Logic Hop brings content personalization to WordPress. Personalized marketing is suddenly easy: more sales, more leads, and more revenue. Plus, integration with the services you already use.
Improvely shows you where your conversions and revenue are coming from so that you can spend more time on marketing that works, and stop wasting money on poorly converting traffic
50%+ Lift in Engagement & Conversion per Campaign Our Predictive Artificial Intelligence enables the creation and delivery of real-time, personalized co..
A website builder dedicated to early customer acquisition. Publish a landing page in minutes and validate your startup with over 20 million early adopters.
A/B testing software and multivariate testing software are both tools that you find in Convert Experiences A/B testing tool. Compare A/B testing software
AB Tasty is an all-inclusive platform for conversion rate optimization, personalization, customer activation, and testing. We serve as your digital lab, equipped with all the tools you need to create quick experiments that will allow you to better understand your users and make informed decisions.
Accenture is a leading global professional services company in Canada providing a range of services & solutions in strategy, consulting, digital, technology & operations.
All-In-One cloud testing platform for load testing and performance testing, Website Speed Testing, Automated Website Testing for Websites, Mobile Applications and API Endpoints.
APTs advanced predictive analytics software harnesses the power of data to help the worlds leading companies make decisions with confidence. Learn why APTs Test & Learn software is used by over 200 leading Global 2000 companies.
Automatically track vistors, measure and explain their behavior and make changes that will increase conversion in a single flow sharing data and segmentation.
B2B Marketers increase visitor to lead conversions by 51% by engaging landing page abandoners with their content. Hushly increases content engagement by 3x and get lead conversions from un-gated content.Hushly delivers only human-verified business contacts that are double opt-in (GDPR and CASL) compliant.
Braze is an engagement platform that empowers growth by helping marketing teams to build customer loyalty through mobile, omni channel customer experiences.
CaliberMind is a marketer-managed B2B Customer Data Platform that connects, automates, and analyzes data to help high-growth organizations acquire new buyers and grow revenue.
Clutch Customer Marketing Platform centralizes customer data and empowers modern marketers to deliver personalized experiences across all marketing channels.
ContentSquare helps you to understand how and why users are interacting with your app, mobile and website. Optimize your customer journeys and increase your conversion rates.
Converly & trade; helps performance marketers to track, get insights and optimize their affiliate network, media buying and lead generation businesses.
Cordial is a next generation email platform built on real-time data. We solve the problems that legacy email platforms create for marketers by simplifying data management and empowering brands to create rich personalized experiences across email and mobile.
Creating landing page is easy with Landingi- landing page builder. Try the real time-saving platform for savvy marketers- you dont need coding skills! Start your free landing page trial today!
Discover Insider, the world's first integrated Growth Management Platform, fueling growth across the sales funnel for digital marketers across the globe
Draw a drive time map, export travel time catchment data or put the API on a site search feature. Travel time mapping is 60% more relevant than radius.
Dynamic Yields omnichannel Personalization Anywhere™ tech helps marketers increase revenue by individualizing each users interactions across the web, mobile, and email.
Easily increase website ad revenue & improve visitor experiences by automatically adjusting ads, layouts, and content to fit visitors. Ezoic helps publishers learn from their website visitors. A Certified Google Publishing Partner & AdSense Partner.
Evergage’s real-time personalization and customer data platform (CDP) enables companies to leverage behavioral analytics and machine learning to deliver maximally relevant, 1-to-1 digital experiences and emails.
Experience the next generation A/B testing & conversion optimization platform. A/B testing, personalization, high converting popups, heatmaps & surveys in one place!
Find out why people leave your site and get them back. Conversion rate optimization tools - Online surveys, exit popups, feedback tabs, chatbots, A/B testing, heatmaps, form metrics, funnel metrics.
For over ten years Sentient has developed cutting-edge AI software. Harness the power of AI to improve customer engagement and uplift website conversions.
Grow revenue and competitive advantage with our integrated customer experience analytics and optimization that adapts to visitor preferences in real time.
Help every visitor discover and spend more with our personalization software. We deliver customer-centric experiences through leveraging your big data. Individualization at scale is finally within your reach. Do more today with Qubit.
