118 Mobile & Web Analytics Tools

Mobile and web analytics tools offer you the opportunity to understand the customer journey and create a better user experience for visitors.

Web analytics tools measure and analyse web data, giving insight into user activity and behaviour, for example what pages they visit on any given site.

These insights can then serve as a benchmark to see how your website is performing as well as provide indicators of what is working well for your business and what might need changing.

Like traditional web analytics, mobile analytics tools capture data from mobile and web applications. This data comes from different platforms, such as smartphone browsers, and applications on smartphones or tablets.

Again, mobile analytics provide insights that show user engagement and interaction and leverage this data to guide development. When considering the different mobile and web analytics tools, there are a plethora of options available in this collection.

Analytics has always been an important factor with business, and as technology in the digital world continues to grow, analytics tools have too. By understanding web and mobile analytics, you can effectively create a seamless user experience for web and app visitors.

With the tools on offer here, you’ll learn more than just who these people are, delving deep into their consumer habits, their path to purchase as well as see the effectiveness of your online marketing campaigns.

In today’s world, you know your business needs a competitive edge to grow and stand out amongst competitors. Analytics play a vital role in that, giving you access to the otherwise hidden lives of your customers.

With access to mobile and web analytics tools, you’ll have deeper insights in your mobile web and app users – serving as your foundation to develop competitive, world-class products and experiences.

