A/B Testing Tools

Chief marketers often comment that one of the biggest challenges in marketing today is using data to make better decisions for their customers.

There is so much more to digital marketing than you might think. Most of marketing’s top thinkers recognise that the biggest challenge involves interpreting as much data as possible, and allowing that to inform all of your digital marketing activities.

There are many different tools that allow marketers to do this, and they are generally split into two distinct categories: optimisation tools and personalisation tools.

Optimising your marketing allows it to appeal to the widest range of people, personalising goes a step further by ensuring your marketing efforts connect with individual users’ needs.

In our ever-advancing society, we need to optimise and personalize our marketing strategies. Although the two may sound similar, optimisation and personalization can actually be very different.

Optimisation is designed to determine the best possible presentation of content to a broad variety of users. Typically, optimisation rotates a series of options in front of an audience of users for a particular amount of time until statistics show a significant winner.

For example, a marketing team may be trying to establish which copy generates the greatest number of clicks on an online advertisement. They may run a series of tests with different wording until the results find a winner.

What is key here is that optimisation doesn’t attempt to serve each individual user best but rather an audience as a whole. This means that optimisation works well when making decisions on things like website layouts or ad designs.

Personalization, however, takes a big leap forward. Data is collected based on the browsing behaviour of individual users, generally through the use of tracking scripts.

As a result, a comprehensive profile of users is built over a period of time, meaning personalized solutions can be applied to that specific individual.

This profile could tell you what content this individual likes to consume, what time of day they do this, where they are doing it, and on what device – crucial information that will hugely boost your marketing campaigns. Try one of our Optimisation & Personalization Testing tools today.

