Content marketing is a type of marketing which involves the creation and sharing of online material that does not explicitly promote a brand.
Content marketing can be as complex or as simple as you want it to be. At its most simple, it involves creating content that your customers want, and doing this well presents you as an authority in your industry.
At its more complex level, content marketing can involve an intricate cooperation between blogs, social media posts, videos, quizzes, online polls, infographics, and more, with all of the content you create meeting your customers’ different needs or desires.
Use a variety of tools to clarify your demographic, create the right content, and ensure it finds the right audience.
However, this content – things like videos, blogs, and social media posts – is intended to subtly stimulate interest in the brand’s products and services.
Content marketing differs from traditional marketing efforts; it can include things like educational articles, e-books, videos, and webinars, providing consumers with information that they can’t get somewhere else.
By becoming an authoritative and credible voice on topics which matter to your customers, your business is more likely to be found by the right audience. Your brand will grow an active subscriber base, strengthen its customer relationships, and increase its profits.
Content marketing can take a lot of work but is made simplified by content marketing tools. Some tools help you to track what kind of content is trending in your industry, others measure your online influence and help you enrich your web and social presence.
Certain tools allow you to schedule content writing, posting, and sharing, whereas others create a sales funnel for you – showing the journey that takes visitors and turns them into leads which then become sales.
At Cultured.Digital we are heavily invested in the idea of content marketing, and we’ve put together Content Marketing Tools to further your brand. From Beacon to Contfeed to Quark, there’s a content marketing solution for every business.
Arkadium Arkadium provides publishers & brands interactive, brand-safe content that keeps users on your site while building engagement, revenue & new traffic.Learn more about Arkadium
Yseop Artificial Intelligence software that dialogs, thinks, and advises using Natural Language Generation, Natural Language Understanding & moreLearn more about Yseop
Beegit As of July 1, 2018, the Beegit SaaS platform has closed down. This means there is no longer a log in for existing users and no way for new users to sign up.Learn more about Beegit
Atomic Reach Atomic Reach is a content intelligence platform built to help marketers and agencies generate more leads, conversions, and sales from their content. Whether you’re optimizing a blog post, drafting an email campaign, or analyzing conversion rates, this is the platform you need.Learn more about Atomic Reach
Contently Audience engagement is hard, but not with Contently, the leading content marketing software the helps you strategize, plan, optimize & report your content marketing efforts.Learn more about Contently
BlogMutt BlogMutt is a content and blog writing service that creates original, high quality blog content for your business or agency. Our writers deliver fast, cost effective, high-quality content for many business industries worldwide. See what we offer!Learn more about BlogMutt
Brandpoint Brandpoint is a full-service content marketing agency built to deliver amazing results for you and your organization. With Brandpoint, you get a strategic content marketing partner with over 20 years of experience right in your brands back pocket.Learn more about Brandpoint
Paper.li Collect content that's aligned with your customers' interests, and deliver it wherever they are. Automatically share content on social media, publish your own web newspaper and send email newsletters.Learn more about Paper.li
ContentOP Contentop has been acquired by AdZis!. Contentop fuels AdZis's E-Commerce Content Engine that can write product descriptions for your online store, classifieds portal, real estate portal or tourism listing site.Learn more about ContentOP
Contfeed Contfeed is a social content display platform that helps businesses & brands displaying user generated multi-network social content anywhere in few seconds. Users can connect Twitter, Facebook, Instagram, Pinterest etc. with their hashtags, handle, page, story and can display them collectively & beautifully on their website, TV, projector, digital screen, or jumbotron with real time updates & auto-scroll among many other useful features. Just connect, display & engage.Learn more about Contfeed
Cortex Cortex is an enterprise social media marketing platform, powered by Artificial Intelligence, that helps marketers create more engaging content.Learn more about Cortex
Visually Create engaging infographics, videos, and ebooks for your marketing campaigns. We make premium content creation fast, simple, and affordable.Learn more about Visually
Brojure Create engaging smart brochures, proposals, presentations, and content with Brojure, the leading content creation software.Learn more about Brojure
ClearVoice Create great content again and again with our easy-to-use content marketing platform and integrated talent network. ClearVoice is like a playground for content people, where brands and agencies can connect with high-quality freelancers to make engaging content. Easier workflow. Better freelancers. Greater returns.Learn more about ClearVoice
Turtl Create modern content experiences that engage & convert your audience with Turts end-to-end content marketing platform. Create, publish & measure content easilyLearn more about Turtl
