Marketing Analytics Tools

To judge the success of your carefully created marketing campaigns, you need to know how to measure performance.


It’s impossible to execute an effective marketing campaign without understanding how users are interacting with your website. This is where intelligent marketing analytics & performance attribution tools comes in.

Whether you’re establishing a brand presence with SEO, emailing your newsletter to huge numbers of people, or putting all of your efforts into social media marketing, you need the right tools to record and interpret any traffic that visits your site and any other kind of interaction potential customers have with your brand – measuring exactly what is generating leads and creating conversations.

When sending out multiple marketing materials across various different medias, it’s almost impossible to keep track of what exactly is generating leads, creating conversions and finalising sales.

This is where marketing analytics and performance attribution tools come in to play. However, some people, even marketeers can mix up the difference between the roles of analytics and attribution.

While they can both be used to generate insights on marketing campaigns, the difference is subtle. Marketing analytics tools help you to measure, manage and analyse marketing performance.

The goal is to maximise the effectiveness of your marketing campaigns, optimise your return on investment and identify areas to improve. These valuable insights mean your marketing team can be more efficient and minimise wasted marketing budget.

However, analytics don’t tell the full story. Performance attribution tools play a key role in joining the dots, as they enable you to match actions to specific marketing channels.

This gives you the specifics to measure the impact different channels have on your business and see what else prospects or customers engaged with. Attribution can help you to understand the full customer journey – which is often ever-winding and overlapping.

These tools can gather data from all channels in the marketing mix and provide a complete picture, giving you stronger insights. Here, you’ll find a range of effective marketing analytics and performance attribution tools that will help you to successfully strategise long- and short-term campaigns alike.



The tools here have been manually curated as part of the larger set of marketing tools, if you have a suggestion to add to the list or would like to sponsor this list, get in touch.


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