Dean Cruddace

Updated: March 28 2023

Business Analytics Tools

Customer intelligence is an expanding new discipline in the business world. It takes the powerful insights of the traditional focus group and combines it with the ease and speed of social media. You can use customer intelligence to identify necessary improvements either in your products, band image, or in your marketing efforts. Combine this with data science tools and you will be able to gain even greater insight into your customers’ data. If you put some time into understanding your customers’ data, you can predict what they will want before they’ve even thought of it themselves!

How Do Business Analytics Tools Work?

Until recently, many products lived and died by the whim of the focus group, because there was no better way to have a clear idea of what people were thinking and saying about a product, or items similar to a potential product. However, in today’s social media age, it is possible to engage in social listening and brand building to ensure that you are always getting as much useful information as possible from your customers. It is also possible to build brand identities they will engage with and have clear ideas of how different sets of people will respond, if data is used effectively.

How Do Business Analytics Tools Help?

These data science tools can be used to gain greater insight from your customers’ data, and ensure that you know what they will want before they have thought of it themselves! They can be used for a range of tasks, from workflow automation to intense, in-depth analytics, and technology to clearly present the findings of your analytic investigations. Some tools can even help you share your analytics with other businesses you are working with, offering great savings on efficiency. There is no one-size-fits-all tool, and you might well find that changing needs call for different tools. But all of this, properly executed, will lead to your putting out the right marketing strategy and the right product for your customers.

153 of the Best Business Analytics Tools

All of the following Business Analytics Tools have been reviewed, links you follow are sometimes affiliate links and some Business Analytics Tools have been listed because they offer a great solution to a Business Analytics process.

Alpine Data logo

Alpine Data

Accelerate ROI from your data science initiatives with a collaborative analytic workflow builder that lets you transform data into insight within Hadoop and other big data environments.

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Actian Corporation logo

Actian Corporation

Actian offers on-premises and cloud data management solutions for seamless performance, insights and outcomes. Learn how to activate your data today!

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Information Builders logo

Information Builders

Actionable Analytics, Trusted Data - BI and Data Management Software from Information Builders

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Alteryx logo


Alteryx is a leader in data science and self-service analytics with a platform that can prep, blend, enrich, and analyze data, manage and deploy predictive models, and share analytics at scale. Gain deeper insights in hours, not the weeks that you may be used to. Experience the power of Alteryx for yourself!

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Altreva logo


Altreva Adaptive Modeler is a software application for forecasting stocks, ETFs, forex currency pairs, cryptocurrencies, commodities and other markets. It creates market simulation models that coevolve in parallel with real markets to give one-step-ahead forecasts and trading signals, without overfitting to historical data. This results in better adaptation to changing market conditions and more consistent performance.

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Analance logo


Analance is a revolutionary platform that consolidates data management, analytics and business intelligence into a single platform. It is an end-to-end tool that clean, transform, model and visualize enterprise data. Make sense of your data the right way. Get a demo of Analance or take it for a 30-day test drive.

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Glimpzit logo


Analyze your unstructured data (photo, video, text). GlimpzIt delivers quick, reliable customer intelligence using the latest Machine Learning technology.

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Anaplan logo


Anaplans connected planning platform enables organizations to accelerate decision making by connecting data, people, and plans across the business.

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Annalect logo


Annalect - Data driven marketing solutions are often complex, but working with a partner to deploy them should be simple.

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The Anylogic Company logo

The Anylogic Company

AnyLogic is the leading simulation software for business, utilized worldwide in many industries, including logistics, manufacturing, mining, healthcare, etc.

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Aptean logo


Aptean, a global leader in enterprise business software, provides targeted ERP, Supply Chain Management and Customer Experience Solutions that deliver results.

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Arcadia Enterprise logo

Arcadia Enterprise

Arcadia Data provides an advanced data analytics platform. We provide the security and real-time insights you need in the era of big data and IOT.

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Assortify logo


Assortify helps you do product research in real-time and make data driven decisions using product evaluation, keyword research and competitive pricing tools.

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Attivio logo


Attivio provides industry-leading natural language processing, machine learning, text analytics, and AI-powered search capabilities at scale.

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AdWyze logo


Automate data collection, normalisation and reporting from all your advertising and analytics channels.

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Ayima logo


Award-winning Digital Marketing Agency specialising in SEO, PPC, Paid Social and Content Marketing, achieving spectacular results for some of the worlds biggest brands.

