Content marketing is a type of marketing which involves the creation and sharing of online material that does not explicitly promote a brand.
Content marketing can be as complex or as simple as you want it to be. At its most simple, it involves creating content that your customers want, and doing this well presents you as an authority in your industry.
At its more complex level, content marketing can involve an intricate cooperation between blogs, social media posts, videos, quizzes, online polls, infographics, and more, with all of the content you create meeting your customers’ different needs or desires.
Use a variety of tools to clarify your demographic, create the right content, and ensure it finds the right audience.
However, this content – things like videos, blogs, and social media posts – is intended to subtly stimulate interest in the brand’s products and services.
Content marketing differs from traditional marketing efforts; it can include things like educational articles, e-books, videos, and webinars, providing consumers with information that they can’t get somewhere else.
By becoming an authoritative and credible voice on topics which matter to your customers, your business is more likely to be found by the right audience. Your brand will grow an active subscriber base, strengthen its customer relationships, and increase its profits.
Content marketing can take a lot of work but is made simplified by content marketing tools. Some tools help you to track what kind of content is trending in your industry, others measure your online influence and help you enrich your web and social presence.
Certain tools allow you to schedule content writing, posting, and sharing, whereas others create a sales funnel for you – showing the journey that takes visitors and turns them into leads which then become sales.
At Cultured.Digital we are heavily invested in the idea of content marketing, and we’ve put together Content Marketing Tools to further your brand. From Beacon to Contfeed to Quark, there’s a content marketing solution for every business.
recommendedMakeAWebsiteHub MakeAWebsiteHub.com is a great guide to help you get started with your own website as quickly as possible. The site features dozens of reviews of all the top website builders, hosts, plugins and more so you can be on your way to creating content in no time.
recommendedContent Snare A content gathering tool that helps digital agencies get website & marketing content from their clients on time, in the right format, without email
recommendedDMCA Anything you created, that is being used online without your permission. No matter where in the world the infringing website is hosted. If someone is hosting your content illegally, we can get it taken down fast, or your money back!
recommendedArticoolo Research Our solution will provide you with absolutely unique textual content. No duplications or plagiarizing. Completely unique. You don’t have to worry about content rights anymore, because there is no possibility of plagiarizing.
recommendedScopio Scopio’s mission is to find the best rising content creators from every corner of the world, and get you images that inspire. We do all the heavy lifting in getting your photo packaged and ready to go, tagged, titled and ready to be found and used
recommendediThemes Essential tools for WordPress websites & businesses
recommendedRocketResponder Create beautiful Lead Captures and Email Marketing Campaigns in minutes - even if you have zero technical skills
recommendedPixTeller Create your own designs for Social Media, Website, Blog, Covers, Flyers, Invitations, Presentations and more.
recommendedFiverr Fiverr is the world's largest freelance services marketplace for lean entrepreneurs to focus on growth & create a successful business at affordable costs
recommendedVisme Make Professional Presentations & Infographics Online with Vismes amazingly simple free tool with 1000s of templates & graphics. Publish Online or Download for offline use.
GatherContent A single platform to organise, structure and manage the production of resilient content at scale.
Acrolinx Acrolinxs content optimization software helps the worlds greatest brands create great content at scale thats on-brand and on-target.
Answerbase Add a Q&A system to your website in just minutes, with Answerbase's powerful question and answer software for online communities and customer support.
Adioma Adioma is an infographic maker that automates design for you using visual language and infographic templates. Sign up and create infographics in minutes.
Amplience Amplience:The Retail Engagement Platform – Discover more about the Retail Engagement Challenge here.
Arkadium Arkadium provides publishers & brands interactive, brand-safe content that keeps users on your site while building engagement, revenue & new traffic.
Yseop Artificial Intelligence software that dialogs, thinks, and advises using Natural Language Generation, Natural Language Understanding & more
Beegit As of July 1, 2018, the Beegit SaaS platform has closed down. This means there is no longer a log in for existing users and no way for new users to sign up.
Atomic Reach Atomic Reach is a content intelligence platform built to help marketers and agencies generate more leads, conversions, and sales from their content. Whether you’re optimizing a blog post, drafting an email campaign, or analyzing conversion rates, this is the platform you need.
