This cost-effective approach to marketing might have been around for some time, but customer loyalty and advocate marketing is continuing to develop and improve with the help of new technologies.
Advocacy, loyalty, and referrals tools offer cost-effective marketing opportunities that focus on securing current customers and using their connections to grow your business.
If you need to be convinced by the value of return customers, consider that return customers spend, on average, 67% more than first-time customers.
Brand advocacy is a similarly powerful tool as one customer who passionately advocates for your brand can turn into 2, 10, or 100 customers further down the line. Advocacy, loyalty, and referrals have always been powerful marketing devices, and that’s not going to change anytime soon!
Return customers are much more likely to spend more than first-time buyers (spending an average of 67% more!), proving customer loyalty and advocate marketing remain important.
If you’re looking to boost customer acquisitions, conversions, average order value or repeat purchases, customer loyalty and advocate marketing need to be the two main strategies used within your campaign.
Knowing who your current and potential repeat customers are, and identifying advocates and using their already established networks is crucial to successfully building brand awareness and reputation.
However, within this, you also need to actually harness the power of these people to see success in your campaigns. Thankfully, with the wide range of tools available here, this is possible.
You’ll find everything you need within this extensive list to understand and leverage the power of customer loyalty, referrals and advocacy marketing.
Learning how to use the analytics generated by these tools to your advantage, you’ll be able to keep your customers informed and engaged, encouraging them to make repeat purchases, submit reviews or refer family and friends.
Having the right tools in place will allow you to tap into the power of customer loyalty, advocacy and referrals.
Loyalty, advocacy and referrals tools help to eliminate the struggle that comes with trying to connect and engage customers and prospects, helping you to build strong, loyal relationships with your audience and ultimately leading to increased sales.
recommendedAmbassador Ambassador is the world-leading referral marketing software, running today’s most popular referral programs.
recommendedLoopy Loyalty Create and manage digital stamp cards for Apple Wallet and Google Pay. No tech knowledge or app development required.
Bunchball A pioneer and early market innovator, Bunchball takes gamification to a whole new level with our leading digital engagement platform. Blending enterprise-scale technology with market-leading expertise, our corporate gamification tools deliver unmatched business value and fuel measurable business results.
Advocately Advocately is an intuitive platform for managing and mobilising your happiest customers.
Ambassify Ambassify helps you harness the power of positive word-of-mouth. Identify and unite your most valuable advocates and turn them into your social sales force.
Amplifinity Amplifinity referral software automates the referral tracking and management of B2B customer and partner referral programs.
Antavo Antavo is a loyalty management platform for fashion and retail to run gamified loyalty programs online, on mobile and in-store.
Apex Loyalty Apex Loyalty is the ultimate B2B loyalty marketing & incentive automation platform built on Salesforce.com. A Partner Relationship Management software
MioDatos At MioDatos, we make life as a digital marketer easy, fun and effective. Experience how weve mastered the art of inbound marketing and revolutionized the way brands interact with their customers online.
Bambu Bambu is an employee advocacy platform that gives your employees a simple way to share curated, pre-approved content across their social networks.
Smile.io Beautiful reward programs for online businesses.
Binkt Binkt offers Social Media Management services. Well create targeted fresh daily content to engage your audience, illustrate your brand values and create leads.
Loylap Boost your customer revenue and experience with LoyLap cashless payments. LoyLap offers a complete toolkit to delight you customers with Gift Cards, Loyalty, Click & Collect, Self service checkout. Schedule a consultation with us and start your free 30-day trial today!
Brierley and Partners Brierley+Partners is a customer loyalty marketing solutions agency. We make our clients' customer relationships more profitable with loyalty, strategy, retention, and technology.
Campaigned Campaigned is a SaaS application helping companies run great promotions and referral programs to drive recommendations and sales through word-of-mouth.
Citygro CityGro offers customer retention marketing software that helps businesses bring customers back through a suite of customer retention tools.
ClarusCommerce Clarus Commerce specializes in the design, development, and implementation of fully customized premium loyalty programs. Our mission is to help you create a premium loyalty program so valuable your customers are willing to pay for it.
Loyalty Gator Cloud Loyalty Program Software and Customer Retention Solutions for Your Business. Loyalty Programs and Gift Cards Help Maximize Customer Retention.