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Baremetrics logo


Baremetrics is Subscription Analytics and Insights: One click and you get hundreds of valuable metrics and business insights!

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Glassbeam logo


Big Data Analytics platform helps transform complex machine log data into powerful Analytics and helps build state-of-the-art products to increase revenues

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BlueVenn logo


BlueVenn unifies all your customer data into a Single Customer View and provides omnichannel marketing tools to deliver personalized, realtime marketing campaigns across all your marketing channels. It's the first and only Customer Data Platform with integrated omnichannel campaign management.

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Board logo


BOARD is an all-in-one CPM and Business Intelligence Software solution that makes it easy to build any business analytics and planning applications. BI and CPM Tools.

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Bridgei2i logo


BRIDGEi2i Analytics Solutions partners with global digital enterprises to enable Artificial Intelligence solutions for predictive analytics. We offer AI based analytics and decision support solutions across marketing, sales, supply chain, pricing and risk management functions.

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PersonaBold logo


Build buyer personas online to define your audience and drive smarter marketing.

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Prognoz logo


Business Analytics & Intelligence Software Development – Business Intelligence Systems and Business Analytics Solutions for your company.

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Sisense logo


Business Intelligence software by Sisense, the industry leader in BI for complex data - easily prepare, analyze & explore growing data from multiple sources.

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CARTO logo


CARTO Turns Your Location Data Into Business Outcomes.

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CI Radar logo

CI Radar

CI Radar delivers curated competitor research and market insights to inform smarter business decisions at every level of your organization.

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Clario Analytics logo

Clario Analytics

Clario is a powerful, intuitive way to answer strategic business questions driving retail revenue growth, decreasing costs, improving productivity, and reducing risk. A data and machine learning powered platform (incorporating revenue attribution and lifetime value) which quickly identifies where to focus scarce time, energy, and resources.

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ClearStory Data logo

ClearStory Data

ClearStory Data automates business intelligence, empowering everyone to easily discover, explore, and share interactive insights from your data analytics. today.

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Connexica logo


Connexica are the UKs leading data discovery and analytic solutions provider. Passionate about creating next generation data discovery solutions to meet the ever-changing needs and challenges organisations face. Start making empowered decisions through transparent data insight today.

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Birst logo


Consume enterprise data with easy to use analytics from Birst. Share data across all teams using cloud-based business intelligence and reporting tools.

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Corporate Renaissance Group logo

Corporate Renaissance Group

Corporate Renaissance Group is a leading provider of Microsoft technology, corporate consulting, and business software & systems. Headquartered in Ottawa.

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Blueocean Market Intelligence logo

Blueocean Market Intelligence

Course5 enables organizations to make the most effective strategic and tactical decisions related to their customers, markets, and competition. We drive digital transformation through analytics, insights, and Artificial Intelligence (AI).

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Zebra BI logo

Zebra BI

Create best practice financial reports and business presentations in seconds, within Excel. Let data tell your story with Zebra BI.

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EazyBI Cloud logo

EazyBI Cloud

Create business intelligence data reports & dashboards with an easy drag-and-drop tool. Many different chart types, many data sources.

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Crossix Solutions logo

Crossix Solutions

Crossix empowers healthcare companies and companies that care about health to plan, measure and optimize their marketing and communication initiatives.

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StataCorp logo


Data Analysis and Statistical Software for Professionals. Stata is a complete, integrated statistics package that provides everything you need for data analysis, data management, and graphics.

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RJMetrics  logo


Data infrastructure and analytics for the modern business

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Metacog logo


Deep learning event analytics: open ended rubric based scoring, invisible integrated assessment, real-time diagnostics and microcredentialing

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Tresata logo


delivering customer intelligence

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Deskmetrics logo


Deskmetrics Analytics allows software companies and developers to understand how their application is being used.

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FirstRain logo


Develop an intimate knowledge of your markets and your customers. Deeply personal business insights that drive your daily actions and help grow your revenue

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DMWay Analytics Engine logo

DMWay Analytics Engine

DMway provides the practical data science solution that allows any SME or analyst to create valuable predictive analytics and machine learning algorithms.

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Domo logo


Domo is the operating system that allows you to run your entire business on your phone

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Drmetrix logo


DRMetrix provides spot, 5, and 28.5 min. Airings Verification & Competitive Media Research to the Direct Response Television (DRTV), Brand/Direct, and Infomercial industries.

