Chief marketers often comment that one of the biggest challenges in marketing today is using data to make better decisions for their customers.
There is so much more to digital marketing than you might think. Most of marketing’s top thinkers recognise that the biggest challenge involves interpreting as much data as possible, and allowing that to inform all of your digital marketing activities.
There are many different tools that allow marketers to do this, and they are generally split into two distinct categories: optimisation tools and personalisation tools.
Optimising your marketing allows it to appeal to the widest range of people, personalising goes a step further by ensuring your marketing efforts connect with individual users’ needs.
In our ever-advancing society, we need to optimise and personalize our marketing strategies. Although the two may sound similar, optimisation and personalization can actually be very different.
Optimisation is designed to determine the best possible presentation of content to a broad variety of users. Typically, optimisation rotates a series of options in front of an audience of users for a particular amount of time until statistics show a significant winner.
For example, a marketing team may be trying to establish which copy generates the greatest number of clicks on an online advertisement. They may run a series of tests with different wording until the results find a winner.
What is key here is that optimisation doesn’t attempt to serve each individual user best but rather an audience as a whole. This means that optimisation works well when making decisions on things like website layouts or ad designs.
Personalization, however, takes a big leap forward. Data is collected based on the browsing behaviour of individual users, generally through the use of tracking scripts.
As a result, a comprehensive profile of users is built over a period of time, meaning personalized solutions can be applied to that specific individual.
This profile could tell you what content this individual likes to consume, what time of day they do this, where they are doing it, and on what device – crucial information that will hugely boost your marketing campaigns. Try one of our Optimisation & Personalization Testing tools today.
Convert A/B testing software and multivariate testing software are both tools that you find in Convert Experiences A/B testing tool. Compare A/B testing softwareLearn more about Convert
AB Tasty AB Tasty is an all-inclusive platform for conversion rate optimization, personalization, customer activation, and testing. We serve as your digital lab, equipped with all the tools you need to create quick experiments that will allow you to better understand your users and make informed decisions.Learn more about AB Tasty
Accenture Accenture is a leading global professional services company in Canada providing a range of services & solutions in strategy, consulting, digital, technology & operations.Learn more about Accenture
Load Focus All-In-One cloud testing platform for load testing and performance testing, Website Speed Testing, Automated Website Testing for Websites, Mobile Applications and API Endpoints.Learn more about Load Focus
APT APTs advanced predictive analytics software harnesses the power of data to help the worlds leading companies make decisions with confidence. Learn why APTs Test & Learn software is used by over 200 leading Global 2000 companies.Learn more about APT
UseItBetter Automatically track vistors, measure and explain their behavior and make changes that will increase conversion in a single flow sharing data and segmentation.Learn more about UseItBetter
Hushly B2B Marketers increase visitor to lead conversions by 51% by engaging landing page abandoners with their content. Hushly increases content engagement by 3x and get lead conversions from un-gated content.Hushly delivers only human-verified business contacts that are double opt-in (GDPR and CASL) compliant.Learn more about Hushly
Baynote Baynote provides personalization solutions for multi-channel retailers. Our software integrates with websites, chat & email systems to increase ROI.Learn more about Baynote
Bound Bound is the audience insights and website personalization platform that enables digital marketers to engage at scale.Learn more about Bound
Braze Braze is an engagement platform that empowers growth by helping marketing teams to build customer loyalty through mobile, omni channel customer experiences.Learn more about Braze
CaliberMind CaliberMind is a marketer-managed B2B Customer Data Platform that connects, automates, and analyzes data to help high-growth organizations acquire new buyers and grow revenue.Learn more about CaliberMind
Concurra Concurra: Smarter Web Analytics. One website optimization tool for web analytics, goal tracking, heat mapping, session recording, and split testing.Learn more about Concurra
ContentSquare ContentSquare helps you to understand how and why users are interacting with your app, mobile and website. Optimize your customer journeys and increase your conversion rates.Learn more about ContentSquare
Converly Converly™ helps performance marketers to track, get insights and optimize their affiliate network, media buying and lead generation businesses.Learn more about Converly
Cordial Cordial is a next generation email platform built on real-time data. We solve the problems that legacy email platforms create for marketers by simplifying data management and empowering brands to create rich personalized experiences across email and mobile.Learn more about Cordial
Landingi Creating landing page is easy with Landingi- landing page builder. Try the real time-saving platform for savvy marketers- you dont need coding skills! Start your free landing page trial today!Learn more about Landingi
Roojoom Customer Journey Management solution for enterprises that models, manages and executes personal customer journeys to maximize business objectives.Learn more about Roojoom
Demandbase Demandbase is the leader in account-based marketing and offers everything you need to identify, target and close bigger deals with your key accounts.Learn more about Demandbase