  • A1WebStats
    A1WebStats is a lead identification and website visitors analysis solution for businesses that want to gain more results from websites and online visibility
  • Adobe
    Adobe is changing the world through digital experiences. We help our customers create, deliver and optimize content and applications.
  • Albacross Website Tracking
    Identify, Track & Target Companies Online. Use the Albacross B2B platform to generate valuable leads and advertise with increased efficiency.
  • Alliant
    Alliant gives you the power to leverage that insight — and make every aspect of your marketing more profitable.
  • Amazon
    Online shopping from the earth's biggest selection of books, magazines, music, DVDs, videos, electronics, computers, software, apparel & accessories, shoes, jewelry, tools & hardware, housewares, furniture, sporting goods, beauty & personal care, broadband & dsl, gourmet food & just about anything else.
  • Amplitude
    Amplitude is the comprehensive product analytics software for web and mobile. Over 12,000 companies use Amplitude to set product strategy, increase key metrics like user engagement, retention, and conversion, and ultimately build better products.
  • AMZ.one
    Simple, Powerful, Automatic Keyword Rank Tracking for Amazon & The Kindle Store. Quickly Improve Your Amazon Sales with Our Amazon SEO Tools. Amazon Rank Tracker, Keyword Tools, Best Sellers Product Tracker, Competitor Spying, Amazon Product Promotions and More!
  • Analytics Toolkit
    A collection of productivity tools built on top of Google Analytics. Useful for Google Analytics specialists and users of analytics data from internet marketing agencies, SEO/SEM agencies and for freelance online marketers. Bring your analytics expertise to the next level with our unique tool at a reasonable price.
  • Angoss
    Angoss’ predictive analytics and data mining software solutions help companies grow revenue, increase sales productivity, improve marketing effectiveness, deepen customer loyalty, and reduce risk, using data profiling and visualization, decision tree analysis, predictive modeling, scoring and strategy building.
  • Anodot
    Anodot is a real time analytics & automated anomaly detection system that detects & turns outliers in time series data into valuable business insights.
  • AnswerRocket
    Self-service analytics for business users. Get analytics quickly with our easy-to-use interface. Natural language questions are answered as data visualizations.
  • App Annie
    App Annie is the standard in app analytics and app market data, giving you one easy-to-use platform for running every stage of your app business.
  • AppsFlyer
    Mobile App Tracking & Attribution Analytics platform that helps App-Developers, Brands and Ad-Agencies track and optimize their users’ acquisition funnel.
  • AT INTERNET
    Mesurez et analysez votre trafic web et mobile avec la solution web analytics dAT Internet : des données fiables, conformes RGPD, hébergées en France, pour tous vos collaborateurs.
  • AWS Cloud9
    Amazon Web Services offers reliable, scalable, and inexpensive cloud computing services. Free to join, pay only for what you use.
  • Baremetrics
    Baremetrics is Subscription Analytics and Insights: One click and you get hundreds of valuable metrics and business insights!
  • Bitly
    Get the most out of your social and online marketing efforts. Own, understand and activate your best audience through the power of the link with Bitly Enterprise.
  • Board
    InfoTrust is a digital analytics consulting and technology company that specializes in consumer packaged goods (CPG), eCommerce and News and Media verticals. Ready to break down silos and feel confident in your data? Contact us today!
  • Buxton
    Buxton is not just software! We are the industry leader in customer analytics with predictive analytics tools, providing business analytics solutions.
  • Canecto
    Easily improve you website and digital marketing initiatives by receiving insights and recommendations in automated reports. Get a free account today!
  • Chartbeat
    Improve audience engagement, inform editorial decisions, and increase readership. Chartbeat delivers real-time analytics, content intelligence, and transformative newsroom tools for digital media and publishing companies around the world.
  • Clario Analytics
    Clario is a powerful, intuitive way to answer strategic business questions driving retail revenue growth, decreasing costs, improving productivity, and reducing risk. A data and machine learning powered platform (incorporating revenue attribution and lifetime value) which quickly identifies where to focus scarce time, energy, and resources.
  • Clicktale
    Uncover issues and opportunities that impact your business using Clicktale's enterprise experience analytics. Are you ready to answer anything?
  • Clicky
    Clicky Web Analytics is simply the best way to monitor, analyze, and react to your blog or web site's traffic in real time.
  • CommuniGator (formerly Wow Analytics)
    Communigator is a complete marketing automation software solution for your business that also provides email marketing and lead generation. All in one place.
  • CoolaData
    Cooladata gives you instant insight into how users interact with your product, to improve engagement, growth, and monetization.
  • Countly
    Countly is the best mobile analytics and marketing, web, desktop and IoT analytics platform for securely tracking customer journeys in your applications. Extend Countly via plugins to add new analytics and marketing capabilities and eliminate the need to decide between build vs buy.
  • Crazy Egg
