Biotron is user permissioned & revenue sharing user data analytics platform with blockchain transparency and security. Get BTRN token and participate on success of next-generation personal data warehousing & monetization solution.
Commerce Signals connects advertisers and publishers directly with near-real-time insights from financial institutions. Advertisers use these insights to optimize media tactics and measure the incremental cross-channel sales driven by their advertising. Financial institutions activate data through our secure, permission-based data platform while maintaining their control of the use and price.
Ferrite Labs is a MarTech startup creating disruptive software for managing and continuously improving marketing performance. Apply to our early adopters program for discounts and influence in our roadmap.
Looking for the top globally-recognized digital analytics firm? Check out LatentView today for cutting-edge solutions with actionable insights for Business, Marketing, Supply Chain and Risk Mitigation. Gain a competitive advantage over your peers by hopping on to the digital transformation wave.
Marketing Evolution provides the most modern marketing measurement and optimization solutions that increase campaign performance, sales, and engagement. See why forward-looking brands rely on us to deliver accurate measurement across both online and offline channels, while maximizing their media spend and ROI.
Measure, Analyze, and Improve your marketing ROI Roivenue is the business-critical decision making tool for e-commerce marketing professionals. Translate marketing investments, customer behavior, and revenue into clear strategic decisions.
Newlytics is an easy to use marketing analytics platform for marketers and small businesses alike. Our software will track your marketing results for you with integrated machine learning, analysis, SEO, email and advertising tracking.
PlaceLinks Media Dashboard, Marketing Integration Platform, Advertising Reporting platform, Media Reporting platform, Customer Reporting platform, Marketing Reporting platform, Click Tracking, Call Tracking, Lead tracking, Advertiser Reporting platform, SEM Reporting, SEM Analysis, Social Media Reporting, Social Media Analysis
The tools here have been manually curated as part of the larger set of marketing tools, if you have a suggestion to add to the list or would like to sponsor this list, get in touch.
It’s impossible to execute an effective marketing campaign without understanding how users are interacting with your website. This is where intelligent marketing analytics & performance attribution tools comes in.
Whether you’re establishing a brand presence with SEO, emailing your newsletter to huge numbers of people, or putting all of your efforts into social media marketing, you need the right tools to record and interpret any traffic that visits your site and any other kind of interaction potential customers have with your brand – measuring exactly what is generating leads and creating conversations.
When sending out multiple marketing materials across various different medias, it’s almost impossible to keep track of what exactly is generating leads, creating conversions and finalising sales.
This is where marketing analytics and performance attribution tools come in to play. However, some people, even marketeers can mix up the difference between the roles of analytics and attribution.
While they can both be used to generate insights on marketing campaigns, the difference is subtle. Marketing analytics tools help you to measure, manage and analyse marketing performance.
The goal is to maximise the effectiveness of your marketing campaigns, optimise your return on investment and identify areas to improve. These valuable insights mean your marketing team can be more efficient and minimise wasted marketing budget.
However, analytics don’t tell the full story. Performance attribution tools play a key role in joining the dots, as they enable you to match actions to specific marketing channels.
This gives you the specifics to measure the impact different channels have on your business and see what else prospects or customers engaged with. Attribution can help you to understand the full customer journey – which is often ever-winding and overlapping.
These tools can gather data from all channels in the marketing mix and provide a complete picture, giving you stronger insights. Here, you’ll find a range of effective marketing analytics and performance attribution tools that will help you to successfully strategise long- and short-term campaigns alike.
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