Interactive Content Tools

Bill Gates famously declared that ‘Content is King’. Interactive content is the new king.

While online content is often simply read or watched — there is the potential for interactivity and personalised engagement.

The possibilities and applications of interactive content are vast when you apply this to the world of ecommerce and digital marketing!

Think about it: you can pull in potential customers by giving them a unique interactive experience, and this interactivity ensures that the user feels more connected to your brand than if they had simply read a blog or watched a video. Not sure where to start? Check out this comprehensive range of interactive content tools!

Content is traditionally read or watched, but interactive content requires the participants’ active engagement. Their engagement is rewarded with a real-time, hyper-relevant result they care about. Interactive content means a better interaction between the content’s creator and their audience.

What is difficult about interactive content, then, is the fact that the average person’s concentration span is so low. In fact, studies find that we lose concentration after eight seconds, meaning a marketer’s job is becoming increasingly difficult.

Traditional content may not manage to hook a reader within eight seconds, but interactive content has more potential to. Let’s look at the benefits of using interactive content.

Engagement rates are certainly higher, owing to the fact that even the most primitive and simple form of interactive content requires some degree of user interaction.

Interactive content creates an experience for the customer, making them feel more valued, and therefore more inclined to view and share the content.

This could mean increased lead generation, link building, and more traffic on your company’s website. From the perspective of marketing data, interactive content which captures users’ attention means they provide more data, and relevant data at that.

It’s win-win – users enjoy your content and you gain more information about your leads. You can also expand your interactive content to include quizzes and polls, providing your marketers with instant feedback.

We’ve made life easier for you and selected Interactive Content Tools to get you started.

