124 Interactive Content Tools

Bill Gates famously declared that ‘Content is King’. Interactive content is the new king.

Content is traditionally read or watched, but interactive content requires the participants’ active engagement. Their engagement is rewarded with a real-time, hyper-relevant result they care about. Interactive content means a better interaction between the content’s creator and their audience.

What is difficult about interactive content, then, is the fact that the average person’s concentration span is so low. In fact, studies find that we lose concentration after eight seconds, meaning a marketer’s job is becoming increasingly difficult.

Traditional content may not manage to hook a reader within eight seconds, but interactive content has more potential to. Let’s look at the benefits of using interactive content.

Engagement rates are certainly higher, owing to the fact that even the most primitive and simple form of interactive content requires some degree of user interaction.

Interactive content creates an experience for the customer, making them feel more valued, and therefore more inclined to view and share the content.

This could mean increased lead generation, link building, and more traffic on your company’s website. From the perspective of marketing data, interactive content which captures users’ attention means they provide more data, and relevant data at that.

It’s win-win – users enjoy your content and you gain more information about your leads. You can also expand your interactive content to include quizzes and polls, providing your marketers with instant feedback.

We’ve made life easier for you and selected 124 Interactive Content Tools to get you started.