Bill Gates famously declared that ‘Content is King’. Interactive content is the new king.
While online content is often simply read or watched — there is the potential for interactivity and personalised engagement.
The possibilities and applications of interactive content are vast when you apply this to the world of ecommerce and digital marketing!
Think about it: you can pull in potential customers by giving them a unique interactive experience, and this interactivity ensures that the user feels more connected to your brand than if they had simply read a blog or watched a video. Not sure where to start? Check out this comprehensive range of interactive content tools!
Content is traditionally read or watched, but interactive content requires the participants’ active engagement. Their engagement is rewarded with a real-time, hyper-relevant result they care about. Interactive content means a better interaction between the content’s creator and their audience.
What is difficult about interactive content, then, is the fact that the average person’s concentration span is so low. In fact, studies find that we lose concentration after eight seconds, meaning a marketer’s job is becoming increasingly difficult.
Traditional content may not manage to hook a reader within eight seconds, but interactive content has more potential to. Let’s look at the benefits of using interactive content.
Engagement rates are certainly higher, owing to the fact that even the most primitive and simple form of interactive content requires some degree of user interaction.
Interactive content creates an experience for the customer, making them feel more valued, and therefore more inclined to view and share the content.
This could mean increased lead generation, link building, and more traffic on your company’s website. From the perspective of marketing data, interactive content which captures users’ attention means they provide more data, and relevant data at that.
It’s win-win – users enjoy your content and you gain more information about your leads. You can also expand your interactive content to include quizzes and polls, providing your marketers with instant feedback.
We’ve made life easier for you and selected Interactive Content Tools to get you started.
Wyng A marketing platform for brands & agencies. Build and run social & digital campaigns that drive participation and elevate consumer influence.Learn more about Wyng
HelloWorld A powerful combination of native technology and marketing strategy allowing brands to create unforgettable interactions, drive consumer demand and accelerate growth.Learn more about HelloWorld
Submittable Accept, review, and make decisions on any kind of digital content using our cloud-based submissions manager. Trusted by 9000+ companies. Submissions made simple.Learn more about Submittable
iSpring Award-winning eLearning solutions to create, deliver and track HTML5 eLearning courses. No training required to start. Try free for 14 days!Learn more about iSpring
Alinean B2B business value marketing and selling messaging and tools: storytelling, assessments, benchmarking, ROI and TCO calculators and analysis toolsLearn more about Alinean
brandquiz brandquiz brings everything you need to capture leads, collect feedback & activate your audience in one tool. Create & publish beautiful branded quizzes, surveys, interactive forms, landing pages and more. Try it - its FREE.Learn more about brandquiz
MapMe Build beautiful interactive maps. Add locations with photos, video, 360 tours. Create categories and filters. Import content to your map.Learn more about MapMe
Typeform Build conversational forms, surveys, quizzes, landing pages, and more. Typeforms are easy to make and refreshing to take. Try it FREE – no coding required.Learn more about Typeform
ScrollMotion Build sales presentations that close business with the Ingage Stories iPad app. Create eye-catching social posts with the Ingage Instants iPhone app. Try for free!Learn more about ScrollMotion
123FormBuilder Create free web forms for your website within minutes, build complex workflows, sell online and more. With the simple drag & drop interface, building an online form, survey, poll or quiz is a breeze. Sign up for free to get started!Learn more about 123FormBuilder
Dot Create interactive marketing experiences that activate customers, generate quality leads, and empower sales like never before, with interactive videos, calculators, quizzes, assessments, contests, games and more.Learn more about Dot
Adsy Create micro websites in a snap. Adsy microsites are easy to share, mobile-ready, embeddable anywhere. The site maker works on iOS, Android, PC, MAC. The coolest micro website builder.Learn more about Adsy
Caspio Create online database applications customized to your exact needs. Over 1 million applications run on Caspios low-code platform. Start your free trial today.Learn more about Caspio
Polldaddy Create stunning surveys, polls, and quizzes in minutes. Collect responses via your website, e-mail, iPad, Facebook, and Twitter. Generate and share easy-to-read reports.Learn more about Polldaddy
Riddle Create your own quiz, poll, or survey with our quiz maker. Collect leads & send to MailChimp, AWeber, or any CRM. Unlimited quizzes & leads with every plan (from $15 a month) - try free for 14 days!Learn more about Riddle
Easypromos Create your promotion, contest or sweepstakes for Facebook, Instagram, Twitter, YouTube, or any web, easily and quickly with Easypromos. Collect leads, embed, gain followers, improve visibility and engagement. Photo contest, Video contest, survey, coupon codes, betting pool, social media sweepstakes.Learn more about Easypromos
