In today’s marketplace it is important to know what your audience are looking for and what they will respond well to.
In digital marketing, it is vital to make informed decisions. To do this, you need to collect and process a lot of data.
Data management platforms allow you to sift through and manage any data you collect online.
While there is a vast range of data management platforms to choose from, all of them have been designed to help you make sense of any information you have chosen to collect about your website, your customers, your current marketing campaign, and anything else you’d like to measure.
Once you have processed your data, you can interpret clear trends and make intelligent marketing decisions at every level of your business.
Data management platforms can provide several useful sets of tools for gathering this data. However, this is only half of their function.
Once you have collected the relevant data it can often feel like you are dealing with far too much information about a client or project: as our ability to measure important factors increases, so we need to increase our ability to sift through it.
Data management platforms also get designed with the ability to manage data, and to draw from it trends to guide the onward development of your marketing strategy.
This ability to manage data can pay serious dividends once you are able to quickly sort through all your gathered information to find the best paths forward for your business.
Exactly which data management platform you need will depend on a range of factors including your scope of ambition and likely target markets. Some data management platforms are tailored to specific industries such as travel or the media.
Others offer the ability to increase your storage system’s speed and efficiency by reordering storage to allow for the optimum use of space.
Spocto A Big Data Analytics Company focused on ‘Individual Consumer’ Data driven Insights on mass scale to significantly enhance effectiveness of business.Learn more about Spocto
AdForm Adform is one of the world's largest private and independent advertising technology companies and is best known for its seamlessly integrated DSP, DMP, and Ad Server.Learn more about AdForm
Clear Analytics Make Everyone A Power Analyst! Powerful Business Intelligence Using EXCEL! Fast & Easy No Training - No Migration! Share & Collaborate | Clear Analytics - Excel based Self Service analytics leveraging Power BILearn more about Clear Analytics
Lotame Make your data actionable, learn about your most valuable customers, improve ROI by targeting the right audience and increase relevance across screens.Learn more about Lotame
MediaMath MediaMath is the leader in programmatic marketing technology, with powerful data management platforms, omnichannel DSP, audiences, supply and intelligence.Learn more about MediaMath
ActivePrime More than 10 years experience providing CRM data governance solutions for the Enterprise - Data Quality Management, Data Enrichment, Data Access, Data Validation.Learn more about ActivePrime
Neustar Neustar connects people, places, and things with world-class and industry-leading solutions in Marketing, Digital Defense, Digital Performance, Risk, Communications, and Registry solutions.Learn more about Neustar
Adex We believe in our mission to revolutionize the digital marketing with our combined solutions for data management, verification and marketplace. We enable. We ensure. We embrace.Learn more about Adex
Xaxis We combine advanced artificial intelligence with proprietary data and proven expertise to optimize programmatic media investments and achieve verifiable results.Learn more about Xaxis
Datatonics We’re Datatonic, a London-based data team who use cutting-edge machine learning, data engineering and analytics to help businesses unlock greater performance.Learn more about Datatonics
Adara With a simple vision of growing the travel industry together. Give data, and get insights and knowledge in return.Learn more about Adara
The tools here have been manually curated as part of the larger set of marketing tools, if you have a suggestion to add to the list or would like to sponsor this list, get in touch.
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