81 Search & Social Advertising Tools

The world wide web has led to a huge range of digital advertising options available with something to suit any business, no matter their size or the sector they operate in.

With more consumers connecting to the internet through many different devices, more businesses are using search and social advertising. Search and social advertising each offer unique benefits.

Search advertising works best for targeting people with intent-based searches. This means consumers are looking for answers ASAP using search engines and often are there to buy.

By using analytics to find out what word and phrases consumers are searching for, you can effectively find your target market. Of course, it helps to know who your target audience are but with search advertising tools you can learn a whole lot more about your customers.

Of course, there’s no escaping the presence of social media and you don’t want to pass up the opportunity to optimize your campaigns.

This modern form of advertising allows you to generate targeted ads that users can interact with. Still, you need to know what social platforms your customers use, how they use them and what form of content appeals to them most – and you’ll need the right tools to guide you.

Search and social advertising can be tricky without the right knowledge, but here you can access an extensive range of tools where you can find everything you need to develop an expert insight.

Covering all search engine sites and social platforms you may use, and learning how to use analytics to your advantage to create targeted ads – helping to guarantee you improved conversion rates and ROI in each campaign you run.

  • 4C
    Win the battle for consumer attention with our data science and marketing technology. See how 4C helps you make multi-screen magic.
  • Acquisio
    Acquisio is a performance media solution that enables digital marketers to optimize their search campaigns and report on social, mobile and display initiatives.
  • Adboozter
    Looking for an affordable alternative to Wordstream? Adboozter is the easiest way to optimize your Adwords campaigns. Try it free, no credit card required!
  • AdCore
    Manage your AdWords campaigns with adCore! An AdWords management software that helps PPC professionals optimize!
  • AdEspresso
    Start driving results across Facebook, Instagram and ​Now ​Google with a free 14-day trial of AdEspresso.
  • AdGooroo
    Dominate internet marketing in any industry with AdGooroo. Our Digital Marketing Intelligence platform identifies competitors keywords, informs campaign strategy, improves ad copy and clickthrough rates, and tracks any companys online advertising presence.
  • adHawk
    AdHawk is the easiest way to manage and optimize your Google AdWords and Facebook advertising campaigns. Sign up today and let AdHawk's machine learning algorithms take charge.
  • Adlucent
    Adlucent is the leading digital performance marketing agency focused on helping brands grow profitability through paid search, paid social, performance display, amazon, digital merchandising, and more.
  • AdNabu
    Manage your Google Ads (AdWords) search campaigns using advanced and easy to use Google Ads (AdWords) Automation software. Using AdNabu, One can easily create Google Ads (AdWords) campaigns with all best practices and optimize as well as manage them. Generate more conversions, save time and money using AdNabu
  • AdNgin
    Outbrain is the world's leading performance-driven discovery and native advertising platform. We help advertisers get discovered on leading publishers websites.
  • Adobe
    Adobe is changing the world through digital experiences. We help our customers create, deliver and optimize content and applications.
  • AdParlor
    AdParlor blends Media Buying and Creative Services at Scale to enhance paid social and display campaigns for sophisticated advertisers. Social Media Advertising for Facebook, Instagram, Snapchat, Twitter, Pinterest and LinkedIn. Advertising Campaign Management. Experts at people-base Marketing.
  • Adspert
    Relying on years of experience developing fully automated trading systems we get maximum performance out of every SEM budget.
  • AdStage
    Powering marketers with paid social and PPC reporting and automation software. AdStage is connecting performance marketers to the ad data they need to analyze, optimize, and report on their paid media campaigns. Get started with free 14-day trial!
  • Adthena
    Adthena is your secret weapon for search, giving your business unrivaled competitor insight. See what Adthena can do for you - book your demo today!
  • Algomizer
    Algomizer is an Internet Technology company that specializes in developing online marketing tools for SMB's
  • Ampush
    Ampush offers a highly strategic and customized way for businesses to reach more customers and grow revenue across digital channels.
  • Apex Pacific
    Apex internet marketing software tools including SEO software, Google Adwords PPC tool, mail marketing software and social media management tool. Free download now!
  • Appbi
    AppBite - iPhone App Reviews. Latest in iPad, iPod Touch and iPhone apps, Apple News, Developer profiles. Honest full length reviews. Developers & Agencies submit your apps!
  • Balihoo
    Balihoo increases the ROI of Paid Search, Display, and Social Campaigns by dramatically improving the local relevance of ads. Our software is used by brands like Aflac and Pearle Vision.
  • Bidalgo
    Scale your mobile apps user acquisition on Facebook, Instagram, Google, Snapchat, Pinterest and other platforms. Full automation & Creative optimization.
  • Bing Ads
    Optimize your paid search advertising campaigns. Use Bing Ads to connect with millions of potential customers, and get the resources you need to succeed.
  • Brand Networks
    Outsmart the competition with the most advanced digital advertising solutions available. A recognized industry leader, Brand Networks’ award-winning software and managed media services provide cutting-edge solutions to the world’s top brands and agencies.
