Interactive Content Tools

Bill Gates famously declared that ‘Content is King’. Interactive content is the new king.

While online content is often simply read or watched — there is the potential for interactivity and personalised engagement.

The possibilities and applications of interactive content are vast when you apply this to the world of ecommerce and digital marketing!

Think about it: you can pull in potential customers by giving them a unique interactive experience, and this interactivity ensures that the user feels more connected to your brand than if they had simply read a blog or watched a video. Not sure where to start? Check out this comprehensive range of interactive content tools!

Content is traditionally read or watched, but interactive content requires the participants’ active engagement. Their engagement is rewarded with a real-time, hyper-relevant result they care about. Interactive content means a better interaction between the content’s creator and their audience.

What is difficult about interactive content, then, is the fact that the average person’s concentration span is so low. In fact, studies find that we lose concentration after eight seconds, meaning a marketer’s job is becoming increasingly difficult.

Traditional content may not manage to hook a reader within eight seconds, but interactive content has more potential to. Let’s look at the benefits of using interactive content.

Engagement rates are certainly higher, owing to the fact that even the most primitive and simple form of interactive content requires some degree of user interaction.

Interactive content creates an experience for the customer, making them feel more valued, and therefore more inclined to view and share the content.

This could mean increased lead generation, link building, and more traffic on your company’s website. From the perspective of marketing data, interactive content which captures users’ attention means they provide more data, and relevant data at that.

It’s win-win – users enjoy your content and you gain more information about your leads. You can also expand your interactive content to include quizzes and polls, providing your marketers with instant feedback.

We’ve made life easier for you and selected Interactive Content Tools to get you started.

The tools here have been manually curated as part of the larger set of marketing tools, if you have a suggestion to add to the list or would like to sponsor this list, get in touch.