Integrate your marketing automation platform and website CMS to turbo charge customer acquisition, form deployment, asset gating and web analytics insight.
Intelligent marketing automation and sales enablement solutions, high quality custom printing and web to print solutions to increase your business success.
Jahia is a leading provider of a customizable Digital Experience Management Open Source platform that aggregates apps, data and content and breaks down organiza
Knexus is an AI decision making engine that automatically matches your customers with the best content in their digital journey, in real time to improve conversion & retention.
LiftIgniters predictive analytics will improve CTR on your website and app, which will build web traffic conversions. For more email us at info@liftigniter.com
Meet Albert™, the first artificial intelligence marketing platform, driving fully autonomous digital marketing campaigns for leading brands and agencies.
Monetate is the world's most trusted experience optimization and 1-to-1 personalization platform. Quickly build and run A/B and multivariate tests, easily segment and target, and personalize campaigns to improve the overall customer experience.
Nelio A/B Testing for WordPress is a native conversion optimization service with unlimited tests for your posts, pages, custom post types, menus, CSS styles, widgets, and themes.
Newsroom AI upgrades your existing mobile-web environment to a beautiful, faster and silently personalised experience, created for an increasingly engaged and demanding audience.
NorthPage Digital Marketing Intelligence is trusted by CMOs at enterprises across 130 countries. Our comprehensive market and brand level performance assessments pinpoint opportunities to increase revenue and market share.
Omniconvert is an award-winning conversion rate optimization (CRO) software that can be used for A/B testing, online surveys, traffic segmentation, web personalization and more
One platform to manage all your digital knowledge, including listings, reviews, and local pages. Control business information across 100+ sites and apps.
One tool for improving your website through SEO, website analytics, accessibility, GDPR, and overall content quality. Siteimprove automatically checks your website and provides a thorough overview, prioritized list of website optimization tasks, and expert recommendations.
Online retail tools: increase an average receipt, engage and retain visitors, collect contact info, quickly and easily issue electronic gift cards for loyalty programs.
OptiMonk is the most powerful Onsite Retargeting platform, that helps you increase the conversion rate of your site, and get more leads by recovering lost visitors.
Persado's Marketing Language Cloud enables marketers to identify the language and emotions that resonate with consumers to increase engagement and build powerful relationships.
Personalize messaging in the moment, no matter when or where your customers interact. Chameleon, the Adaptive Customer Experience™ Platform, has arrived!
Personyze is an omnichannel website personalization solution with every tool you need to achieve an end-to-end personalized visitor experience, with no IT involvement. Use an intuitive interface to deploy behavioral targeting, content and product recommendations, personalized banners, popups, forms, emails, and more.
PROS Revenue & Profit Optimization deliver the perfect blend of simplicity and data science to improve revenue and profit performance. Get a demo today!
ReScis award-winning artificial intelligence email automation and customer data platform delivers a personalized experience to each customer—at scale and around the clock, even as you sleep. Convert your visitors to customers and keep them customers, for longer.
Sailthru is the largest sender of personalized email in the world. Visit us online to see our extensive email marketing and marketing automation services.
See why Teradata is the world's leading provider of business analytics solutions, data and analytics solutions, and hybrid cloud products and services.
SiteSpect is the leading provider of patented, data-driven CX solutions that drives results such as increased revenue, decreased costs and mitigated risks.
SmartFocus empowers you to deliver omni-channel marketing campaigns with true personalization. Get intelligent digital marketing insights today from SmartFocus.
Speed up your ecommerce website by 60%. Increase your conversions by 20%. Yottaa accelerates websites for leading retail brands like The Container Store, NutriSystem, Lands End, Mattress Firm, Ulta Beauty, Hallmark, and Samsonite. Regain complete control over your content and 3rd party apps. Get a free evaluation.
SpotRight combines social media analytics and high quality offline data to create the leading platform for fast consumer insights & people-based marketing
Test, validate, optimize designsCreate User-Friendly Products & ExperiencesIs your message cutting through?Win new clients – Deliver better productsUser test concepts, wireframes and featuresMass scale eye tracking is finally here Understand how users flow through your website and their engagement with | EyesDecide
The BounceX People-Based Marketing (PBM) Cloud unlocks the first revenue channel with scale in over a decade. With our ConsumerID Graph as the foundation, our suite of behavioral products enables brands, publishers and agencies to drive meaningful revenue through PBM as a channel.
