanced predictive analytics software harnesses the power of data to help the worlds leading companies make decisions with confidence. Learn why APTs Test & Learn software is used by over 200 leading Global 2000 companies.
Attensee Attensee shows you where people focus their attention on your website.
UseItBetter Automatically track vistors, measure and explain their behavior and make changes that will increase conversion in a single flow sharing data and segmentation.
Hushly B2B Marketers increase visitor to lead conversions by 51% by engaging landing page abandoners with their content. Hushly increases content engagement by 3x and get lead conversions from un-gated content.Hushly delivers only human-verified business contacts that are double opt-in (GDPR and CASL) compliant.
Baynote Baynote provides personalization solutions for multi-channel retailers. Our software integrates with websites, chat & email systems to increase ROI.
Bound Bound is the audience insights and website personalization platform that enables digital marketers to engage at scale.
Braze Braze is an engagement platform that empowers growth by helping marketing teams to build customer loyalty through mobile, omni channel customer experiences.
CaliberMind CaliberMind is a marketer-managed B2B Customer Data Platform that connects, automates, and analyzes data to help high-growth organizations acquire new buyers and grow revenue.
Canopy Labs Canopy Labs is a software platform to track and optimize your customer journey, helping you understand, engage, and activate your customers.
ClickFunnels ClickFunnels™ - Marketing Funnels and Landing Pages that Convert
Clutch Clutch Customer Marketing Platform centralizes customer data and empowers modern marketers to deliver personalized experiences across all marketing channels.
Coherent Path Coherent Path are the leading experts in email marketing optimization and email personalization. Get your FREE email engagement grade today!
CompeteShark CompeteShark - Competitor Analysis for Digital Marketers
Concurra Concurra: Smarter Web Analytics. One website optimization tool for web analytics, goal tracking, heat mapping, session recording, and split testing.
ContentSquare ContentSquare helps you to understand how and why users are interacting with your app, mobile and website. Optimize your customer journeys and increase your conversion rates.
Converly Converly & trade; helps performance marketers to track, get insights and optimize their affiliate network, media buying and lead generation businesses.
Justuno Conversion optimization platform to drive sales, increase email lead capture and improve website messaging
Convertize Convertize.io The official Convertize App
Cordial Cordial is a next generation email platform built on real-time data. We solve the problems that legacy email platforms create for marketers by simplifying data management and empowering brands to create rich personalized experiences across email and mobile.
Landingi Creating landing page is easy with Landingi- landing page builder. Try the real time-saving platform for savvy marketers- you dont need coding skills! Start your free landing page trial today!
Roojoom Customer Journey Management solution for enterprises that models, manages and executes personal customer journeys to maximize business objectives.
Demandbase Demandbase is the leader in account-based marketing and offers everything you need to identify, target and close bigger deals with your key accounts.
Insider Discover Insider, the world's first integrated Growth Management Platform, fueling growth across the sales funnel for digital marketers across the globe
Unbounce Ditch your other landing page software. Try the best landing page builder for reducing turnaround time & converting more traffic — no coding needed.
Ghostery Download the Ghostery privacy browser extension for Chrome, Firefox, Opera and Edge. Get the Ghostery Privacy App for iOS and Android.
TravelTime Platform Draw a drive time map, export travel time catchment data or put the API on a site search feature. Travel time mapping is 60% more relevant than radius.
DynamicYield Dynamic Yields omnichannel Personalization Anywhere™ tech helps marketers increase revenue by individualizing each users interactions across the web, mobile, and email.
Populr Easily create and track online pages to share information, grab attention, and get results.
ezoic Easily increase website ad revenue & improve visitor experiences by automatically adjusting ads, layouts, and content to fit visitors. Ezoic helps publishers learn from their website visitors. A Certified Google Publishing Partner & AdSense Partner.
Evergage Evergage’s real-time personalization and customer data platform (CDP) enables companies to leverage behavioral analytics and machine learning to deliver maximally relevant, 1-to-1 digital experiences and emails.
ExitIntel Exit Intel is the smartest way to drive email opt-in on your site. Plus well handle everything for you.
SiteGainer Experience the next generation A/B testing & conversion optimization platform. A/B testing, personalization, high converting popups, heatmaps & surveys in one place!
Eyequant EyeQuant uses A.I. to instantly measure how clean, clear, exciting and attention-grabbing your web & mobile designs are.
FengGUI Feng-GUI empower designers and advertisers to effectively analyze Attention and Attraction in Websites and Advertisements
Ometrics Find out why people leave your site and get them back. Conversion rate optimization tools - Online surveys, exit popups, feedback tabs, chatbots, A/B testing, heatmaps, form metrics, funnel metrics.