Flok Connect with your customers. A platform for local businesses that boosts customer loyalty and engagement through rewards and personalized communication.
S Loyalty Create a beautifully branded loyalty program, designed just for Shopify and BigCommerce. Try it free for 14 days. Easily install it on your store today.
CustomerAdvocacy.com Create customers that create more customers – grow your business through word of mouth marketing with our advanced Advocate Marketing platform
Referral Saasquatch Create, manage, and optimize your mobile app and web based referral programs using our all in one software platform. Reward both referrers and their friends with credits, discounts, gift cards and cash. Get growing with customer referral marketing today.
Crowdskout Crowdskout is the CRM software for campaigns, nonprofits, and advocacy groups. Manage volunteer operations, activate supporters, and maximize impact.
Online Rewards Custom programs for Employee Recognition, Channel Incentives, Sales Incentives, Customer Loyalty and more.
Friendbuy Customer referral program software and email opt ins for ecommerce. We make customer acquisition software for savvy marketers!
Perkville Customer rewards and loyalty solution for small and medium sized businesses.
Repeat Returns Data-driven loyalty marketing for franchise, multi-unit and high-volume independent restaurants, pizzerias & retail. See case studies…
Oappso Loyalty Digital Loyalty Stamp Cards | Create loyalty cards. Custom digital loyalty stamp cards customers download to their Phone Wallet App.
Dynamic Signal Dynamic Signal is an Employee Communication and Engagement Platform, trusted by organizations to connect, align and engage employees.
Engage:Value Engage:Value is the easy way to generate repeat business and add to your bottom-line with our gift and loyalty solution. All for about $1 a day.
Smarp Enter the modern world of employee communication! Smarp helps employees to share knowledge with their colleagues and external social media networks.
EveryoneSocial EveryoneSocial is a employee advocacy and social selling platform that is designed to help your employees become powerful marketers, sellers, & recruiters.
FiveStars Fivestars is an all-in-one marketing platform that combines easy-to-use technology, customizable rewards and promotions, and automation. Reach new customers via SMS, email, and our mobile app and get them coming back—it’s marketing made easy so local businesses can compete against big box stores!
Flocktory Flocktory Enterprise SaaS platform is the leading platform for managing your websites customer lifetime value and increasing your customer loyalty.
Gapple AMP GaggleAMP is an employee advocacy solution that helps companies amplify reach and marketing efforts by tapping into the passion of employees and stakeholders.
Spring Get cash back when you visit any of the places in the Spring Network. Just connect, swipe and save.
Social Annex Advocate Marketing Get more from your customers with a complete platform of Customer Loyalty Programs, Referral Marketing, and User Generated Content solutions.
Givex Givex provides the restaurant, retail, and QSR industries with cutting-edge pos (epos) solutions, management systems, gift cards, loyalty programs, analytics, and tableside ordering. Better engage your customers and streamline operations.
Hello Referrals Hello Referrals is easy to use software to track referrals within your referral group.
Genius Referrals Increase your customer acquisition and sales with ours refer a friend programs. Take advantage of our low-cost plans. Best price in the market!
Influitive Influitive helps companies increase customer lifetime value and accelerate sales with the power of their own customer advocates. Inspire your customers to stay longer, share their experiences, and attract new business.
Loyaltylion Innovative customer loyalty and engagement software for fast growth ecommerce merchants
Invite Referrals Invitereferrals is the best refer a friend software for mobile app and website. Growth hack to increase referral sales, referral registrations and app installs through mobile App referrals. Best referral marketing software
Kangaroo Rewards Kangaroo is a loyalty and marketing platform to help you engage and retain customers. It's the easiest and most affordable way to grow your business.
Augeo Looking for a nationally recognized leader in engagement, loyalty and incentive solutions? Learn more about Augeo Marketing today!
Open Loyalty Loyalty & Gamification Platform with ready-to-use features, available in Open Source or Cloud Edition.