    Crazy Egg provides a host of interesting information about your users. You can see what’s hot and what’s not, knowing exactly where your visitors are coming from with tools like heatmaps, scrollmaps, A/B testing and recordings. Get all the information you need about your visitors in one report and start generating a website conversion-rate increase right now!
  • CustomerEngagePro
    Data-driven decision making in School Education, Business. Open source On-Premise, Self-hosted web analytics software implemented with 100% data control, ownership
  • Daddy Analytics
    Maximize your marketing ROI by integrating Salesforce and Google Adwords. Connect SEO, email, social, and CPC to offline sales with Closed Loop Analytics
  • Decibel Insight
    Decibel provides real-time intelligence that enables businesses to measure and improve online customer experiences - at scale. Investigate further with session replay, advanced heatmaps, form analytics, discovery features and more.
  • Dynamicaction
    DynamicAction is the prescriptive retail analytics solution built to enable eCommerce, store & omnichannel teams to take action at the speed of Amazon. Connecting & analyzing data from every part of the retail organization, DynamicAction prescribes actions & ranks those actions by financial impact.
  • Econda
    Most innovative SaaS software for recommendation engine, personalization and analytics provided by econda. Take off now! econda - your "data USP" in real time!
  • Engagement Labs
    Engagement Labs is the only company that combines online social media listening and offline word of mouth social data with predictive analytics to grow your business and marketing efforts.
  • etracker
    Mit etracker lernen Sie das Besucherverhalten auf Ihrer Website verstehen, mit flexiblen Segmenten zu analysieren und durch einfache Optimierung selbst die Konversionsrate verbessern.
  • ExtraWatch
    Visitor tracking tool, counter, heat map, click density, conversion tracking, anti-spam, mobile devices, social media tracking and search rank report
  • FICO
    FICO is an analytics company that is helping businesses make better decisions that drive higher levels of growth, profitability and customer satisfaction.
  • Fishbowl
    The Fishbowl solution combines a powerful platform, expert analytics and industry leading agency services to help restaurants accelerate same-store sales.
  • Formisimo
    Advanced Form Analytics - Formisimo shows you why visitors don't convert into customers. Find the pain points in your online forms and increase conversions.
  • FullStory
    FullStory session replay records the user's experience on your website or app, enabling you to search, segment, and reproduce with DVR-like playback every click, tap, or scroll. Leading e-commerce and SaaS turn to FullStory to debug faster, provide best-in-class support, and optimize conversions.
  • Gauges
    Track your customers web and mobile activity, and more, all in one place with real-time web analytics and make better marketing decisions with one of the best marketing attribution software! Analyze and take action.
  • gemiusHeatMap
    Gemius is a business consulting company, providing data, solutions and recommendations in the area of online advertising campaigns’ management as well as websites’ monitoring and analysis as far as users’ profiles are concerned. The information provided by the company are the basis for everyday marketing and e-commerce activities of nearly two thousand companies from automotive, finance, pharmaceutical, telecommunications, commerce, FMCG and IT industries, the leading advertising agencies and ad networks, media houses as well as publishers and advertisers all over the world.
  • Growth Intelligence
    Reveal in-market companies that are not on your radar and know which of your prospects are most likely to buy.
  • HarePoint
    SharePoint Web-analytics, SharePoint Workflow solutions, Helpdesk for SharePoint: HarePoint provides a range of ultimate products for your SharePoint.
  • Heap Inc
    Heap builds analytics infrastructure for every online business. We automate the annoying parts of user analytics. No more manual anything. Just insights.
  • Heatmap
    heatmap provides realtime analytics to help chief editors and marketeers understand in seconds which are their best performing contents and which are less attractive to users. heatmap is used to optimize the traffic flow on websites and significantly improve conversion rates of landing pages. Forget about complex analytics reports, heatmap is designed for business users: inspired by augmented reality, it brings live data right on your pages while browsing. heatmap is compatible with most dynamic and complex websites, installs in minutes by placing a simple js tag, respects users privacy, and collects big data without sampling.
  • HeatMapCo
    Our scientifically-based technology allows to discover the heat map of your website or mock-up in order to improve conversion.
  • HitLink
    HitLink.com is a powerful open social and traffic exchange platform. Brand and promote your products, services, sites, and more for free.
  • HitSteps
    Hitsteps Analytics is a powerful real time website visitor manager, it allow you to view and interact with your visitors in real time.
  • Hotjar
    See how visitors are really using your website, collect user feedback and turn more visitors into customers.
  • IBM
    IBM UK - entry point to information on business solutions, security solutions and storage solutions.
  • IHS
    IHS Markit – The Source for Critical Information and Insight
  • InfoTrust
    InfoTrust is a digital analytics consulting and technology company that specializes in consumer packaged goods (CPG), eCommerce and News and Media verticals. Ready to break down silos and feel confident in your data? Contact us today!