Contently Audience engagement is hard, but not with Contently, the leading content marketing software the helps you strategize, plan, optimize & report your content marketing efforts.
AutomatedInsights Automated Insights is making the worlds data understandable by providing written analytics across your organization in an easily understood format.
SqueezeCMM B2B Marketing Analytics that are specific to your business. Your marketing programs are unique, your analytics need to be too.
BlogMutt BlogMutt is a content and blog writing service that creates original, high quality blog content for your business or agency. Our writers deliver fast, cost effective, high-quality content for many business industries worldwide. See what we offer!
Brandpoint Brandpoint is a full-service content marketing agency built to deliver amazing results for you and your organization. With Brandpoint, you get a strategic content marketing partner with over 20 years of experience right in your brands back pocket.
Cooperatize Buy sponsored content on blogs and work with social media influencers. Scale your influencer marketing campaigns with Cooperatize.
Celum CELUM provides the foundation for the creation, administration, distribution and monetization of content. ✓ Over 800 customers in 35 countries ✓ Analysts tested
CliClap CliClap is an AI-powered autonomous inbound lead generation and qualification solution for your content marketing efforts.
Paper.li Collect content that's aligned with your customers' interests, and deliver it wherever they are. Automatically share content on social media, publish your own web newspaper and send email newsletters.
ContentInsight Content Insight, home of the industry leading Content Analysis Tool (CAT). CAT makes content inventories smarter, easier, faster.
ContentRunner Content Runner connects people who can write content with the people who need it. Get content for your website or make extra money by creating an account today!
ContentOP Contentop has been acquired by AdZis!. Contentop fuels AdZis's E-Commerce Content Engine that can write product descriptions for your online store, classifieds portal, real estate portal or tourism listing site.
ContentStudio ContentStudio is a social media management platform to discover engaging content, share on multiple networks and amplify your content marketing.
Contfeed Contfeed is a social content display platform that helps businesses & brands displaying user generated multi-network social content anywhere in few seconds. Users can connect Twitter, Facebook, Instagram, Pinterest etc. with their hashtags, handle, page, story and can display them collectively & beautifully on their website, TV, projector, digital screen, or jumbotron with real time updates & auto-scroll among many other useful features. Just connect, display & engage.
Cortex Cortex is an enterprise social media marketing platform, powered by Artificial Intelligence, that helps marketers create more engaging content.
VisibleThread Create a compliance matrix IN MINUTES! VisibleThread analyzes & improves your RFPs, proposals, solicitations and other documents. FREE TRIAL.
Canva Create beautiful designs with your team. Use Canvas drag-and-drop feature and layouts to design, share and print business cards, logos, presentations and more.
Piktochart Create beautiful infographics, flyers, posters, presentations and reports easily with absolutely no design experience. Try Piktochart, its free!
Visually Create engaging infographics, videos, and ebooks for your marketing campaigns. We make premium content creation fast, simple, and affordable.
Brojure Create engaging smart brochures, proposals, presentations, and content with Brojure, the leading content creation software.
ClearVoice Create great content again and again with our easy-to-use content marketing platform and integrated talent network. ClearVoice is like a playground for content people, where brands and agencies can connect with high-quality freelancers to make engaging content. Easier workflow. Better freelancers. Greater returns.
Turtl Create modern content experiences that engage & convert your audience with Turts end-to-end content marketing platform. Create, publish & measure content easily
Beacon Create professional lead magnets in minutes without hiring a designer so you can generate more leads, increase conversion rates and save time.
Designcrowd Crowdsourced logo, freelance graphic and web design at DesignCrowd. 650,740 freelance designers compete to create amazing designs for your business. Start Today!
Crowdynews Crowdynews delivers relevant and safe social media curation solutions for online publishers worldwide. Increase engagement, lower costs, and drive revenue.
Curata Curatas software enables marketers to scale content marketing to grow leads and revenue.
Curation Suite Curation Suite a WordPress content curation plugin that works with any theme and any plugin you have. Easily publish & curate content from around the web.
Desygner Desygner is a free graphic design software with thousands of ready-made beautiful templates which can easily be tweaked, shared and printed in minutes. Design online and create your own stunning designs from your computer, tablet or phone. Become a Desygner today, and start creating social media posts, header images, banner ads, business documents, marketing materials, and more.
