Dean Cruddace

Updated: October 18 2021

Business Analytics Tools

Customer intelligence is an expanding new discipline in the business world. It takes the powerful insights of the traditional focus group and combines it with the ease and speed of social media. You can use customer intelligence to identify necessary improvements either in your products, band image, or in your marketing efforts. Combine this with data science tools and you will be able to gain even greater insight into your customers’ data. If you put some time into understanding your customers’ data, you can predict what they will want before they’ve even thought of it themselves!

How Do Business Analytics Tools Work?

Until recently, many products lived and died by the whim of the focus group, because there was no better way to have a clear idea of what people were thinking and saying about a product, or items similar to a potential product. However, in today’s social media age, it is possible to engage in social listening and brand building to ensure that you are always getting as much useful information as possible from your customers. It is also possible to build brand identities they will engage with and have clear ideas of how different sets of people will respond, if data is used effectively.

How Do Business Analytics Tools Help?

These data science tools can be used to gain greater insight from your customers’ data, and ensure that you know what they will want before they have thought of it themselves! They can be used for a range of tasks, from workflow automation to intense, in-depth analytics, and technology to clearly present the findings of your analytic investigations. Some tools can even help you share your analytics with other businesses you are working with, offering great savings on efficiency. There is no one-size-fits-all tool, and you might well find that changing needs call for different tools. But all of this, properly executed, will lead to your putting out the right marketing strategy and the right product for your customers.


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153 of the Best Business Analytics Tools

All of the following Business Analytics Tools have been reviewed, links you follow are sometimes affiliate links and some Business Analytics Tools have been listed because they offer a great solution to a Business Analytics process.

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Alpine Data


Accelerate ROI from your data science initiatives with a collaborative analytic workflow builder that lets you transform data into insight within Hadoop and other big data environments.

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Actian Corporation


Actian offers on-premises and cloud data management solutions for seamless performance, insights and outcomes. Learn how to activate your data today!

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Information Builders


Actionable Analytics, Trusted Data - BI and Data Management Software from Information Builders

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Alteryx


Alteryx is a leader in data science and self-service analytics with a platform that can prep, blend, enrich, and analyze data, manage and deploy predictive models, and share analytics at scale. Gain deeper insights in hours, not the weeks that you may be used to. Experience the power of Alteryx for yourself!

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Altreva


Altreva Adaptive Modeler is a software application for forecasting stocks, ETFs, forex currency pairs, cryptocurrencies, commodities and other markets. It creates market simulation models that coevolve in parallel with real markets to give one-step-ahead forecasts and trading signals, without overfitting to historical data. This results in better adaptation to changing market conditions and more consistent performance.

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Analance


Analance is a revolutionary platform that consolidates data management, analytics and business intelligence into a single platform. It is an end-to-end tool that clean, transform, model and visualize enterprise data. Make sense of your data the right way. Get a demo of Analance or take it for a 30-day test drive.

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Glimpzit


Analyze your unstructured data (photo, video, text). GlimpzIt delivers quick, reliable customer intelligence using the latest Machine Learning technology.

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Anaplan


Anaplans connected planning platform enables organizations to accelerate decision making by connecting data, people, and plans across the business.

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Annalect


Annalect - Data driven marketing solutions are often complex, but working with a partner to deploy them should be simple.

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The Anylogic Company


AnyLogic is the leading simulation software for business, utilized worldwide in many industries, including logistics, manufacturing, mining, healthcare, etc.

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Aptean


Aptean, a global leader in enterprise business software, provides targeted ERP, Supply Chain Management and Customer Experience Solutions that deliver results.

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Arcadia Enterprise


Arcadia Data provides an advanced data analytics platform. We provide the security and real-time insights you need in the era of big data and IOT.

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Assortify


Assortify helps you do product research in real-time and make data driven decisions using product evaluation, keyword research and competitive pricing tools.

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Attivio


Attivio provides industry-leading natural language processing, machine learning, text analytics, and AI-powered search capabilities at scale.

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AdWyze


Automate data collection, normalisation and reporting from all your advertising and analytics channels.