Beacon Create professional lead magnets in minutes without hiring a designer so you can generate more leads, increase conversion rates and save time.Learn more about Beacon
Designcrowd Crowdsourced logo, freelance graphic and web design at DesignCrowd. 650,740 freelance designers compete to create amazing designs for your business. Start Today!Learn more about Designcrowd
Crowdynews Crowdynews delivers relevant and safe social media curation solutions for online publishers worldwide. Increase engagement, lower costs, and drive revenue.Learn more about Crowdynews
Desygner Desygner is a free graphic design software with thousands of ready-made beautiful templates which can easily be tweaked, shared and printed in minutes. Design online and create your own stunning designs from your computer, tablet or phone. Become a Desygner today, and start creating social media posts, header images, banner ads, business documents, marketing materials, and more.Learn more about Desygner
Chute Discover, get rights to, and manage user-generated content to engage during every stage of the traveler journey with Chute.Learn more about Chute
Doz DOZ provides a all-in-one Marketing software and vetted on-demand marketers to help you run and master your Online Marketing.Learn more about Doz
Taboola Drive traffic to your site, blog or video, or monetize your site with the largest platform for content recommendation, audience acquisition, and native advertisingLearn more about Taboola
DrumUp DrumUp is a powerful content marketing, curation and social media management tool. Discover and curate trending content, and schedule posts on Twitter, Facebook and LinkedIn.Learn more about DrumUp
Easelly Easel.ly is a simple web tool that empowers anyone to create and share powerful visuals (infographics, posters)... no design experience needed! We provide the canvas, you provide the creativity.Learn more about Easelly
Webcube eCommerce & CMS together at last! Web Cube is the seamless integration between your website content & your eCommerce products for an all-in-one solution.Learn more about Webcube
eLink elink is an all-in-one content marketing tool to curate and publish email newsletters and web pages in minutes. Grow your audience and increase engagement.Learn more about eLink
EditorEye Empower your employees with the best insights to identify new sales prospects, collaborate around market innovation and thought leadership.Learn more about EditorEye
ContentMX Empower your partners to build and optimize digital channel marketing strategy and execution, accelerate demand generation, and capture and close leads.Learn more about ContentMX
CueContent End to end content marketing for B2B brands: Content creation, publishing, distribution & lead generation. CueContent enables content marketing for brands. Given that native advertising is here to stay, CueContent helps you build the right content, publish the right way & distribute it to relevant audience. CueContent strives to establish a direct attribution of leads to investment in generating contentLearn more about CueContent
Engageya Engageya is the world’s largest content and native advertising platform for emerging markets, with vast reach in: North Africa, Middle East, Russia & CIS and East Europe. Engageya’s free content recommendations widget increases page views and time on-site, reduces bounce rate and generates immediate native revenue stream.Learn more about Engageya
Epictions Epictions monitors your brand, its competition and the industry to bring you a complete and accurate picture of what’s happening in your marketing universe.Learn more about Epictions
ExpertFile ExpertFile makes experts visible to thousands of media, conferences and prospects, directly on your website, through search and on expertfile.com's global expert directory.Learn more about ExpertFile
Ezdia eZdia delivers seo friendly, creative & scalable enterprise content writing and management solutions to the best companies in the world. Reduce your costs, increase quality, and accelerate your ROI.Learn more about Ezdia
Scripted Hire Copywriters and Freelance Writers - Choose from thousands of professional copywriters - highly vetted for your industry. 100% Quality Guaranteed. Start Today! 30-Day Free Trial. Only pay for content you love.Learn more about Scripted
Infogram Infogram is an easy to use infographic and chart maker. Create and share beautiful infographics, online reports and interactive maps. Make your own here.Learn more about Infogram
Inkling Inkling puts the right information in the hands of your frontline workforce, when they need it, to turn your plans into action.Learn more about Inkling
Venngage Join over 1 million people creating their own professional graphics with our easy to use infographic maker. Sign up for free and choose from 1000+ infographic templates.Learn more about Venngage
WriterAccess Join the 26,000+ members who trust WriterAccess to hire quality freelance writers, editors, strategists, and translators to help with your company or agencys content marketing needs. Learn more.Learn more about WriterAccess
Kudani Kudani is a leading content marketing software that helps you discover trending content, curate high quality articles, and promote to social media.Learn more about Kudani
Pixlee Leading Visual Marketing Platform for Brands using user-generated content from Instagram, Facebook, Twitter and moreLearn more about Pixlee
InboundRocket Learn how Inbound Marketing can help you get more traffic from the customer you want. With our Wordpress plugin we let you you focus on the writing, while we turn them into leads, because more qualified leads means more profit.Learn more about InboundRocket
