Proximity Marketing Beacons & Tools

This location technology form of marketing seems to be growing more and more in popularity, with more proximity beacons being deployed.


The rise of mobile and portable devices has paved the way for proximity marketing, using location technologies to communicate with customers in a plethora of different methods.

Internet of Things marketing (otherwise known as IoT) provides the ability to transfer data over a network all through the internet.

You can use proximity and IoT marketing tools to distribute media to customers, which will encourage them to interact with your brand, boosting their relationship with you and encouraging customers to act upon advertisements.

With these tools, businesses are using proximity marketing tools to deliver all kinds of personalised marketing messages to their customers and learning to understand how their customer interact with smart devices.

This marketing technique can be implemented through a variety of different methods, suited to a variety of industries, so take a look through this list and choose which one you feel best suits your own business.

Within this extensive range of proximity marketing and IoT tools, you’ll find everything you need to innovatively connect with your customers and encourage purchase decisions.

Covering all the platforms and systems you may use, and focusing on sending proximity-based rich materials, you’ll always have access to the best tools to implement your own proximity marketing campaigns.

By understanding and implementing the selection of tools available here, you’ll be able to build your brand reach using the latest technologies. The analytical insight from these tools means you can successfully strategise long- and short-term campaigns alike.


  • 11antsanalytics
    11Ants Analytics customer science solutions help retailers and airlines unlock value from loyalty programs quickly and without having to risk huge amounts.
    Learn more about 11antsanalytics
  • Insideretail
    A trusted source of retail industry news for more than 35 years, produced by a staff of seasoned journalists and commentators.
    Learn more about Insideretail
  • Agosto
    Agosto is a Tier 1 Google Cloud Premier partner and cloud product development company. We partner with companies looking for a fresh perspective to work smarter. Whether it’s by migrating to industry-leading cloud productivity tools with G Suite, moving to the cloud with the Google Cloud Platform, or developing custom applications, we look for the things that will give you the advantage.
    Learn more about Agosto
  • Aisle411
    Aisle411: the power of indoor navigation & augmented reality. Maximize customer engagement, optimize product placement and increase revenue.
    Learn more about Aisle411
  • Aislelabs
    Aislelabs offers the industry’s most sophisticated guest WiFi marketing and analytics platform to solve your business challenges.
    Learn more about Aislelabs
  • Omnia
    An integrated tool for pricing & online marketing automation at the product-level, that grows retailers' sales and profits.
    Learn more about Omnia
  • Retail Next
    Analyzing more than 800 million shoppers a month across dozens of retail chains, RetailNext is the leading provider of in-store analytics.
    Learn more about Retail Next
  • Beaconic
    Beaconic enables the use of iBeacon technology for all companys in the EU
    Learn more about Beaconic
  • Blis
    Blis uses proprietary data technology to deliver the most highly targeted advertising in the industry.
    Learn more about Blis
  • Onyx Beacon
    Bluetooth beacon hardware and best-in class RTLS, asset tracking and microlocation solutions
    Learn more about Onyx Beacon
  • Brickworksoftware
    Brickwork is a leading SaaS platform that enables retailers and brands to drive qualified online traffic to unique in-store experiences via geo-location features, online appointment-booking, event RSVP, and local content and marketing.
    Learn more about Brickworksoftware
  • Celect
    Celect is a cloud-based predictive analytics platform, helping retailers optimize inventories through data-driven decisions.
    Learn more about Celect
  • Collectec
    Click and Collect solutions helping retailers pick, prepare & store web orders.Improve the customer collection experience, productivity & profitability
    Learn more about Collectec
  • Cloud4wi
    Cloud4Wi offers the enterprise-grade product suite to better understand and engage visitors.
    Learn more about Cloud4wi
  • Custora
    Custora is cloud-based customer analytics software that puts machine learning to work across the retail organization and customer touchpoints. Customer-obsessed retailers use Custora create better customer experiences, move faster, and outpace the competition.
    Learn more about Custora
  • Weblib