Insider Discover Insider, the world's first integrated Growth Management Platform, fueling growth across the sales funnel for digital marketers across the globeLearn more about Insider
Unbounce Ditch your other landing page software. Try the best landing page builder for reducing turnaround time & converting more traffic — no coding needed.Learn more about Unbounce
Ghostery Download the Ghostery privacy browser extension for Chrome, Firefox, Opera and Edge. Get the Ghostery Privacy App for iOS and Android.Learn more about Ghostery
DynamicYield Dynamic Yields omnichannel Personalization Anywhere™ tech helps marketers increase revenue by individualizing each users interactions across the web, mobile, and email.Learn more about DynamicYield
Clickthroo Easily create beautiful landing pages (including mobile) with our landing page creator, A/B split-testing platform, optimization engine, and tracking system.Learn more about Clickthroo
ezoic Easily increase website ad revenue & improve visitor experiences by automatically adjusting ads, layouts, and content to fit visitors. Ezoic helps publishers learn from their website visitors. A Certified Google Publishing Partner & AdSense Partner.Learn more about ezoic
Evergage Evergage’s real-time personalization and customer data platform (CDP) enables companies to leverage behavioral analytics and machine learning to deliver maximally relevant, 1-to-1 digital experiences and emails.Learn more about Evergage
SiteGainer Experience the next generation A/B testing & conversion optimization platform. A/B testing, personalization, high converting popups, heatmaps & surveys in one place!Learn more about SiteGainer
Ometrics Find out why people leave your site and get them back. Conversion rate optimization tools - Online surveys, exit popups, feedback tabs, chatbots, A/B testing, heatmaps, form metrics, funnel metrics.Learn more about Ometrics
Qubit Help every visitor discover and spend more with our personalization software. We deliver customer-centric experiences through leveraging your big data. Individualization at scale is finally within your reach. Do more today with Qubit.Learn more about Qubit
Knak Knak allows marketers to build beautiful, responsive Marketo and Eloqua email & landing page templates in just a few minutes - no coding required.Learn more about Knak
Knexus Knexus is an AI decision making engine that automatically matches your customers with the best content in their digital journey, in real time to improve conversion & retention.Learn more about Knexus
Lander LanderApp is pioneer in landing page templates and design, using landing page creator you can A/B test from over 100 designs.Learn more about Lander
LiftIgniter LiftIgniters predictive analytics will improve CTR on your website and app, which will build web traffic conversions. For more email us at firstname.lastname@example.orgLearn more about LiftIgniter
Logic Hop Logic Hop brings content personalization to WordPress. Personalized marketing is suddenly easy: more sales, more leads, and more revenue. Plus, integration with the services you already use.Learn more about Logic Hop
Loop11 Loop11 is a website user testing tool that enables you to identify navigational and usability issues of any websiteLearn more about Loop11
Albert Meet Albert™, the first artificial intelligence marketing platform, driving fully autonomous digital marketing campaigns for leading brands and agencies.Learn more about Albert
Monetate Monetate is the world's most trusted experience optimization and 1-to-1 personalization platform. Quickly build and run A/B and multivariate tests, easily segment and target, and personalize campaigns to improve the overall customer experience.Learn more about Monetate
Nelio Nelio A/B Testing for WordPress is a native conversion optimization service with unlimited tests for your posts, pages, custom post types, menus, CSS styles, widgets, and themes.Learn more about Nelio
The Newsroom Newsroom AI upgrades your existing mobile-web environment to a beautiful, faster and silently personalised experience, created for an increasingly engaged and demanding audience.Learn more about The Newsroom
Northpage NorthPage Digital Marketing Intelligence is trusted by CMOs at enterprises across 130 countries. Our comprehensive market and brand level performance assessments pinpoint opportunities to increase revenue and market share.Learn more about Northpage
OmniConvert Omniconvert is an award-winning conversion rate optimization (CRO) software that can be used for A/B testing, online surveys, traffic segmentation, web personalization and moreLearn more about OmniConvert
Yext One platform to manage all your digital knowledge, including listings, reviews, and local pages. Control business information across 100+ sites and apps.Learn more about Yext
Siteimprove One tool for improving your website through SEO, website analytics, accessibility, GDPR, and overall content quality. Siteimprove automatically checks your website and provides a thorough overview, prioritized list of website optimization tasks, and expert recommendations.Learn more about Siteimprove
Giftd Online retail tools: increase an average receipt, engage and retain visitors, collect contact info, quickly and easily issue electronic gift cards for loyalty programs.Learn more about Giftd
OpenText OpenText helps digitize processes and supply chains through analytics and AI powered intelligence solutions for better decision making. Learn more.Learn more about OpenText
PageWiz Pagewiz Landing Pages for online marketeers - Create, Optimize, and Publish your landing pages. NO Programming or IT Necessary. Sign-up Today!Learn more about PageWiz
Persado Persado's Marketing Language Cloud enables marketers to identify the language and emotions that resonate with consumers to increase engagement and build powerful relationships.Learn more about Persado
Apptus Personalisation that works. By combining big data with predictive analysis and real-time decisioning, Apptus eSales completes your eCommerce platform.Learn more about Apptus