  • recommendedHeyo
    Run contests, sweepstakes, and interactive campaigns anywhere and everywhere across Social Media, Mobile, and the Web. Reward and engage existing customers with Giveaways, Quizzes, and Coupons. Grow your email marketing list, generate more sales leads, acquire new customers, and social followers.
  • Cognito Forms
    A free online form builder that allows you to easily create powerful forms for your website. Create contact forms, registration forms, order forms, and more.
  • Wyng
    A marketing platform for brands & agencies. Build and run social & digital campaigns that drive participation and elevate consumer influence.
  • HelloWorld
    A powerful combination of native technology and marketing strategy allowing brands to create unforgettable interactions, drive consumer demand and accelerate growth.
  • Submittable
    Accept, review, and make decisions on any kind of digital content using our cloud-based submissions manager. Trusted by 9000+ companies. Submissions made simple.
  • SurveyGizmo
    Advanced (but easy to use) online survey software tool that comes with amazing customer service, every survey feature you can imagine and an open API
  • Novi Survey
    Advanced survey software for online surveys, web surveys, and email surveys. Use online or buy installable survey software with free Trial!
  • Quizworks
    Always wanted to make a quiz, but couldnt find a free quiz creator to help you out? With our online quiz creator it’s easy to make a quiz in less than five minutes.
  • Widgetic
    Apps as a service for DIY platforms.
  • iSpring
    Award-winning eLearning solutions to create, deliver and track HTML5 eLearning courses. No training required to start. Try free for 14 days!
  • Alinean
    B2B business value marketing and selling messaging and tools: storytelling, assessments, benchmarking, ROI and TCO calculators and analysis tools
  • brandquiz
    brandquiz brings everything you need to capture leads, collect feedback & activate your audience in one tool. Create & publish beautiful branded quizzes, surveys, interactive forms, landing pages and more. Try it - its FREE.
  • MapMe
    Build beautiful interactive maps. Add locations with photos, video, 360 tours. Create categories and filters. Import content to your map.
  • Typeform
    Build conversational forms, surveys, quizzes, landing pages, and more. Typeforms are easy to make and refreshing to take. Try it FREE – no coding required.
  • ScrollMotion
    Build sales presentations that close business with the Ingage Stories iPad app. Create eye-catching social posts with the Ingage Instants iPhone app. Try for free!
  • Citia
    Citia's cloud-native system makes content work like magic on every screen.
  • Visual Antidote
    Cloud-based products that support what your company is creating in the world
  • CopperPix
    Copperpix is a leading Augmented Reality company that is founded by smartphone and technology industry professionals with a goal to revolutionize the technology
  • Atipso
    Create & runs contests, sweepstakes and microsites on multiple web channels at the same time - with the atipso marketing-suite!
  • Free Online Surveys
    Create an Online Satisfaction Survey, Customer Survey employee survey etc. FREE - Easy to use Survey Builder
  • SmartSurvey
    Create and distribute surveys with our user-friendly yet advanced online survey tool, then analyse results graphically. Our UK-based team are ready to help.
  • Zmags
    Create engaging digital content, both interactive and shoppable, with no coding. Stand apart with rich digital experiences. Integrate with any ecommerce platform.
  • SurveyLegend
    Create Engaging Online surveys on your Tablet or PC, with ease. No matter who you are, creating a survey with SurveyLegend is as Free & Easy as breathing.
  • Paperform
    Create forms as beautiful as you in minutes.
  • 123FormBuilder
    Create free web forms for your website within minutes, build complex workflows, sell online and more. With the simple drag & drop interface, building an online form, survey, poll or quiz is a breeze. Sign up for free to get started!
  • Dot
    Create interactive marketing experiences that activate customers, generate quality leads, and empower sales like never before, with interactive videos, calculators, quizzes, assessments, contests, games and more.
  • Adsy
    Create micro websites in a snap. Adsy microsites are easy to share, mobile-ready, embeddable anywhere. The site maker works on iOS, Android, PC, MAC. The coolest micro website builder.
  • Caspio
    Create online database applications customized to your exact needs. Over 1 million applications run on Caspios low-code platform. Start your free trial today.
  • Ceros
    Create stunning interactive content that engages your audience, without writing a line of code.
  • Polldaddy
    Create stunning surveys, polls, and quizzes in minutes. Collect responses via your website, e-mail, iPad, Facebook, and Twitter. Generate and share easy-to-read reports.
  • Riddle
    Create your own quiz, poll, or survey with our quiz maker. Collect leads & send to MailChimp, AWeber, or any CRM. Unlimited quizzes & leads with every plan (from $15 a month) - try free for 14 days!
  • Easypromos
    Create your promotion, contest or sweepstakes for Facebook, Instagram, Twitter, YouTube, or any web, easily and quickly with Easypromos. Collect leads, embed, gain followers, improve visibility and engagement. Photo contest, Video contest, survey, coupon codes, betting pool, social media sweepstakes.
  • Joomag
    Create, publish, distribute and monetize your online magazines, catalogs, e-books and photo albums with Joomag's free digital publishing platform.
  • Formsite
    Easily create online forms and surveys using our HTML form builder. Professionally collect orders, registrations, reservations and customer feedback.
  • Outgrow
    eBooks, blogs & whitepapers giving average results? Boost your marketing with highly converting interactive calculators.
  • SoGoSurvey
    Engage participants and boost responses with SoGoSurvey, the award-winning online survey tool that won’t break the bank. Get the data you need with survey software that turns features into solutions. Try free online surveys from our survey template bank today!