Walmoo Loyalty as a Service. Simple to use customer loyalty solution for small & medium business. Launch your customer loyalty program in 1h. NFC / QR technology
LoyaltyPlant LoyaltyPlant provides restaurants with loyalty card apps, food ordering apps, delivery apps integrated with POS and CRM-systems for in-depth analytics and automated marketing. The restaurant app developer delivers ready-made solutions worldwide. Get your own restaurant app now! Call 24/7
Loyalty Works Loyaltyworks, Inc. provides customer loyalty programs, sales incentive plans and more, all designed to maximize performance and business growth.
LoyLogic Loylogic is the world’s leading innovator and creator of points experiences, insights, commerce and engagement. By tantalizing members with more choices and arming programs with insights on behavior – anticipating both present and future needs – we deliver powerful solutions that amplify engagement and build loyalty.
IM Loyalty Nemt at sætte op. Hurtigt at opnå resultater Moderne modulopbygget cloud service IM Loyalty er en standardiseret cloud service, som er nem at integrere op im
DataCandy North American businesses big and small rely on their DataCandy loyalty and gift card programs to retain and attract customers. Details on our website.
Omnistar Tell Omnistar Tell is powerful, customizable, and surprisingly affordable referral marketing software. Try it free for 15-days!
One Click Politics One Click Politics provides non-partisan tools for easy online advocacy. Connect your supporters to their elected officials on your own website.
Referral Rock Our software helps all businesses (not just ecommerce) build and automate their referral marketing campaigns.
Paytronix Paytronix provides loyalty programs and customer engagement solutions for restaurants, retail chains, and convenience stores. Create customer loyalty and increase sales for your business with our reward programs and marketing solutions. Get started and feel the power of the Paytronix loyalty platform.
Marera Place your customer segmentation in the spotlight and identify the right rewards for the respective audience.
PostBeyond PostBeyond enables and simplifies employee advocacy and social selling. All social content is in one easy to navigate location. PostBeyonds robust analytics help you measure the impact of employee advocacy on your business.
Queue Powerful Viral Advocacy to Grow Fans and Leads Rapidly
Promoto Promoto is a B2B SaaS Product Software for Advocacy and Influencer Marketing Management.
Bluestar Loyalty Providing customer loyalty and rewards program software to help small businesses, retail shops, restaurants, and hotels build loyalty with their best customers.
Registria Redefining product registration with solutions that enable brands to develop meaningful, lasting relationships with the people who buy them.
Invitebox Referral program platform with refer a friend widget. Reach new customers today with a social refferal program. InviteBox is a flexible referral marketing solution that brings you new customers at no cost.
iRefer Referral software to help you get more customers. Quickly & easily integrate a referral program into your SaaS application or subscription website.
Referral Candy ReferralCandy powers referral marketing programs for online stores of all shapes and sizes. Start your free trial today!
ReveMarketing Reve Marketing helps marketers deliver more engaging brand experiences with customizable marketing technology solutions
Roialty Roialty is a digital loyalty marketing solution, chosen by international brands to turn anonymous data with no value into lifetime-loyal customers.
Loyalzoo Run your own digital loyalty card and keep customers coming back, just like the big brands. Ideal for coffee shops, restaurants, pubs, vaping bars...
SailPlay SailPlay is a B2C marketing automation platform. Launch a marketing campaign, loyalty program, Email or SMS marketing. Gamification tools. Increase sales in online of offline stores. Website integration, POS integration, Mobile app integration.
Scrummy Club Scrummy Club is the all-in-one loyalty & rewards club that your customers will love you for. Give your customers the rewards experience they deserve.
Loystar Sell & increase repeat sales in your retail business. Loystar provides the best-in-class point of sale and loyalty technology to connect with customers, engage them and build customer loyalty.
Rybbon Send digital gifts by email. Amazon, Starbucks, international Visa & more. Works with Marketo, HubSpot, SurveyMonkey & Qualtrics.
SmartLoyalty SmartLoyalty AG - Producer of modular customer loyalty card systems for customer loyalty consists of customer cards, multi functional devices and software.
Social Annex Social Annex gives brands the power to acquire, convert and retain customers with acomplete Customer Loyalty and Social Commerce solution.
Social&Loyal Social&Loyal is a gamified loyalty platform that engages and activates a brands audience wherever the brand is. Boosting Customer Attraction, Customer Retention, Engagement and Insights.
