Mobile & Web Analytics Tools

Mobile and web analytics tools offer you the opportunity to understand the customer journey and create a better user experience for visitors.


Recommended Platforms & Tools


recommendedSkyStats

An all-in-one WordPress dashboard plugin brings analytics, social media, paid search, email, video and marketing metrics into a single customizable view.

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recommendedLucky Orange

Lucky Orange will help you answer the question of why 99% of visitors that visit your site never turn into customers. It's one of those tools that will have you wondering how you ever lived without it.

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recommendedMouseflow

Mouseflow is the most popular session replay / recording and website heatmap tool

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Saleschoice

"SalesChoices Predictive Analytics Software improved my sales forecasting significantly by focusing my sales team on winning pathways."

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Analytics Toolkit

A collection of productivity tools built on top of Google Analytics. Useful for Google Analytics specialists and users of analytics data from internet marketing agencies, SEO/SEM agencies and for freelance online marketers. Bring your analytics expertise to the next level with our unique tool at a reasonable price.

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A1WebStats

A1WebStats is a lead identification and website visitors analysis solution for businesses that want to gain more results from websites and online visibility

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Formisimo

Advanced Form Analytics - Formisimo shows you why visitors don't convert into customers. Find the pain points in your online forms and increase conversions.

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KissMetrics

Advanced: The Simple Process That Works To Turn Ice Cold Prospects Into Happy Customers (w/ Automated Conversion Funnels & Sequences).

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AWS Cloud9

Amazon Web Services offers reliable, scalable, and inexpensive cloud computing services. Free to join, pay only for what you use.

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Amplitude

Amplitude is the comprehensive product analytics software for web and mobile. Over 12,000 companies use Amplitude to set product strategy, increase key metrics like user engagement, retention, and conversion, and ultimately build better products.

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Seldon

An open source and platform-agnostic machine learning deployment platform that helps data scientists add intelligence to organisations.

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Sperse

Analytics for the visual mind. Come explore Sperse, the first customer journey analytics tool built by marketers for marketers. Behavior flows have never looked so good—request a demo today.

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Woopra

Analyze and visualize the entire customer journey from first marketing touch all the way through immersive product usage, email and chat interactions, customer support and much more. Seamless setup and No SQL required. Become a data scientist and try it for free today.

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Angoss

Angoss’ predictive analytics and data mining software solutions help companies grow revenue, increase sales productivity, improve marketing effectiveness, deepen customer loyalty, and reduce risk, using data profiling and visualization, decision tree analysis, predictive modeling, scoring and strategy building.

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Anodot

Anodot is a real time analytics & automated anomaly detection system that detects & turns outliers in time series data into valuable business insights.

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App Annie

App Annie is the standard in app analytics and app market data, giving you one easy-to-use platform for running every stage of your app business.

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Moz

Backed by the largest community of SEOs on the planet, Moz builds tools that make SEO, inbound marketing, link building, and content marketing easy. Start your free 30-day trial today!

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Popcorn Metrics

Boost your Website Conversions with Visitor intent behaviour tracking, for smarter retargeting, optimised funnels and campaign conversions - without coding.

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Revealytics

Build your SaaS dashboard with marketing, product and revenue metrics. Analyse your unit economics, MRR, LTV, churn rate by marketing channels and cohorts.

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Buxton

Buxton is not just software! We are the industry leader in customer analytics with predictive analytics tools, providing business analytics solutions.

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Clicky

Clicky Web Analytics is simply the best way to monitor, analyze, and react to your blog or web site's traffic in real time.

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CommuniGator

Communigator is a complete marketing automation software solution for your business that also provides email marketing and lead generation. All in one place.

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CoolaData

Cooladata gives you instant insight into how users interact with your product, to improve engagement, growth, and monetization.

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Countly

Countly is the best mobile analytics and marketing, web, desktop and IoT analytics platform for securely tracking customer journeys in your applications. Extend Countly via plugins to add new analytics and marketing capabilities and eliminate the need to decide between build vs buy.

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Crazy Egg

Crazy Egg provides a host of interesting information about your users. You can see what’s hot and what’s not, knowing exactly where your visitors are coming from with tools like heatmaps, scrollmaps, A/B testing and recordings. Get all the information you need about your visitors in one report and start generating a website conversion-rate increase right now!