    Deploy, manage and control in-store tablets thanks to Tab inStore MDM
    Learn more about Weblib
  • Arreya
    Easily Deliver the Digital Signage You Need. Power Your Screens on Chrome Devices and Turn Them Into Affordable, Reliable, and Secure Digital Signage
    Learn more about Arreya
  • Vend
    Easily manage and scale your business with retail point of sale systems from Vend. A retail POS system including debit/credit card readers and inventory management.
    Learn more about Vend
  • Ecrs
    ECRS provides a front-to-back retail automation solution suite built with a class-leading technology platform. Learn more about our POS solutions!
    Learn more about Ecrs
  • Empyr
    Empyr empowers companies to track and monetize online to offline (o2o) commerce using card linked offers.
    Learn more about Empyr
  • Miipharos
    Engage shoppers and monetize their behavior with a ready-to-use in-store analytics & marketing platform. Thats Miipharos.
    Learn more about Miipharos
  • SPRING Singapore
    Enterprise Singapore is the government agency championing enterprise development. We work with committed companies to build capabilities, innovate and internationalise. We also support the growth of Singapore as a hub for global trading and startups.
    Learn more about SPRING Singapore
  • Epicor
    Epicor business management and ERP solutions are designed to meet the unique needs of your industry. Deploy in the cloud or on premises with expert guidance. Learn more.
    Learn more about Epicor
  • Estimote
    Estimote Beacons — real world context for your apps
    Learn more about Estimote
  • Euclid
    Euclid enables brands to identify every visitor who walks in their locations, understand what drove that visit and retarget to influence a purchase.
    Learn more about Euclid
  • Eversight
    Eversight leverages AI and experimentation to create and deliver smart, dynamic pricing and targeted promotions.
    Learn more about Eversight
  • JDA
    For over 30 years, JDA has been the leading provider of end-to-end, integrated retail and supply chain planning and execution solutions.
    Learn more about JDA
  • Dor
    From small business to enterprise, go beyond people counting with retail analytics from Dor.
    Learn more about Dor
  • Yelp WiFi
    Get more out of your guest WiFi. Collect customer information, send personalized promotions, and increase repeat business with Yelp WiFi.
    Learn more about Yelp WiFi
  • Intelligence Node
    Get your competitor's pricing and positioning data from the world's largest retail database and stay ahead with our retail analytics suite | Intelligence Node
    Learn more about Intelligence Node
  • Gimbal
    Gimbal helps brands and agencies maximize their marketing relevance through an integrated data and execution platform for 1-to-1 targeting and attribution.
    Learn more about Gimbal
  • Idealspot
    Grow faster with better local market research. View demographics, traffic, competition, spending, demand, and more using simple, self-serve reporting tools.
    Learn more about Idealspot
  • Sigfox
    Imagine a world where Things can communicate with us. The internet of things will transform our lives in the next 25 years. Driven by simplicity we unlock the power of the IoT and give life to the physical world
    Learn more about Sigfox
  • InContext Solutions
    InContext Solutions is the global leader in enterprise mixed and virtual reality solutions focused on retail optimization and shopper engagement.
    Learn more about InContext Solutions
  • commercetools
    Increase business agility, innovate across new business models. Build your commerce architecture of the future with the most flexible commerce API solution.
    Learn more about commercetools
  • Infoscout
    InfoScout provides real-time consumer and shopper insights that explain the omnichannel behaviors and attitudes of American consumers.
    Learn more about Infoscout
  • Intel
    Intel designs and builds the essential technologies that serve as the foundation for the world’s computing devices.
    Learn more about Intel
  • Celerant
    Leading Point Of Sale software offering retailers a customizable retail system with CRM, inventory management and E-Commerce - all managed in a single mobile POS system. Learn more!
    Learn more about Celerant
  • Channelplay
    Leading Sales Force Automation Software, Market Research, Loyalty Programs & Retail Execution and Monitoring Company. 60+ Clients and 5000+ employees in 300+ cities.
    Learn more about Channelplay
  • Wirespring
    Learn about WireSpring's FireCast platform, which provides content management and device management for smart connected devices (M2M / IoT) and digital signage.
    Learn more about Wirespring
  • Revionics
    Learn how Revionics prescriptive analytics and machine-learning software help retailers optimize their pricing, promotions, markdowns and space with proven ROI.