SocioAdvocacy SocioAdvocacy's employee advocacy tool empowers employees to become your brand advocates. ✓Increase brand visibility ✓Boost Sales ✓ Free Trial
socxo SOCXO, an employee advocacy platform that accelerates your organic reach, builds brand awareness and engages employees to amplify your social media reach.
Sohalo SoHalo is a powerful, engagement marketing platform to acquire, engage and convert customers by motivating, measuring, and rewarding digital actions.
Spread for customer Spread offers over 35 marketing operations on social networks : Facebook , Twitter, LinkedIn ... Let your social media strategy to a specialist.
Square Square helps millions of sellers run their business- from secure credit card processing to point of sale solutions. Get paid faster with Square and sign up today!
Thanx Thanx is an automated customer engagement for offline, multi-location businesses. Thanx helps you engage & retain your best customers and increase revenue.
RAP Index The #1 Micro-targeting technology for creating, managing and expanding effective Key Contact Programs for State and Federal Advocacy. Winning matters.
Loyaltybox The best customer loyalty programs are those that allow retailers to gather and use customer purchasing data to attract, retain and grow their customers.
LoyaltyMatch The LoyaltyMatch OnDemand platform makes loyalty programs more exciting, rewarding and fun by enabling game and loyalty mechanics for clubs, live venues and entertainment venues and your consumers.
BoostCom The most powerful data management- and loyalty platform built for the needs of shopping centers.
Social Chorus Top employee communication app and social media software from SocialChorus help keep enterprise employees engaged and aligned!
ReferralMagic Turn your users and customers into referral magnets. The easiest to integrate referral tracking software for your website.
Incentivit Unleash the power of word-of-mouth and engage your customers using Incentivit referral marketing software. Get the best ROI and start your free trial today!
Forewards Use Forewards referral marketing software to build an effective customer referral program for your online store and harness the power of word of mouth marketing
CoffeeSender Use Sendoso to source, send, and centralize direct mail, swag, and gifts; all from one platform. Sendoso sources, warehouses, and manages your company swag, customer gifts, dimensional mailers, eGifts, printed collateral, etc
Vauchar Vauchar allows the organisations and developers to easily integrate and use vouchers discounts and offers service without much complexity. Our ready to play plugins allows this by writing just few lines of code and get started in minutes.
Viral Loops Viral Loops is a viral and referral marketing platform to launch ranking competitions, sweepstakes, pre-launch and referral programs.
WaveToGet Wavetoget is an Exclusive Loyalty Program Which Helps Businesses Get New Customers and Keep Existing Ones Happy.
Gleantap We are a customer engagement platform that helps businesses drive growth. Boost loyalty by engaging customers through text message marketing & mobile push notification.
Connexions Loyalty We build loyalty every day by giving our clients the power to connect with their customers. At Connexions Loyalty, our experience, people and solutions give us a holistic view of every customer and the ability to customize experiences on a global scale.
Bond Brand Loyalty We design, build & operate customer loyalty solutions that build brand loyalty. Learn more about Bond Brand Loyalty.
Chirpify We enable brands to listen, respond, and reward consumers with marketing automation over social media and messaging channels.
SociaLook Welcome to our Employee Advocacy Platform. Use SociaLook to turn your employees into social brand advocates.
QR Loyalty Cards Whisqr is the easiest way to get a highly customized Loyalty Program for your business or brand. Whisqr's Loyalty Program provides your business with the option to reward a wider range of options than any competing program, uses your businesses branding, and provide your customers with the option of using paper, plastic or mobile punch cards.
Slyce With more than 200 million mobile coupons activated in the last two years, we’ve helped spark a mobile coupon revolution. The top retailers of the country, representing more than 45,000 locations, turn to us to scale, measure, and mobilize their coupon campaigns.
Buyopowo Your customers have friends. Let’s make them customers too. Our refer-a-friend platform is simple to integrate, customisable and fully responsive.
Zinrelo Zinrelo is a 360 degree loyalty rewards and referral marketing platform that delivers 2.4X per customer revenue, 80% more repeat purchases. Demo available.
Zuberance Zuberance builds and unleashes your Advocate Army driving positive Word of Mouth and sales.
The tools here have been manually curated as part of the larger set of marketing tools, if you have a suggestion to add to the list or would like to sponsor this list, get in touch.
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