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Ayima


Award-winning Digital Marketing Agency specialising in SEO, PPC, Paid Social and Content Marketing, achieving spectacular results for some of the worlds biggest brands.

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Baremetrics


Baremetrics is Subscription Analytics and Insights: One click and you get hundreds of valuable metrics and business insights!

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Glassbeam


Big Data Analytics platform helps transform complex machine log data into powerful Analytics and helps build state-of-the-art products to increase revenues

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BlueVenn


BlueVenn unifies all your customer data into a Single Customer View and provides omnichannel marketing tools to deliver personalized, realtime marketing campaigns across all your marketing channels. It's the first and only Customer Data Platform with integrated omnichannel campaign management.

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Board


BOARD is an all-in-one CPM and Business Intelligence Software solution that makes it easy to build any business analytics and planning applications. BI and CPM Tools.

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Bridgei2i


BRIDGEi2i Analytics Solutions partners with global digital enterprises to enable Artificial Intelligence solutions for predictive analytics. We offer AI based analytics and decision support solutions across marketing, sales, supply chain, pricing and risk management functions.

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PersonaBold


Build buyer personas online to define your audience and drive smarter marketing.

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Prognoz


Business Analytics & Intelligence Software Development – Business Intelligence Systems and Business Analytics Solutions for your company.

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Sisense


Business Intelligence software by Sisense, the industry leader in BI for complex data - easily prepare, analyze & explore growing data from multiple sources.

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CARTO


CARTO Turns Your Location Data Into Business Outcomes.

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CI Radar


CI Radar delivers curated competitor research and market insights to inform smarter business decisions at every level of your organization.

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Clario Analytics


Clario is a powerful, intuitive way to answer strategic business questions driving retail revenue growth, decreasing costs, improving productivity, and reducing risk. A data and machine learning powered platform (incorporating revenue attribution and lifetime value) which quickly identifies where to focus scarce time, energy, and resources.

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ClearStory Data


ClearStory Data automates business intelligence, empowering everyone to easily discover, explore, and share interactive insights from your data analytics. today.

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Connexica


Connexica are the UKs leading data discovery and analytic solutions provider. Passionate about creating next generation data discovery solutions to meet the ever-changing needs and challenges organisations face. Start making empowered decisions through transparent data insight today.

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Birst


Consume enterprise data with easy to use analytics from Birst. Share data across all teams using cloud-based business intelligence and reporting tools.

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Corporate Renaissance Group


Corporate Renaissance Group is a leading provider of Microsoft technology, corporate consulting, and business software & systems. Headquartered in Ottawa.

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Blueocean Market Intelligence


Course5 enables organizations to make the most effective strategic and tactical decisions related to their customers, markets, and competition. We drive digital transformation through analytics, insights, and Artificial Intelligence (AI).

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Zebra BI


Create best practice financial reports and business presentations in seconds, within Excel. Let data tell your story with Zebra BI.

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EazyBI Cloud


Create business intelligence data reports & dashboards with an easy drag-and-drop tool. Many different chart types, many data sources.

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Crossix Solutions


Crossix empowers healthcare companies and companies that care about health to plan, measure and optimize their marketing and communication initiatives.

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StataCorp


Data Analysis and Statistical Software for Professionals. Stata is a complete, integrated statistics package that provides everything you need for data analysis, data management, and graphics.

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RJMetrics


Data infrastructure and analytics for the modern business

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Metacog


Deep learning event analytics: open ended rubric based scoring, invisible integrated assessment, real-time diagnostics and microcredentialing

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Tresata


delivering customer intelligence

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Deskmetrics


Deskmetrics Analytics allows software companies and developers to understand how their application is being used.

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FirstRain


Develop an intimate knowledge of your markets and your customers. Deeply personal business insights that drive your daily actions and help grow your revenue

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DMWay Analytics Engine


DMway provides the practical data science solution that allows any SME or analyst to create valuable predictive analytics and machine learning algorithms.

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Domo


Domo is the operating system that allows you to run your entire business on your phone

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Drmetrix


DRMetrix provides spot, 5, and 28.5 min. Airings Verification & Competitive Media Research to the Direct Response Television (DRTV), Brand/Direct, and Infomercial industries.