  • Hola Enterprise
    Engage you audience with interactive video ads using Hola Card and benefit from call to action and detailed analytics.
  • eSurveysPro is an online survey software tool that can help you create free web surveys. Try free the best online survey software.
  • Formidable Forms
    Formidable Forms is the best WordPress form builder plugin & form maker. Create not only WordPress forms & contact forms but also entire web applications.
  • VoxVote
    Free Audience Response System for live voting with your audience. Vote over the internet with any smartphone browser.
  • ContestFactory
    Get affordable prospecting as well as customer development and loyalty when you add gamification to your promotions. Learn how to employ gamification today.
  • Kuia
    Get on-brand, memorable interactive quizzes, calculators, charts, and more made for you, every month in half the time and half the price of a blog post.
  • Kontest
    Grow your community and qualify new leads. Create promotions quickly and easily with Kontest.
    Grow your email list & traffic with our toolkit of lead capture marketing tools.
  • Jotform
    If you need online forms for generating leads, distributing surveys, collecting payments and more, JotForm is for you. Learn more about how we can help at
  • INDE
    INDE is one of the world’s top Augmented Reality companies. We provide end-to-end AR solutions, including large-screen and mobile AR app development.
  • Contentools
    Interactive content marketing agency creating interactive quizzes, infographics, calculators & more to capture leads & engage audiences. Contact today!
  • Intuilab
    Intuiface is the world’s leading digital experience creation platform. Use Intuiface to create interactive presentations, information kiosks, point-of-sale installations, multi touch interfaces and more.
  • ion interactive
    ion interactive empowers modern marketers to produce engaging, interactive content marketing that generates higher quality leads.
  • Kahoot
    Kahoot! is a game-based platform that makes learning awesome for millions of people all over the world. Sign up to create and play fun quiz games!
  • Knack
    Knack makes it easy to build online databases without coding. Simple, powerful, and backed by world class support. Build your own online database today!
  • Pick1
    Know your audience. Retargeting via automated market research: Big Data for Opinions
  • LimeSurvey
    LimeSurvey: the Online-Umfrage Tool - Open-Source Suryeys
  • Fyrebox
    Make your own quiz to generate leads or educate your audience. Fyrebox makes it easy to create stunning quizzes to share on your website.
  • QuizMaker
    Make your own quiz. Capture leads and create tests. Create compelling viral quizzes that capture leads or intelligently quiz your students. Very easy to use
  • Gleam
    Marketing apps designed to help you grow your Business
  • Conveyour
    Microlearning that let's you simplify production, lower costs, & create breakthrough engagement.
  • Formstack
    Online form builder with storage database to collect registrations, surveys, payments, leads & more. Use our online forms to easily automate workflows. HIPAA plan available. Learn more!
  • QuestionPro
    Online survey software to Create Surveys and Questionnaires in minutes with QuestionPro Online Survey Tools! Easy to use survey creator with advanced enterprise and free survey software versions. Use the best free survey platform to create free surveys, ask the right questions and get insightful answers. Survey software for market research, customer satisfaction, employee satisfaction and qualitative research.
  • OpenWater
    OpenWater is an online application and review software platform. Use it to grow your award, grant, scholarship, conference, or other competitive program.
  • Pinpoll
    People love polls. Pinpoll is a free tool to create exciting polls on your website. Pinpoll increases time on site by 13 %, boosts page impressions by 15 % and generates fascinating insights about your audience.
  • Phase2
    Phase2 is a digital experience agency that moves industry leading organizations forward with powerful ideas and executable digital strategies built on open technology. From omnichannel, to IOT, to decoupled frameworks, learn what trends and best practices.
  • PlayBasis
    Playbasis produce mobile-first engagement solutions that attract, connect, and retain customers. Launch your mobile strategy, with Playbasis.
  • Pollfish
    Pollfish's mobile survey platform provides today's professionals with deep insights from real consumers leading to better business decisions. Create your first survey in minutes.
  • Pollsnack
    PollSnack is an easy to use online poll & survey software that allows you to create and publish market questionnaires and then view the answers in real time.
  • iContent
    Post your content, quiz, poll, article,news,press release for free. Embed and make it viral in minutes.
  • Prontoforms
    ProntoForms offers the leading online mobile forms technology for all businesses. Start a free trial with our customizable mobile forms solution today!
  • ProProfs
    ProProfs - Knowledge Management Software for Quizzes, Tests, Training, Flashcards, Knowledge Base. Get started with our knowledge management softwares.
  • Publitas
    Publitas helps you inspire shoppers by publishing your catalogs online. Shoppers can easily browse through your catalogs from any device and purchase the products they like.
  • Picnic
    Pug Pharm's Picnic - enterprise level community engagement and gamification platform. Platform for solutions including design of marketing and loyalty programs.
  • Qualifio
    Qualifio is Europes leading online platform to engage digital audiences and collect data by creating and publishing viral interactions on the web.
  • Kickoff Labs
    Quickly & easily setup refer a friend style giveaways, sweepstakes, and product launches! Get landing pages, lead forms, email marketing & more! Try it now.
  • Qzzr
    Qzzr is a simple online quiz tool that allows get better leads, improved engagement, and more revenue.
  • Rafflecopter
    Rafflecopter is the world's easiest way to run a giveaway online. Launch and manage your next giveaway in minutes with no coding or I.T. help!
