There’s no denying the importance of social media when it comes to delivering your marketing campaigns.
Social media is a completely unavoidable part of digital marketing.
Given the potential power social media gives businesses to reach customers and sell to increasingly accurate customer demographics, it’s vital that you spend some time and resources ensuring that your social media activity is working hard for your business.
Social media marketing and monitoring tools help you isolate the most relevant audience for your products and they help automate interactions and analyse the success of your social media activity, allowing you to assess campaigns and improve future marketing opportunities.
Social media marketing offers you the opportunity to build your brand’s presence, drive targeted traffic to your website and allow you to better understand and connect with your audience.
By delving into social media marketing tools, you can effectively deliver targeted and personalised messages to your audience, that help to drive sales and improve their engagement with your business.
In addition to social media marketing tools, in this extensive range of tools, you will also find social media management tools. Of course, investing in social media marketing tools is important so you can create impressive content for your audience to engage with on your social media channels.
However, this investment will be wasted if you don’t know how to effectively manage and monitor your social media marketing communications. If you’re running any form of social media campaign, social media management tools need to be used to help guarantee success for the project.
Knowing the social platforms your customers use, the content that appeals to them as well as when and how your customers use social media to engage with your brand is crucial to the success of your campaigns.
These management tools give you access to this data and analytics, allowing your business to implement more streamlined and relevant communications to your audience, helping to generate brand loyalty.
Here, in this list of tools, you’ll find a selection of social media marketing and management tools suitable for a wide range of businesses, catering for all different sectors and needs.
KUKU.io 50,000 marketers use KUKU.io software to manage multiple social media accounts. Save time posting on social networks with 15 free social media management tools.Learn more about KUKU.io
Sysomos A unified, insights-driven social platform empowering marketers to search, discover, listen, publish, engage, and analyze across earned, owned, and paid media.Learn more about Sysomos
AddThis AddThis free website tools include share buttons, targeting tools and content recommendations help you get more likes, shares and followers and keep them coming back.Learn more about AddThis
Rankur Advanced tools for monitoring social media, news and the entire web with focus on online reputation management. Software with free trial, white label option - signup now!Learn more about Rankur
Affinio Affinio is an AI-segmentation platform that analyzes all your first party and social consumer data to uncover new segments and reveal undiscovered insights about your existing segments.Learn more about Affinio
MavSocial Affordable and easy-to-use social media management software designed for marketers. Schedule, monitor and report all your social media accounts in one platform.Learn more about MavSocial
Waaffle Aggregate social media posts, measure audience engagement and publish custom content feeds for your campaigns, websites and events.Learn more about Waaffle
Modern All Facebook for Business related. Modern offers a powerful leads dashboard, website widgets, automated bot templates to grow your business and leads.Learn more about Modern
SocialBee All-in-One Social Media Marketing Tools and Services for Content Posting & Recycling,Follower Growth,Engagement and More.Boost your Social Media Engagement!Learn more about SocialBee
Amplifr Amplifr is a social media publication and analytics app that analyses conversion and revenue for each of your social media updates. Learn how many purchases, button clicks, newsletter signups or other goal conversions you had for your social media marketing efforts!Learn more about Amplifr
SocialChamp Automate multiple social media accounts with Social Champ. This platform is trusted by companies, brands, businesses, digital marketing agencies & influencers to help them drive social media results. Through this app you can manage, schedule & track all your social media accounts easily just by a single tap.Learn more about SocialChamp
Boosterberg Automate your Facebook post boosting. No more manually boosting individual posts - autoboost them. Perfect for digital agencies. Try it out for free today!Learn more about Boosterberg
Socioboard Be it marketing(finding leads/customers) on Social media, or listening to customer complaints, replying to them, managing multiple social media accounts from one single dashboard, finding influencers in a particular category and reaching out to them and many more things, Socioboard products can do it.Learn more about Socioboard
eClincher Best social media management tool: social media posting & scheduling, publishing automation with queues & RSS feeds, social inbox, suggested content, monitoring, analytics, agencies, post approval, team members... FREE TRIAL TODAYLearn more about eClincher
Bottlenose Bottlenose makes data analysis easy. Our machine learning, data mining, pattern recognition, and natural language processing capabilities enable our clients to…Learn more about Bottlenose
Rebrandly Brand, track and edit the links you share to improve your marketing efforts by up to 39%. Rebrandly is the most complete and reliable management platform for branded links.Learn more about Rebrandly
