What is Link Building?

Link building is a vital part of SEO. it’s a complicated process but the principle is simple, if someone links to your website Google sees this as a digital thumbs-up and it increases your ranking in its search engine results.

It gets more complicated however as links from bad or irrelevant websites can damage your Google ranking this is where Cultured Digital comes in, we know how to build the right links to your website, we know how to connect your business to the best websites, we know how to improve your link profile in a safe and sustainable way.

Why is Link Building important?

Link Building is called by several other names, with Link Development and Link Attraction two of the most common. No matter what you call it, it’s a method of attracting editorially given links to your sites most relevant content.

In addition to sending you qualified traffic when a user clicks on these links, they should help you rank higher. That “should” is in there because it’s not as simple as just getting a lot of links. Quality matters over quantity. In fact, in some cases getting a lot of links quickly, without ensuring that they are relevant for your site, can get you penalized algorithmically or manually.

Attracting Links

Attracting relevant links to your own content that will actually be clicked on by users is the smartest way to conduct Link Building. Creating great content that naturally attracts links is fantastic. However, for various reasons, that’s not always easy for some sites, and that’s where Link Building expertise can help identify a strategy of developing relevant links as safely and naturally as possible.

Thorough Link Analysis

Aside from understanding your own "Link Profile" and as part of any Link Building campaign there is a "discovery period" and it is the core of the research part of the process. Each site you are considering reaching out to needs to be thoroughly analysed and vetted. Email communication between the two parties can sometimes take weeks, and all that is in hopes of developing one good relevant link.

Link Auditing is also a key player whenever you are building links. That practice involves identifying potential link issues in a site’s backlink profile and monitoring it as each new link is developed. A link audit is highly recommended whenever a new Link Building campaign has begun, as knowing what you already have is vital to knowing how to proceed. The tools used in link auditing are fantastic at starting this process but every link audit should include manual checks to make the determination of whether a link is relevant for your site or bad for your site.

How Do Our Link Building Campaigns Help?

Cultured Digital® has been attracting links for hundreds of clients over two decades, there are very few industries we have not worked within, from international travel sites through to local picture framers, we've successfully built up relevant link profiles to not only improve Organic search result ranking but also to send more qualified traffic ready to buy.