    Learn more about Revionics
  • Point Inside
    Learn more about Point Insides indoor mapping solutions for airports, malls, hospitals and other venues. Embed our maps into your applications today.
    Learn more about Point Inside
  • Lightspeedhq
    Lightspeed is a point of sales and eCommerce solution. With our POS systems Lightspeed Retail and Lightspeed Restaurant, you have a new way to optimize your operations. See how our business management tools will help you work more efficiently and increase your bottom line. Read more.
    Learn more about Lightspeedhq
  • Enplug
    Looking for digital signage? Enplug's award-winning software turns your TVs into real-time content hubs. Show social media walls, promotions, metrics dashboards, digital menus, & more! ✓ Click now to schedule your free demo!
    Learn more about Enplug
  • Manhattan Associates
    Manhattan Associates designs, builds and delivers supply chain, omnichannel and inventory software so you’re ready to sell and execute in the store and throughout your network.
    Learn more about Manhattan Associates
  • Manthan
    Manthan is the leader among the artificial intelligence companies in US and provides the best analytics solutions for retail and consumer businesses. Manthan offers a comprehensive BI and advanced analytics cloud-based platform focused on industries such as food & grocery, convenience stores, fashion & apparel, restaurant marketing and E-commerce.
    Learn more about Manthan
  • Marketingdonut
    Marketing resources and tools for small businesses. Information on advertising, exhibitions, market research, online media, PR and much more.
    Learn more about Marketingdonut
  • Mi9 retail
    Mi9 Retail is the fastest growing provider of enterprise software for retailers, wholesalers, and brands, from corporate retail systems to point of purchase systems.
    Learn more about Mi9 retail
  • Mobilozophy
    Mobile marketing solutions that marketers need to connect, engage & convert mobile customers. Proximity, Beacons, SMS, Mobile Apps & more!
    Learn more about Mobilozophy
  • Placebag
    Online ordering system used by leading restaurant brands, enabling easy website, mobile, and Facebook orders for customers
    Learn more about Placebag
  • Arduino
    Open-source electronic prototyping platform enabling users to create interactive electronic objects.
    Learn more about Arduino
  • Inmar
    Our Promotions, Supply Chain and Healthcare platforms connect offline and online transactions in real time for the world’s largest brands.
    Learn more about Inmar
  • Percolata
    Percolata gives retail stores mobile, cloud-based options to predict in-store traffic, improve scheduling efficiency, and increase sales. Request a demo today!
    Learn more about Percolata
  • eSellerHub
    Proper inventory management and high-end services now available at the Best Online Inventory Management Software from Eseller hub. Get in touch today!
    Learn more about eSellerHub
  • beaconstream
    Proximity-Based Indoor Mobile Marketing platform that is helping brands and retailers engage consumers. Learn more about BeaconStream.
    Learn more about beaconstream
  • Pangearetail
    Retail business development in Italy and Spain. We join the client on the design of their business growth and expansion plan all the way through its execution, focusing primarily on the optimization of the investment and the increase of profit.
    Learn more about Pangearetail
  • Retailpro
    Retail Pro International is a global leader in retail software. For over 25 years the company delivered its retail management products and unmatched global support services to become a proven solution for serious retailers everywhere. Today, Retail Pro solutions are recognized world-wide for their unparalleled flexibility, functionality, multi-national and multi-language capabilities.
    Learn more about Retailpro
  • rewango
    REWANGO | - Proximity Marketing Platform,
    Learn more about rewango
  • RR Donnelley
    RRD is a global integrated communications provider enabling organizations to create, manage, deliver and optimize multichannel marketing and business communications.
    Learn more about RR Donnelley
  • Beaconstac
    Run proximity marketing campaigns using Bluetooth beacons. An end-to-end beacon solution with cloud-based beacon software platform integrated with beacon hardware, compatible with both iBeacon and Eddystone.
    Learn more about Beaconstac
  • SalesWarp
    SalesWarp offers a distributed order management system for retailers of all sizes to meet current and future customer demands, while optimizing operations.
    Learn more about SalesWarp
  • Sensorberg
    Sensorberg is a Proptech company which digitizes complex buildings and physical processes within offices, coworking spaces, coliving and residential