Brandle Brandle is your solution for social media governance & web presence management, providing a system to manage brands, identities & relationships across the web.Learn more about Brandle
myPresences Build the online presence and online reputation of your business and get more customers by being found more in local search with better local SEO. myPresences is a platform to manage your online reviews, ratings, listings, NAP, deals, photos, videos and influencers on 2000+ online services and apps!Learn more about myPresences
Buzzinga Buzzinga Provides Social Media Monitoring & Listening Tool for Social Media Analytics Reporting, influencer identification, Social sentiment analysis and Brand sentiment analyticsLearn more about Buzzinga
Candid Celebrate your community and inspire browsers to buy through the most versatile user-generated content platform for e-commerce.Learn more about Candid
Cloud90 Cloud90 is a social listening service.We keep our eyes on conversations about your brand and competitors 24/7 alerting you to risks to your brand reputationLearn more about Cloud90
Colibri IO Colibri IO is a set of Growth Hacking Tools that monitors SEO, Inbound Marketing, Social Signals and Content Marketing. All to bring you more opportunities.Learn more about Colibri IO
Walls.io Collect and showcase social media interaction from your community on 15+ social platforms in a Walls.io social hub. It only takes a few minutes to create a social wall that you can immediately use for your event, hashtag campaign, website or API project.Learn more about Walls.io
Comarch Comarch is a global powerhouse specialized in the design, implementation and integration of advanced IT services and software.Learn more about Comarch
SMhack Come aboard the simplest social media management software. Monitor, Publish and Analyze all your social media posts from a single location.Learn more about SMhack
Around.io Complete social media marketing tool for online sellers. Connect your E-commerce shop to promote your product listings the most efficient way. Works with Shopify, WooCommerce, Etsy, eBay, StorenvyLearn more about Around.io
Frrole Consumer intelligence provider trusted by the world's leading brands, agencies, government organizations and technology products. Applies Artificial Intelligence to public social data and provides consumer intelligence and predictive analytics that is not available anywhere else.Learn more about Frrole
Conversocial Conversocial is The Digital Customer Service Platform for Social Messaging - enabling enterprise brands to deliver great customer experiences, while lowering costs by tapping into the power of social messaging as a customer care channel.Learn more about Conversocial
Coosto Coosto, your all-in-one social media management software. ✓ Customer engagement ✓ Social listening ✓ Publishing ✓ Analytics. Schedule a free demo!Learn more about Coosto
SmartKai Create and schedule your social media posts using AI. Add your content to SmartKai and it manages social media for maximum engagement and traffic.Learn more about SmartKai
Sparkle Create social media displays by visualizing social media content and user generated content, beautifully across any digital device.Learn more about Sparkle
Storify Create stories using social media. Turn what people post on social media into compelling stories. Collect the best photos, video, tweets and more to publish them as simple, beautiful stories that can be embedded anywhere.Learn more about Storify
Hopper HQ Create, Plan & Schedule Instagram posts with Hopper HQ. Plan all your posts to Instagram, Twitter & Facebook ahead of time. Hopper HQ is fully automated. Start scheduling your Instagram posts today.Learn more about Hopper HQ
Crisp Crisp is the global authority on social media risk. We combine powerful technology with human analysis to deliver 24/7 social media moderation and monitoringLearn more about Crisp
Crowdbabble Crowdbabble is the leader in social media analytics, measurement and reporting tools. We track social media performance across Facebook, Instagram, Twitter and LinkedIn.Learn more about Crowdbabble
Curalate Curalate enables brands to sell more effectively online. The Curalate social commerce platform allows e-commerce brands to connect social content and social audiences to commerce, make any social channel shoppable, leverage user-generated content (UGC), and activate influencers. Learn how you can make social sell.Learn more about Curalate
ShareThis Customize, download and install our easy-to-use share buttons and other publishing tools for your website or blog. Grow your audience. Win the internet!Learn more about ShareThis
Dataminr Dataminr's clients are the first to know about critical events and breaking information, enabling them to act faster and stay one step ahead.Learn more about Dataminr
Zanroo Drive business growth with Zanroo. Monitor and capture online conversations about your company, consolidate inbound social media messages and optimize your campaigns with Zanroo.Learn more about Zanroo
Earshot Earshots proprietary scoring system on social media helps brands discover new influencers, acquire more customers, and optimize results for live events.Learn more about Earshot
Tint Easily aggregate your best social media content - from Instagram, Facebook, Twitter, and more - on any website or event display. TINT even provides analytics.Learn more about Tint
Echosec Echosec is a location-based social media geofencing platform that analyzes data in real-time to support retail, journalists, security teams & marketers.Learn more about Echosec
NUVI Engage audiences like never before with world-class social listening & publishing solutions that help brands understand customers and create conversationsLearn more about NUVI