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Algomus


Enterprise AI and Workflow Automation platform delivered by a Virtual Business Analyst bot named Algo.

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Purple.ai


Enterprise WiFi solutions for venues of all sizes. Provide a seamless WiFi experience for guests whilst also collecting key demographic and location data.

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Entytle


Entytle helps B2B manufacturers increase customer loyalty and lifetime value. Our AI-powered Aftermarket Engagement platform assembles data from multiple systems, and processes that data to identify usage patterns and customer segments, deliver opportunities, and drive revenue from installed base.

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Esri


Esri's GIS mapping software is the most powerful mapping and spatial data analytics technology available. Unlock the full potential of your data and improve operational & business results with our location platform.

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Adverity


ETL and dashboarding software that integrates data from all advertising and ecommerce tools. Uncover powerful insights and improve marketing & sales performance

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PredictHQ


Event visibility yields higher returns & reduces operational costs. PredictHQ is the world's largest source of intelligent event data making businesses smarter.

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Emcien


Experience predictive analytics and prescriptive analytics for the real-world. Emciens machine learning software solves the problems preventing businesses from creating value with predictive analytics. Get software that programs itself, loves your dirty data, and provides explainable remedies with every prediction.

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Halo


Experience the power of Halos supply chain analytics. Grow revenue, gain competitive edge and increase customer satisfaction—all from a single solution.

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Beckon


Finally, marketing has its true north—Beckon is The Source of Truth for Marketing™. Rock-solid data management and reporting for better, faster decisions.

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ZAP Business Intelligence


Find out how to drive competitive advantage and enhance your BI and data visualization results through efficient and fast data management. ZAP Data Hub collects and unifies business data, integrates it in a secure, governed hub and prepares it for BI analysis.

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Yellowfin


Find out how Yellowfin BI’s integrated analytics platform takes you beyond data and dashboards with data transformation, creation of analytical apps, market leading collaboration tools and more. Try Yellowfin today to illuminate your data and discover insights into your business.

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Fractal Analytics


Fractal Analytics helps global Fortune 500 companies power every human decision in the enterprise by bringing analytics and AI to the decision.

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Galigeo


Galigeo provides Location Intelligence, location analytics, geospatial visualization, geomapping, interactive maps, geocoding, and geomarketing solutions to improve data visualization and business analytics.

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Monkeydata


Get deep insights on your customers, orders, products. Boost your online store, increase revenues and build stronger customer relationships. Try for free.

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Arjuna Solutions


Get more customers with patented predictive analytics software for marketing. Everything you need to find and convert more customers.

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Globalwebindex


GlobalWebIndex is the consumer data your marketing needs. Our insights and analytics help you understand what your consumers want and how to target them. GlobalWebIndex features digital insight data from countries all around the world, helping you generate ideas and measure impact.

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GoodData


GoodData goes beyond traditional business intelligence and analytics delivering insights at the moment of action to drive better business outcomes.

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Govini


Govini creates the highest quality decision-grade information for leaders engaged in advancing Americas security and competitiveness.

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Q Research Software


Helping market researchers quickly find the story in their data. Q is analysis software designed just for market research.

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Zeppelin


Home page of The Apache Software Foundation

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Idatalabs


iDatalabs harnesses the power of machine learning to transform data into actionable business intelligence. Learn how iDatalabs can transform your sales and marketing account targeting.

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10Duke


Identity management and software licensing solutions that help you connect to your online customers and drive engagement and revenue.

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IHS


IHS Markit – The Source for Critical Information and Insight

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Cloudera Enterprise


Imagine what your business could do if all your data were collected in one centralized, secure, fully-governed place that any department could access anytime.

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Firstofficer


In-depth Stripe analytics for SaaS businesses: Cohort Retention, 3 Churn Rates, CLTV's and TCVs. When 10,000 feet overview and trends just aren't enough, FirstOfficer shows WHY your numbers are moving like they are.

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Infogix


Infogixs advanced analytics and big data platform ensures that organizations can maximize the value of their data.