Sentient.AI For over ten years Sentient has developed cutting-edge AI software. Harness the power of AI to improve customer engagement and uplift website conversions.
Freespee Freespee is a cloud communication platform that helps marketing, sales & service teams track customers with call tracking software. Start tracking now
Leadpages Generate leads and increase revenue using the industry-leading landing page creator with accompanying suite of lead generation and opt-in tools.
BloomReach Get people to your products faster. Personalize your customer experience. Increase your revenue.
HiConversion Grow revenue and competitive advantage with our integrated customer experience analytics and optimization that adapts to visitor preferences in real time.
Qubit Help every visitor discover and spend more with our personalization software. We deliver customer-centric experiences through leveraging your big data. Individualization at scale is finally within your reach. Do more today with Qubit.
Exchange Solutions Helping retailers drive customer lifetime value through Personalized Offers, Loyalty and Customer Journey solutions.
IBM IBM UK - entry point to information on business solutions, security solutions and storage solutions.
Idio Idio’s Demand Orchestration platform learns from each interaction to improve engagement and accelerate demand at large B2B enterprises.
SmoothConversion If you generate significant revenue from your website, you're likely leaving money on the table every day. We'll help you get it back.
Vibetrace Increase conversion rate using user segmentation, personalization and retareting for your ecommerce store. Easy to use, guaranteed increased results!
Instapage Instapage is the most advanced all in one landing page solution for optimizing post-ad-click experiences at scale.
Gated Content Integrate your marketing automation platform and website CMS to turbo charge customer acquisition, form deployment, asset gating and web analytics insight.
PFL Intelligent marketing automation and sales enablement solutions, high quality custom printing and web to print solutions to increase your business success.
Qwardo Intelligently engage and personalize customer journeys across web pages and content assets to increase conversions and content marketing ROI
Jahia Jahia is a leading provider of a customizable Digital Experience Management Open Source platform that aggregates apps, data and content and breaks down organiza
Jetlore Jetlore's Prediction Platform empowers retailers with AI-drlven content, by turning consumer behavior into actionable data about their customers.
Kameleoon Kameleoon is the most advanced conversion optimization platform on the market. Create tailored experiences for your visitors.
Knak Knak allows marketers to build beautiful, responsive Marketo and Eloqua email & landing page templates in just a few minutes - no coding required.
Knexus Knexus is an AI decision making engine that automatically matches your customers with the best content in their digital journey, in real time to improve conversion & retention.
Lander LanderApp is pioneer in landing page templates and design, using landing page creator you can A/B test from over 100 designs.
Quicksprout Learn how to grow your traffic, improve your website, and increase your conversions.
LiftIgniter LiftIgniters predictive analytics will improve CTR on your website and app, which will build web traffic conversions. For more email us at email@example.com
Loop11 Loop11 is a website user testing tool that enables you to identify navigational and usability issues of any website
Splitter Makes marketing more efficient through intelligent and easy-to-use automated targeting.
Albert Meet Albert™, the first artificial intelligence marketing platform, driving fully autonomous digital marketing campaigns for leading brands and agencies.
Monetate Monetate is the world's most trusted experience optimization and 1-to-1 personalization platform. Quickly build and run A/B and multivariate tests, easily segment and target, and personalize campaigns to improve the overall customer experience.
Monoloop Monoloop enable personalized site experiences across your existing websites.
Northpage NorthPage Digital Marketing Intelligence is trusted by CMOs at enterprises across 130 countries. Our comprehensive market and brand level performance assessments pinpoint opportunities to increase revenue and market share.
OmniConvert Omniconvert is an award-winning conversion rate optimization (CRO) software that can be used for A/B testing, online surveys, traffic segmentation, web personalization and more
Yext One platform to manage all your digital knowledge, including listings, reviews, and local pages. Control business information across 100+ sites and apps.
Siteimprove One tool for improving your website through SEO, website analytics, accessibility, GDPR, and overall content quality. Siteimprove automatically checks your website and provides a thorough overview, prioritized list of website optimization tasks, and expert recommendations.
Giftd Online retail tools: increase an average receipt, engage and retain visitors, collect contact info, quickly and easily issue electronic gift cards for loyalty programs.
OpenText OpenText helps digitize processes and supply chains through analytics and AI powered intelligence solutions for better decision making. Learn more.