The easiest way to fix your website’s usability problems. Weekly videos of people using your website on desktop and mobile devices while thinking aloud.
The Episerver Digital Experience Cloud™ combines content, commerce, multi-channel marketing and predictive analytics in a single platform to work full-circle for businesses online – from intelligent optimization and lead-generation through to conversion and repeat business – with unprecedented ease.
The experimentation intelligence hub. A comprehensive platform built for growth & experimentation teams to scale their testing programmes - Document ideas, experiments, report and share it with your team and stakeholders.
The most advanced user testing platform. Get feedback from Real Users on your website, application or prototype and create better experiences for your customers.
Uprank is a site optimization & digital marketing tool to help you measure and optimize your impact on the web, by providing best-in-class data and actionable insights.
UsabilityHub’s user testing platform and research panel help you improve the UX of your apps and websites. Get feedback from real people. Sign up for free.
Use LeadsRx attribution software to track customer journeys across devices and channels. Monitor all stages of the funnel. Attribute sales success to the marketing programs most important. See how well individual marketing touchpoints perform.
Value Propositions provide key reasons why customers should buy, and quantified estimates of that worth, giving sales confidence to negotiate win-win deals.
Volkside - Interaction and Information Design, User Experience and Usability. We help you listen to your users and create them engaging online experiences.
VWO is the all-in-one A/B testing and Conversion Optimization Platform™ that helps you conduct visitor research, build an optimization roadmap, and run continuous experimentation.
We enable your company to enhance personalization & ensure compliance. Increase Revenue. Established In 2000. Services: Preference management, consent management, compliance with GDPR, CCPA, TCPA, ePrivacy, DNC, CAN-SPAM.
Webtrends - Discover data-driven solutions and find new ways to reach your customers. We offer website analytics, measurement, testing & more. Learn more.
Winbounce is a set of tools to increase conversion rate, generate qualified leads and reduce bounce rate. It's an absolutely free online marketing tool.
Wingify is a software company based in New Delhi and Pune, India. Its products include VWO, an A/B testing and conversion optimization platform, and Pushcrew, a push notification service for web and mobile.
With UserTesting’s on-demand CX research platform, you uncover ‘the why’ behind customer interactions. In just two hours, capture the critical human insights you need to confidently deliver what customers want and expect.
With UserZooms cloud-based UX Research platform, brands can now test, measure, and monitor online user experience testing with our all-in-one platform.
The tools listed have been manually curated as part of the larger set of marketing tools, if you have a suggestion to add to the list or would like to sponsor this list, get in touch.
There is so much more to digital marketing than you might think. Most of marketing’s top thinkers recognise that the biggest challenge involves interpreting as much data as possible, and allowing that to inform all of your digital marketing activities.
There are many different tools that allow marketers to do this, and they are generally split into two distinct categories: optimisation tools and personalisation tools.
Optimising your marketing allows it to appeal to the widest range of people, personalising goes a step further by ensuring your marketing efforts connect with individual users’ needs.
In our ever-advancing society, we need to optimise and personalize our marketing strategies. Although the two may sound similar, optimisation and personalization can actually be very different.
Optimisation is designed to determine the best possible presentation of content to a broad variety of users. Typically, optimisation rotates a series of options in front of an audience of users for a particular amount of time until statistics show a significant winner.
For example, a marketing team may be trying to establish which copy generates the greatest number of clicks on an online advertisement. They may run a series of tests with different wording until the results find a winner.
What is key here is that optimisation doesn’t attempt to serve each individual user best but rather an audience as a whole. This means that optimisation works well when making decisions on things like website layouts or ad designs.
Personalization, however, takes a big leap forward. Data is collected based on the browsing behaviour of individual users, generally through the use of tracking scripts.
As a result, a comprehensive profile of users is built over a period of time, meaning personalized solutions can be applied to that specific individual.
This profile could tell you what content this individual likes to consume, what time of day they do this, where they are doing it, and on what device – crucial information that will hugely boost your marketing campaigns. Try one of our Optimisation & Personalization Testing tools today.
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