This location technology form of marketing seems to be growing more and more in popularity, with more proximity beacons being deployed.
The rise of mobile and portable devices has paved the way for proximity marketing, using location technologies to communicate with customers in a plethora of different methods.
Internet of Things marketing (otherwise known as IoT) provides the ability to transfer data over a network all through the internet.
You can use proximity and IoT marketing tools to distribute media to customers, which will encourage them to interact with your brand, boosting their relationship with you and encouraging customers to act upon advertisements.
With these tools, businesses are using proximity marketing tools to deliver all kinds of personalised marketing messages to their customers and learning to understand how their customer interact with smart devices.
This marketing technique can be implemented through a variety of different methods, suited to a variety of industries, so take a look through this list and choose which one you feel best suits your own business.
Within this extensive range of proximity marketing and IoT tools, you’ll find everything you need to innovatively connect with your customers and encourage purchase decisions.
Covering all the platforms and systems you may use, and focusing on sending proximity-based rich materials, you’ll always have access to the best tools to implement your own proximity marketing campaigns.
By understanding and implementing the selection of tools available here, you’ll be able to build your brand reach using the latest technologies. The analytical insight from these tools means you can successfully strategise long- and short-term campaigns alike.
11antsanalytics 11Ants Analytics customer science solutions help retailers and airlines unlock value from loyalty programs quickly and without having to risk huge amounts.
Insideretail A trusted source of retail industry news for more than 35 years, produced by a staff of seasoned journalists and commentators.
Agosto Agosto is a Tier 1 Google Cloud Premier partner and cloud product development company. We partner with companies looking for a fresh perspective to work smarter. Whether it’s by migrating to industry-leading cloud productivity tools with G Suite, moving to the cloud with the Google Cloud Platform, or developing custom applications, we look for the things that will give you the advantage.
Aisle411 Aisle411: the power of indoor navigation & augmented reality. Maximize customer engagement, optimize product placement and increase revenue.
Aislelabs Aislelabs offers the industry’s most sophisticated guest WiFi marketing and analytics platform to solve your business challenges.
Omnia An integrated tool for pricing & online marketing automation at the product-level, that grows retailers' sales and profits.
Retail Next Analyzing more than 800 million shoppers a month across dozens of retail chains, RetailNext is the leading provider of in-store analytics.
Beaconic Beaconic enables the use of iBeacon technology for all companys in the EU
Blis Blis uses proprietary data technology to deliver the most highly targeted advertising in the industry.
Onyx Beacon Bluetooth beacon hardware and best-in class RTLS, asset tracking and microlocation solutions
Brickworksoftware Brickwork is a leading SaaS platform that enables retailers and brands to drive qualified online traffic to unique in-store experiences via geo-location features, online appointment-booking, event RSVP, and local content and marketing.
Celect Celect is a cloud-based predictive analytics platform, helping retailers optimize inventories through data-driven decisions.
Collectec Click and Collect solutions helping retailers pick, prepare & store web orders.Improve the customer collection experience, productivity & profitability
Cloud4wi Cloud4Wi offers the enterprise-grade product suite to better understand and engage visitors.
Custora Custora is cloud-based customer analytics software that puts machine learning to work across the retail organization and customer touchpoints. Customer-obsessed retailers use Custora create better customer experiences, move faster, and outpace the competition.
Weblib Deploy, manage and control in-store tablets thanks to Tab inStore MDM
Arreya Easily Deliver the Digital Signage You Need. Power Your Screens on Chrome Devices and Turn Them Into Affordable, Reliable, and Secure Digital Signage
Vend Easily manage and scale your business with retail point of sale systems from Vend. A retail POS system including debit/credit card readers and inventory management.
Ecrs ECRS provides a front-to-back retail automation solution suite built with a class-leading technology platform. Learn more about our POS solutions!
Empyr Empyr empowers companies to track and monetize online to offline (o2o) commerce using card linked offers.
Miipharos Engage shoppers and monetize their behavior with a ready-to-use in-store analytics & marketing platform. Thats Miipharos.
SPRING Singapore Enterprise Singapore is the government agency championing enterprise development. We work with committed companies to build capabilities, innovate and internationalise. We also support the growth of Singapore as a hub for global trading and startups.
