25 Vendor Analysis Tools

Staying on top of your market is an important aspect for any business. Managing vendors is an integral process within this, as they have provide your customers with access to your products and services.

This is where the process of vendor analysis comes in to play. By analysing and comparing different vendors, you are in a better position to decide on which vendor fits the needs of your business.

For instance, if your company is looking to open a new store in a different region, how do you know which vendor is best suited? Vendor analysis focuses on identifying the strengths and weaknesses of each vendor, then conducts a comparison to find the vendor best suited to the needs of your business.

This analysis can include anything from a vendor’s reputation to their financial strength. However, vendor analysis is not limited to new vendors. These tools allow you to continually monitor existing vendors, to analyse their capabilities and review your suppliers.

This way, you can continue to partner with vendors who are the right fit for your business and its brand as well as help to guarantee you have made the right decision. Here, in this list, you will find a range of vendor analysis tools to guide you through the process.

The range of tools available provide you with the knowledge to understand this form of management and make the right decisions for your business.

Learning how to use analytics to your advantage and undertaking regular reviews of your vendors, you’ll be able to make reliable, informed decisions that lead to successful outcomes.

  • Aberdeen Group
    It’s our job to know what’s going on in your market. We are a market intelligence company that captures and analyzes buyer behavior across 200+ B2B sectors. How confident are you that you’re making better decisions than your competitors? Reach out to gain access to your target sector.
  • CabinetM
    CabinetM is an enterprise marketing technology management platform. We help digital marketing teams collaborate to manage the technology they have and to find the technology they need.
  • Capterra
    Capterra helps millions of people find the best business software. With software reviews, ratings, infographics, and the most comprehensive list of the top business software products available, you're sure to find what you need at Capterra.
  • CB Insights
    The CB Insights machine intelligence platform catches every private company financing and angel investment database. Get real-time information on startups, VC firms, angel investors and transactions in the United States. Spot new deals, sales leads, prospects, and unlock the playbooks of competing venture capital companies.
  • CMSWire
    We cover the digital customer experience, martech, digital workplace and information management sectors. Get your daily recommended allowance.
  • Crunchbase
    Crunchbase is the leading destination for company insights from early-stage startups to the Fortune 1000. Get insights into your competition. Uncover startup trends, get company funding data. Find new prospects, beat competitors and quotas.
  • Digital Marketing Depot
    Digital Marketing Depot is a resource center for internet marketing strategies and tactics. We feature whitepapers e-Books, Research reports, and webcasts about digital marketing topics - from advertising to web analytics, from SEO and PPC campaign management tools to online-offline marketing strategies, e-Commerce, online retail marketing, and much more.
  • G2 Crowd
    Compare the best business software and services based on user ratings and social data. Reviews for CRM, ERP, HR, CAD, PDM and Marketing software.
  • Gartner
    Gartner is the world’s leading research and advisory company. We equip business leaders with indispensable insights, advice and tools to achieve their mission-critical priorities today and build the successful organizations of tomorrow.
  • GetApp
    Review, Compare and Evaluate small business software. GetApp has software offers, SaaS and Cloud Apps, independent evaluations and reviews
  • IT Central Station
    At IT Central Station you'll find reviews, ratings, comparisons of pricing, performance, features, stability and more. Don't buy the wrong product for your company. Let us help.
  • LUMA Partners
    LUMA is the leading investment bank focused on digital media and marketing. We provide strategic advice, proven M&A expertise, and extensive industry knowledge to optimize outcomes for our clients.
  • MarTech Advisor
    MarTech Advisor is the world's leading source for marketing technology news, research, product comparisons & expert views.
  • MarTech Today
    Marketing Technology News & Management Insights
  • MarTech Zone
    MarTech industrys leading publication for researching, discovering, and learning how to utilize sales and marketing platforms and technology to grow your business.
  • ProductHunt
    Product Hunt is a curation of the best new products, every day. Discover the latest mobile apps, websites, and technology products that everyone's talking about.
  • Real Story Group
    Independent analyst firm providing hard-hitting evaluations of Digital Workplace and Marketing Technology vendors.
  • SaasGenius
    SaasGenius.com is a trusted service to help businesses easily discover, compare and choose the right software for their business.
  • Siftery
    Share products your company uses and get personalized recommendations
  • SiriusDecisions
    SiriusDecisions empowers the world's leading marketing, product and sales leaders to make better decisions, execute with precision and accelerate growth.
  • Software Advice
    We've helped 613,904 buyers find the right software.
  • TechnologyAdvice
    Educate. Advise. Connect.
  • Trust Radius
    TrustRadius is a community of professionals sharing software reviews, and best practices.
  • VBProfiles
    Discover, contribute to, and create industry topics, organizations, companies, and people. Become a part of the new business information community.
  • VentureScanner
    Venture Scanner is your analyst and technology powered research firm.

The 25 tools here have been manually curated as part of the larger set of marketing tools, if you have a suggestion to add to the list or would like to sponsor this list, get in touch.

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