  • recommendedLogic Hop
    Logic Hop brings content personalization to WordPress. Personalized marketing is suddenly easy: more sales, more leads, and more revenue. Plus, integration with the services you already use.
  • recommendedImprovely
    Improvely shows you where your conversions and revenue are coming from so that you can spend more time on marketing that works, and stop wasting money on poorly converting traffic
  • recommendedRepixel
    Repixel is a marketplace that connects non-competitive companies in the same industry and allows them to easily retarget each other's websites & apps.
  • recommendedHumCommerce
    An analytics tool which records ALL visitor activities. It even tells you keywords for which you’re ranking on Google and Bing!
  • recommendedOptInMonster
    Powerful lead generation software that converts abandoning visitors into subscribers with our dynamic marketing tools and Exit Intent® technology.
  • UpliftROI
    10% conversion improvement or your money back. Our CRO experts compete to improve your website’s performance and average a 28% uplift.
  • 40Nuggets
    40Nuggets converts your abandoning website traffic into leads.
  • Wylei
    50%+ Lift in Engagement & Conversion per Campaign Our Predictive Artificial Intelligence enables the creation and delivery of real-time, personalized co..
  • ChangeAgain
    A visual editor for Google Content Experiments - A/B testing and multivariate testing tool for site optimization teams that use Google Analytics
  • Launchrock
    A website builder dedicated to early customer acquisition. Publish a landing page in minutes and validate your startup with over 20 million early adopters.
  • AdBasis
    A/B and Multivariate Ad Testing Software - Search, Display, Remarketing & Mobile Ads.
  • Convert
    A/B testing software and multivariate testing software are both tools that you find in Convert Experiences A/B testing tool. Compare A/B testing software
  • AB Tasty
    AB Tasty is an all-inclusive platform for conversion rate optimization, personalization, customer activation, and testing. We serve as your digital lab, equipped with all the tools you need to create quick experiments that will allow you to better understand your users and make informed decisions.
  • Accenture
    Accenture is a leading global professional services company in Canada providing a range of services & solutions in strategy, consulting, digital, technology & operations.
  • Adpushup
    AdPushup makes products that enable publishers maximize the monetization from their online advertising.
  • UsersDelight
    All Apps to Engage and Grow your User base across Website, Mobile Apps and Twitter
  • Load Focus
    All-In-One cloud testing platform for load testing and performance testing, Website Speed Testing, Automated Website Testing for Websites, Mobile Applications and API Endpoints.
  • Amplero
    Amplero’s AI Marketing technology experiments, learns, and optimizes each interaction as customer relationships evolve.
  • APT
    APTs advanced predictive analytics software harnesses the power of data to help the worlds leading companies make decisions with confidence. Learn why APTs Test & Learn software is used by over 200 leading Global 2000 companies.
  • Attensee
    Attensee shows you where people focus their attention on your website.
  • UseItBetter
    Automatically track vistors, measure and explain their behavior and make changes that will increase conversion in a single flow sharing data and segmentation.
  • Hushly
    B2B Marketers increase visitor to lead conversions by 51% by engaging landing page abandoners with their content. Hushly increases content engagement by 3x and get lead conversions from un-gated content.Hushly delivers only human-verified business contacts that are double opt-in (GDPR and CASL) compliant.
  • Baynote
    Baynote provides personalization solutions for multi-channel retailers. Our software integrates with websites, chat & email systems to increase ROI.
  • Bound
    Bound is the audience insights and website personalization platform that enables digital marketers to engage at scale.
  • Braze
    Braze is an engagement platform that empowers growth by helping marketing teams to build customer loyalty through mobile, omni channel customer experiences.
  • CaliberMind
    CaliberMind is a marketer-managed B2B Customer Data Platform that connects, automates, and analyzes data to help high-growth organizations acquire new buyers and grow revenue.
  • Canopy Labs
    Canopy Labs is a software platform to track and optimize your customer journey, helping you understand, engage, and activate your customers.
  • Certona
    Certona - Personalized Experience Management | Omnichannel Personalization Software
  • ClickFunnels
    ClickFunnels™ - Marketing Funnels and Landing Pages that Convert
  • Clutch
    Clutch Customer Marketing Platform centralizes customer data and empowers modern marketers to deliver personalized experiences across all marketing channels.
  • Coherent Path
    Coherent Path are the leading experts in email marketing optimization and email personalization. Get your FREE email engagement grade today!
  • CompeteShark
    CompeteShark - Competitor Analysis for Digital Marketers
  • Concurra
    Concurra: Smarter Web Analytics. One website optimization tool for web analytics, goal tracking, heat mapping, session recording, and split testing.