Epicor Epicor business management and ERP solutions are designed to meet the unique needs of your industry. Deploy in the cloud or on premises with expert guidance. Learn more.
Estimote Estimote Beacons — real world context for your apps
Euclid Euclid enables brands to identify every visitor who walks in their locations, understand what drove that visit and retarget to influence a purchase.
Eversight Eversight leverages AI and experimentation to create and deliver smart, dynamic pricing and targeted promotions.
JDA For over 30 years, JDA has been the leading provider of end-to-end, integrated retail and supply chain planning and execution solutions.
Dor From small business to enterprise, go beyond people counting with retail analytics from Dor.
Yelp WiFi Get more out of your guest WiFi. Collect customer information, send personalized promotions, and increase repeat business with Yelp WiFi.
Intelligence Node Get your competitor's pricing and positioning data from the world's largest retail database and stay ahead with our retail analytics suite | Intelligence Node
Gimbal Gimbal helps brands and agencies maximize their marketing relevance through an integrated data and execution platform for 1-to-1 targeting and attribution.
Idealspot Grow faster with better local market research. View demographics, traffic, competition, spending, demand, and more using simple, self-serve reporting tools.
Sigfox Imagine a world where Things can communicate with us. The internet of things will transform our lives in the next 25 years. Driven by simplicity we unlock the power of the IoT and give life to the physical world
InContext Solutions InContext Solutions is the global leader in enterprise mixed and virtual reality solutions focused on retail optimization and shopper engagement.
commercetools Increase business agility, innovate across new business models. Build your commerce architecture of the future with the most flexible commerce API solution.
Infoscout InfoScout provides real-time consumer and shopper insights that explain the omnichannel behaviors and attitudes of American consumers.
Intel Intel designs and builds the essential technologies that serve as the foundation for the world’s computing devices.
Channelplay Leading Sales Force Automation Software, Market Research, Loyalty Programs & Retail Execution and Monitoring Company. 60+ Clients and 5000+ employees in 300+ cities.
Wirespring Learn about WireSpring's FireCast platform, which provides content management and device management for smart connected devices (M2M / IoT) and digital signage.
Revionics Learn how Revionics prescriptive analytics and machine-learning software help retailers optimize their pricing, promotions, markdowns and space with proven ROI.
Point Inside Learn more about Point Insides indoor mapping solutions for airports, malls, hospitals and other venues. Embed our maps into your applications today.
Lightspeedhq Lightspeed is a point of sales and eCommerce solution. With our POS systems Lightspeed Retail and Lightspeed Restaurant, you have a new way to optimize your operations. See how our business management tools will help you work more efficiently and increase your bottom line. Read more.
Enplug Looking for digital signage? Enplug's award-winning software turns your TVs into real-time content hubs. Show social media walls, promotions, metrics dashboards, digital menus, & more! ✓ Click now to schedule your free demo!
Manhattan Associates Manhattan Associates designs, builds and delivers supply chain, omnichannel and inventory software so you’re ready to sell and execute in the store and throughout your network.
Manthan Manthan is the leader among the artificial intelligence companies in US and provides the best analytics solutions for retail and consumer businesses. Manthan offers a comprehensive BI and advanced analytics cloud-based platform focused on industries such as food & grocery, convenience stores, fashion & apparel, restaurant marketing and E-commerce.
Marketingdonut Marketing resources and tools for small businesses. Information on advertising, exhibitions, market research, online media, PR and much more.
Mi9 retail Mi9 Retail is the fastest growing provider of enterprise software for retailers, wholesalers, and brands, from corporate retail systems to point of purchase systems.
Mobilozophy Mobile marketing solutions that marketers need to connect, engage & convert mobile customers. Proximity, Beacons, SMS, Mobile Apps & more!
Placebag Online ordering system used by leading restaurant brands, enabling easy website, mobile, and Facebook orders for customers
Inmar Our Promotions, Supply Chain and Healthcare platforms connect offline and online transactions in real time for the world’s largest brands.
Percolata Percolata gives retail stores mobile, cloud-based options to predict in-store traffic, improve scheduling efficiency, and increase sales. Request a demo today!
eSellerHub Proper inventory management and high-end services now available at the Best Online Inventory Management Software from Eseller hub. Get in touch today!
beaconstream Proximity-Based Indoor Mobile Marketing platform that is helping brands and retailers engage consumers. Learn more about BeaconStream.
