This location technology form of marketing seems to be growing more and more in popularity, with more proximity beacons being deployed.
The rise of mobile and portable devices has paved the way for proximity marketing, using location technologies to communicate with customers in a plethora of different methods.
Internet of Things marketing (otherwise known as IoT) provides the ability to transfer data over a network all through the internet.
You can use proximity and IoT marketing tools to distribute media to customers, which will encourage them to interact with your brand, boosting their relationship with you and encouraging customers to act upon advertisements.
With these tools, businesses are using proximity marketing tools to deliver all kinds of personalised marketing messages to their customers and learning to understand how their customer interact with smart devices.
This marketing technique can be implemented through a variety of different methods, suited to a variety of industries, so take a look through this list and choose which one you feel best suits your own business.
Within this extensive range of proximity marketing and IoT tools, you’ll find everything you need to innovatively connect with your customers and encourage purchase decisions.
Covering all the platforms and systems you may use, and focusing on sending proximity-based rich materials, you’ll always have access to the best tools to implement your own proximity marketing campaigns.
By understanding and implementing the selection of tools available here, you’ll be able to build your brand reach using the latest technologies. The analytical insight from these tools means you can successfully strategise long- and short-term campaigns alike.
Agosto Agosto is a Tier 1 Google Cloud Premier partner and cloud product development company. We partner with companies looking for a fresh perspective to work smarter. Whether it’s by migrating to industry-leading cloud productivity tools with G Suite, moving to the cloud with the Google Cloud Platform, or developing custom applications, we look for the things that will give you the advantage.Learn more about Agosto
Aisle411 Aisle411: the power of indoor navigation & augmented reality. Maximize customer engagement, optimize product placement and increase revenue.Learn more about Aisle411
Brickworksoftware Brickwork is a leading SaaS platform that enables retailers and brands to drive qualified online traffic to unique in-store experiences via geo-location features, online appointment-booking, event RSVP, and local content and marketing.Learn more about Brickworksoftware
Celect Celect is a cloud-based predictive analytics platform, helping retailers optimize inventories through data-driven decisions.Learn more about Celect
Collectec Click and Collect solutions helping retailers pick, prepare & store web orders.Improve the customer collection experience, productivity & profitabilityLearn more about Collectec
Custora Custora is cloud-based customer analytics software that puts machine learning to work across the retail organization and customer touchpoints. Customer-obsessed retailers use Custora create better customer experiences, move faster, and outpace the competition.Learn more about Custora
SPRING Singapore Enterprise Singapore is the government agency championing enterprise development. We work with committed companies to build capabilities, innovate and internationalise. We also support the growth of Singapore as a hub for global trading and startups.Learn more about SPRING Singapore
Epicor Epicor business management and ERP solutions are designed to meet the unique needs of your industry. Deploy in the cloud or on premises with expert guidance. Learn more.Learn more about Epicor
Gimbal Gimbal helps brands and agencies maximize their marketing relevance through an integrated data and execution platform for 1-to-1 targeting and attribution.Learn more about Gimbal
Idealspot Grow faster with better local market research. View demographics, traffic, competition, spending, demand, and more using simple, self-serve reporting tools.Learn more about Idealspot
Sigfox Imagine a world where Things can communicate with us. The internet of things will transform our lives in the next 25 years. Driven by simplicity we unlock the power of the IoT and give life to the physical worldLearn more about Sigfox
Intel Intel designs and builds the essential technologies that serve as the foundation for the world’s computing devices.Learn more about Intel
Channelplay Leading Sales Force Automation Software, Market Research, Loyalty Programs & Retail Execution and Monitoring Company. 60+ Clients and 5000+ employees in 300+ cities.Learn more about Channelplay
Wirespring Learn about WireSpring's FireCast platform, which provides content management and device management for smart connected devices (M2M / IoT) and digital signage.Learn more about Wirespring