  • ContentSquare
    ContentSquare helps you to understand how and why users are interacting with your app, mobile and website. Optimize your customer journeys and increase your conversion rates.
  • Converly
    Converly & trade; helps performance marketers to track, get insights and optimize their affiliate network, media buying and lead generation businesses.
  • Justuno
    Conversion optimization platform to drive sales, increase email lead capture and improve website messaging
  • Convertize
    Convertize.io The official Convertize App
  • Cordial
    Cordial is a next generation email platform built on real-time data. We solve the problems that legacy email platforms create for marketers by simplifying data management and empowering brands to create rich personalized experiences across email and mobile.
  • Landingi
    Creating landing page is easy with Landingi- landing page builder. Try the real time-saving platform for savvy marketers- you dont need coding skills! Start your free landing page trial today!
  • Roojoom
    Customer Journey Management solution for enterprises that models, manages and executes personal customer journeys to maximize business objectives.
  • Demandbase
    Demandbase is the leader in account-based marketing and offers everything you need to identify, target and close bigger deals with your key accounts.
  • Insider
    Discover Insider, the world's first integrated Growth Management Platform, fueling growth across the sales funnel for digital marketers across the globe
  • Unbounce
    Ditch your other landing page software. Try the best landing page builder for reducing turnaround time & converting more traffic — no coding needed.
  • Ghostery
    Download the Ghostery privacy browser extension for Chrome, Firefox, Opera and Edge. Get the Ghostery Privacy App for iOS and Android.
  • TravelTime Platform
    Draw a drive time map, export travel time catchment data or put the API on a site search feature. Travel time mapping is 60% more relevant than radius.
  • DynamicYield
    Dynamic Yields omnichannel Personalization Anywhere™ tech helps marketers increase revenue by individualizing each users interactions across the web, mobile, and email.
  • Populr
    Easily create and track online pages to share information, grab attention, and get results.
  • Clickthroo
    Easily create beautiful landing pages (including mobile) with our landing page creator, A/B split-testing platform, optimization engine, and tracking system.
  • ezoic
    Easily increase website ad revenue & improve visitor experiences by automatically adjusting ads, layouts, and content to fit visitors. Ezoic helps publishers learn from their website visitors. A Certified Google Publishing Partner & AdSense Partner.
  • Evergage
    Evergage’s real-time personalization and customer data platform (CDP) enables companies to leverage behavioral analytics and machine learning to deliver maximally relevant, 1-to-1 digital experiences and emails.
  • ExitIntel
    Exit Intel is the smartest way to drive email opt-in on your site. Plus well handle everything for you.
  • SiteGainer
    Experience the next generation A/B testing & conversion optimization platform. A/B testing, personalization, high converting popups, heatmaps & surveys in one place!
  • Eyequant
    EyeQuant uses A.I. to instantly measure how clean, clear, exciting and attention-grabbing your web & mobile designs are.
  • FengGUI
    Feng-GUI empower designers and advertisers to effectively analyze Attention and Attraction in Websites and Advertisements
  • Ometrics
    Find out why people leave your site and get them back. Conversion rate optimization tools - Online surveys, exit popups, feedback tabs, chatbots, A/B testing, heatmaps, form metrics, funnel metrics.
  • Sentient.AI
    For over ten years Sentient has developed cutting-edge AI software. Harness the power of AI to improve customer engagement and uplift website conversions.
  • Freespee
    Freespee is a cloud communication platform that helps marketing, sales & service teams track customers with call tracking software. Start tracking now
  • Leadpages
    Generate leads and increase revenue using the industry-leading landing page creator with accompanying suite of lead generation and opt-in tools.
  • BloomReach
    Get people to your products faster. Personalize your customer experience. Increase your revenue.
  • HiConversion
    Grow revenue and competitive advantage with our integrated customer experience analytics and optimization that adapts to visitor preferences in real time.
  • Qubit
    Help every visitor discover and spend more with our personalization software. We deliver customer-centric experiences through leveraging your big data. Individualization at scale is finally within your reach. Do more today with Qubit.
  • Exchange Solutions
    Helping retailers drive customer lifetime value through Personalized Offers, Loyalty and Customer Journey solutions.
  • IBM
    IBM UK - entry point to information on business solutions, security solutions and storage solutions.
  • Idio
    Idio’s Demand Orchestration platform learns from each interaction to improve engagement and accelerate demand at large B2B enterprises.
  • SmoothConversion
    If you generate significant revenue from your website, you're likely leaving money on the table every day. We'll help you get it back.
