A customer data platform (CDP) helping brands, agencies, retailers and publishers bring in all of their consumer data from online and offline sources, enables analytics and insight to drive person centric marketing and advertising.
BlueConic is the world’s leading customer data platform (CDP), built to liberate first-party data from all the disparate systems in which it currently exists, and make it available wherever and whenever it is required for marketing activation.
Lytics lets you understand who your customers are, how they engage with your content, and deliver unified experiences across channels, building trust in your brand. Start utilizing your customer data to improve your marketing with Lytics.
QuickPivot offers a wide scope of customer data aggregation, segmentation, and processing tools that includes a complete customer data platform that is backed by machine learning. Put the power of your customer data in the hands of your marketing team with the tools, systems, and services offered by QuickPivot.
Reltio delivers reliable data, relevant insights and recommended actions so you can be right faster. Reltio Cloud combines modern master data management with data-driven applications for better planning, customer engagement and risk management.
Selligent Marketing Cloud is a natively integrated engagement Marketing Automation platform that drives growth by helping marketing teams to build consumer-first relationships through omnichannel experiences.
Simon Data is a customer data platform that enables marketers to effectively leverage all of their data to drive personalization and value for their customers across every channel. Connect your data in minutes, create customized segments, deploy to existing channels, and discover what your customers want.
We apply AI and Machine Learning algorithms to build analytic solutions that transform into accessible dashboards, alerts and automatic reports. We provide comprehensive and real-time visibility, predictive models, and science-based recommendations needed to maximize Marketing’s contribution to business success.
The tools here have been manually curated as part of the larger set of marketing tools, if you have a suggestion to add to the list or would like to sponsor this list, get in touch.
Customer data platforms allow you to collect and analyse data relating to your customers’ opinions about your brand.
If you are serious about marketing and ensuring your current marketing or advertising campaign connects with its audience, you will need to understand so much more than your brand identity; you will need to know exactly how your customers and potential customers perceive your brand.
There are so many customer data platforms out there, so it’s important to shop around for a tool that suits your needs. Once you’ve found one that works, allow this added insight to inform all of your marketing activities!
These platforms can be used for nearly any industry and any sort of product. They will collect and analyse data in order to see your customer’s opinions on the quality of your brand.
Your customer data platform is extremely useful if you are currently undertaking a marketing or advertising campaign. If you need to figure out a strategy that specifically targets your audience then a customer data platform can assist.
Some platforms can even look into predictive insights of your future statistics. These may involve the assistance of AI or machine learning. Watch the trends constantly change based on what strategies you implement for your brand and the public’s overall opinion.
If you need any additional assistance, some customer data platforms offer personalisation of specific platforms. This is through the help of marketing specialists in relation to your customer’s purchases, your 1-to-1 digital experiences, mobile uses and marketing emails.
Overall, it’s important to realise that all of these customer data platforms are extremely personal. You need to pick the best one for your brand that can help you grow. They will keep all information private and produce top-notch strategies based on the given data.
Take a look at our helpful list of customer data platforms and see which one would best suit your business. We would be happy to answer any additional questions you may have about them.
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