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Algomus logo


Enterprise AI and Workflow Automation platform delivered by a Virtual Business Analyst bot named Algo.

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Enterprise WiFi solutions for venues of all sizes. Provide a seamless WiFi experience for guests whilst also collecting key demographic and location data.

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Entytle logo


Entytle helps B2B manufacturers increase customer loyalty and lifetime value. Our AI-powered Aftermarket Engagement platform assembles data from multiple systems, and processes that data to identify usage patterns and customer segments, deliver opportunities, and drive revenue from installed base.

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Esri logo


Esri's GIS mapping software is the most powerful mapping and spatial data analytics technology available. Unlock the full potential of your data and improve operational & business results with our location platform.

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Adverity logo


ETL and dashboarding software that integrates data from all advertising and ecommerce tools. Uncover powerful insights and improve marketing & sales performance

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PredictHQ logo


Event visibility yields higher returns & reduces operational costs. PredictHQ is the world's largest source of intelligent event data making businesses smarter.

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Emcien logo


Experience predictive analytics and prescriptive analytics for the real-world. Emciens machine learning software solves the problems preventing businesses from creating value with predictive analytics. Get software that programs itself, loves your dirty data, and provides explainable remedies with every prediction.

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Halo logo


Experience the power of Halos supply chain analytics. Grow revenue, gain competitive edge and increase customer satisfaction—all from a single solution.

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Beckon logo


Finally, marketing has its true north—Beckon is The Source of Truth for Marketing™. Rock-solid data management and reporting for better, faster decisions.

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ZAP Business Intelligence logo

ZAP Business Intelligence

Find out how to drive competitive advantage and enhance your BI and data visualization results through efficient and fast data management. ZAP Data Hub collects and unifies business data, integrates it in a secure, governed hub and prepares it for BI analysis.

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Yellowfin logo


Find out how Yellowfin BI’s integrated analytics platform takes you beyond data and dashboards with data transformation, creation of analytical apps, market leading collaboration tools and more. Try Yellowfin today to illuminate your data and discover insights into your business.

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Fractal Analytics logo

Fractal Analytics

Fractal Analytics helps global Fortune 500 companies power every human decision in the enterprise by bringing analytics and AI to the decision.

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Galigeo logo


Galigeo provides Location Intelligence, location analytics, geospatial visualization, geomapping, interactive maps, geocoding, and geomarketing solutions to improve data visualization and business analytics.

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Monkeydata logo


Get deep insights on your customers, orders, products. Boost your online store, increase revenues and build stronger customer relationships. Try for free.

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Arjuna Solutions logo

Arjuna Solutions

Get more customers with patented predictive analytics software for marketing. Everything you need to find and convert more customers.

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Globalwebindex logo


GlobalWebIndex is the consumer data your marketing needs. Our insights and analytics help you understand what your consumers want and how to target them. GlobalWebIndex features digital insight data from countries all around the world, helping you generate ideas and measure impact.

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GoodData logo


GoodData goes beyond traditional business intelligence and analytics delivering insights at the moment of action to drive better business outcomes.

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Govini logo


Govini creates the highest quality decision-grade information for leaders engaged in advancing Americas security and competitiveness.

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Q Research Software logo

Q Research Software

Helping market researchers quickly find the story in their data. Q is analysis software designed just for market research.

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Zeppelin logo


Home page of The Apache Software Foundation

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Idatalabs logo


iDatalabs harnesses the power of machine learning to transform data into actionable business intelligence. Learn how iDatalabs can transform your sales and marketing account targeting.

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10Duke logo


Identity management and software licensing solutions that help you connect to your online customers and drive engagement and revenue.

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IHS logo


IHS Markit – The Source for Critical Information and Insight

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Cloudera Enterprise logo

Cloudera Enterprise

Imagine what your business could do if all your data were collected in one centralized, secure, fully-governed place that any department could access anytime.

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Firstofficer logo


In-depth Stripe analytics for SaaS businesses: Cohort Retention, 3 Churn Rates, CLTV's and TCVs. When 10,000 feet overview and trends just aren't enough, FirstOfficer shows WHY your numbers are moving like they are.

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Infogix logo


Infogixs advanced analytics and big data platform ensures that organizations can maximize the value of their data.