  • Vibetrace
    Increase conversion rate using user segmentation, personalization and retareting for your ecommerce store. Easy to use, guaranteed increased results!
  • Instapage
    Instapage is the most advanced all in one landing page solution for optimizing post-ad-click experiences at scale.
  • Gated Content
    Integrate your marketing automation platform and website CMS to turbo charge customer acquisition, form deployment, asset gating and web analytics insight.
  • PFL
    Intelligent marketing automation and sales enablement solutions, high quality custom printing and web to print solutions to increase your business success.
  • Qwardo
    Intelligently engage and personalize customer journeys across web pages and content assets to increase conversions and content marketing ROI
  • Intempt Technologies
    Intempt: Visitor Personalization for Web & Mobile
  • Jahia
    Jahia is a leading provider of a customizable Digital Experience Management Open Source platform that aggregates apps, data and content and breaks down organiza
  • Jetlore
    Jetlore's Prediction Platform empowers retailers with AI-drlven content, by turning consumer behavior into actionable data about their customers.
  • Kameleoon
    Kameleoon is the most advanced conversion optimization platform on the market. Create tailored experiences for your visitors.
  • Knak
    Knak allows marketers to build beautiful, responsive Marketo and Eloqua email & landing page templates in just a few minutes - no coding required.
  • Knexus
    Knexus is an AI decision making engine that automatically matches your customers with the best content in their digital journey, in real time to improve conversion & retention.
  • Lander
    LanderApp is pioneer in landing page templates and design, using landing page creator you can A/B test from over 100 designs.
  • Quicksprout
    Learn how to grow your traffic, improve your website, and increase your conversions.
  • LiftIgniter
    LiftIgniters predictive analytics will improve CTR on your website and app, which will build web traffic conversions. For more email us at info@liftigniter.com
  • Loop11
    Loop11 is a website user testing tool that enables you to identify navigational and usability issues of any website
  • Splitter
    Makes marketing more efficient through intelligent and easy-to-use automated targeting.
  • Albert
    Meet Albert™, the first artificial intelligence marketing platform, driving fully autonomous digital marketing campaigns for leading brands and agencies.
  • Monetate
    Monetate is the world's most trusted experience optimization and 1-to-1 personalization platform. Quickly build and run A/B and multivariate tests, easily segment and target, and personalize campaigns to improve the overall customer experience.
  • Monoloop
    Monoloop enable personalized site experiences across your existing websites.
  • 8Seconds
    Multivariate testing for email marketing
  • Nelio
    Nelio A/B Testing for WordPress is a native conversion optimization service with unlimited tests for your posts, pages, custom post types, menus, CSS styles, widgets, and themes.
  • The Newsroom
    Newsroom AI upgrades your existing mobile-web environment to a beautiful, faster and silently personalised experience, created for an increasingly engaged and demanding audience.
  • NewzMate
    Newzmate helps news organizations personalize audience experience, automate content delivery and increase revenue
  • Northpage
    NorthPage Digital Marketing Intelligence is trusted by CMOs at enterprises across 130 countries. Our comprehensive market and brand level performance assessments pinpoint opportunities to increase revenue and market share.
  • OmniConvert
    Omniconvert is an award-winning conversion rate optimization (CRO) software that can be used for A/B testing, online surveys, traffic segmentation, web personalization and more
  • Yext
    One platform to manage all your digital knowledge, including listings, reviews, and local pages. Control business information across 100+ sites and apps.
  • Siteimprove
    One tool for improving your website through SEO, website analytics, accessibility, GDPR, and overall content quality. Siteimprove automatically checks your website and provides a thorough overview, prioritized list of website optimization tasks, and expert recommendations.
  • Giftd
    Online retail tools: increase an average receipt, engage and retain visitors, collect contact info, quickly and easily issue electronic gift cards for loyalty programs.
  • OpenText
    OpenText helps digitize processes and supply chains through analytics and AI powered intelligence solutions for better decision making. Learn more.
  • MarketingOptimizer
    Optimize conversion rates, increase lead-to-close ratio, and resell leads easily. Includes complete WordPress integration.
  • BeamPulse
    Optimize your website conversion rate. Intuitive Web Analytics, Heatmaps, Funnels, Session Recording, AB Testing and Real-Time Audience Segmentation.
  • Optimonk
    OptiMonk is the most powerful Onsite Retargeting platform, that helps you increase the conversion rate of your site, and get more leads by recovering lost visitors.
  • Optkit
    OptKit comes with everything you need to deliver the right message, to the right people, at the right time. Generate More Website Conversions
  • PageMutant