  • Rapt Media
    Rapt Media offers interactive video technology that enables businesses to build navigable, user-controlled video experiences that empower your audience.
  • Badgeville
    SalesMotivate Software supercharge your sales organization with digital motivation to accelerate onboarding, increase productivity, and improve performance.
  • Sawtooth Software
    Sawtooth Software provides online survey software and conjoint analysis tools. Our products have set standards in their fields.
  • SecondStreet
    Second Street is an audience engagement platform that helps media and marketers use contests, interactive content, and email to engage their audiences.
  • Verbate
    See what your customers see. Use video surveys for emotive insights and give your qualitative research a boost.
  • Shortstack
    ShortStack makes it quick and easy to build contests, giveaways and landing pages your customers will love, look amazing and work flawlessly. Get more leads from your marketing campaigns. Start Free · 24/7 Support · No Credit Card Required
  • SnapApp
    SnapApp’s interactive content creation platform enables marketers to ask prospects questions organically within existing marketing content and programs to help qualify or disqualify leads faster. Learn More.
  • Snipp
    Snipp enables brands, agencies and marketers to engage with customers and drive sales through receipt processing, mobile promotions, contests, loyalty, analytics, mobile messaging and other shopper marketing solutions.
  • Opinion Stage
    Start creating free polls, surveys, quizzes, lists and forms.
  • Wrap
    Supercharge your Marketing, Sales and Service by creating, automating, and mobile app like experiences in the moment your customers need it.
  • Super Simple Survey
    SuperSimpleSurvey is a online survey creator, trusted by 6000+ awesome people worldwide. All features are available on all packages - even free! Signup today.
  • BooleanApp
    Surveys that don't suck!
  • Survs
    Survs is an online survey tool that allows you to create, distribute and analyze online surveys with your team easily and efficiently.
  • Hone
    The content creation platform & Native advertising solution
  • Hapyak
    The fastest, easiest way to create and measure interactive video experiences for eCommerce, marketing, communications, learning and more.
  • Wizehive
    The most flexible application lifecycle management software on the market. Streamline your grants, scholarships, awards, and other application-based processes.
  • ContestDomination
    The most powerful and proven viral contest software for generating qualified leads and sales. Turn more of your traffic into leads who want what you sell.
  • Playbuzz
    The Playbuzz platform - used by the world's biggest publishers and brands - enables you to author, distribute and monetize interactive stories.
  • Plyfe
    The Plyfe Platform allows anyone to create rich, interactive experiences. [No Coding Required]
  • AppsConsole
    The powerful tool to manage your facebook tabs, Integrate your facebook page with all your social channels, websites and more..
  • Genially
    The tool for creating interactive contents that make your audience fall in love. Communicate, educate, and attract bringing your contents to life.
  • FormDesk
    The tool to create and manage online forms, An online html form builder for surveys, questionnaires, HR forms, workflow registrations, order forms etc.
  • Jebbit
    Transform mobile traffic into actionable data, using mobile experiences that convert.
  • Tumult
    Tumult Hype is the HTML5 creation app for macOS. Animations and interactive content made with Tumult Hype work on desktops, smartphones and iPads. No coding required.
  • uQuiz is a free online quiz making tool. Make quizzes, send them viral. Generate leads, increase sales and drive traffic to your blog or website.
  • Fieldboom
    Use Fieldboom to create conversion quizzes, lead forms and surveys that effortlessly build your email list and generate more sales.
  • SurveyMonkey
    Use SurveyMonkey to drive your business forward by using our free online survey tool to capture the voices and opinions of the people who matter most to you.
  • LeadQuizzes
    Use this quiz maker to create online quizzes to engage your visitors, capture leads, segment them, and offer personalized recommendations. Get Started For Free!
  • 4Screens
    Using 4screens platform and its suite of products, modern marketers create engaging interactive content and real-time social experiences without development
  • Viralsweep
    ViralSweep is a viral marketing platform with tools to create sweepstakes, contests, and giveaways.
  • Votigo
    Votigo social media contest and sweepstakes company offering facebook contests, video contest, photo contest, facebook sweepstakes, contest software, UGC hashtag campaigns.
  • Wishpond
    Wishpond makes it easy for marketers to create landing pages and contests, track leads, send emails and more.
  • Survey Anyplace
    With our free survey maker, quickly create engaging surveys that include gamification and visual elements to improve response rates up to 70%. Real-time results dashboard so you get feedback fast. Supports online and offline surveys for event surveys, employee assessments and customer service.
  • Silk
    With Silk, you can publish your data online, beautifully. Upload, visualize, publish and share your data in minutes.
  • Strutta
    With Strutta’s Social Promotion Platform, run photo contests, video competitions, and sweepstakes. Customizable templates with advanced analytics.
  • Gravity Forms
    WordPress forms are easy with Gravity Forms, the most trusted WordPress form plugin. Gravity Forms makes building advanced WordPress forms a breeze!
  • Wufoo
    Wufoos HTML form builder helps you create online web forms. Use our web form creator to power your contact forms, online surveys, and event registrations. Sign up free!

The tools here have been manually curated as part of the larger set of marketing tools, if you have a suggestion to add to the list or would like to sponsor this list, get in touch.

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