Despite the occasional overlap between Advertising and Promotion, there is a clear distinction, Promotion is concerned with boosting short-term sales by using discounts, special deals, and limited-time offers. Advertising is a more general practice that usually occurs over a longer timeframe; it can affect brand image, and overall market position.
We've curated a diverse range of Advertising and Promotion tools, including Mobile Marketing tools, Native Content Advertising tools, Online Printing tools, PR Tools tools, Social Media tools & Video Advertising tools. Everything we do relies on intelligent data and accurately defining your audience. However, there is a distinct difference between the two overall, despite a little overlap here and there. Advertising can take place in the long term and be essential for brand image, market position and establishing a business ahead of the competition.
Promotion, on the other hand, is generally more short-term and focused on boosting sales, as it often entails an exclusive or limited-time offer. Here, you’ll find a range of effective tools for many forms of modern advertising.