  • Interana
    Interana is the only event data platform that enables every employee to fully understand each customer action in order to develop better products, deliver better customer experiences, and drive growth.
  • IQLECT
    Get real-time predictive analytics to make smarter decisions on your product and websites. IQLECT is ML and AI driven analytics tools to monitor and predict user and machine behaviors. Try it for free to make informed decisions.
  • Jedox
    Jedox Enterprise Performance Management Software streamlines budgeting, forecasting, and planning across all departments.
  • Keen IO
    Keen is a set of powerful APIs that allow you to stream, compute, and visualize events from anything connected to the internet.
  • KissMetrics
    Advanced: The Simple Process That Works To Turn Ice Cold Prospects Into Happy Customers (w/ Automated Conversion Funnels & Sequences).
  • LeadBoxer
    The sales & lead generation platform that grows your revenue and provides Real-time insights about every website visitor.
  • Leadfeeder
    Leadfeeder shows you what prospects and customers do on your website so you increase your marketing ROI and generate more sales.
  • Lexalytics
    Text Analytics & Survey Analysis with highly customizable Sentiment Analysis, Categorization & Named Entity Extraction via API⁄desktop⁄on-premise.
  • Lityx
    Get more from your marketing efforts with Lityx - Advanced Analytic Solutions. Lityx empowers organizations to increase performance and ROI.
  • Localytics
    With our platform you get smarter analytics insights and mobile app marketing experiences that better engage your users. Check out a full list of features!
  • Logaholic
    Logaholic is a Web Analytics provider with solutions for individual websites, hosting providers and agencies. Self hosted or in the cloud, you own the data.
  • LogiKlu
    LogiKlu helps to track every action of the visitor on a website and reflect on demand trends, interest level and relate to market insights.
  • Lucky Orange
    Lucky Orange will help you answer the question of why 99% of visitors that visit your site never turn into customers. It's one of those tools that will have you wondering how you ever lived without it.
  • Madkudu
    Helping companies grow sales by consistently generating relevant conversations with qualified leads
  • Makersights
    Pair the voice of your customer with artificial intelligence to drive smarter, more profitable assortments.
  • Market Resource Partners
    MRPs predictive customer acquisition software uses real time buying signals to identify customers buying intent. Acquire new customers faster!
  • Mattersight Behavioral Analytics
    Mattersight helps premier brands have better conversations with their customers with transformative contact center technology. Explore our products suites: Predictive Behavioral Routing, Capture, Analytics, and Productivity.
  • Metrixa
    Metrixa is a digital marketing company offering services in Bid Management with proven strategies that can help increase your ROI.
  • Minubo
    We make you succeed in an omni-channel world – data driven. Outperform the competition in terms of strategy, organization and technology!
  • Mixpanel
    Get insights across all of your user-centric data to make smarter decisions and act faster based on how customers use your product or website. Try it free.
  • Mouseflow
    Mouseflow is the most popular session replay / recording and website heatmap tool. Sign up today or call +1 (855) 668-7335 for a personal demonstration!
  • Moz
    Backed by the largest community of SEOs on the planet, Moz builds tools that make SEO, inbound marketing, link building, and content marketing easy. Start your free 30-day trial today!
  • Nec
    The NEC Group globally provides "Solutions for Society" that promote the safety, security, efficiency and equality of society. NEC aims to help solve a wide range of challenging issues and to create new social value for the changing world of tomorrow.
  • Netbiscuits
    The global leader in software solutions for adaptive mobile web experiences and device detection
  • New Relic
    Know what's happening in your modern software environment and make better decisions for your business. Plan better. Migrate smarter. Innovate faster.
  • NinjaCat
    The leading all-in-one PPC/SEO Reporting & Call Tracking platform that helps agencies save time, prove value and increase sales. Try it Free!
  • Nuevora
    Nuevora is a unique Big Data analytics solutions provider that helps leading organizations achieve positive, high-impact business outcomes through the delivery of continuous and context-sensitive predictive insights. Nuevora’s analytics platform enables faster, scalable and intuitive development and application of predictive insights by business users. Nuevora’s solutions are built as dynamic predictive apps targeted to optimize specific business problems across a given business process.
  • Opentracker Mobile App Analytics
    Use real time analytics to engage with your customers. Monitor behavior on your sit as it happens. Advanced event analytics platform. Free trial.
  • Oribi
    Easily understand your website results. Get the actionable info you need. Try Oribi for Free.
  • PlaceIQ
    PlaceIQ is a leading data and technology company that helps businesses leverage location-based insights to connect with and understand audiences.
  • Pointillist
    Our customer journey analytics software rapidly uncovers customer insights, so you can dramatically improve marketing and customer experience.
  • Popcorn Metrics
    Boost your Website Conversions with Visitor intent behaviour tracking, for smarter retargeting, optimised funnels and campaign conversions - without coding.