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Entrinsik logo


Innovative Software Solutions for Business and Education, including Informer for data analytics and ad-hoc reporting, and Enrole for course registration.

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Intelex Technologies logo

Intelex Technologies

Intelex cloud-based software manages environment, health & safety, quality and suppliers for regulatory compliance, and streamline ISO initiatives

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Izenda  logo


Izenda is the leader in embedded analytics & powerful BI. Find out how self-service analytics in your application speeds time to market & boosts ROI.

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Jedox logo


Jedox Enterprise Performance Management Software streamlines budgeting, forecasting, and planning across all departments.

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Knowi logo


Knowi combines Business Intelligence with integrated machine learning for advanced analytics, reporting and visualizations on structured and unstructured data.

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Kompyte logo


Kompyte is a competitor analysis software that tracks your competitors and helps you automate competitor research and competitor reporting.

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Kyubit Business Intelligence logo

Kyubit Business Intelligence

Kyubit Business Intelligence presents set of BI Tools designed for web based OLAP Analysis, OLAP Reporting and Dashboards Software designed for user friendly data analysis and visualizations of your OLAP and SQL data, by creating visual insight, goal metrics and data discoveries.

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LeadLake is a Business Lead Search Engine. Find New Clients, B2B Leads, Email Contact Lists, New Business Opportunities, Partners Programs, Global Who is Database Downloads, technologies used, employee strength, Get Email Details, Employee Designation & etc of Exact Person You are in Search of .

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Leady logo


Leady recognizes the visitors who come to your website and reports back to you.

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Locationsmart logo


LocationSmart provides Cloud Location Services with a trusted enterprise mobility platform to optimize efficiencies, track assets and verify transactions.

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Logi Analytics logo

Logi Analytics

Logi Analytics embeds business intelligence in the fabric of your organization and products. With Logi, you can create analytic apps for every users needs.

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Looker logo


Looker is a business intelligence software and big data analytics platform that helps you explore, analyze and share real-time business analytics easily.

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Luminoso Technologies logo

Luminoso Technologies

Luminoso Technologies applies artificial intelligence (AI) and machine learning to quickly analyze text data for any industry and with minimal setup.

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Make predictions on your data in days or weeks instead of months -

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Manta logo


MANTA analyzes programming code and extracts complete data lineage across many different BI technologies. This helps enterprise all around the world with impact analysis, regulation compliance and data governance.

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Marcom Logix logo

Marcom Logix

MarCom Logix is a marketing firm specialized in new media solutions to market high-tech products and innovations. With proven experience marketing to engineers, developers, scientists and CIOs, the company helps high-tech firms build compelling product messages that truly captivate qualified leads in target markets. Through a balanced mix of certified methodologies and creative services, MarCom Logix delivers real business connections that no traditional agency can match.

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Market Force Information logo

Market Force Information

Market Force helps multi-location businesses measure and improve the customer experience, with mystery shopping, CSAT surveys, contact center data, and more.

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Intutel logo


Market intelligence tool for tracking and analysing digital media efforts. Now take better decisions & accelerate your business growth with detail reports on market landscape, opportunities and trends

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Market Logic Software logo

Market Logic Software

Market Logic provides marketing insight platforms to help the best brands transform marketing with the right knowledge and insights at the right time.

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Social Standards logo

Social Standards

Market research platform connecting social and sales data to discover consumer insights

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Apteco logo


Marketing Data Analysis software from the UKs leading provider of data analysis solutions. World wide support, training and software

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Datalicious logo


Marketing data specialists for any data maturity stage. Datalicious is a global data analytics agency that helps marketers improve customer journeys through the implementation of smart data driven marketing strategies. Our team of marketing data specialists offers a wide range of skills suitable for any challenge and covers everything from web analytics over data engineering and data science to software development. Datalicious offers products and services for businesses at any data maturity stage, whether you are just starting out and need help with your overall data strategy or are more advanced in your data analytics journey and are looking for specialists in marketing attribution and predictive modelling.

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Maroon.Ai logo


Maroon is the smartest market intelligence platform ever conceived. It provides your business with highly specialized and curated insights in real time.

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MetaBrite logo


MetaBrite, a global leader in the development of automated receipt capture and processing technologies. Our proprietary SDK gives you the power to deliver the most accurate product level data in the industry – on demand and for lower cost than ever before.