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CustomerEngagePro

Data-driven decision making in School Education, Business. Open source On-Premise, Self-hosted web analytics software implemented with 100% data control, ownership

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Decibel Insight

Decibel provides real-time intelligence that enables businesses to measure and improve online customer experiences - at scale. Investigate further with session replay, advanced heatmaps, form analytics, discovery features and more.

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Weelytics

Digital Analytics Tools and Courses

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Statvoo.com

Discover everything about your favourite websites. Website statistics, valuations and reviews.

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Dynamicaction

DynamicAction is the prescriptive retail analytics solution built to enable eCommerce, store & omnichannel teams to take action at the speed of Amazon. Connecting & analyzing data from every part of the retail organization, DynamicAction prescribes actions & ranks those actions by financial impact.

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Canecto

Easily improve you website and digital marketing initiatives by receiving insights and recommendations in automated reports. Get a free account today!

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Oribi

Easily understand your website results. Get the actionable info you need. Try Oribi for Free.

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Engagement Labs

Engagement Labs is the only company that combines online social media listening and offline word of mouth social data with predictive analytics to grow your business and marketing efforts.

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FICO

FICO is an analytics company that is helping businesses make better decisions that drive higher levels of growth, profitability and customer satisfaction.

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FullStory

FullStory session replay records the user's experience on your website or app, enabling you to search, segment, and reproduce with DVR-like playback every click, tap, or scroll. Leading e-commerce and SaaS turn to FullStory to debug faster, provide best-in-class support, and optimize conversions.

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gemiusHeatMap

Gemius is a business consulting company, providing data, solutions and recommendations in the area of online advertising campaigns’ management as well as websites’ monitoring and analysis as far as users’ profiles are concerned. The information provided by the company are the basis for everyday marketing and e-commerce activities of nearly two thousand companies from automotive, finance, pharmaceutical, telecommunications, commerce, FMCG and IT industries, the leading advertising agencies and ad networks, media houses as well as publishers and advertisers all over the world.

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Mixpanel

Get insights across all of your user-centric data to make smarter decisions and act faster based on how customers use your product or website. Try it free.

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Lityx

Get more from your marketing efforts with Lityx - Advanced Analytic Solutions. Lityx empowers organizations to increase performance and ROI.

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IQLECT

Get real-time predictive analytics to make smarter decisions on your product and websites. IQLECT is ML and AI driven analytics tools to monitor and predict user and machine behaviors. Try it for free to make informed decisions.

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Bitly

Get the most out of your social and online marketing efforts. Own, understand and activate your best audience through the power of the link with Bitly Enterprise.

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Heap Inc

Heap builds analytics infrastructure for every online business. We automate the annoying parts of user analytics. No more manual anything. Just insights.

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Heatmap

heatmap provides realtime analytics to help chief editors and marketeers understand in seconds which are their best performing contents and which are less attractive to users. heatmap is used to optimize the traffic flow on websites and significantly improve conversion rates of landing pages. Forget about complex analytics reports, heatmap is designed for business users: inspired by augmented reality, it brings live data right on your pages while browsing. heatmap is compatible with most dynamic and complex websites, installs in minutes by placing a simple js tag, respects users privacy, and collects big data without sampling.

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Madkudu

Helping companies grow sales by consistently generating relevant conversations with qualified leads

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Silktide Insites

Helping to make the web a better place.

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HitLink

HitLink.com is a powerful open social and traffic exchange platform. Brand and promote your products, services, sites, and more for free.

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HitSteps

Hitsteps Analytics is a powerful real time website visitor manager, it allow you to view and interact with your visitors in real time.

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Albacross

Identify, Track & Target Companies Online. Use the Albacross B2B platform to generate valuable leads and advertise with increased efficiency.

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Chartbeat

Improve audience engagement, inform editorial decisions, and increase readership. Chartbeat delivers real-time analytics, content intelligence, and transformative newsroom tools for digital media and publishing companies around the world.

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InfoTrust

InfoTrust is a digital analytics consulting and technology company that specializes in consumer packaged goods (CPG), eCommerce and News and Media verticals. Ready to break down silos and feel confident in your data? today!