MarketingOptimizer Optimize conversion rates, increase lead-to-close ratio, and resell leads easily. Includes complete WordPress integration.
BeamPulse Optimize your website conversion rate. Intuitive Web Analytics, Heatmaps, Funnels, Session Recording, AB Testing and Real-Time Audience Segmentation.
Optimonk OptiMonk is the most powerful Onsite Retargeting platform, that helps you increase the conversion rate of your site, and get more leads by recovering lost visitors.
Optkit OptKit comes with everything you need to deliver the right message, to the right people, at the right time. Generate More Website Conversions
PageMutant PageMutant makes it easy for marketers to create, test and manage landing pages at scale.
PageWiz Pagewiz Landing Pages for online marketeers - Create, Optimize, and Publish your landing pages. NO Programming or IT Necessary. Sign-up Today!
Persado Persado's Marketing Language Cloud enables marketers to identify the language and emotions that resonate with consumers to increase engagement and build powerful relationships.
Apptus Personalisation that works. By combining big data with predictive analysis and real-time decisioning, Apptus eSales completes your eCommerce platform.
Alterian Personalize messaging in the moment, no matter when or where your customers interact. Chameleon, the Adaptive Customer Experience™ Platform, has arrived!
Personyze Personyze is an omnichannel website personalization solution with every tool you need to achieve an end-to-end personalized visitor experience, with no IT involvement. Use an intuitive interface to deploy behavioral targeting, content and product recommendations, personalized banners, popups, forms, emails, and more.
Picreel Picreel exit offers help to increase conversion rate and recover up to 25% of all abandoning visitors for you to follow up and retarget.
FunnelEnvy Predictive Revenue Optimization for B2B Marketers
Zenland.io Premium Landing Pages builder for creating professional beautifully designed single page websites fast with no code and specific knowledge
PROS PROS Revenue & Profit Optimization deliver the perfect blend of simplicity and data science to improve revenue and profit performance. Get a demo today!
Reactful Reactfuls AI & machine learning technology engages and converts visitors on your website with the right interactions at the right time.
Geolify Redirect your website visitors by country, state, city & geo location. Display geo targeted content.
Reflektion Reflektion understands and influences the intent of each customer in real time to deliver individualized content across touchpoints that matter most.
LetReach Remind or re-engage your users with Chrome Push Notifications, even when they are not on your website. Easy to Install. Signup for FREE.
Retention Science ReScis award-winning artificial intelligence email automation and customer data platform delivers a personalized experience to each customer—at scale and around the clock, even as you sleep. Convert your visitors to customers and keep them customers, for longer.
Sailthru Sailthru is the largest sender of personalized email in the world. Visit us online to see our extensive email marketing and marketing automation services.
Teradata See why Teradata is the world's leading provider of business analytics solutions, data and analytics solutions, and hybrid cloud products and services.
Maxymizely Simple integration, all types of analytics, and A/B testing with one tool.
SiteSpect SiteSpect is the leading provider of patented, data-driven CX solutions that drives results such as increased revenue, decreased costs and mitigated risks.
Sleeknote Sleeknote helps small e-commerce shops and big online retails engage website visitors—without hurting the user experience.
SmartFocus SmartFocus empowers you to deliver omni-channel marketing campaigns with true personalization. Get intelligent digital marketing insights today from SmartFocus.
Yottaa Speed up your ecommerce website by 60%. Increase your conversions by 20%. Yottaa accelerates websites for leading retail brands like The Container Store, NutriSystem, Lands End, Mattress Firm, Ulta Beauty, Hallmark, and Samsonite. Regain complete control over your content and 3rd party apps. Get a free evaluation.
Spinnakr Spinnakr notifies you of the most important analytics events as they happen.
Spotright SpotRight combines social media analytics and high quality offline data to create the leading platform for fast consumer insights & people-based marketing
Sticky Sticky is an eye tracking & emotion measurement platform. We quantify the viewability of your content by capturing where users look & what they feel.
EyesDecide Test, validate, optimize designsCreate User-Friendly Products & ExperiencesIs your message cutting through?Win new clients – Deliver better productsUser test concepts, wireframes and featuresMass scale eye tracking is finally here Understand how users flow through your website and their engagement with | EyesDecide
SmartBear Testing and Development teams around the world use SmartBear's automation, development and monitoring tools to build better software and applications.
Bouncex The BounceX People-Based Marketing (PBM) Cloud unlocks the first revenue channel with scale in over a decade. With our ConsumerID Graph as the foundation, our suite of behavioral products enables brands, publishers and agencies to drive meaningful revenue through PBM as a channel.
