Some people, even those involved in the advertising industry, consider advertising and promotion to be practically the same thing.
However, there is a distinct difference between the two overall, despite a little overlap here and there. Advertising can take place in the long term and be essential for brand image, market position and establishing a business ahead of the completion.
Promotion, on the other hand, is generally more short-term and focused on boosting sales, as it often entails an exclusive or limited-time offer.
Here, you’ll find a range of effective tools for many forms of modern advertising, including video, and other tools focused on areas of promotion, including effective Public Relations (PR) options.
By understanding and implementing the selection of tools available here, you’ll be able to differentiate between advertising and promotion and successfully strategise long- and short-term campaigns alike.
With modern methods of both classic forms of advertising detailed here, you’ll be able to define your audience, identify the most effective methods and platforms for you and see where each element fits into your overall marketing strategy.
With tools specific to Print, Search & Social, Mobile Marketing and Display & Programmatic Advertising, you’ll have access to data, knowledge, visual style and how to choose the right digital platforms for you.
From the very basics to the absolute mastery, we’ve gathered this information here, all in one place, to make your own understanding of these essential tools far simpler.
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