Libsyn Libsyn (Liberated Syndication) offers the best, most complete podcast hosting and publishing services available. With Plans starting at only $5, we offer plans and pricing to fit your podcast\s budget and needs. Host your video and audio podcast with libsyn and even turn your podcast into a smartphone app for iOS and Android. Hosting podcasts since 2004.Learn more about Libsyn
Limk Limk is a content distribution and discovery platform that helps websites grow traffic while reaching highly engaged audiences.Learn more about Limk
Magisto Magisto online video editor is a fast & powerful video maker. Turn your photos and video clips into video stories with Magisto movie editor. Start free!Learn more about Magisto
ShowHows Make beautiful, visual and informative how-to guides and tutorials in minutes for product support, customer service, training and education. Publish once across desktop, mobile and tablets.Learn more about ShowHows
Visme Make Professional Presentations & Infographics Online with Vismes amazingly simple free tool with 1000s of templates & graphics. Publish Online or Download for offline use.Learn more about Visme
MGID MGID's native advertising technologies help acquire visitors, monetize websites, bulid new audiences, grow traffic and increase conversions, using non-intrusive practices based on genuine engagementLearn more about MGID
Miappi Miappi increases engagement and conversions by displaying user-generated content as a social wall on websites, digital signage, emails and advertising.Learn more about Miappi
Nativo Nativo delivers meaningful content experiences to consumers, automates the way marketers distribute and analyze the impact of branded content, and enables media companies to sell, deploy and optimize paid native content across their properties. Our native advertising technology platform has the largest unique reach of any native provider.Learn more about Nativo
nDash nDash.co provides content creation software & services to the worlds leading brands and agencies. Sign up for free. Build your content community.Learn more about nDash
NewsCred NewsCred is the global leader for enterprise content marketing platforms. Our technology and expertise deliver solutions that drive business results for top brands.Learn more about NewsCred
Revue No algorithms or fighting to be seen in a news feed, just your writing in front of your subscribers, without the guesswork.Learn more about Revue
OnBase OnBase by Hyland enterprise content management (ECM) provides you with instant access to all your data, documents and business processes. Learn more from Hyland Software.Learn more about OnBase
OneSpot OneSpots content marketing platform personalizes your branded content across website, email & paid media to drive deeper engagement & inspire action. Request a demo now.Learn more about OneSpot
Crescendo Organize content marketing efforts with our new content planning, creation and collaboration tool. Assign and schedule content. Share your calendar.Learn more about Crescendo
Ceralytics Our content intelligence platform gives you data-driven insights to create relevant content with confidence. Take the guesswork out of your content marketing strategy.Learn more about Ceralytics
Outbrain Outbrain is the world's leading performance-driven discovery and native advertising platform. We help advertisers get discovered on leading publishers websites.Learn more about Outbrain
Passle Passle is a sales and marketing platform which helps your busy experts create timely, engaging content to drive your blog, newsletters and social channels.Learn more about Passle
Percolate Percolate is the leading Content Marketing Platform for the world’s largest and fastest growing brands. Percolate offers solutions to manage marketing operations, from strategy and planning through development and execution.Learn more about Percolate
Perkuto Perkuto: the leader in MarTech & Marketo consulting. We create impactful strategies, optimize marketing ops, simplify MarTech, and execute campaigns.Learn more about Perkuto
Quadrigram Quadrigram is an online visualization data tool that will help you to improve and make interactive presentations for every purpose. Try it now for free!Learn more about Quadrigram
Quark Quark develops a content automation platform that helps organisations streamline the creation, management, publishing and delivery of business-critical content. Quark solutions automate the process with reusable Smart Content components, dynamically assembled and delivered to web, tablet, mobile, print, and more.Learn more about Quark
RebelMouse RebelMouse is a creative agency fueled by a publishing platform with deep technology. We blend product and strategy together to move the needle where it matters most — organic traffic and user growth, conversion to loyalty, and revenue success.Learn more about RebelMouse
DivvyHQ Simplify your content strategy, planning, workflow, and reporting with the easiest-to-use tool available. Get your content organized and aligned. Streamline your content process. Provide visibility. Improve content collaboration. Start a free trial or a demo today!Learn more about DivvyHQ
Skyword Skyword offers an enterprise content marketing platform in Skyword360, a global community of storytellers, and industry-leading content marketing services. Skyword powers great brand storytelling that creates lasting connections.Learn more about Skyword
Smartling Smartling helps brands gain a more dominant global position by transforming the way their content is created, consumed and experienced around the world.Learn more about Smartling