Chute Discover, get rights to, and manage user-generated content to engage during every stage of the traveler journey with Chute.
Doz DOZ provides a all-in-one Marketing software and vetted on-demand marketers to help you run and master your Online Marketing.
Taboola Drive traffic to your site, blog or video, or monetize your site with the largest platform for content recommendation, audience acquisition, and native advertising
DrumUp DrumUp is a powerful content marketing, curation and social media management tool. Discover and curate trending content, and schedule posts on Twitter, Facebook and LinkedIn.
Easelly Easel.ly is a simple web tool that empowers anyone to create and share powerful visuals (infographics, posters)... no design experience needed! We provide the canvas, you provide the creativity.
Webcube eCommerce & CMS together at last! Web Cube is the seamless integration between your website content & your eCommerce products for an all-in-one solution.
eLink elink is an all-in-one content marketing tool to curate and publish email newsletters and web pages in minutes. Grow your audience and increase engagement.
Embedly Embedly delivers the ultra-fast, easy to use products and tools for richer sites and apps.
EditorEye Empower your employees with the best insights to identify new sales prospects, collaborate around market innovation and thought leadership.
ContentMX Empower your partners to build and optimize digital channel marketing strategy and execution, accelerate demand generation, and capture and close leads.
CueContent End to end content marketing for B2B brands: Content creation, publishing, distribution & lead generation. CueContent enables content marketing for brands. Given that native advertising is here to stay, CueContent helps you build the right content, publish the right way & distribute it to relevant audience. CueContent strives to establish a direct attribution of leads to investment in generating content
Engageya Engageya is the world’s largest content and native advertising platform for emerging markets, with vast reach in: North Africa, Middle East, Russia & CIS and East Europe. Engageya’s free content recommendations widget increases page views and time on-site, reduces bounce rate and generates immediate native revenue stream.
Epictions Epictions monitors your brand, its competition and the industry to bring you a complete and accurate picture of what’s happening in your marketing universe.
ExpertFile ExpertFile makes experts visible to thousands of media, conferences and prospects, directly on your website, through search and on expertfile.com's global expert directory.
Ezdia eZdia delivers seo friendly, creative & scalable enterprise content writing and management solutions to the best companies in the world. Reduce your costs, increase quality, and accelerate your ROI.
Coschedule Get your entire marketing strategy under one roof with CoSchedule, the #1 marketing calendar for everything you need organized.
Grammarly Grammarly’s free writing app will make sure your messages, documents, and social media posts are clear, mistake-free, and impactful.
StartAFire Grow and expand your audience by recommending your content within any link you share
Scripted Hire Copywriters and Freelance Writers - Choose from thousands of professional copywriters - highly vetted for your industry. 100% Quality Guaranteed. Start Today! 30-Day Free Trial. Only pay for content you love.
Infogram Infogram is an easy to use infographic and chart maker. Create and share beautiful infographics, online reports and interactive maps. Make your own here.
Inkling Inkling puts the right information in the hands of your frontline workforce, when they need it, to turn your plans into action.
Venngage Join over 1 million people creating their own professional graphics with our easy to use infographic maker. Sign up for free and choose from 1000+ infographic templates.
WriterAccess Join the 26,000+ members who trust WriterAccess to hire quality freelance writers, editors, strategists, and translators to help with your company or agencys content marketing needs. Learn more.
Kudani Kudani is a leading content marketing software that helps you discover trending content, curate high quality articles, and promote to social media.
Vibrant Media Leaders of contextual marketing, empowering advertisers with the products and technology to be relevant, be seen and be safe.
Pixlee Leading Visual Marketing Platform for Brands using user-generated content from Instagram, Facebook, Twitter and more
InboundRocket Learn how Inbound Marketing can help you get more traffic from the customer you want. With our Wordpress plugin we let you you focus on the writing, while we turn them into leads, because more qualified leads means more profit.
Libsyn Libsyn (Liberated Syndication) offers the best, most complete podcast hosting and publishing services available. With Plans starting at only $5, we offer plans and pricing to fit your podcast\s budget and needs. Host your video and audio podcast with libsyn and even turn your podcast into a smartphone app for iOS and Android. Hosting podcasts since 2004.
Limk Limk is a content distribution and discovery platform that helps websites grow traffic while reaching highly engaged audiences.