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Entrinsik


Innovative Software Solutions for Business and Education, including Informer for data analytics and ad-hoc reporting, and Enrole for course registration.

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Intelex Technologies


Intelex cloud-based software manages environment, health & safety, quality and suppliers for regulatory compliance, and streamline ISO initiatives

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Izenda


Izenda is the leader in embedded analytics & powerful BI. Find out how self-service analytics in your application speeds time to market & boosts ROI.

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Jedox


Jedox Enterprise Performance Management Software streamlines budgeting, forecasting, and planning across all departments.

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Knowi


Knowi combines Business Intelligence with integrated machine learning for advanced analytics, reporting and visualizations on structured and unstructured data.

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Kompyte


Kompyte is a competitor analysis software that tracks your competitors and helps you automate competitor research and competitor reporting.

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Kyubit Business Intelligence


Kyubit Business Intelligence presents set of BI Tools designed for web based OLAP Analysis, OLAP Reporting and Dashboards Software designed for user friendly data analysis and visualizations of your OLAP and SQL data, by creating visual insight, goal metrics and data discoveries.

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LeadLake.com


LeadLake is a Business Lead Search Engine. Find New Clients, B2B Leads, Email Contact Lists, New Business Opportunities, Partners Programs, Global Who is Database Downloads, technologies used, employee strength, Get Email Details, Employee Designation & etc of Exact Person You are in Search of .

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Leady


Leady recognizes the visitors who come to your website and reports back to you.

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Locationsmart


LocationSmart provides Cloud Location Services with a trusted enterprise mobility platform to optimize efficiencies, track assets and verify transactions.

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Logi Analytics


Logi Analytics embeds business intelligence in the fabric of your organization and products. With Logi, you can create analytic apps for every users needs.

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Looker


Looker is a business intelligence software and big data analytics platform that helps you explore, analyze and share real-time business analytics easily.

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Luminoso Technologies


Luminoso Technologies applies artificial intelligence (AI) and machine learning to quickly analyze text data for any industry and with minimal setup.

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ClearPredictions.com


Make predictions on your data in days or weeks instead of months - ClearPredictions.com

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Manta


MANTA analyzes programming code and extracts complete data lineage across many different BI technologies. This helps enterprise all around the world with impact analysis, regulation compliance and data governance.

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Marcom Logix


MarCom Logix is a marketing firm specialized in new media solutions to market high-tech products and innovations. With proven experience marketing to engineers, developers, scientists and CIOs, the company helps high-tech firms build compelling product messages that truly captivate qualified leads in target markets. Through a balanced mix of certified methodologies and creative services, MarCom Logix delivers real business connections that no traditional agency can match.

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Market Force Information


Market Force helps multi-location businesses measure and improve the customer experience, with mystery shopping, CSAT surveys, contact center data, and more.

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Intutel


Market intelligence tool for tracking and analysing digital media efforts. Now take better decisions & accelerate your business growth with detail reports on market landscape, opportunities and trends

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Market Logic Software


Market Logic provides marketing insight platforms to help the best brands transform marketing with the right knowledge and insights at the right time.

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Social Standards


Market research platform connecting social and sales data to discover consumer insights

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Apteco


Marketing Data Analysis software from the UKs leading provider of data analysis solutions. World wide support, training and software

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Datalicious


Marketing data specialists for any data maturity stage. Datalicious is a global data analytics agency that helps marketers improve customer journeys through the implementation of smart data driven marketing strategies. Our team of marketing data specialists offers a wide range of skills suitable for any challenge and covers everything from web analytics over data engineering and data science to software development. Datalicious offers products and services for businesses at any data maturity stage, whether you are just starting out and need help with your overall data strategy or are more advanced in your data analytics journey and are looking for specialists in marketing attribution and predictive modelling.

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Maroon.Ai


Maroon is the smartest market intelligence platform ever conceived. It provides your business with highly specialized and curated insights in real time.

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MetaBrite


MetaBrite, a global leader in the development of automated receipt capture and processing technologies. Our proprietary SDK gives you the power to deliver the most accurate product level data in the industry – on demand and for lower cost than ever before.

