You don’t have to dig deep to understand why video marketing has increased in popularity over the past few years.
With the ever-decreasing attention spans of mobile, tablet, and desktop users, video marketing and advertising is becoming more and more powerful as users prefer dynamic and engaging video content to inaccessible blocks of text.
But there is much more to video than simply making something great and hoping your audience will watch it: you need to know what kinds of videos your audience is looking for, as well as where they’re looking. And it’s also important to understand the optimal video style for each platform.
The right tools can help you make the most of this powerful advertising medium!
Increased screen time and large volumes of online text has seen attention spans drop. Marketers are always on the lookout for ways to stand out from the crowd – so video ads should not be overlooked.
Video ads can become an integral part of your marketing strategy, and with access to the right tools, you can reach the right audience. If you’re running any form of digital marketing campaign, video can act as a diverse tool, on all different types of website and across multiple social platforms.
So, wherever your audience are, your video ads can find the right people. Content within video ads should be engaging but most importantly of high quality, which you can achieve when you use the right tools.
It’s not just engagement that video can help with – video can also improve search engine rankings too, making it a useful tool to have in any marketing strategy.
Of course, knowing what type of video content appeals to your audience is crucial to the success of your campaigns. However, this also means you need to know what each platform expects from you when you distribute your videos.
With the right tools available, here, you can connect with your customers and build strong engagement. Covering video display across the three main screens used by people in their everyday life, and learning how to use analytics to create platform-ready videos, you’ll be able to form the basis of a relationship between your customers and your brand.
Answer Media A diverse digital media and advertising technology company with solutions for publishers that help progress their businesses in meaningful ways.
Videology A Leading Software Provider For Converged, Addressable Advertising Across TV And Digital Video.
ad3media.com Ad3 Media delivers the highest converting advertising solutions the market has to offer. An entire system built on simplicity with you in mind.
Telaria At Telaria we make the software premium publishers can rely on to unlock the fullest value of their video content, wherever it may be.
Brandzooka Brandzooka allows you to put your videos in front of your exact target audience on the biggest sites on the web. Click here to register for a free account.
Viddyad Create and edit video ads online with Viddyad. Make a video by yourself or use video ad templates. Use our content library in the video editor. Try for free
SnapStudioPlus Create video online, Create video online for youtube, Create video online with photos, Make video ads that showcase your business with our video ad making software! Create video ads online with our free images and video clips for all industries.
Jivox Deliver a relevant message consistently across all channels in real time. Serving dynamically created ads personalized to individual consumers means more sales.
Teads Discover Teads, the inventor of Outstream video & the inRead & inBoard. Teads is the N°1 Premium Viewable Advertising Marketplace Worldwide!
Virool Get your video in front of the right people with Virool’s programmatic video advertising platform. Find out more about why brands and agencies trust Virool.
Innovid Innovids global video marketing platform provides brands, agencies and publishers with everything they need to make video marketing work better at scale.
advids Join 2000+ businesses all over the world who Love ADVIDS. Complete video solution at a fixed budget, from concept till completion We Do It All.
JW Player JW Player is the most powerful & flexible video platform powered by the fastest, most-used HTML5 online video player.
LoopMe LoopMe is the largest mobile video platform, supporting all video and full-screen formats and reaching over 2 billion devices worldwide.
Chocolate Mobile video advertising platform for app developers, publishers and brand advertisers. Ad Mediation Platform and Mobile Video Ads
BrightRoll Oath Ad Platforms offer marketers and publishers intelligent, data-driven solutions that drive success.
Panopto Panopto is the leading online video platform for businesses and universities. Easily create, host, search, share, and stream videos across your organization.
Roku Roku provides the simplest way to stream entertainment to your TV. On your terms. With thousands of available channels to choose from.
Simulmedia Simulmedia delivers better ROI through data-optimized audience targeting for national TV advertising. Learn more.
Somoto Somoto is a leading technology company specializing in all aspects of worldwide monetization and distribution of Mobile and PC applications as well as Video Advertising.
SpotX SpotX is the trusted platform for premium publishers and broadcasters. Learn how our technology powers programmatic video across all screens.
Gruuv Interactive The first self-serve platform for creating truly scalable high-impact interactive mobile and desktop video advertising. VPAID, MRAID, VAST support.
Eyeview The industry leader in video marketing, Eyeview helps brands drive ROI and increase visibility.
Vungle The leading in-app video advertising platform for performance marketers. Our mission is to deliver the highest value users through engaging video ads.
AdGreetz The only cloud-based SaaS platform that empowers brands to dynamically deploy millions of "smart", hyper-relevant, data-driven, personalized video and display ads and messages on 18 channels.
Touchstorm Touchstorm is a tech-enabled services company that builds social media audiences for the worlds largest brands.
Undertone Undertone is the leader in digital advertising. We start with creative & then design for reach & engagement through award-winning cross-screen ad formats.
Unruly Unrulys video ads are powered by emotional data to help advertisers engage global audiences on premium sites, and publishers better monetise audiences.
Genesis Media User behavior, content analytics and video advertising working together in one programmatic platform.
AdPoint Video Video Ads for everyone! AdPoint Video hits top performance goals in social, search and display advertising campaigns with our exclusive Dynamic Video Ads.
ViralGains ViralGains is the leading provider of video advertising technology that generates high-impact business outcomes. By accurately measuring how consumers think, feel, and act, we help brands learn more about their target audiences in order to drive better results every stage of the funnel.
Liquidus We help our partners and advertisers execute personalized digital marketing campaigns driven by a unique understanding of their needs and challenges.
Beachfront Media We offer video distribution and monetization. We work with publishers, advertisers, and enterprises to help with their video strategy.
WideOrbit WideOrbits technology platform creates media transaction value for TV & radio broadcasters, national TV networks, publishers, and advertisers.
YuMe YuMe is your partner for video advertising leadership and innovation.
The tools here have been manually curated as part of the larger set of marketing tools, if you have a suggestion to add to the list or would like to sponsor this list, get in touch.
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