Pangearetail Retail business development in Italy and Spain. We join the client on the design of their business growth and expansion plan all the way through its execution, focusing primarily on the optimization of the investment and the increase of profit.
Retailpro Retail Pro International is a global leader in retail software. For over 25 years the company delivered its retail management products and unmatched global support services to become a proven solution for serious retailers everywhere. Today, Retail Pro solutions are recognized world-wide for their unparalleled flexibility, functionality, multi-national and multi-language capabilities.
RR Donnelley RRD is a global integrated communications provider enabling organizations to create, manage, deliver and optimize multichannel marketing and business communications.
Beaconstac Run proximity marketing campaigns using Bluetooth beacons. An end-to-end beacon solution with cloud-based beacon software platform integrated with beacon hardware, compatible with both iBeacon and Eddystone.
SalesWarp SalesWarp offers a distributed order management system for retailers of all sizes to meet current and future customer demands, while optimizing operations.
Sensorberg Sensorberg is a Proptech company which digitizes complex buildings and physical processes within offices, coworking spaces, coliving and residential
Sentiance Sentiance provides an SDK that creates user behavior profiles by analyzing sensor data, helping companies to deliver personalized and context-aware customer engagement.
ShopperTrack ShopperTrak is the leading global provider of retail analytics, offering solutions to more than 1,000 retailers and shopping malls across 90 countries.
Smartwhere Smartwhere offers powerful proximity solutions that allows you to quickly and easily integrate proximity campaigns into your existing mobile environment.
Social retail Social Retail is a revolutionary platform that increases consumer engagement by combining beacon technology and digital signage to create the ultimate marketing tool
SOLINK Solink connects smart video and POS data to simplify loss prevention, security, and operations for restaurants, retailers and financial institutions.
Sparkfun SparkFun is an online retail store that sells the bits and pieces to make your electronics projects possible.
Streamretail Specializing in commercial real estate services including leasing, property and facilities management, investment sales, development and sustainability
SPS Commerce Analytics SPS Commerce retail technology solutions go beyond EDI to enhance visibility, collaboration and communication for retailers and suppliers.
Strategic Pricing Solutions Strategic Pricing Solutions is a pricing consulting firm helping clients improve their pricing strategies, analytics, and pricing processes.
Swirl Swirls Indoor Mobile Location Platform enables retailers to get more from every shopper visit.
InMarket Target Every Stage of the Shopper Acquisition Funnel with inMarket – Leader in Shopper Marketing and Location Marketing.
Scala The best digital signage to specifically tailor communication focused at a specific audience, location and time. Scala utilizes the latest in digital signage technologies to create powerful, visually engaging customer experiences for businesses & retailers!
Tulip Tulip Retail is an iOS mobile platform built exclusively for next generation retail store associates to offer a world-class omnichannel experience.
Unacast Unacast helps companies make smarter decisions and build better products through contextualized location data from the Real World Graph®
Upstreamcommerce Upstream Commerces solutions help retailers grow sales & margin using competitive intelligence, pricing optimization & predictive analytics.
MaxPoint Valassis Digital is an advertising and marketing intelligence company that predicts consumer behavior and builds compelling media moments for brands and retailers to spur activation.
Proxama Verify leverages Location Sciences technology to provide independent, media-agnostic measurement, analysis and authentication of location-enabled advertising. This gives you confidence you are reaching the right audiences at the right times and right locations.
Walkbase Walkbase provides a retail analytics solution for improving the impact of marketing on physical stores and personalising in-store shopping experience.
emnos We are experts in shopper data analysis and interpretation. Our insights will strongly improve your marketing, merchandizing, pricing and promotional decisions.
HTK Welcome to HTK; our software puts customer insight at the heart of your multichannel marketing and loyalty management to grow customer lifetime value.
Phy Platform When someone has a question... What do they do now? Google search? Or maybe an image search on Amazon or Pinterest? Give them links where you control the search results.
The tools here have been manually curated as part of the larger set of marketing tools, if you have a suggestion to add to the list or would like to sponsor this list, get in touch.
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