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Mode logo


Mode is a data analysis platform that combines a powerful, web-based SQL editor with charting and sharing tools. Connect your database and run, save, and share analyses.

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42 Technologies logo

42 Technologies

Modern analytics and reporting platform built for omnichannel retailers.

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WatchMyCompetitor logo


Monitor competitors, track brands and key clients with our competitor tracking service. Get competitor alerts, social media tracking, and more.

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MonsterInsights logo


MonsterInsights is the best Google Analytics Plugin for WordPress

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Mu Sigma logo

Mu Sigma

Mu Sigma is a category-defining decision sciences and big data analytics company, helping enterprises systematize better data-driven decision making

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muoro logo


Muoro is one of the best IT solution providers in USA, Canada and Europe. Reach us for Big Data Management, Offshore IT Staffing Services, Artificial Intelligence and all your IT needs.

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Nabler logo


Nabler is The Digital Analytics Company focused on driving quality traffic to your website leading to conversions using result-oriented Web Analytics.

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Nutonian logo


Nutonian is the Robotic Data Scientist™ - providing answers to big data questions you never knew to ask, automatically.

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Parker Software logo

Parker Software

One tech company. Two clever products. Three global offices. Tens of thousands of customers, in hundreds of countries. Meet Parker Software.

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ORBIT Analytics logo

ORBIT Analytics

Orbit Analytics accelerates real-time, operational reporting and analytics. Find answers from any data source, identify opportunities, and make data-guided decisions. Learn more about our true self-service reporting and analytics.

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Pointillist logo


Our customer journey analytics software rapidly uncovers customer insights, so you can dramatically improve marketing and customer experience.

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Crowd Flower logo

Crowd Flower

Our essential Human-in-the-Loop machine learning platform transforms text, image, audio, and video data into customized high quality training data.

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Our next generation customer data platform captures data across all channels so enterprises have real-time insights to drive superior customer experiences.

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OWOX logo


OWOX — specialises in implementing Google Analytics 360 for e-commerce projects and developing unique online services based on Google BigQuery

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PanBI logo


PanBI a complete BI Big Data Analysis and Visualization tool to gain valuable business insight

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Panoply is an AI-driven and autonomous cloud data warehouse. With Panoply, you can turn any siloed data into insights in minutes, without additional data engineering resources.

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Panorama Software logo

Panorama Software

Panorama is innovative business intelligence software company, working to make business intellegence analysis simple. Discover our software solutions here.

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Pentaho logo


Pentaho is a modern data integration, orchestration and business analytics platform. Use this comprehensive software to access, prepare, blend and analyze any data from any source.

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Periscope Data, Inc logo

Periscope Data, Inc

Periscope Data brings all your data together in a single platform and delivers SQL, Python, and R in one solution. Easily warehouse, analyze, visualize and share data from across your business.

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Phocas Software logo

Phocas Software

Phocas business intelligence software gives you the information you need to make effective business decisions. Click here for more.

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Algolytics logo


Power your business with data!

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Jet Reports logo

Jet Reports

Powerful Business Intelligence and Reporting solutions seamlessly built for Microsoft Dynamics AX, NAV and GP. Fast, accurate and anywhere with Jet Reports.

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Pyramid Analytics logo

Pyramid Analytics

Pyramid Analytics provides business intelligence software that delivers data-driven insights for organizations with advanced analytics and data visualizations.

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Quirkos logo


Qualitative analysis software that's easy to use, with live visualisations of your text data

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Quid logo


Quid is a platform that searches, analyzes and visualizes the world’s collective intelligence to help answer strategic questions.

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Rapidminer logo


RapidMiner is a software platform for data science teams that unites data prep, machine learning, and predictive model deployment.

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SaasabiPro logo


Saasabi has developed a powerful, cloud-based analytics engine, which enables our clients to build and deploy affordable, flexible and sophisticated reporting and analysis solutions. The Saasabi OLAP engine is natively available via Microsoft Azure, and our solutions are offered as software as a service (SaaS) for ease of implementation and significant cost savings.

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Salesify logo


Salesify offers products and solutions that arm data-driven marketers and sales professionals with critical B2B Customer Intelligence.

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SAS logo


SAS is the leader in analytics. Through innovative analytics, BI and data management software and services, SAS helps turn your data into better decisions.

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Scribe logo


Scribe, data integration software platforms offering cloud-based integration and on-premise tools and solutions.

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Lumiary logo


Self serve customer visualization for enterprises.