Lucidpress Lucidpress is a web-based drag and drop publishing app, enabling anyone to create stunning content for print and digital.
Lumina Datamatics Lumina Datamatics is one of the best online publishing service providers involved in developing eBooks, Retail Solutions & tackling Rights & Permissions.
Magisto Magisto online video editor is a fast & powerful video maker. Turn your photos and video clips into video stories with Magisto movie editor. Start free!
ShowHows Make beautiful, visual and informative how-to guides and tutorials in minutes for product support, customer service, training and education. Publish once across desktop, mobile and tablets.
MarketBridge MarketBridge is the leading provider of end-to-end customer intelligence, analytics, and activation solutions that power winning go-to-market programs.
MarketMuse MarketMuse uses AI and machine learning to help you build content strategies, accelerate content creation, and inform content decisions.
Lingohub Master translation and connect with world leading translators. Automate and optimize your translation workflow with LingoHub.
MGID MGID's native advertising technologies help acquire visitors, monetize websites, bulid new audiences, grow traffic and increase conversions, using non-intrusive practices based on genuine engagement
Miappi Miappi increases engagement and conversions by displaying user-generated content as a social wall on websites, digital signage, emails and advertising.
Issuu Millions of readers find and share the magazines, catalogs and publications they love on issuu.
Mintent Mintent content marketing software is a live, customizable calendar and workﬂow with built in analytics and real-time engagement tracking.
BoostTheNews Monitor news about your brand, competition and industry. Estimate their traffic. Promote them and reach a larger audience. Try it for free.
MotionPoint MotionPoint solves the operational complexity and cost of website localization.
Narrative Science Narrative Science is humanizing data like never before, with Advanced Natural Language Generation technology that interprets and transforms your enterprise data into Intelligent Narratives.
Nativo Nativo delivers meaningful content experiences to consumers, automates the way marketers distribute and analyze the impact of branded content, and enables media companies to sell, deploy and optimize paid native content across their properties. Our native advertising technology platform has the largest unique reach of any native provider.
nDash nDash.co provides content creation software & services to the worlds leading brands and agencies. Sign up for free. Build your content community.
NewsCred NewsCred is the global leader for enterprise content marketing platforms. Our technology and expertise deliver solutions that drive business results for top brands.
Revue No algorithms or fighting to be seen in a news feed, just your writing in front of your subscribers, without the guesswork.
OnBase OnBase by Hyland enterprise content management (ECM) provides you with instant access to all your data, documents and business processes. Learn more from Hyland Software.
ContentRaven Onboard Sales faster and increase revenue. Provide the right training, content and messaging for complex product sales in one easy experience for reps.
InPowered One platform to deliver engagement with any content across every native ad channel.
OneSpot OneSpots content marketing platform personalizes your branded content across website, email & paid media to drive deeper engagement & inspire action. Request a demo now.
Crescendo Organize content marketing efforts with our new content planning, creation and collaboration tool. Assign and schedule content. Share your calendar.
Ceralytics Our content intelligence platform gives you data-driven insights to create relevant content with confidence. Take the guesswork out of your content marketing strategy.
Outbrain Outbrain is the world's leading performance-driven discovery and native advertising platform. We help advertisers get discovered on leading publishers websites.
Parse.ly Parse.ly partners with digital publishers to provide clear audience insights through an intuitive analytics platform.
Passle Passle is a sales and marketing platform which helps your busy experts create timely, engaging content to drive your blog, newsletters and social channels.
Percolate Percolate is the leading Content Marketing Platform for the world’s largest and fastest growing brands. Percolate offers solutions to manage marketing operations, from strategy and planning through development and execution.
Perkuto Perkuto: the leader in MarTech & Marketo consulting. We create impactful strategies, optimize marketing ops, simplify MarTech, and execute campaigns.
Ginger Software Powerful and effortless desktop & mobile solutions for improving your writing and productivity. Ginger Software is your personalized editor - everywhere you go.
PowerPost PowerPost is an enterprise-level publishing platform that streamlines content marketing and turns brands into Power Publishers.
ProofHQ ProofHQ is now part of the Workfront product suite! Automate your approval workflows and keep your jobs from getting delayed or lost in approval black holes.