Userbrain The easiest way to fix your website’s usability problems. Weekly videos of people using your website on desktop and mobile devices while thinking aloud.
Episerver The Episerver Digital Experience Cloud™ combines content, commerce, multi-channel marketing and predictive analytics in a single platform to work full-circle for businesses online – from intelligent optimization and lead-generation through to conversion and repeat business – with unprecedented ease.
Effective Experiments The experimentation intelligence hub. A comprehensive platform built for growth & experimentation teams to scale their testing programmes - Document ideas, experiments, report and share it with your team and stakeholders.
Userlytics The most advanced user testing platform. Get feedback from Real Users on your website, application or prototype and create better experiences for your customers.
Wigzo The New Age Omni Channel Personalization for Marketers using Machine Learning
Revtrax The RevTrax platform enhances your entire marketing stack with personalized offers, online-to-offline tracking, and powerful first-party data.
RichRelevance The RichRelevance personalization technology provides personalized customer experiences seamlessly across web, mobile, in-store analytics, website, & email.
TrafficTruffle Traffic Truffle is a B2B lead generation software tool. Identify engaged website visitors and turn them into hot sales leads.
Sumo Try Sumo for free today. Get proven sales and marketing strategies set up on your eCommerce store in three minutes or less.
GrooveJar Turn more visitors into customers with GrooveJar, increase your Conversion Rate by generating Leads and Converting then into customers.
ExitMonitor Turn Your Abandoning Visitors Into Customers.
UpRank Uprank is a site optimization & digital marketing tool to help you measure and optimize your impact on the web, by providing best-in-class data and actionable insights.
UsabilityHub UsabilityHub’s user testing platform and research panel help you improve the UX of your apps and websites. Get feedback from real people. Sign up for free.
LeadsRX Use LeadsRx attribution software to track customer journeys across devices and channels. Monitor all stages of the funnel. Attribute sales success to the marketing programs most important. See how well individual marketing touchpoints perform.
Nosto Use Powerful Personalization Made Easy on e-Commerce Platforms. Nosto generates an 10-30% Average Increase in Revenue.
Ethnio UX research participant recruiting, scheduling, and incentive payments.
Validately Validately is a comprehensive solution for user research that includes a dedicated testing platform, recruiting services, and automated reporting.
LeveragePoint Value Propositions provide key reasons why customers should buy, and quantified estimates of that worth, giving sales confidence to negotiate win-win deals.
Volkside Volkside - Interaction and Information Design, User Experience and Usability. We help you listen to your users and create them engaging online experiences.
VWO VWO is the all-in-one A/B testing and Conversion Optimization Platform™ that helps you conduct visitor research, build an optimization roadmap, and run continuous experimentation.
Concentric We are a software company that develops Concentric Market, a simulation application that helps you design the right go-to-market strategy.
PossibleNow We enable your company to enhance personalization & ensure compliance. Increase Revenue. Established In 2000. Services: Preference management, consent management, compliance with GDPR, CCPA, TCPA, ePrivacy, DNC, CAN-SPAM.
Objeqt We help create outstandingly successful e-commerce stores by improving conversion rates through Google Analytics and scientific A/B tests!
Leanplum We help mobile teams orchestrate multi-channel campaigns — from messaging to the in-app experience — all from a single mobile marketing platform.
Appocalypsis We provide the Tools to Communicate your Marketing Messages in an Efficient way.
Webtrekk Webtrekk is a customer intelligence platform that allows you to connect, analyze and activate your user and marketing data across all devices.
Webtrends Webtrends - Discover data-driven solutions and find new ways to reach your customers. We offer website analytics, measurement, testing & more. Learn more.
WhatUsersDo Were experts in UX Testing to help you understand your customers and improve conversions.
Winbounce Winbounce is a set of tools to increase conversion rate, generate qualified leads and reduce bounce rate. It's an absolutely free online marketing tool.
Wingify Wingify is a software company based in New Delhi and Pune, India. Its products include VWO, an A/B testing and conversion optimization platform, and Pushcrew, a push notification service for web and mobile.
UserTesting With UserTesting’s on-demand CX research platform, you uncover ‘the why’ behind customer interactions. In just two hours, capture the critical human insights you need to confidently deliver what customers want and expect.
UserZoom With UserZooms cloud-based UX Research platform, brands can now test, measure, and monitor online user experience testing with our all-in-one platform.
The tools here have been manually curated as part of the larger set of marketing tools, if you have a suggestion to add to the list or would like to sponsor this list, get in touch.
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