Joomag Create, publish, distribute and monetize your online magazines, catalogs, e-books and photo albums with Joomag's free digital publishing platform.Learn more about Joomag
Formsite Easily create online forms and surveys using our HTML form builder. Professionally collect orders, registrations, reservations and customer feedback.Learn more about Formsite
SoGoSurvey Engage participants and boost responses with SoGoSurvey, the award-winning online survey tool that won’t break the bank. Get the data you need with survey software that turns features into solutions. Try free online surveys from our survey template bank today!Learn more about SoGoSurvey
Intuilab Intuiface is the world’s leading digital experience creation platform. Use Intuiface to create interactive presentations, information kiosks, point-of-sale installations, multi touch interfaces and more.Learn more about Intuilab
Formstack Online form builder with storage database to collect registrations, surveys, payments, leads & more. Use our online forms to easily automate workflows. HIPAA plan available. Learn more!Learn more about Formstack
QuestionPro Online survey software to Create Surveys and Questionnaires in minutes with QuestionPro Online Survey Tools! Easy to use survey creator with advanced enterprise and free survey software versions. Use the best free survey platform to create free surveys, ask the right questions and get insightful answers. Survey software for market research, customer satisfaction, employee satisfaction and qualitative research.Learn more about QuestionPro
OpenWater OpenWater is an online application and review software platform. Use it to grow your award, grant, scholarship, conference, or other competitive program.Learn more about OpenWater
Pinpoll People love polls. Pinpoll is a free tool to create exciting polls on your website. Pinpoll increases time on site by 13 %, boosts page impressions by 15 % and generates fascinating insights about your audience.Learn more about Pinpoll
Phase2 Phase2 is a digital experience agency that moves industry leading organizations forward with powerful ideas and executable digital strategies built on open technology. From omnichannel, to IOT, to decoupled frameworks, learn what trends and best practices.Learn more about Phase2
PlayBasis Playbasis produce mobile-first engagement solutions that attract, connect, and retain customers. Launch your mobile strategy, with Playbasis.Learn more about PlayBasis
Pollfish Pollfish's mobile survey platform provides today's professionals with deep insights from real consumers leading to better business decisions. Create your first survey in minutes.Learn more about Pollfish
Pollsnack PollSnack is an easy to use online poll & survey software that allows you to create and publish market questionnaires and then view the answers in real time.Learn more about Pollsnack
ProProfs ProProfs - Knowledge Management Software for Quizzes, Tests, Training, Flashcards, Knowledge Base. Get started with our knowledge management softwares.Learn more about ProProfs
Publitas Publitas helps you inspire shoppers by publishing your catalogs online. Shoppers can easily browse through your catalogs from any device and purchase the products they like.Learn more about Publitas
Picnic Pug Pharm's Picnic - enterprise level community engagement and gamification platform. Platform for solutions including design of marketing and loyalty programs.Learn more about Picnic
Qualifio Qualifio is Europes leading online platform to engage digital audiences and collect data by creating and publishing viral interactions on the web.Learn more about Qualifio
Shortstack ShortStack makes it quick and easy to build contests, giveaways and landing pages your customers will love, look amazing and work flawlessly. Get more leads from your marketing campaigns. Start Free · 24/7 Support · No Credit Card RequiredLearn more about Shortstack
SnapApp SnapApp’s interactive content creation platform enables marketers to ask prospects questions organically within existing marketing content and programs to help qualify or disqualify leads faster. Learn More.Learn more about SnapApp
Snipp Snipp enables brands, agencies and marketers to engage with customers and drive sales through receipt processing, mobile promotions, contests, loyalty, analytics, mobile messaging and other shopper marketing solutions.Learn more about Snipp
Votigo Votigo social media contest and sweepstakes company offering facebook contests, video contest, photo contest, facebook sweepstakes, contest software, UGC hashtag campaigns.Learn more about Votigo
Survey Anyplace With our free survey maker, quickly create engaging surveys that include gamification and visual elements to improve response rates up to 70%. Real-time results dashboard so you get feedback fast. Supports online and offline surveys for event surveys, employee assessments and customer service.Learn more about Survey Anyplace
Silk With Silk, you can publish your data online, beautifully. Upload, visualize, publish and share your data in minutes.Learn more about Silk
Strutta With Strutta’s Social Promotion Platform, run photo contests, video competitions, and sweepstakes. Customizable templates with advanced analytics.Learn more about Strutta
Wufoo Wufoos HTML form builder helps you create online web forms. Use our web form creator to power your contact forms, online surveys, and event registrations. Sign up free!Learn more about Wufoo
The tools here have been manually curated as part of the larger set of marketing tools, if you have a suggestion to add to the list or would like to sponsor this list, get in touch.
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