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Interana

Interana is the only event data platform that enables every employee to fully understand each customer action in order to develop better products, deliver better customer experiences, and drive growth.

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Keen IO

Keen is a set of powerful APIs that allow you to stream, compute, and visualize events from anything connected to the internet.

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New Relic

Know what's happening in your modern software environment and make better decisions for your business. Plan better. Migrate smarter. Innovate faster.

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Leadfeeder

Leadfeeder shows you what prospects and customers do on your website so you increase your marketing ROI and generate more sales.

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SeeVolution

Live analytics overlays illustrating areas of high/low activity and hot/cold spots, along with Asset analysis (links, images and forms), and Recorded Sessions.

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Logaholic

Logaholic is a Web Analytics provider with solutions for individual websites, hosting providers and agencies. Self hosted or in the cloud, you own the data.

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LogiKlu

LogiKlu helps to track every action of the visitor on a website and reflect on demand trends, interest level and relate to market insights.

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Daddy Analytics

Maximize your marketing ROI by integrating Salesforce and Google Adwords. Connect SEO, email, social, and CPC to offline sales with Closed Loop Analytics

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Verto App Watch

Measure cross-platform consumer behavior and get the rapid insights you need to provide a seamless digital experience for your customers.

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Metrixa

Metrixa is a digital marketing company offering services in Bid Management with proven strategies that can help increase your ROI.

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Econda

Most innovative SaaS software for recommendation engine, personalization and analytics provided by econda. Take off now! econda - your "data USP" in real time!

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Market Resource Partners

MRPs predictive customer acquisition software uses real time buying signals to identify customers buying intent. Acquire new customers faster!

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Nuevora

Nuevora is a unique Big Data analytics solutions provider that helps leading organizations achieve positive, high-impact business outcomes through the delivery of continuous and context-sensitive predictive insights. Nuevora’s analytics platform enables faster, scalable and intuitive development and application of predictive insights by business users. Nuevora’s solutions are built as dynamic predictive apps targeted to optimize specific business problems across a given business process.

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RealEye

Optimize Conversion Rates by getting instant access to actionable Heatmaps. Order eye-tracking studies for your project for only $59, 20 panel testers included!

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HeatMapCo

Our scientifically-based technology allows to discover the heat map of your website or mock-up in order to improve conversion.

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Makersights

Pair the voice of your customer with artificial intelligence to drive smarter, more profitable assortments.

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Growth Intelligence

Reveal in-market companies that are not on your radar and know which of your prospects are most likely to buy.

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Rubikloud

Rubikloud is the world leader in AI software for Enterprise Retailers. Rubikloud is changing retail with intelligent decision automation using AI.

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Hotjar

See how visitors are really using your website, collect user feedback and turn more visitors into customers.

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AnswerRocket

Self-service analytics for business users. Get analytics quickly with our easy-to-use interface. Natural language questions are answered as data visualizations.

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SessionCam

SessionCam provides tools for session replay, heatmaps, funnels, form analytics, journey mapping, error reporting, struggle & anomaly detection

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Sharepoint Vitals

SharePoint Vitals brings real-time user activity data and SharePoint analytics to your fingertips.

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HarePoint

SharePoint Web-analytics, SharePoint Workflow solutions, Helpdesk for SharePoint: HarePoint provides a range of ultimate products for your SharePoint.

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AMZ one

Simple, Powerful, Automatic Keyword Rank Tracking for Amazon & The Kindle Store. Quickly Improve Your Amazon Sales with Our Amazon SEO Tools. Amazon Rank Tracker, Keyword Tools, Best Sellers Product Tracker, Competitor Spying, Amazon Product Promotions and More!

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StatCounter

StatCounter is a simple but powerful real-time web analytics service that helps you track, analyse and understand your visitors so you can make good decisions to become more successful online.

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Tatvic

Tatvic is a Google Analytics Consulting firm in India and an authorized Google Analytics 360 partner and excels in Data Analytics Consultation and Solutions. We provide web analytics consulting for Google 360 products.