  • Pulsate Predict
    Companies like NCR, Philz Coffee, and Miami International Airport use Pulsate™ to maximize growth and revenue with plug and play tools for their mobile apps
  • Rapidminer
    RapidMiner is a software platform for data science teams that unites data prep, machine learning, and predictive model deployment.
  • RealEye
    Optimize Conversion Rates by getting instant access to actionable Heatmaps. Order eye-tracking studies for your project for only $59, 20 panel testers included!
  • Revealytics
    Build your SaaS dashboard with marketing, product and revenue metrics. Analyse your unit economics, MRR, LTV, churn rate by marketing channels and cohorts.
  • Rubikloud
    Rubikloud is the world leader in AI software for Enterprise Retailers. Rubikloud is changing retail with intelligent decision automation using AI.
  • Saleschoice
    "SalesChoices Predictive Analytics Software improved my sales forecasting significantly by focusing my sales team on winning pathways."
  • SeeVolution
    Live analytics overlays illustrating areas of high/low activity and hot/cold spots, along with Asset analysis (links, images and forms), and Recorded Sessions.
  • Seldon
    An open source and platform-agnostic machine learning deployment platform that helps data scientists add intelligence to organisations.
  • SessionCam
    SessionCam provides tools for session replay, heatmaps, funnels, form analytics, journey mapping, error reporting, struggle & anomaly detection
  • Sharepoint Vitals
    SharePoint Vitals brings real-time user activity data and SharePoint analytics to your fingertips.
  • Silktide Insites
    Helping to make the web a better place.
  • SiteTracker
    The only full lifecycle platform designed by project managers; delivering real-time collaboration, powerful automated reports, and accurate forecasting.
  • SkyStats
    An all-in-one WordPress dashboard plugin brings analytics, social media, paid search, email, video and marketing metrics into a single customizable view.
  • Snoobi Analytics
    Met de oplossingen van Snoobi krijgt u meer details, meer inzicht over uw websiteverkeer, meer online leads en meer klanten. Probeer het nu!
  • Sperse
    Analytics for the visual mind. Come explore Sperse, the first customer journey analytics tool built by marketers for marketers. Behavior flows have never looked so good—request a demo today.
  • StatCounter
    StatCounter is a simple but powerful real-time web analytics service that helps you track, analyse and understand your visitors so you can make good decisions to become more successful online.
  • Statvoo.com
    Discover everything about your favourite websites. Website statistics, valuations and reviews.
  • Sticky
    Sticky is an eye tracking & emotion measurement platform. We quantify the viewability of your content by capturing where users look & what they feel.
  • Tatvic
    Tatvic is a Google Analytics Consulting firm in India and an authorized Google Analytics 360 partner and excels in Data Analytics Consultation and Solutions. We provide web analytics consulting for Google 360 products.
  • Terapeak
    Find the best selling items on eBay. eBay data and eBay research. Join the 2.6 million sellers using Terapeak!
  • Trialfire
    Trialfire is a marketing intelligence platform that makes it easy to reveal the insights you need to drive cost-effective growth.
  • TUNE
    TUNE makes the technology that powers successful performance marketing relationships. Optimize your ad spend with Attribution Analytics and scale your network with the HasOffers performance marketing platform.
  • Upsight
    Upsight is the world's most comprehensive user lifecycle management platform.
  • UserReplay
    UserReplay is a customer experience analytics solution which enables businesses to discover the truth about their customers digital experience.
  • Versium
    Versium - Apply the power of AI and data science to your marketing and enterprise data to learn who will be most likely to buy, click or upgrade
  • Verto App Watch
    Measure cross-platform consumer behavior and get the rapid insights you need to provide a seamless digital experience for your customers.
  • Visual IQ
    We combine the power of diverse analytic approaches so you have access to the right insights, at exactly the right time to support any marketing decision.
  • Voluum
    Voluum is the leading ad tracking software in the industry. Use the most sophisticated tracker to track, manage, and optimize ad campaigns.
  • Websays
    Websays masters social data with proprietary technology and data analysts. We have the perfect formula for your social data intelligence success = the best data sources + unlimited custom dashboards + a dedicated analyst. This will ensure you generate accurate reports in seconds!
  • Webtrends
    Webtrends - Discover data-driven solutions and find new ways to reach your customers. We offer website analytics, measurement, testing & more. Learn more.
  • Weelytics
    Digital Analytics Tools and Courses
  • Woopra
    Analyze and visualize the entire customer journey from first marketing touch all the way through immersive product usage, email and chat interactions, customer support and much more. Seamless setup and No SQL required. Become a data scientist and try it for free today.
  • Wundermailing
    Use the power of Data Science to optimize and automize your email campaigns

The 118 tools here have been manually curated as part of the larger set of marketing tools, if you have a suggestion to add to the list or would like to sponsor this list, get in touch.


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