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Mode


Mode is a data analysis platform that combines a powerful, web-based SQL editor with charting and sharing tools. Connect your database and run, save, and share analyses.

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42 Technologies


Modern analytics and reporting platform built for omnichannel retailers.

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WatchMyCompetitor


Monitor competitors, track brands and key clients with our competitor tracking service. Get competitor alerts, social media tracking, and more.

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MonsterInsights


MonsterInsights is the best Google Analytics Plugin for WordPress

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Mu Sigma


Mu Sigma is a category-defining decision sciences and big data analytics company, helping enterprises systematize better data-driven decision making

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muoro


Muoro is one of the best IT solution providers in USA, Canada and Europe. Reach us for Big Data Management, Offshore IT Staffing Services, Artificial Intelligence and all your IT needs.

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Nabler


Nabler is The Digital Analytics Company focused on driving quality traffic to your website leading to conversions using result-oriented Web Analytics.

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Nutonian


Nutonian is the Robotic Data Scientist™ - providing answers to big data questions you never knew to ask, automatically.

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Parker Software


One tech company. Two clever products. Three global offices. Tens of thousands of customers, in hundreds of countries. Meet Parker Software.

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ORBIT Analytics


Orbit Analytics accelerates real-time, operational reporting and analytics. Find answers from any data source, identify opportunities, and make data-guided decisions. Learn more about our true self-service reporting and analytics.

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Pointillist


Our customer journey analytics software rapidly uncovers customer insights, so you can dramatically improve marketing and customer experience.

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Crowd Flower


Our essential Human-in-the-Loop machine learning platform transforms text, image, audio, and video data into customized high quality training data.

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NGDATA


Our next generation customer data platform captures data across all channels so enterprises have real-time insights to drive superior customer experiences.

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OWOX


OWOX — specialises in implementing Google Analytics 360 for e-commerce projects and developing unique online services based on Google BigQuery

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PanBI


PanBI a complete BI Big Data Analysis and Visualization tool to gain valuable business insight

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Panoply.io


Panoply is an AI-driven and autonomous cloud data warehouse. With Panoply, you can turn any siloed data into insights in minutes, without additional data engineering resources.

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Panorama Software


Panorama is innovative business intelligence software company, working to make business intellegence analysis simple. Discover our software solutions here.

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Pentaho


Pentaho is a modern data integration, orchestration and business analytics platform. Use this comprehensive software to access, prepare, blend and analyze any data from any source.

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Periscope Data, Inc


Periscope Data brings all your data together in a single platform and delivers SQL, Python, and R in one solution. Easily warehouse, analyze, visualize and share data from across your business.

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Phocas Software


Phocas business intelligence software gives you the information you need to make effective business decisions. Click here for more.

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Algolytics


Power your business with data!

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Jet Reports


Powerful Business Intelligence and Reporting solutions seamlessly built for Microsoft Dynamics AX, NAV and GP. Fast, accurate and anywhere with Jet Reports.

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Pyramid Analytics


Pyramid Analytics provides business intelligence software that delivers data-driven insights for organizations with advanced analytics and data visualizations.

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Quirkos


Qualitative analysis software that's easy to use, with live visualisations of your text data

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Quid


Quid is a platform that searches, analyzes and visualizes the world’s collective intelligence to help answer strategic questions.

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Rapidminer


RapidMiner is a software platform for data science teams that unites data prep, machine learning, and predictive model deployment.

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SaasabiPro


Saasabi has developed a powerful, cloud-based analytics engine, which enables our clients to build and deploy affordable, flexible and sophisticated reporting and analysis solutions. The Saasabi OLAP engine is natively available via Microsoft Azure, and our solutions are offered as software as a service (SaaS) for ease of implementation and significant cost savings.

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Salesify


Salesify offers products and solutions that arm data-driven marketers and sales professionals with critical B2B Customer Intelligence.

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SAS


SAS is the leader in analytics. Through innovative analytics, BI and data management software and services, SAS helps turn your data into better decisions.

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Scribe


Scribe, data integration software platforms offering cloud-based integration and on-premise tools and solutions.

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Lumiary


Self serve customer visualization for enterprises.