    Learn more about Sensorberg
  • Sentiance
    Sentiance provides an SDK that creates user behavior profiles by analyzing sensor data, helping companies to deliver personalized and context-aware customer engagement.
    Learn more about Sentiance
  • ShopperTrack
    ShopperTrak is the leading global provider of retail analytics, offering solutions to more than 1,000 retailers and shopping malls across 90 countries.
    Learn more about ShopperTrack
  • Smartwhere
    Smartwhere offers powerful proximity solutions that allows you to quickly and easily integrate proximity campaigns into your existing mobile environment.
    Learn more about Smartwhere
  • Social retail
    Social Retail is a revolutionary platform that increases consumer engagement by combining beacon technology and digital signage to create the ultimate marketing tool
    Learn more about Social retail
  • SOLINK
    Solink connects smart video and POS data to simplify loss prevention, security, and operations for restaurants, retailers and financial institutions.
    Learn more about SOLINK
  • Sparkfun
    SparkFun is an online retail store that sells the bits and pieces to make your electronics projects possible.
    Learn more about Sparkfun
  • Streamretail
    Specializing in commercial real estate services including leasing, property and facilities management, investment sales, development and sustainability
    Learn more about Streamretail
  • SPS Commerce Analytics
    SPS Commerce retail technology solutions go beyond EDI to enhance visibility, collaboration and communication for retailers and suppliers.
    Learn more about SPS Commerce Analytics
  • Strategic Pricing Solutions
    Strategic Pricing Solutions is a pricing consulting firm helping clients improve their pricing strategies, analytics, and pricing processes.
    Learn more about Strategic Pricing Solutions
  • Swirl
    Swirls Indoor Mobile Location Platform enables retailers to get more from every shopper visit.
    Learn more about Swirl
  • InMarket
    Target Every Stage of the Shopper Acquisition Funnel with inMarket – Leader in Shopper Marketing and Location Marketing.
    Learn more about InMarket
  • Scala
    The best digital signage to specifically tailor communication focused at a specific audience, location and time. Scala utilizes the latest in digital signage technologies to create powerful, visually engaging customer experiences for businesses & retailers!
    Learn more about Scala
  • Upper Quandrant
    Tools for bringing people and data together
    Learn more about Upper Quandrant
  • VL OMNI
    Transforming Data, Connecting Business
    Learn more about VL OMNI
  • Tulip
    Tulip Retail is an iOS mobile platform built exclusively for next generation retail store associates to offer a world-class omnichannel experience.
    Learn more about Tulip
  • Unacast
    Unacast helps companies make smarter decisions and build better products through contextualized location data from the Real World Graph®
    Learn more about Unacast
  • Upstreamcommerce
    Upstream Commerces solutions help retailers grow sales & margin using competitive intelligence, pricing optimization & predictive analytics.
    Learn more about Upstreamcommerce
  • MaxPoint
    Valassis Digital is an advertising and marketing intelligence company that predicts consumer behavior and builds compelling media moments for brands and retailers to spur activation.
    Learn more about MaxPoint
  • Proxama
    Verify leverages Location Sciences technology to provide independent, media-agnostic measurement, analysis and authentication of location-enabled advertising. This gives you confidence you are reaching the right audiences at the right times and right locations.
    Learn more about Proxama
  • Walkbase
    Walkbase provides a retail analytics solution for improving the impact of marketing on physical stores and personalising in-store shopping experience.
    Learn more about Walkbase
  • emnos
    We are experts in shopper data analysis and interpretation. Our insights will strongly improve your marketing, merchandizing, pricing and promotional decisions.
    Learn more about emnos
  • HTK
    Welcome to HTK; our software puts customer insight at the heart of your multichannel marketing and loyalty management to grow customer lifetime value.
    Learn more about HTK
  • Phy Platform
    When someone has a question... What do they do now? Google search? Or maybe an image search on Amazon or Pinterest? Give them links where you control the search results.
    Learn more about Phy Platform

The tools here have been manually curated as part of the larger set of marketing tools, if you have a suggestion to add to the list or would like to sponsor this list, get in touch.


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