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ViralGains is the leading provider of video advertising technology that generates high-impact business outcomes. By accurately measuring how consumers think, feel, and act, we help brands learn more about their target audiences in order to drive better results every stage of the funnel.
The tools here have been manually curated as part of the larger set of marketing tools, if you have a suggestion to add to the list or would like to sponsor this list, get in touch.
With the ever-decreasing attention spans of mobile, tablet, and desktop users, video marketing and advertising is becoming more and more powerful as users prefer dynamic and engaging video content to inaccessible blocks of text.
But there is much more to video than simply making something great and hoping your audience will watch it: you need to know what kinds of videos your audience is looking for, as well as where they’re looking. And it’s also important to understand the optimal video style for each platform.
The right tools can help you make the most of this powerful advertising medium!
Increased screen time and large volumes of online text has seen attention spans drop. Marketers are always on the lookout for ways to stand out from the crowd – so video ads should not be overlooked.
Video ads can become an integral part of your marketing strategy, and with access to the right tools, you can reach the right audience. If you’re running any form of digital marketing campaign, video can act as a diverse tool, on all different types of website and across multiple social platforms.
So, wherever your audience are, your video ads can find the right people. Content within video ads should be engaging but most importantly of high quality, which you can achieve when you use the right tools.
It’s not just engagement that video can help with – video can also improve search engine rankings too, making it a useful tool to have in any marketing strategy.
Of course, knowing what type of video content appeals to your audience is crucial to the success of your campaigns. However, this also means you need to know what each platform expects from you when you distribute your videos.
With the right tools available, here, you can connect with your customers and build strong engagement. Covering video display across the three main screens used by people in their everyday life, and learning how to use analytics to create platform-ready videos, you’ll be able to form the basis of a relationship between your customers and your brand.
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