PublishThis PublishThis helps businesses produce better content more often for the web, email, & social so they can achieve content marketing & digital publishing goals
PulsePoint PulsePoint is a global programmatic advertising technology company redefining digital advertising
Quadrigram Quadrigram is an online visualization data tool that will help you to improve and make interactive presentations for every purpose. Try it now for free!
Quark Quark develops a content automation platform that helps organisations streamline the creation, management, publishing and delivery of business-critical content. Quark solutions automate the process with reusable Smart Content components, dynamically assembled and delivered to web, tablet, mobile, print, and more.
Copify Quick, quality content from approved US copywriters. Order online in seconds!
Instant Magazine Quickly create jaw-dropping communication assets your audience won’t easily forget. Make it interactive, measurable, and perfectly responsive.
RebelMouse RebelMouse is a creative agency fueled by a publishing platform with deep technology. We blend product and strategy together to move the needle where it matters most — organic traffic and user growth, conversion to loyalty, and revenue success.
Revcontent Revcontent is the world’s fastest growing content recommendation network, powering over 250 billion content recommendations per month.
Salsify Salsify's Product Experience Management (PXM) platform enables brands to deliver the product experiences consumers demand. Next gen PIM. Free trial!
Videoblocks Save on millions of royalty-free stock footage, motion graphics, and After Effects templates with our unllimited member library.
Scoop.It Scoop.it enables professionals and businesses to research and publish content through its content curation tool.
Shareroot ShareRoot provides brands with a full suite of visual social media campaigns with a robust UGC legal rights management system at its core.
Shuttlerock Shuttlerock is a powerful content marketing platform. Create a steady stream of consented UGC. Use authentic visual content within owned and paid media.
SimpleReach SimpleReach helps brands, publishers, and agencies improve content marketing ROI using predictive analytics and data-driven insights.
DivvyHQ Simplify your content strategy, planning, workflow, and reporting with the easiest-to-use tool available. Get your content organized and aligned. Streamline your content process. Provide visibility. Improve content collaboration. Start a free trial or a demo today!
Skyword Skyword offers an enterprise content marketing platform in Skyword360, a global community of storytellers, and industry-leading content marketing services. Skyword powers great brand storytelling that creates lasting connections.
Smartling Smartling helps brands gain a more dominant global position by transforming the way their content is created, consumed and experienced around the world.
Kapost Software to realize your B2B marketing strategy. Kapost is the B2B marketing operating system used to power world-class content and drive business success.
Sprinklr Sprinklr provides a unified platform for customer experience management (cxm). Our customer experience and social media management software guides enterprise businesses through and digital transformation across marketing, advertising, research, commerce and care with our cloud solutions.
Buzzsprout Start podcasting today with free podcast hosting from Buzzsprout, the easiest podcasting software for hosting, promoting, and tracking your podcast.
StoryStream StoryStream is the worlds most advanced content marketing platform built to help automotive brands deliver more relevant, authentic content to the right customers at scale
PostPlanner Struggling with social media engagement? Use Post Planner to FIND, PLAN, & POST better content to boost your reach & social media engagement today.
TechSmith TechSmith is the industry leader for screen recording and screen capture software. TechSmith gives you everything you need to capture and record your Windows, Mac, and iOS devices.
TechValidate TechValidate is the world's only customer content creation platform. We help companies harness the voice of their customers for fact-based marketing.
Olapic The #1 Visual Commerce Platform. Get more from your influencer marketing strategy. Olapic turns user generated content into your most valuable brand asset.
MeshApp The App that smartly transforms content into dynamic websites and apps.
Auphonic The automatic audio post production webservice, using signal processing and machine learning techniques.
Clipzine The CLIPZINE is a visual curation platform. Collect -> Classify -> Create your zine
Zencastr The easiest way to record your voip podcast interviews in studio quality
Flickr The home for all your photos. Upload, access, organize, edit, and share your photos from any device, from anywhere in the world. Get 1,000GB of photo storage free.
Storyports The power of a search engine with real-time email content automation and a drag-and-drop studio, capture content anywhere and share your stories everywhere.
Social Board The world's simplest social media hashtag aggregator. Collect images and videos from Instagram, Facebook, Twitter, and Tumblr.
Listly Top 10 lists authored by the Listly community of bloggers and publishers. Make cool lists and fun listicles on Listly, share them on Facebook and Twitter, and embed them on your blog or website.