Alterian Personalize messaging in the moment, no matter when or where your customers interact. Chameleon, the Adaptive Customer Experience™ Platform, has arrived!Learn more about Alterian
Personyze Personyze is an omnichannel website personalization solution with every tool you need to achieve an end-to-end personalized visitor experience, with no IT involvement. Use an intuitive interface to deploy behavioral targeting, content and product recommendations, personalized banners, popups, forms, emails, and more.Learn more about Personyze
Picreel Picreel exit offers help to increase conversion rate and recover up to 25% of all abandoning visitors for you to follow up and retarget.Learn more about Picreel
Reflektion Reflektion understands and influences the intent of each customer in real time to deliver individualized content across touchpoints that matter most.Learn more about Reflektion
LetReach Remind or re-engage your users with Chrome Push Notifications, even when they are not on your website. Easy to Install. Signup for FREE.Learn more about LetReach
Retention Science ReScis award-winning artificial intelligence email automation and customer data platform delivers a personalized experience to each customer—at scale and around the clock, even as you sleep. Convert your visitors to customers and keep them customers, for longer.Learn more about Retention Science
SmartFocus SmartFocus empowers you to deliver omni-channel marketing campaigns with true personalization. Get intelligent digital marketing insights today from SmartFocus.Learn more about SmartFocus
Yottaa Speed up your ecommerce website by 60%. Increase your conversions by 20%. Yottaa accelerates websites for leading retail brands like The Container Store, NutriSystem, Lands End, Mattress Firm, Ulta Beauty, Hallmark, and Samsonite. Regain complete control over your content and 3rd party apps. Get a free evaluation.Learn more about Yottaa
Spotright SpotRight combines social media analytics and high quality offline data to create the leading platform for fast consumer insights & people-based marketingLearn more about Spotright
Sticky Sticky is an eye tracking & emotion measurement platform. We quantify the viewability of your content by capturing where users look & what they feel.Learn more about Sticky
EyesDecide Test, validate, optimize designsCreate User-Friendly Products & ExperiencesIs your message cutting through?Win new clients – Deliver better productsUser test concepts, wireframes and featuresMass scale eye tracking is finally here Understand how users flow through your website and their engagement with | EyesDecideLearn more about EyesDecide
SmartBear Testing and Development teams around the world use SmartBear's automation, development and monitoring tools to build better software and applications.Learn more about SmartBear
Bouncex The BounceX People-Based Marketing (PBM) Cloud unlocks the first revenue channel with scale in over a decade. With our ConsumerID Graph as the foundation, our suite of behavioral products enables brands, publishers and agencies to drive meaningful revenue through PBM as a channel.Learn more about Bouncex
Userbrain The easiest way to fix your website’s usability problems. Weekly videos of people using your website on desktop and mobile devices while thinking aloud.Learn more about Userbrain
Episerver The Episerver Digital Experience Cloud™ combines content, commerce, multi-channel marketing and predictive analytics in a single platform to work full-circle for businesses online – from intelligent optimization and lead-generation through to conversion and repeat business – with unprecedented ease.Learn more about Episerver
LeadsRX Use LeadsRx attribution software to track customer journeys across devices and channels. Monitor all stages of the funnel. Attribute sales success to the marketing programs most important. See how well individual marketing touchpoints perform.Learn more about LeadsRX
Nosto Use Powerful Personalization Made Easy on e-Commerce Platforms. Nosto generates an 10-30% Average Increase in Revenue.Learn more about Nosto
Volkside Volkside - Interaction and Information Design, User Experience and Usability. We help you listen to your users and create them engaging online experiences.Learn more about Volkside
VWO VWO is the all-in-one A/B testing and Conversion Optimization Platform™ that helps you conduct visitor research, build an optimization roadmap, and run continuous experimentation.Learn more about VWO
PossibleNow We enable your company to enhance personalization & ensure compliance. Increase Revenue. Established In 2000. Services: Preference management, consent management, compliance with GDPR, CCPA, TCPA, ePrivacy, DNC, CAN-SPAM.Learn more about PossibleNow
Objeqt We help create outstandingly successful e-commerce stores by improving conversion rates through Google Analytics and scientific A/B tests!Learn more about Objeqt
Leanplum We help mobile teams orchestrate multi-channel campaigns — from messaging to the in-app experience — all from a single mobile marketing platform.Learn more about Leanplum
Winbounce Winbounce is a set of tools to increase conversion rate, generate qualified leads and reduce bounce rate. It's an absolutely free online marketing tool.Learn more about Winbounce
Wingify Wingify is a software company based in New Delhi and Pune, India. Its products include VWO, an A/B testing and conversion optimization platform, and Pushcrew, a push notification service for web and mobile.Learn more about Wingify
UserTesting With UserTesting’s on-demand CX research platform, you uncover ‘the why’ behind customer interactions. In just two hours, capture the critical human insights you need to confidently deliver what customers want and expect.Learn more about UserTesting
UserZoom With UserZooms cloud-based UX Research platform, brands can now test, measure, and monitor online user experience testing with our all-in-one platform.Learn more about UserZoom
The tools here have been manually curated as part of the larger set of marketing tools, if you have a suggestion to add to the list or would like to sponsor this list, get in touch.
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