    PageMutant makes it easy for marketers to create, test and manage landing pages at scale.
  • PageWiz
    Pagewiz Landing Pages for online marketeers - Create, Optimize, and Publish your landing pages. NO Programming or IT Necessary. Sign-up Today!
  • Persado
    Persado's Marketing Language Cloud enables marketers to identify the language and emotions that resonate with consumers to increase engagement and build powerful relationships.
  • Apptus
    Personalisation that works. By combining big data with predictive analysis and real-time decisioning, Apptus eSales completes your eCommerce platform.
  • Alterian
    Personalize messaging in the moment, no matter when or where your customers interact. Chameleon, the Adaptive Customer Experience™ Platform, has arrived!
  • Personyze
    Personyze is an omnichannel website personalization solution with every tool you need to achieve an end-to-end personalized visitor experience, with no IT involvement. Use an intuitive interface to deploy behavioral targeting, content and product recommendations, personalized banners, popups, forms, emails, and more.
  • Picreel
    Picreel exit offers help to increase conversion rate and recover up to 25% of all abandoning visitors for you to follow up and retarget.
  • FunnelEnvy
    Predictive Revenue Optimization for B2B Marketers
  • Zenland.io
    Premium Landing Pages builder for creating professional beautifully designed single page websites fast with no code and specific knowledge
  • Test Ace
    Product Outline of TEST ACE
  • PROS
    PROS Revenue & Profit Optimization deliver the perfect blend of simplicity and data science to improve revenue and profit performance. Get a demo today!
  • Reactful
    Reactfuls AI & machine learning technology engages and converts visitors on your website with the right interactions at the right time.
  • Geolify
    Redirect your website visitors by country, state, city & geo location. Display geo targeted content.
  • Reflektion
    Reflektion understands and influences the intent of each customer in real time to deliver individualized content across touchpoints that matter most.
  • LetReach
    Remind or re-engage your users with Chrome Push Notifications, even when they are not on your website. Easy to Install. Signup for FREE.
  • Retention Science
    ReScis award-winning artificial intelligence email automation and customer data platform delivers a personalized experience to each customer—at scale and around the clock, even as you sleep. Convert your visitors to customers and keep them customers, for longer.
  • Omniata
    Run Your Business with One Platform
  • Sailthru
    Sailthru is the largest sender of personalized email in the world. Visit us online to see our extensive email marketing and marketing automation services.
  • Teradata
    See why Teradata is the world's leading provider of business analytics solutions, data and analytics solutions, and hybrid cloud products and services.
  • Maxymizely
    Simple integration, all types of analytics, and A/B testing with one tool.
  • SiteSpect
    SiteSpect is the leading provider of patented, data-driven CX solutions that drives results such as increased revenue, decreased costs and mitigated risks.
  • Sleeknote
    Sleeknote helps small e-commerce shops and big online retails engage website visitors—without hurting the user experience.
  • SmartFocus
    SmartFocus empowers you to deliver omni-channel marketing campaigns with true personalization. Get intelligent digital marketing insights today from SmartFocus.
  • Yottaa
    Speed up your ecommerce website by 60%. Increase your conversions by 20%. Yottaa accelerates websites for leading retail brands like The Container Store, NutriSystem, Lands End, Mattress Firm, Ulta Beauty, Hallmark, and Samsonite. Regain complete control over your content and 3rd party apps. Get a free evaluation.
  • Spinnakr
    Spinnakr notifies you of the most important analytics events as they happen.
  • Spotright
    SpotRight combines social media analytics and high quality offline data to create the leading platform for fast consumer insights & people-based marketing
  • Sticky
    Sticky is an eye tracking & emotion measurement platform. We quantify the viewability of your content by capturing where users look & what they feel.
  • EyesDecide
    Test, validate, optimize designsCreate User-Friendly Products & ExperiencesIs your message cutting through?Win new clients – Deliver better productsUser test concepts, wireframes and featuresMass scale eye tracking is finally here Understand how users flow through your website and their engagement with | EyesDecide
  • SmartBear
    Testing and Development teams around the world use SmartBear's automation, development and monitoring tools to build better software and applications.
  • Bouncex
    The BounceX People-Based Marketing (PBM) Cloud unlocks the first revenue channel with scale in over a decade. With our ConsumerID Graph as the foundation, our suite of behavioral products enables brands, publishers and agencies to drive meaningful revenue through PBM as a channel.
  • Userbrain
    The easiest way to fix your website’s usability problems. Weekly videos of people using your website on desktop and mobile devices while thinking aloud.
  • Episerver