Revionics Learn how Revionics prescriptive analytics and machine-learning software help retailers optimize their pricing, promotions, markdowns and space with proven ROI.Learn more about Revionics
Lightspeedhq Lightspeed is a point of sales and eCommerce solution. With our POS systems Lightspeed Retail and Lightspeed Restaurant, you have a new way to optimize your operations. See how our business management tools will help you work more efficiently and increase your bottom line. Read more.Learn more about Lightspeedhq
Enplug Looking for digital signage? Enplug's award-winning software turns your TVs into real-time content hubs. Show social media walls, promotions, metrics dashboards, digital menus, & more! ✓ Click now to schedule your free demo!Learn more about Enplug
Manthan Manthan is the leader among the artificial intelligence companies in US and provides the best analytics solutions for retail and consumer businesses. Manthan offers a comprehensive BI and advanced analytics cloud-based platform focused on industries such as food & grocery, convenience stores, fashion & apparel, restaurant marketing and E-commerce.Learn more about Manthan
Mi9 retail Mi9 Retail is the fastest growing provider of enterprise software for retailers, wholesalers, and brands, from corporate retail systems to point of purchase systems.Learn more about Mi9 retail
Pangearetail Retail business development in Italy and Spain. We join the client on the design of their business growth and expansion plan all the way through its execution, focusing primarily on the optimization of the investment and the increase of profit.Learn more about Pangearetail
Retailpro Retail Pro International is a global leader in retail software. For over 25 years the company delivered its retail management products and unmatched global support services to become a proven solution for serious retailers everywhere. Today, Retail Pro solutions are recognized world-wide for their unparalleled flexibility, functionality, multi-national and multi-language capabilities.Learn more about Retailpro
RR Donnelley RRD is a global integrated communications provider enabling organizations to create, manage, deliver and optimize multichannel marketing and business communications.Learn more about RR Donnelley
Beaconstac Run proximity marketing campaigns using Bluetooth beacons. An end-to-end beacon solution with cloud-based beacon software platform integrated with beacon hardware, compatible with both iBeacon and Eddystone.Learn more about Beaconstac
SalesWarp SalesWarp offers a distributed order management system for retailers of all sizes to meet current and future customer demands, while optimizing operations.Learn more about SalesWarp
Sensorberg Sensorberg is a Proptech company which digitizes complex buildings and physical processes within offices, coworking spaces, coliving and residentialLearn more about Sensorberg
Sentiance Sentiance provides an SDK that creates user behavior profiles by analyzing sensor data, helping companies to deliver personalized and context-aware customer engagement.Learn more about Sentiance
Scala The best digital signage to specifically tailor communication focused at a specific audience, location and time. Scala utilizes the latest in digital signage technologies to create powerful, visually engaging customer experiences for businesses & retailers!Learn more about Scala
MaxPoint Valassis Digital is an advertising and marketing intelligence company that predicts consumer behavior and builds compelling media moments for brands and retailers to spur activation.Learn more about MaxPoint
Proxama Verify leverages Location Sciences technology to provide independent, media-agnostic measurement, analysis and authentication of location-enabled advertising. This gives you confidence you are reaching the right audiences at the right times and right locations.Learn more about Proxama
Walkbase Walkbase provides a retail analytics solution for improving the impact of marketing on physical stores and personalising in-store shopping experience.Learn more about Walkbase
emnos We are experts in shopper data analysis and interpretation. Our insights will strongly improve your marketing, merchandizing, pricing and promotional decisions.Learn more about emnos
HTK Welcome to HTK; our software puts customer insight at the heart of your multichannel marketing and loyalty management to grow customer lifetime value.Learn more about HTK
Phy Platform When someone has a question... What do they do now? Google search? Or maybe an image search on Amazon or Pinterest? Give them links where you control the search results.Learn more about Phy Platform
The tools here have been manually curated as part of the larger set of marketing tools, if you have a suggestion to add to the list or would like to sponsor this list, get in touch.
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