TrackMaven TrackMavens marketing analytics software helps marketers prove ROI and improve results on 18 integrated digital and social channels.
Trendemon TrenDemon provides digital marketers actionable insights about their content marketing ROI, and optimizes customer journeys in real-time
Triberr Triberr is a marketing automation suite for influencers and bloggers who want to amplify the reach of their content with intuitive sharing features and built-in analytics.
TruEdit TruEdit® is the secure, cloud-based content and workflow management system, that centralizes content creation and manages workflows for mobile, print, and web publishing. TruEdit simplifies and automates the content creation process, so you can work faster and smarter.
Uberflip Uberflip is a cloud-based Content Experience Platform that lets businesses create remarkable content experiences for every stage of the buyer journey.
Upcontent UpContent helps users builds trust with their audiences through discovering, collaborating on, and distributing curated content across a variety of platforms.
Hipcast Upload, Manage, and Publish your podcasts in the cloud with Hipcast.
Dripfish Use Drip.Fish and instantly create your own content hubs. A content hub allows you to uniquely pool your branded and social media content into a single page. It’s content marketing on steroids, using content hubs to bring your audience to the story you create, curate, control and measure.
ViralContentBee Viral Content Bee (formerly Viral Content Buzz) is a free platform allowing users to put their content forward to social media influencers for them to share
Vobile Vobile offers solutions to help content owners protect, measure and monetize movies and TV content across the Internet and on all screens.
Clearscope We have the industry's most advanced optimization platform to help you produce relevant, high quality content that attracts more search traffic.
CrowdSource We manage a crowd of qualified writers, editors and moderators to solve large-scale content creation or data problems quickly and efficiently. Learn more.
Medium Welcome to Medium, a place where words matter. Medium taps into the brains of the world’s most insightful writers, thinkers, and storytellers to bring you the smartest takes on topics that matter. So whatever your interest, you can always find fresh thinking and unique perspectives.
Upwork We'll Find You The Perfect Freelancers For Your Projects! It's Easy & Affordable. Secure Payments. Increased Productivity. 90% of Customers Rehire. Trusted by 4M+ Businesses. Services: Designers, Web, Mobile, Marketers, Writers, Developers, Coders.
WeLocalize Welocalize delivers content solutions for translation, localization, adaptation, and machine automation to enable global brands and companies to reach, grow, and engage with international audiences.
Written We've created the first clean, well-lighted place for content licensing between bloggers and marketers. We're driven by one goal -- to increase the ROI on content.
ContentFleet With Content Marketing, we craft digital content for our customers that is fun, creates additional value and is measurably...
ContentDJ With ContentDJ's editorial calendar software, you can say goodbye to spreadsheets! Try for free now!
Wochit Wochit is a video creation platform for media companies and brands looking to expand audience engagement through the power of video.
Wriber Writing in Wriber is kind of like having a team of editors helping you research, organizing your notes, and optimizing your content for brand guidelines, readability, tone, SEO, and more!
Wyzowl Wyzowl are one of the world’s market leading animated explainer video companies. We’ve created 2,250+ videos for 1,300+ companies in 40+ countries. We’d love to learn about your business & create an exceptional video for you!
Pathful Your content marketing performance solution. Pathful provides content ROI metrics for B2B content marketers, inbound marketers, demand gen, and product marketers. Stop wondering why your content marketing isn't working and start seeing what drives leads and sales.
Approval Manager Your marketing team has a new content review solution and their work just got faster, easier and more efficient with Approval Manager.
Youzign Youzign is an easy to use design app that lets you create any design you need, including social media graphics, ebook covers, infographics and more!
Zemanta Zemanta is an omni-channel programmatic native DSP for media agencies to automate paid content promotion across 25+ programmatic networks & exchanges.
Zerys Zerys is a content marketing software platform and writer marketplace with over 85,000 professional freelance writers and editors for hire.
Zest.is Zest makes sure you’re only receiving high-quality marketing content and kills the information overload that’s wasting your time
Zoomin Zoomin is the only unified technical resource center that delivers a personalized experience for every customer. Learn more
The tools here have been manually curated as part of the larger set of marketing tools, if you have a suggestion to add to the list or would like to sponsor this list, get in touch.
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