Spredfast Enterprise social media management software that makes it easy for marketing & support teams to deliver the best customer experiences on social media.Learn more about Spredfast
Ollco Enterprise Social Networking Software with Great Features. With its 19 modules, ollco help you to create trendy, scalable, robust social media websites.Learn more about Ollco
Everypost Everypost is a Social Media Platform that manages multiple networks simultaneously. Discover how to maximize your business social marketing performance into one only Social Media App.Learn more about Everypost
Saybubble Experience the channels you love like never before! Watch streams and behind the scenes stories with devoted social video creators around the world.Learn more about Saybubble
SocialEdge Explore the only end-to-end influencer software solution. CreatorIQ helps you find, manage, track, and report on all of your influencer marketing campaigns.Learn more about SocialEdge
Swizly Fusing your social media communication into one destination. Swizly allows you to display aggregated content from the different social networks, populate user generated content using hashtags to enhance the overall brand experience, to add engagement to events, and propagate your message via sharing options.Learn more about Swizly
TopicPulse Futuri Media is a leader in SaaS technology offering end-to-end audience engagement and sales tools for radio broadcasters, TV stations, and publishers.Learn more about TopicPulse
Gain GAIN makes the social publishing and approval workflow easy for agencies, social media managers, and anyone working in teams.Learn more about Gain
Hypegrowth Gain real Twitter following with our growth service and grow real & engaged Twitter audience naturally. No more buying followers from shady services. Get started now!Learn more about Hypegrowth
Mention Get the easy-to-use media monitoring tool that lets you track social mentions, analyze competitors, find influencers, and generate leads.Learn more about Mention
Repucaution Get your clone of Buffer or Hootsuite with us. Open source script for remote scheduled Twitter, Facebook, Linkedin posting. Remote Instagram posting and monitoring.Learn more about Repucaution
PeakFeed Hi, we’re Gregg and Patrick. No massive teams or VC money here, just two marketers and friends who love to build tools, do our best to build them well, and may or may not fist-pump every time a new user signs up.Learn more about PeakFeed
Juicer Juicer is a simple way to aggregate all of your social media into a beautiful social media feed and embed it on your site.Learn more about Juicer
Keyhole Keyhole is a real-time hashtag tracker for Twitter, Instagram and Facebook. Its visual dashboard is simple, beautiful and shareable!Learn more about Keyhole
Kickstagram Kicksta Helps Influencers And Marketers Get More Real Followers For Instagram. Use Kicksta To Improve Your Brand Awareness And Turn New Instagram Followers Into More Gigs, Paid Parnterships, And Sales Today.Learn more about Kickstagram
Loomly Loomly is a simple social media calendar tool that helps teams and individuals streamline their content publishing workflow with post ideas, optimization tips, mockups, approval, scheduling & analytics.Learn more about Loomly
Cool Tabs Manage and analize your social media campaigns on Facebook, Twitter, Instagram, Google + and Linkedin with the platform simpler than you've ever seen.Learn more about Cool Tabs
Socialbakers Manage and measure everything from social media to your audiences in one place. Discover your customer personas, what content they like, and influencers they trust with an AI-powered marketing solution.Learn more about Socialbakers
Soci Manage social media marketing campaigns at scale with platform tools from content management to analytics & reporting from SOCi. Schedule a demo today!Learn more about Soci
Planogr.am Manage, plan, and schedule your Instagram posts from your computer and mobile phones. Create a cohesive Instagram feed and manage multiple Instagram accounts.Learn more about Planogr.am
TweetFavy Marketing automation software / Growth Hacking tool designed to grow your social media influence and attract real, targeted and engaged Twitter followersLearn more about TweetFavy
Metigy Marketing doesnt have to be a drag! Metigy is an AI Driven Social Media Marketing Platform that has tools to designed to help with marketing strategies for small business (SMB) through Agency and up to Enterprise!Learn more about Metigy
Crowdfire Millions of Creators - YouTubers, bloggers, artists, sellers, freelancers, small businesses, use Crowdfire to go big online on YouTube, Medium, Etsy, Shopify, Twitter, Instagram and Facebook. Drive traffic to your creationsLearn more about Crowdfire
Rarog Next level advertising - rarog connect your product with right people. Try our hypertargeted twitter campaigns!Learn more about Rarog
Octane AI Octane AI is the Facebook Messenger chatbot platform designed to help Shopify merchants send abandoned cart messages, create custom flows, and increase revenue.Learn more about Octane AI
Octoly Octoly is a gifting platform that connects a community of more than 10,000 influencers with the best Beauty, Fashion & Lifestyle brands, creating authentic reviews at scale on Instagram and YouTube.Learn more about Octoly
Oktopost Oktopost's social media management and employee advocacy platform allows enterprise B2B marketing teams to manage, monitor, and measure all of their social media activities.Learn more about Oktopost
OneAll OneAll Social Login is used by more than 250,000 websites worldwide, including small blogs, growing startups and large corporate enterprises.Learn more about OneAll
oneQube OneQube is the leading audience development platform to analyze, optimize and reach custom audiences. Driving brand reach, traffic and conversions.Learn more about oneQube