    The Episerver Digital Experience Cloud™ combines content, commerce, multi-channel marketing and predictive analytics in a single platform to work full-circle for businesses online – from intelligent optimization and lead-generation through to conversion and repeat business – with unprecedented ease.
  • Effective Experiments
    The experimentation intelligence hub. A comprehensive platform built for growth & experimentation teams to scale their testing programmes - Document ideas, experiments, report and share it with your team and stakeholders.
  • Userlytics
    The most advanced user testing platform. Get feedback from Real Users on your website, application or prototype and create better experiences for your customers.
  • Wigzo
    The New Age Omni Channel Personalization for Marketers using Machine Learning
  • Revtrax
    The RevTrax platform enhances your entire marketing stack with personalized offers, online-to-offline tracking, and powerful first-party data.
  • RichRelevance
    The RichRelevance personalization technology provides personalized customer experiences seamlessly across web, mobile, in-store analytics, website, & email.
  • TrafficTruffle
    Traffic Truffle is a B2B lead generation software tool. Identify engaged website visitors and turn them into hot sales leads.
  • Sumo
    Try Sumo for free today. Get proven sales and marketing strategies set up on your eCommerce store in three minutes or less.
  • GrooveJar
    Turn more visitors into customers with GrooveJar, increase your Conversion Rate by generating Leads and Converting then into customers.
  • ExitMonitor
    Turn Your Abandoning Visitors Into Customers.
  • UpRank
    Uprank is a site optimization & digital marketing tool to help you measure and optimize your impact on the web, by providing best-in-class data and actionable insights.
  • UsabilityHub
    UsabilityHub’s user testing platform and research panel help you improve the UX of your apps and websites. Get feedback from real people. Sign up for free.
  • LeadsRX
    Use LeadsRx attribution software to track customer journeys across devices and channels. Monitor all stages of the funnel. Attribute sales success to the marketing programs most important. See how well individual marketing touchpoints perform.
  • Nosto
    Use Powerful Personalization Made Easy on e-Commerce Platforms. Nosto generates an 10-30% Average Increase in Revenue.
  • Ethnio
    UX research participant recruiting, scheduling, and incentive payments.
  • Validately
    Validately is a comprehensive solution for user research that includes a dedicated testing platform, recruiting services, and automated reporting.
  • LeveragePoint
    Value Propositions provide key reasons why customers should buy, and quantified estimates of that worth, giving sales confidence to negotiate win-win deals.
  • Volkside
    Volkside - Interaction and Information Design, User Experience and Usability. We help you listen to your users and create them engaging online experiences.
  • VWO
    VWO is the all-in-one A/B testing and Conversion Optimization Platform™ that helps you conduct visitor research, build an optimization roadmap, and run continuous experimentation.
  • Concentric
    We are a software company that develops Concentric Market, a simulation application that helps you design the right go-to-market strategy.
  • PossibleNow
    We enable your company to enhance personalization & ensure compliance. Increase Revenue. Established In 2000. Services: Preference management, consent management, compliance with GDPR, CCPA, TCPA, ePrivacy, DNC, CAN-SPAM.
  • Objeqt
    We help create outstandingly successful e-commerce stores by improving conversion rates through Google Analytics and scientific A/B tests!
  • Leanplum
    We help mobile teams orchestrate multi-channel campaigns — from messaging to the in-app experience — all from a single mobile marketing platform.
  • Appocalypsis
    We provide the Tools to Communicate your Marketing Messages in an Efficient way.
  • Webtrekk
    Webtrekk is a customer intelligence platform that allows you to connect, analyze and activate your user and marketing data across all devices.
  • Webtrends
    Webtrends - Discover data-driven solutions and find new ways to reach your customers. We offer website analytics, measurement, testing & more. Learn more.
  • WhatUsersDo
    Were experts in UX Testing to help you understand your customers and improve conversions.
  • Winbounce
    Winbounce is a set of tools to increase conversion rate, generate qualified leads and reduce bounce rate. It's an absolutely free online marketing tool.
  • Wingify
    Wingify is a software company based in New Delhi and Pune, India. Its products include VWO, an A/B testing and conversion optimization platform, and Pushcrew, a push notification service for web and mobile.
  • UserTesting
    With UserTesting’s on-demand CX research platform, you uncover ‘the why’ behind customer interactions. In just two hours, capture the critical human insights you need to confidently deliver what customers want and expect.
  • UserZoom
    With UserZooms cloud-based UX Research platform, brands can now test, measure, and monitor online user experience testing with our all-in-one platform.

The tools here have been manually curated as part of the larger set of marketing tools, if you have a suggestion to add to the list or would like to sponsor this list, get in touch.

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