This cost-effective approach to marketing might have been around for some time, but customer loyalty and advocate marketing is continuing to develop and improve with the help of new technologies.
Advocacy, loyalty, and referrals tools offer cost-effective marketing opportunities that focus on securing current customers and using their connections to grow your business.
If you need to be convinced by the value of return customers, consider that return customers spend, on average, 67% more than first-time customers.
Brand advocacy is a similarly powerful tool as one customer who passionately advocates for your brand can turn into 2, 10, or 100 customers further down the line. Advocacy, loyalty, and referrals have always been powerful marketing devices, and that’s not going to change anytime soon!
Return customers are much more likely to spend more than first-time buyers (spending an average of 67% more!), proving customer loyalty and advocate marketing remain important.
If you’re looking to boost customer acquisitions, conversions, average order value or repeat purchases, customer loyalty and advocate marketing need to be the two main strategies used within your campaign.
Knowing who your current and potential repeat customers are, and identifying advocates and using their already established networks is crucial to successfully building brand awareness and reputation.
However, within this, you also need to actually harness the power of these people to see success in your campaigns. Thankfully, with the wide range of tools available here, this is possible.
You’ll find everything you need within this extensive list to understand and leverage the power of customer loyalty, referrals and advocacy marketing.
Learning how to use the analytics generated by these tools to your advantage, you’ll be able to keep your customers informed and engaged, encouraging them to make repeat purchases, submit reviews or refer family and friends.
Having the right tools in place will allow you to tap into the power of customer loyalty, advocacy and referrals.
Loyalty, advocacy and referrals tools help to eliminate the struggle that comes with trying to connect and engage customers and prospects, helping you to build strong, loyal relationships with your audience and ultimately leading to increased sales.
Bunchball A pioneer and early market innovator, Bunchball takes gamification to a whole new level with our leading digital engagement platform. Blending enterprise-scale technology with market-leading expertise, our corporate gamification tools deliver unmatched business value and fuel measurable business results.Learn more about Bunchball
MioDatos At MioDatos, we make life as a digital marketer easy, fun and effective. Experience how weve mastered the art of inbound marketing and revolutionized the way brands interact with their customers online.Learn more about MioDatos
Bambu Bambu is an employee advocacy platform that gives your employees a simple way to share curated, pre-approved content across their social networks.Learn more about Bambu
Binkt Binkt offers Social Media Management services. Well create targeted fresh daily content to engage your audience, illustrate your brand values and create leads.Learn more about Binkt
Loylap Boost your customer revenue and experience with LoyLap cashless payments. LoyLap offers a complete toolkit to delight you customers with Gift Cards, Loyalty, Click & Collect, Self service checkout. Schedule a consultation with us and start your free 30-day trial today!Learn more about Loylap
Campaigned Campaigned is a SaaS application helping companies run great promotions and referral programs to drive recommendations and sales through word-of-mouth.Learn more about Campaigned
Citygro CityGro offers customer retention marketing software that helps businesses bring customers back through a suite of customer retention tools.Learn more about Citygro
ClarusCommerce Clarus Commerce specializes in the design, development, and implementation of fully customized premium loyalty programs. Our mission is to help you create a premium loyalty program so valuable your customers are willing to pay for it.Learn more about ClarusCommerce
Referral Saasquatch Create, manage, and optimize your mobile app and web based referral programs using our all in one software platform. Reward both referrers and their friends with credits, discounts, gift cards and cash. Get growing with customer referral marketing today.Learn more about Referral Saasquatch
Crowdskout Crowdskout is the CRM software for campaigns, nonprofits, and advocacy groups. Manage volunteer operations, activate supporters, and maximize impact.Learn more about Crowdskout
FiveStars Fivestars is an all-in-one marketing platform that combines easy-to-use technology, customizable rewards and promotions, and automation. Reach new customers via SMS, email, and our mobile app and get them coming back—it’s marketing made easy so local businesses can compete against big box stores!Learn more about FiveStars
Flocktory Flocktory Enterprise SaaS platform is the leading platform for managing your websites customer lifetime value and increasing your customer loyalty.Learn more about Flocktory
Gapple AMP GaggleAMP is an employee advocacy solution that helps companies amplify reach and marketing efforts by tapping into the passion of employees and stakeholders.Learn more about Gapple AMP
Givex Givex provides the restaurant, retail, and QSR industries with cutting-edge pos (epos) solutions, management systems, gift cards, loyalty programs, analytics, and tableside ordering. Better engage your customers and streamline operations.Learn more about Givex
Influitive Influitive helps companies increase customer lifetime value and accelerate sales with the power of their own customer advocates. Inspire your customers to stay longer, share their experiences, and attract new business.Learn more about Influitive
Invite Referrals Invitereferrals is the best refer a friend software for mobile app and website. Growth hack to increase referral sales, referral registrations and app installs through mobile App referrals. Best referral marketing softwareLearn more about Invite Referrals
Walmoo Loyalty as a Service. Simple to use customer loyalty solution for small & medium business. Launch your customer loyalty program in 1h. NFC / QR technologyLearn more about Walmoo
LoyaltyPlant LoyaltyPlant provides restaurants with loyalty card apps, food ordering apps, delivery apps integrated with POS and CRM-systems for in-depth analytics and automated marketing. The restaurant app developer delivers ready-made solutions worldwide. Get your own restaurant app now! Call 24/7Learn more about LoyaltyPlant