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SigOpt


SigOpt takes any research pipeline and tunes it, right in place, boosting your business objectives.Our cloud-based ensemble of optimization algorithms is proven and seamless to deploy.

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Silvon Software


Silvon's business intelligence software is 100% committed to helping manufacturers and distributors improve sales and operations performance.

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Splunk


Splunk Inc. turns machine data into answers with the leading platform to tackle the toughest IT, IoT and security challenges. Use Splunk to search, monitor, analyze and visualize machine data.

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Stimulsoft


Stimulsoft Reports product line is an eminent suite of the .NET platform reporting components. The technologies supported in Stimulsoft Reports are Windows Forms, ASP.NET, MVC, WPF, Silverlight. Stimulsoft products are designed for PHP, Flex, and Java.

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Stratifyd


Stratifyd = Big Data + AI

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Striim


Striim (pronounced "stream") provides an end-to-end, real-time data integration platform that enables continuous ingestion of real-time data, in-stream processing, alerts and visualizations. Leverage change data capture (CDC) to collect data non-intrusively, without impacting source data systems.

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TARGIT


TARGIT® Decision Suite is the business intelligence and analytics decision-making enterprise platform for all users and all data

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Tellius


Tellius is a business intelligence and analytics software platform powered by machine learning that combines search-driven analytics, automated discovery of insights, predictive analytics, interactive dashboards, and big data architecture

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Allsight


The AllSight Customer Intelligence Platforms Software enables you to obtain the intelligent Customer 360. Learn More.

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B-Metrics


The experience, the technology and the service to identify and execute intelligent engagements on your website

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Fishbowl


The Fishbowl solution combines a powerful platform, expert analytics and industry leading agency services to help restaurants accelerate same-store sales.

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Marketresearchcom


The leading provider of market research reports and industry analysis on products, markets, companies, industries, and countries worldwide.

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BrandsEye


The most accurate data with the world's leading opinion mining company. With crowd intergrated sentiment analysis and topic discovery, know how people really feel.

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ThoughtSpot


ThoughtSpot is a business intelligence and big data analytics platform that helps you explore, analyze and share real-time business analytics data easily.

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Thunderhead


Thunderhead helps brands to understand intent-driven customer journeys for true customer engagement and more valuable customer relationships.

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TIBCO Software


TIBCO Software is the leading independent provider of infrastructure software creating event-enabled enterprises to use on-premise or as part of cloud computing environments.

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Competitor Monitor


Track your competitors' prices, promotions and more every day with our online monitoring software. We provide insights into to world's leading brands.

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Lineup Systems


Transform your business with Lineup's Adpoint advertising management solution designed specifically for collaborative print, digital, and broadcast media companies.

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MicroStrategy


Unleash the power of your big data with MicroStrategy data analytics and visualization tools. Easy-to-use data dashboards fed from 70+ data sources.

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Stay Upstream


Upstream keeps you at the source of the latest sector and company insights and provides up to the minute contact details of the UK's key decision makers

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SplashBI


Use a data reporting software that empowers your users to make data-driven decisions. Learn the full story behind your data with our BI & analytics platform

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Datawatch Corporation


Use Datawatchs self-service data preparation and visualization tools to bridge the gap between business and IT.

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velocidi


Velocidis Customer Data Platform 
helps marketers securely leverage their 1st party data and optimize marketing performance with ease.

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Viant


Viant - The Advertising Cloud

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VisualCue


VisualCue offers contact centers a real-time business intelligence software. Reduce costs and increase productivity through the power of real-time data.

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ProspectR


We are a premier lead generation company. We provide sales-ready leads to our customers on a performance basis. Using our digital marketing processes.

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Express Analytics


We offer Consulting for Customer Analytics,Marketing Analytics,Business Intelligence,Big Data Analytics,Data Science

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ZyloTech


Zylotech’s AutoML platform solves data variety and quality challenges to create a unified and enriched customer database using all available data sources. The platform continuously unifies data and performs ongoing analysis such as micro-segmentation, product recommendations, cross-sell/up-sell opportunities and retention/churn risk scoring.

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