Kapost Software to realize your B2B marketing strategy. Kapost is the B2B marketing operating system used to power world-class content and drive business success.Learn more about Kapost
Sprinklr Sprinklr provides a unified platform for customer experience management (cxm). Our customer experience and social media management software guides enterprise businesses through and digital transformation across marketing, advertising, research, commerce and care with our cloud solutions.Learn more about Sprinklr
Buzzsprout Start podcasting today with free podcast hosting from Buzzsprout, the easiest podcasting software for hosting, promoting, and tracking your podcast.Learn more about Buzzsprout
StoryStream StoryStream is the worlds most advanced content marketing platform built to help automotive brands deliver more relevant, authentic content to the right customers at scaleLearn more about StoryStream
TechSmith TechSmith is the industry leader for screen recording and screen capture software. TechSmith gives you everything you need to capture and record your Windows, Mac, and iOS devices.Learn more about TechSmith
Listly Top 10 lists authored by the Listly community of bloggers and publishers. Make cool lists and fun listicles on Listly, share them on Facebook and Twitter, and embed them on your blog or website.Learn more about Listly
Triberr Triberr is a marketing automation suite for influencers and bloggers who want to amplify the reach of their content with intuitive sharing features and built-in analytics.Learn more about Triberr
TruEdit TruEdit® is the secure, cloud-based content and workflow management system, that centralizes content creation and manages workflows for mobile, print, and web publishing. TruEdit simplifies and automates the content creation process, so you can work faster and smarter.Learn more about TruEdit
Uberflip Uberflip is a cloud-based Content Experience Platform that lets businesses create remarkable content experiences for every stage of the buyer journey.Learn more about Uberflip
Upcontent UpContent helps users builds trust with their audiences through discovering, collaborating on, and distributing curated content across a variety of platforms.Learn more about Upcontent
Dripfish Use Drip.Fish and instantly create your own content hubs. A content hub allows you to uniquely pool your branded and social media content into a single page. It’s content marketing on steroids, using content hubs to bring your audience to the story you create, curate, control and measure.Learn more about Dripfish
Medium Welcome to Medium, a place where words matter. Medium taps into the brains of the world’s most insightful writers, thinkers, and storytellers to bring you the smartest takes on topics that matter. So whatever your interest, you can always find fresh thinking and unique perspectives.Learn more about Medium
Upwork We'll Find You The Perfect Freelancers For Your Projects! It's Easy & Affordable. Secure Payments. Increased Productivity. 90% of Customers Rehire. Trusted by 4M+ Businesses. Services: Designers, Web, Mobile, Marketers, Writers, Developers, Coders.Learn more about Upwork
WeLocalize Welocalize delivers content solutions for translation, localization, adaptation, and machine automation to enable global brands and companies to reach, grow, and engage with international audiences.Learn more about WeLocalize
Written We've created the first clean, well-lighted place for content licensing between bloggers and marketers. We're driven by one goal -- to increase the ROI on content.Learn more about Written
Wochit Wochit is a video creation platform for media companies and brands looking to expand audience engagement through the power of video.Learn more about Wochit
Wriber Writing in Wriber is kind of like having a team of editors helping you research, organizing your notes, and optimizing your content for brand guidelines, readability, tone, SEO, and more!Learn more about Wriber
Wyzowl Wyzowl are one of the world’s market leading animated explainer video companies. We’ve created 2,250+ videos for 1,300+ companies in 40+ countries. We’d love to learn about your business & create an exceptional video for you!Learn more about Wyzowl
Pathful Your content marketing performance solution. Pathful provides content ROI metrics for B2B content marketers, inbound marketers, demand gen, and product marketers. Stop wondering why your content marketing isn't working and start seeing what drives leads and sales.Learn more about Pathful
Youzign Youzign is an easy to use design app that lets you create any design you need, including social media graphics, ebook covers, infographics and more!Learn more about Youzign
Zemanta Zemanta is an omni-channel programmatic native DSP for media agencies to automate paid content promotion across 25+ programmatic networks & exchanges.Learn more about Zemanta
Zerys Zerys is a content marketing software platform and writer marketplace with over 85,000 professional freelance writers and editors for hire.Learn more about Zerys
Zest.is Zest makes sure you’re only receiving high-quality marketing content and kills the information overload that’s wasting your timeLearn more about Zest.is
Zoomin Zoomin is the only unified technical resource center that delivers a personalized experience for every customer. Learn moreLearn more about Zoomin
The tools here have been manually curated as part of the larger set of marketing tools, if you have a suggestion to add to the list or would like to sponsor this list, get in touch.
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