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Lexalytics

Text Analytics & Survey Analysis with highly customizable Sentiment Analysis, Categorization & Named Entity Extraction via API⁄desktop⁄on-premise.

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Netbiscuits

The global leader in software solutions for adaptive mobile web experiences and device detection

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NinjaCat

The leading all-in-one PPC/SEO Reporting & Call Tracking platform that helps agencies save time, prove value and increase sales. Try it Free!

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Nec

The NEC Group globally provides "Solutions for Society" that promote the safety, security, efficiency and equality of society. NEC aims to help solve a wide range of challenging issues and to create new social value for the changing world of tomorrow.

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SiteTracker

The only full lifecycle platform designed by project managers; delivering real-time collaboration, powerful automated reports, and accurate forecasting.

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LeadBoxer

The sales & lead generation platform that grows your revenue and provides Real-time insights about every website visitor.

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Gauges

Track your customers web and mobile activity, and more, all in one place with real-time web analytics and make better marketing decisions with one of the best marketing attribution software! Analyze and take action.

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Trialfire

Trialfire is a marketing intelligence platform that makes it easy to reveal the insights you need to drive cost-effective growth.

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Clicktale

Uncover issues and opportunities that impact your business using Clicktale's enterprise experience analytics. Are you ready to answer anything?

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Upsight

Upsight is the world's most comprehensive user lifecycle management platform.

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Opentracker Mobile App Analytics

Use real time analytics to engage with your customers. Monitor behavior on your sit as it happens. Advanced event analytics platform. Free trial.

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Wundermailing

Use the power of Data Science to optimize and automize your email campaigns

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UserReplay

UserReplay is a customer experience analytics solution which enables businesses to discover the truth about their customers digital experience.

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ExtraWatch

Visitor tracking tool, counter, heat map, click density, conversion tracking, anti-spam, mobile devices, social media tracking and search rank report

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Voluum

Voluum is the leading ad tracking software in the industry. Use the most sophisticated tracker to track, manage, and optimize ad campaigns.

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Minubo

We make you succeed in an omni-channel world – data driven. Outperform the competition in terms of strategy, organization and technology!

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Websays

Websays masters social data with proprietary technology and data analysts. We have the perfect formula for your social data intelligence success = the best data sources + unlimited custom dashboards + a dedicated analyst. This will ensure you generate accurate reports in seconds!

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Localytics

With our platform you get smarter analytics insights and mobile app marketing experiences that better engage your users. Check out a full list of features!

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The tools here have been manually curated as part of the larger set of marketing tools, if you have a suggestion to add to the list or would like to sponsor this list, get in touch.


Mobile and web analytics tools help you understand your customer’s journey, from when they first visit your website to when they finally make that crucial purchase.

Web analytics tools give insight into your website’s user activity, behaviour, and background information. When used intelligently, mobile & web analytics tools can help you identify what website features are working well for your business and what features aren’t performing.

The nuance and complexity of understanding mobile & web analytics tools offer will continue to grow, so it’s important to make sure you are using the best tool for your business.

Web analytics tools measure and analyse web data, giving insight into user activity and behaviour, for example what pages they visit on any given site.

These insights can then serve as a benchmark to see how your website is performing as well as provide indicators of what is working well for your business and what might need changing.

Like traditional web analytics, mobile analytics tools capture data from mobile and web applications. This data comes from different platforms, such as smartphone browsers, and applications on smartphones or tablets.

Again, mobile analytics provide insights that show user engagement and interaction and leverage this data to guide development. When considering the different mobile and web analytics tools, there are a plethora of options available in this collection.

Analytics has always been an important factor with business, and as technology in the digital world continues to grow, analytics tools have too. By understanding web and mobile analytics, you can effectively create a seamless user experience for web and app visitors.

With the tools on offer here, you’ll learn more than just who these people are, delving deep into their consumer habits, their path to purchase as well as see the effectiveness of your online marketing campaigns.

In today’s world, you know your business needs a competitive edge to grow and stand out amongst competitors. Analytics play a vital role in that, giving you access to the otherwise hidden lives of your customers.

With access to mobile and web analytics tools, you’ll have deeper insights in your mobile web and app users – serving as your foundation to develop competitive, world-class products and experiences.


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