To judge the success of your carefully created marketing campaigns, you need to know how to measure performance.
It’s impossible to execute an effective marketing campaign without understanding how users are interacting with your website. This is where intelligent marketing analytics & performance attribution tools comes in.
Whether you’re establishing a brand presence with SEO, emailing your newsletter to huge numbers of people, or putting all of your efforts into social media marketing, you need the right tools to record and interpret any traffic that visits your site and any other kind of interaction potential customers have with your brand – measuring exactly what is generating leads and creating conversations.
When sending out multiple marketing materials across various different medias, it’s almost impossible to keep track of what exactly is generating leads, creating conversions and finalising sales.
This is where marketing analytics and performance attribution tools come in to play. However, some people, even marketeers can mix up the difference between the roles of analytics and attribution.
While they can both be used to generate insights on marketing campaigns, the difference is subtle. Marketing analytics tools help you to measure, manage and analyse marketing performance.
The goal is to maximise the effectiveness of your marketing campaigns, optimise your return on investment and identify areas to improve. These valuable insights mean your marketing team can be more efficient and minimise wasted marketing budget.
However, analytics don’t tell the full story. Performance attribution tools play a key role in joining the dots, as they enable you to match actions to specific marketing channels.
This gives you the specifics to measure the impact different channels have on your business and see what else prospects or customers engaged with. Attribution can help you to understand the full customer journey – which is often ever-winding and overlapping.
These tools can gather data from all channels in the marketing mix and provide a complete picture, giving you stronger insights. Here, you’ll find a range of effective marketing analytics and performance attribution tools that will help you to successfully strategise long- and short-term campaigns alike.
Adtriba Adtriba - Marketing Attribution made easy. A simple and affordable marketing software to maximize your digital advertising and ROILearn more about Adtriba
Big Picture BigPicture.io is the easiest way to setup your website marketing stack. Collect user data with one simple interface, enrich it, and send it to all your tools. No developer needed.Learn more about Big Picture
Biotron io Biotron is user permissioned & revenue sharing user data analytics platform with blockchain transparency and security. Get BTRN token and participate on success of next-generation personal data warehousing & monetization solution.Learn more about Biotron io
Commerce Signals Commerce Signals connects advertisers and publishers directly with near-real-time insights from financial institutions. Advertisers use these insights to optimize media tactics and measure the incremental cross-channel sales driven by their advertising. Financial institutions activate data through our secure, permission-based data platform while maintaining their control of the use and price.Learn more about Commerce Signals
Convertro Convertro is a leading automated holistic marketing attribution platform, helping top marketers understand the performance of their full funnel.Learn more about Convertro
Datorama Datorama is AI-powered marketing intelligence. Make smarter decisions by connecting and acting on all of your marketing data, investments, and KPIs.Learn more about Datorama
DemandJump DemandJump is a customer acquisition platform that helps companies target customers with precision, increasing revenue and eliminating wasted spend.Learn more about DemandJump
Evolve24 evolve24 puts custom predictive analytic solutions at your fingertips. Quantifying strategic decision making throughout the organization. Learn More!Learn more about Evolve24
Ferrite Labs Ferrite Labs is a MarTech startup creating disruptive software for managing and continuously improving marketing performance. Apply to our early adopters program for discounts and influence in our roadmap.Learn more about Ferrite Labs
ClickGum Free click & link tracking software. Optimize landing page with traffic A/B split test and link rotator. Track Sales and increase your ROI by 33% with ClickGum.Learn more about ClickGum
FunnelCake FunnelCake helps B2B marketing teams learn about their buyer's journey. Our blog helps your marketing team make the most of their tools, tactics, and each other.Learn more about FunnelCake
KickFire KickFire is the industry leader in IP Address intelligence, providing B2B firmographics based on IP address through its LIVE Leads, API and Prospector productsLearn more about KickFire
Kochava Kochava is the industry leader for mobile app attribution and mobile app analytics. We enable top brands to harness their data for growth. Learn more here.Learn more about Kochava
Kvantum Kvantum combines Voice of Consumer analytics with Marketing Mix & Attribution to optimize both short term marketing impact as well as long term brand equity driven sales.Learn more about Kvantum
i.Predictus Learn how Marketsmith delivers superior marketing data, strategy, content, media, visualization and optimization services using our unique, patented solutions and i.Predictus platform.Learn more about i.Predictus
Latent View Analytics Looking for the top globally-recognized digital analytics firm? Check out LatentView today for cutting-edge solutions with actionable insights for Business, Marketing, Supply Chain and Risk Mitigation. Gain a competitive advantage over your peers by hopping on to the digital transformation wave.Learn more about Latent View Analytics
ScanmarQED Marketers, get the most modern, easy-to-use marketing intelligence software in the fields of predictive analytics, data integration, planning and forecasting.Learn more about ScanmarQED
Marketing Evolution Marketing Evolution provides the most modern marketing measurement and optimization solutions that increase campaign performance, sales, and engagement. See why forward-looking brands rely on us to deliver accurate measurement across both online and offline channels, while maximizing their media spend and ROI.Learn more about Marketing Evolution
Hive9 Marketing performance and planning software helping B2B marketers make a measurable and predictable impact on revenue.Learn more about Hive9
Roivenue Measure, Analyze, and Improve your marketing ROI Roivenue is the business-critical decision making tool for e-commerce marketing professionals. Translate marketing investments, customer behavior, and revenue into clear strategic decisions.Learn more about Roivenue
Newlytics Newlytics is an easy to use marketing analytics platform for marketers and small businesses alike. Our software will track your marketing results for you with integrated machine learning, analysis, SEO, email and advertising tracking.Learn more about Newlytics
Omega Omega is the first performance management application for Marketo. Omega gives Marketo users insights, corrects problems, improves performance and much more.Learn more about Omega
PlaceLinks PlaceLinks Media Dashboard, Marketing Integration Platform, Advertising Reporting platform, Media Reporting platform, Customer Reporting platform, Marketing Reporting platform, Click Tracking, Call Tracking, Lead tracking, Advertiser Reporting platform, SEM Reporting, SEM Analysis, Social Media Reporting, Social Media AnalysisLearn more about PlaceLinks
Prismana Prismana helps businesses simply and cost effectively know where efforts are paying off by channel. And does it without disrupting existing systems.Learn more about Prismana
The tools here have been manually curated as part of the larger set of marketing tools, if you have a suggestion to add to the list or would like to sponsor this list, get in touch.
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