Dean Cruddace

Updated: March 28 2023

Account Based Marketing Tools

Account-based marketing tools, also known as ABM tools, offer a new approach to customer or client engagement. Account-based marketing is one of the latest marketing technology trends as businesses around the world see the value of channelling more resources to accounts that have the highest potential to generate more revenue. These tools focus on the potential growth of certain client relationships in a number of ways that go beyond resource management: they also help organise and align your sales team and your marketing team, connecting the two with nuanced, intelligent analytics. This form of marketing involves directing marketing resources to a specific set of target accounts, focusing on your relationships with the highest opportunity and highest-value accounts.

How Do Account Based Marketing Tools Work?

By delving into account based marketing, your business can generate leads and conversion quickly, meaning higher revenues in a shorter time frame. Still, account based marketing involves more than directing resources to target accounts. For account based marketing to truly be successful, it calls for alignment between your marketing and your sales teams as well as accurate analytics. This means that thoroughly understanding how this form of marketing works is essential in order to see the benefits – and, to do so, you need the right tools to guide you. Within this carefully selected collection of tools, you’ll find everything you need to educate and guide you through account based marketing.

How Do Account Based Marketing Tools Help?

Using the latest technology, there are a variety of tools on offer that can provide different services such as data enrichment, predictive analytics and recommendations and account based marketing infrastructure. So if you’re looking to delve into account based marketing, you are certain to find the right tool for your business here. Having access to these tools not only gives you all the up-to-date knowledge you need to fully understand this form of marketing, it also allows you to implement highly successful account based marketing strategies. Investing in the right account based marketing tools helps to guarantee you results, helping your business to achieve higher profits and successfully manage their relationships too.

26 of the Best Account Based Marketing Tools

All of the following Account Based Marketing Tools have been reviewed, links you follow are sometimes affiliate links and some Account Based Marketing Tools have been listed because they offer a great solution to a Account Based Marketing process.

Artesian logo


A suite of tools for the enterprise accelerated by AI to help make prospecting, engaging and closing deals easier.

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Kwanzoo logo


Adaptive account-Based Marketing and B2B Retargeting solutions including Email and CRM Retargeting, Site Retargeting and Personalized Display to Accelerate Sales, Pipeline and Revenue

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Ampliz logo


Ampliz is a one stop solution for B2B data, Data hosting and multi source verified business records. Search, append, clean, validate, save and download your data instantly, all with one single login.

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Mintigo logo


An intelligent customer engagement platform that puts the power of AI in the hands of marketers.

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Bizible logo


Bizible's B2B marketing attribution and revenue planning software enables hundreds of companies to measure and plan for revenue.

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LeadPal logo


Boost your sales with our lead generation services. Highly converting personalized messages will be delivered to your prospective customers

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Celsius International logo

Celsius International

Celsius International | Our ABM platform blends the best B2B Marketplace with our proprietary DMP via leading DSPs. Reach your digital B2B audiences globally.

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Metadata logo


Closed Loop Account Based Marketing -- Take the guess work out of your content marketing efforts with our patented account-based targeting platform.

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Revenue Accelerators logo

Revenue Accelerators

Companies selling into the Fortune 500 face challenges identifying key initiatives and motivators for executive purchases. Speedsheets shorten the time and effort to do this, making it easier and faster for sales teams to sell with less cold calling, more effective ABM and content marketing.

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Salesforce logo


CRM software solutions and enterprise cloud computing from Salesforce, the leader in customer relationship management (CRM) and SaaS. Free 30 day trial.

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Fiind logo


Fiind Inc offers B2B Predictive Analytics & Artificial Intelligence (AI) for Sales and Marketing organizations based on the customers buying intent & fit.

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Folloze logo


Folloze enables B2B sales and marketing teams to engage, develop and win their top target accounts

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Azalead logo


Forrester Research finds Jabmo is leading platform for account-based marketing (ABM) and best for industrial manufacturers.

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Addaptive logo


Increase B2B revenue and brand visibility with AdDaptive's B2B IP targeting software.

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Engagio logo


Land & expand high-value accounts at scale. Engagio helps B2B marketers doing Account Based Marketing create & measure engagement all in one tool.

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DemandFarm logo


Manage and easily execute your key account planning with KAM Suite in a new way, convert contacts to relationships with Org Chart and identify Whitespace in key accounts. Request a demo of our key account planning tools on or +1 415 735 3143.

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Everstring logo


Marketing and sales intelligence software powered by automated data science and the world’s most reliable business data

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Marketo logo


Marketos powerful marketing automation software helps marketers master the art & science of digital marketing to engage customers and prospects.

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Kapta logo


Software tools for key account management, customer account management and strategic account management success. Request a Demo at 303 495 6201.

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Terminus logo


The fastest way to kickstart account-based marketing with a unified target account database, account-based advertising, sales intelligence, and reporting.

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Madison Logic logo

Madison Logic

The global account-based marketing platform from Madison Logic enables B2B marketers to engage with B2B decision makers at all stages in the buyer journey.

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InsideView logo


The InsideView targeting intelligence platform powers the world’s business conversations, helping the sales and marketing teams of more than 20,000 companies redefine their go-to-market strategies from a volume-based to more targeted approach.

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Traction Complete logo

Traction Complete

Traction Complete is a sales acceleration app that matches incoming leads to accounts, enriching your leads with firmographics. Assign leads more appropriately. Remove the manual effort. Give your sales team more information to act on.

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Triblio logo


Triblio is a comprehensive account based marketing software solution that includes web personalization, account based advertising, sales reports, and more.

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TrueInfluence logo


True Influence helps you be there when theyre ready to buy. Accelerate conversion and fill your lead pipeline with the power of intent. Empower your sales and marketing teams with higher quality leads, higher engagement and faster sales cycles.

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Vendemore logo


Vendemore is a world leading Account Based Marketing company and global ABM-partner for Fortune 2000 companies.

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