Rignite Our social media marketing solution makes it easy to post, schedule, collaborate, respond, and track social activity – all in one place.Learn more about Rignite
Publing Publing is a social media marketing tool collects posts from most popular social media platforms and displays posts across pre-designed screens.Learn more about Publing
Pulsar Pulsar is an advanced social listening platform that has transformed how brands and agencies can really understand their audience for better marketing.Learn more about Pulsar
dlvr.it Put your social media on autopilot. Automatically schedule and post blogs, photos, RSS, news and videos to Facebook, Twitter, LinkedIn, Google+ and more.Learn more about dlvr.it
Quintly quintly is the social media analytics and benchmarking tool for professionals. Track and measure Facebook, Instagram, Twitter, YouTube, LinkedIn and Pinterest.Learn more about Quintly
Quuu Quuu is the home of quality content curation making it easy to fill your social media calendar every day. Schedule Facebook, Twitter and LinkedIn posts using the Quuu social media scheduler.Learn more about Quuu
SocialQuant Small business web hosting offering additional business services such as: domain name registrations, email accounts, web services, FrontPage help, online community resources and various small business solutions.Learn more about SocialQuant
Locowise Social media client reporting made as easy as it could possibly be. And beautiful too. Get professional grade editable social media reports delivered instantly with the analytics from all the main networks and platforms in one place.Learn more about Locowise
SocialNative Social Native is bringing creative User Generated Content (UGC) to the forefront of digital marketing, increasing advertising performance, social engagement, and ROI.Learn more about SocialNative
Delmondo Social video analytics & audience insights software for leading brands, publishers, media companies and sports organizations to measure and monetize content. Offical Facebook Partner.Learn more about Delmondo
Dialogfeed Social Wall for Website, Event & TV. Aggregate Instagram, Twitter & Hashtag Posts. Use our API to Display Live Social Media Feeds on Social Media Hub.Learn more about Dialogfeed
SocialMotus SocialMotus is a social media management software, social marketing and monitoring tool for Facebook & Twitter. Get new customers & grow business via social marketing. Free signup today!Learn more about SocialMotus
SocialVolt SocialVolt is a social media management platform for the enterprise. Publish, moderate, listen and report across social networks, accounts and brands. Maintain control, manage risk and prove compliance. See a Demo today.Learn more about SocialVolt
OrangeTwig Socioh is a social media marketing platform for e-commerce stores. Boost Retargeting ROI by 30% and optimize organic traffic. Free trial for Shopify, Big Commerce, Magento, Etsy, WooCommerce & Ecwid.Learn more about OrangeTwig
Sociota Sociota is a social media management, monitoring, scheduling and analysis tool that helps you manage your Facebook and Twitter campaigns in an efficient and productive manner.Learn more about Sociota
SoClever SoClever provides customer identity data tools and Social Login systems so businesses know their customers and leverage data. Socleversocial is analyticsLearn more about SoClever
Sotrender Sotrender delivers the best solutions for marketing in social media analytics. Metrics, optimization, competitor comparison, and custom recommendations for Facebook, Twitter, Instagram, and YouTube.Learn more about Sotrender
Stacker Stacker is the easiest way to manage multiple Social Media accounts at once. Post at the best times throughout the day, Reply to your fans from a single Inbox, Analyze detailed statistics on your fanbase and lots more.Learn more about Stacker
Stackla Stackla is the world’s smartest visual content engine, helping modern marketers discover, manage and display the best content across all their marketing touchpoints with our AI-powered user-generated content (UGC) platform and asset manager.Learn more about Stackla
StoryBox StoryBox helps companies make their Instagram shoppable. Our technology makes it simple to find your best customer photos on Instagram, get permission to use these photos, and make them shoppable throughout your website and beyond.Learn more about StoryBox
Komfo The most valuable and complete social media relationship software. Komfo empowers brands to own the social experience by streamlining conversations at every touchpoint, for every customer, from one unified world-class software solution.Learn more about Komfo
Notify Whenever your Startup gets mentioned on Twitter, Facebook, Instagram, Youtube, Google+, Blogs, Forums, News, Reddit, Medium, Hacker News and Product Hunt. Get Notified on Slack or HipChat.Learn more about Notify
4C Win the battle for consumer attention with our data science and marketing technology. See how 4C helps you make multi-screen magic.Learn more about 4C
Worphy Worphy is a social marketing platform with over 20 social apps plus social media management targeting at Facebook,Twitter based marketing.Learn more about Worphy
commun.it Your personal Community Manager - A smarter, simpler, solution to all your community management needs - Analyze, Monitor and Grow your community on your favorite social media channelsLearn more about commun.it
Zuum Zuum turns social media data into intelligence. It shows marketers what type of content will maximize impact with their social media fans and followers, generating a higher return on their social media properties.Learn more about Zuum
The tools here have been manually curated as part of the larger set of marketing tools, if you have a suggestion to add to the list or would like to sponsor this list, get in touch.
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