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SigOpt logo


SigOpt takes any research pipeline and tunes it, right in place, boosting your business objectives.Our cloud-based ensemble of optimization algorithms is proven and seamless to deploy.

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Silvon Software logo

Silvon Software

Silvon's business intelligence software is 100% committed to helping manufacturers and distributors improve sales and operations performance.

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Splunk logo


Splunk Inc. turns machine data into answers with the leading platform to tackle the toughest IT, IoT and security challenges. Use Splunk to search, monitor, analyze and visualize machine data.

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Stimulsoft logo


Stimulsoft Reports product line is an eminent suite of the .NET platform reporting components. The technologies supported in Stimulsoft Reports are Windows Forms, ASP.NET, MVC, WPF, Silverlight. Stimulsoft products are designed for PHP, Flex, and Java.

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Stratifyd logo


Stratifyd = Big Data + AI

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Striim logo


Striim (pronounced "stream") provides an end-to-end, real-time data integration platform that enables continuous ingestion of real-time data, in-stream processing, alerts and visualizations. Leverage change data capture (CDC) to collect data non-intrusively, without impacting source data systems.

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TARGIT® Decision Suite is the business intelligence and analytics decision-making enterprise platform for all users and all data

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Tellius logo


Tellius is a business intelligence and analytics software platform powered by machine learning that combines search-driven analytics, automated discovery of insights, predictive analytics, interactive dashboards, and big data architecture

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Allsight logo


The AllSight Customer Intelligence Platforms Software enables you to obtain the intelligent Customer 360. Learn More.

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B-Metrics logo


The experience, the technology and the service to identify and execute intelligent engagements on your website

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Fishbowl logo


The Fishbowl solution combines a powerful platform, expert analytics and industry leading agency services to help restaurants accelerate same-store sales.

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Marketresearchcom logo


The leading provider of market research reports and industry analysis on products, markets, companies, industries, and countries worldwide.

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BrandsEye logo


The most accurate data with the world's leading opinion mining company. With crowd intergrated sentiment analysis and topic discovery, know how people really feel.

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ThoughtSpot logo


ThoughtSpot is a business intelligence and big data analytics platform that helps you explore, analyze and share real-time business analytics data easily.

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Thunderhead logo


Thunderhead helps brands to understand intent-driven customer journeys for true customer engagement and more valuable customer relationships.

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TIBCO Software logo

TIBCO Software

TIBCO Software is the leading independent provider of infrastructure software creating event-enabled enterprises to use on-premise or as part of cloud computing environments.

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Competitor Monitor logo

Competitor Monitor

Track your competitors' prices, promotions and more every day with our online monitoring software. We provide insights into to world's leading brands.

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Lineup Systems logo

Lineup Systems

Transform your business with Lineup's Adpoint advertising management solution designed specifically for collaborative print, digital, and broadcast media companies.

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MicroStrategy logo


Unleash the power of your big data with MicroStrategy data analytics and visualization tools. Easy-to-use data dashboards fed from 70+ data sources.

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Stay Upstream logo

Stay Upstream

Upstream keeps you at the source of the latest sector and company insights and provides up to the minute contact details of the UK's key decision makers

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SplashBI logo


Use a data reporting software that empowers your users to make data-driven decisions. Learn the full story behind your data with our BI & analytics platform

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Datawatch Corporation logo

Datawatch Corporation

Use Datawatchs self-service data preparation and visualization tools to bridge the gap between business and IT.

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velocidi logo


Velocidis Customer Data Platform 
helps marketers securely leverage their 1st party data and optimize marketing performance with ease.

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Viant logo


Viant - The Advertising Cloud

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VisualCue logo


VisualCue offers contact centers a real-time business intelligence software. Reduce costs and increase productivity through the power of real-time data.

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ProspectR logo


We are a premier lead generation company. We provide sales-ready leads to our customers on a performance basis. Using our digital marketing processes.

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Express Analytics logo

Express Analytics

We offer Consulting for Customer Analytics,Marketing Analytics,Business Intelligence,Big Data Analytics,Data Science

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ZyloTech logo


Zylotech’s AutoML platform solves data variety and quality challenges to create a unified and enriched customer database using all available data sources. The platform continuously unifies data and performs ongoing analysis such as micro-segmentation, product recommendations, cross-sell/up-sell opportunities and retention/churn risk scoring.

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