LoyLogic Loylogic is the world’s leading innovator and creator of points experiences, insights, commerce and engagement. By tantalizing members with more choices and arming programs with insights on behavior – anticipating both present and future needs – we deliver powerful solutions that amplify engagement and build loyalty.Learn more about LoyLogic
IM Loyalty Nemt at sætte op. Hurtigt at opnå resultater Moderne modulopbygget cloud service IM Loyalty er en standardiseret cloud service, som er nem at integrere op imLearn more about IM Loyalty
DataCandy North American businesses big and small rely on their DataCandy loyalty and gift card programs to retain and attract customers. Details on our website.Learn more about DataCandy
Paytronix Paytronix provides loyalty programs and customer engagement solutions for restaurants, retail chains, and convenience stores. Create customer loyalty and increase sales for your business with our reward programs and marketing solutions. Get started and feel the power of the Paytronix loyalty platform.Learn more about Paytronix
PostBeyond PostBeyond enables and simplifies employee advocacy and social selling. All social content is in one easy to navigate location. PostBeyonds robust analytics help you measure the impact of employee advocacy on your business.Learn more about PostBeyond
Registria Redefining product registration with solutions that enable brands to develop meaningful, lasting relationships with the people who buy them.Learn more about Registria
Invitebox Referral program platform with refer a friend widget. Reach new customers today with a social refferal program. InviteBox is a flexible referral marketing solution that brings you new customers at no cost.Learn more about Invitebox
iRefer Referral software to help you get more customers. Quickly & easily integrate a referral program into your SaaS application or subscription website.Learn more about iRefer
Roialty Roialty is a digital loyalty marketing solution, chosen by international brands to turn anonymous data with no value into lifetime-loyal customers.Learn more about Roialty
Loyalzoo Run your own digital loyalty card and keep customers coming back, just like the big brands. Ideal for coffee shops, restaurants, pubs, vaping bars...Learn more about Loyalzoo
SailPlay SailPlay is a B2C marketing automation platform. Launch a marketing campaign, loyalty program, Email or SMS marketing. Gamification tools. Increase sales in online of offline stores. Website integration, POS integration, Mobile app integration.Learn more about SailPlay
Loystar Sell & increase repeat sales in your retail business. Loystar provides the best-in-class point of sale and loyalty technology to connect with customers, engage them and build customer loyalty.Learn more about Loystar
Rybbon Send digital gifts by email. Amazon, Starbucks, international Visa & more. Works with Marketo, HubSpot, SurveyMonkey & Qualtrics.Learn more about Rybbon
Social&Loyal Social&Loyal is a gamified loyalty platform that engages and activates a brands audience wherever the brand is. Boosting Customer Attraction, Customer Retention, Engagement and Insights.Learn more about Social&Loyal
Thanx Thanx is an automated customer engagement for offline, multi-location businesses. Thanx helps you engage & retain your best customers and increase revenue.Learn more about Thanx
RAP Index The #1 Micro-targeting technology for creating, managing and expanding effective Key Contact Programs for State and Federal Advocacy. Winning matters.Learn more about RAP Index
Loyaltybox The best customer loyalty programs are those that allow retailers to gather and use customer purchasing data to attract, retain and grow their customers.Learn more about Loyaltybox
LoyaltyMatch The LoyaltyMatch OnDemand platform makes loyalty programs more exciting, rewarding and fun by enabling game and loyalty mechanics for clubs, live venues and entertainment venues and your consumers.Learn more about LoyaltyMatch
Incentivit Unleash the power of word-of-mouth and engage your customers using Incentivit referral marketing software. Get the best ROI and start your free trial today!Learn more about Incentivit
Forewards Use Forewards referral marketing software to build an effective customer referral program for your online store and harness the power of word of mouth marketingLearn more about Forewards
CoffeeSender Use Sendoso to source, send, and centralize direct mail, swag, and gifts; all from one platform. Sendoso sources, warehouses, and manages your company swag, customer gifts, dimensional mailers, eGifts, printed collateral, etcLearn more about CoffeeSender
Vauchar Vauchar allows the organisations and developers to easily integrate and use vouchers discounts and offers service without much complexity. Our ready to play plugins allows this by writing just few lines of code and get started in minutes.Learn more about Vauchar
Gleantap We are a customer engagement platform that helps businesses drive growth. Boost loyalty by engaging customers through text message marketing & mobile push notification.Learn more about Gleantap
Connexions Loyalty We build loyalty every day by giving our clients the power to connect with their customers. At Connexions Loyalty, our experience, people and solutions give us a holistic view of every customer and the ability to customize experiences on a global scale.Learn more about Connexions Loyalty
QR Loyalty Cards Whisqr is the easiest way to get a highly customized Loyalty Program for your business or brand. Whisqr's Loyalty Program provides your business with the option to reward a wider range of options than any competing program, uses your businesses branding, and provide your customers with the option of using paper, plastic or mobile punch cards.Learn more about QR Loyalty Cards
Slyce With more than 200 million mobile coupons activated in the last two years, we’ve helped spark a mobile coupon revolution. The top retailers of the country, representing more than 45,000 locations, turn to us to scale, measure, and mobilize their coupon campaigns.Learn more about Slyce
Buyopowo Your customers have friends. Let’s make them customers too. Our refer-a-friend platform is simple to integrate, customisable and fully responsive.Learn more about Buyopowo
Zinrelo Zinrelo is a 360 degree loyalty rewards and referral marketing platform that delivers 2.4X per customer revenue, 80% more repeat purchases. Demo available.Learn more about Zinrelo
The tools here have been manually curated as part of the larger set of marketing tools, if you have a suggestion to add to the list or would like to sponsor this list, get in touch.
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