Product Management Tools

Some people in the marketing industry might think that product management tools are specifically for and limited to someone like a product or project manager – but this is certainly not the case.


Behind every successful team is a lot of hard work and effective planning. Product management tools can give you the clarity and organisation you need to ensure your business, its products, and the marketing campaigns that promote them are a resounding success.

There are product management tools that help a wide range of different business needs. Whether your product is at the development stage, the production phase, or if you’re improving on an already successful product, there is a product management tool that helps you remain focused, efficient, and ahead of schedule.

Here, within this carefully selected list, you’ll find product management tools suited to all kinds of business needs and business teams, no matter their size, goal or presence of an existing product manager! Behind any successful marketing campaign is a lot of hard work and effective planning.

By understanding and implementing the right product management tools, you’ll be able to effectively organise the work and manage different marketing campaigns, successfully planning for long- and short-term product promotion campaigns alike.

With product management encompassing a variety of different aspects and involving a lot of detail, it can be difficult to keep on top of.

However, by using the tools available here, you’ll be able to organise and develop one coherent plan that puts all the pieces in the puzzle together and see where each element fits into your marketing campaign and overall marketing strategy.

These product management tools have been carefully selected to cater for a variety of businesses and their different needs.

So, take a look and decide for yourself which tools best suit the product management needs for your business right now and then learn how you can adopt these strategies in your own campaigns and marketing team.

Whether you have large promotional projects to undertake, interdependent product management, tasks or simply want to improve your day-to-day responsibilities and processes, there are plenty of handpicked management tools available here to simplify your management process.


  • recommendedWrike
    Wrike is an online project management software that gives you full visibility and control over your tasks. With the help of our product, managing projects becomes easier. Our project management tools include time tracking, project planning and organization, an interactive timeline, communication and online collaboration features for teams of any size.
  • Sopheon
    Achieve exceptional long-term revenue growth and profitability with Sopheon’s enterprise innovation management software, expertise, and best practices
  • Roadmunk
    Create beautiful product roadmaps quickly. Drag & Drop functionality. Export your roadmaps into formats such as: PPT, PNG & URL. Start for free today.
  • Craft
    Discover your product with Craft.io - best software for Agile product manager to create amazing product
  • YouGile
    Find the best features designed specially for Agile Project Management in a YouGile tool. Agile-boards, customizable stickers, open chat communication around tasks, sprints management, resources management, charts and statistics.
  • Germ.io
    germ.io is an ideation and project planning tool that lets you capture abstract ideas, collaboratively brainstorm and turn them into actionable projects you can execute
  • Jama Software
    Jama Software leads the field in product development software, offering requirements management, traceability, test management and maximum ease of use compared to other software platforms on the market. for a free 30-day trial today.
  • ProdPad
    ProdPad is product management software that helps product managers develop product strategy. Easily manage teams, customers and roadmaps. Free trial!
  • ProductPlan
    ProductPlan is the easiest way to plan and communicate your product roadmap. Bring your entire product strategy together in one place. Try it free today.
  • PTC
    PTC provides technology solutions that transform how products are created and serviced, helping companies achieve product and service advantage.
  • productboard
    The product management solution that helps you understand what users need, prioritize what to build, and rally everyone around your roadmap.
  • Reqqs
    Watch for the upcoming release of this lean and effective tool for organizing, prioritizing, and socializing your product or project requirements and roadmap. It will streamline the requirements process and help you get the buy-in that makes your projects successful. And Reqqs will be affordable – at just a few dollars a month, Reqqs will make you into the roadmap superhero you always knew you could be!
  • Wizeline
    Wizeline is a global product development company. We help our clients solve their biggest challenges with design and technology.
  • Woises
    Woises is a smart tool to enhance the productivity of Product managers by providing workflows for capturing requirements across stakeholders, enabling data driven prioritisation, create roadmaps/ release plans and measure success factors. Woises improves effectiveness, eliminates duplication of information and streamlines communication.

The tools here have been manually curated as part of the larger set of marketing tools, if you have a suggestion to add to the list or would like to sponsor this list, get in touch.


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