  • BrandPlug
    Brandplug is an online marketplace designed to supercharge your influencer efforts
  • Catvertiser
    Create and optimize your Facebook advertising campaigns with Catvertiser
  • Dolead
    Get qualified leads in real time. Pay only for Leads received. Automatically optimize your Google AdWords and Bing Ads campaigns.
  • Evocalize
    Leading Facebook marketing platform for Real Estate, Travel and Retail. Let the world’s smartest AI-powered digital marketing platform power your business. Certified Facebook Marketing partner. Proven, trusted, results-driven tools to super-charge your Facebook and Instagram marketing.
  • Experian
    Experian provides all your credit and identity theft protection needs. Get your credit report and FICO® credit score with a trial membership for $1.
  • Facebook
    Create an account or log in to Facebook. Connect with friends, family and other people you know. Share photos and videos, send messages and get updates.
  • Facelift
    Mit 200 Mitarbeitern und rund 1.200 Kunden ist Facelift einer der führenden Anbieter für Social Media Marketing Technologien weltweit. Mit der Facelift Cloud bietet Facelift eine mehrfach zertifizierte Software-Lösung mit allen Komponenten für professionelles Social Media Marketing auf Enterprise-Level – perfektioniert für den wichtigsten Kanal Facebook. Als Ergänzung zum Technologie-Angebot bietet Facelift mit Facelift Advertising Services die Realisierung von Facebook und Twitter Kampagnen für Unternehmen und Media-Agenturen.
  • FastTony.es
    You can optimize your Facebook ads using FB API ads Manager Tool with Facebook lead Ads Integrations. See how your Facebook ads are performing with high ROI
  • Finch
    Finch provides programmatic paid search management for AdWords and Bing with an award from Google for best performance and listed #145 on Inc. 500’s fastest growth.
  • Hootsuite
    Enhance your social media management with Hootsuite, the leading social media dashboard. Manage multiple networks and profiles and measure your campaign results.
  • Instagram
    Create an account or log in to Instagram - A simple, fun & creative way to capture, edit & share photos, videos & messages with friends & family.
  • iSpionage
    I have been a Web Developer and PPC marketer for more than 15 years, and iSpionage is probably the most reliable competitor research tool I have ever used.
  • Kenshoo
    Kenshoo is the leading digital advertising technology platform designed to connect marketers and customers across the leading publishers for search, social and e-commerce. Helping leading brands and agencies automate & optimize marketing investments for superior performance across channels and devices.
  • Kongalytics
    All the elements you need for successful online campaigns in one platform. Get to grips with your digital marketing!
  • Kontentino
    Kontentino is an intuitive social media management tool with content calendar simplifying social media approval process. Customized interface for clients...
  • LinkedIn
    500 million+ members | Manage your professional identity. Build and engage with your professional network. Access knowledge, insights and opportunities.
  • LookSmart
    Search the web on LookSmart.
  • Marin Software
    Our independent platform optimizes advertising on Search and Social channels – connecting you to customers as they move across devices and publishers
  • Matchcraft
    MatchCraft provides digital marketing platform technology & expertise to help your agency sell, manage & scale high-performing digital marketing campaigns.
  • MediaMath
    MediaMath is the leader in programmatic marketing technology, with powerful data management platforms, omnichannel DSP, audiences, supply and intelligence.
  • MomentFeed
    Software to manage the entire mobile customer experience for multi-location brands. Drive consumers from their mobile device to your store with MomentFeed.
  • NetElixir
    Search marketing solved. NetElixir helps retailers decode what makes people click, providing an extensive selection of digital marketing solutions.
  • Never
    never.no helps broadcasters and advertisers manage, moderate and deliver rich media across multiple platforms including broadcast, digital and DOOH
  • Pagemodo
    Pagemodo helps you edit Facebook cover photos, make custom tabs, schedule and design your social media posts and create contests for your Facebook business page. Get started.
  • Peadler
    On Peadler influencers can share local businesses' stories and be rewarded with promotional discounts for the visibility generated.
  • Perion
    Perion delivers data-driven ad and search solutions for both brands and publishers. Learn more about Perions solutions here.
  • Pinterest
    Discover recipes, home ideas, style inspiration and other ideas to try.
  • Polygraph
    Polygraph Media Homepage
  • Popular Pays
    Create content worth sharing. Popular Pays connects brand with creators to produce custom content, generate awareness through influencer marketing, and drive ROI by combining quality content and paid media.
  • PPC Protect
    PPC Protect stops click fraud on your PPC campaigns ✅. Automated and easy protection set up in three clicks giving you more leads, saving you money and allowing you sell more through PPC 💲💲💲. Award Winning click fraud protection service for AdWords advertisers. 30 day free trial on all accounts.
  • ProTop
    ProTop automatically visits linked in profiles based on your search criteria. Around 8% of all visited profiles return to read your services offer!
  • Quantic Mind
    With our Search and Social products enterprise marketers can see a 30-40% uptick in performance over other bid management tools.
  • Quarizmi
    We make your Paid Search grow beyond scale, enjoyable and profitable. We increase your profits non-stop, continuously growing your campaigns.
  • Qwaya
    Optimize your Facebook marketing and save time with a powerful and affordable tool. Ad scheduling and rotation, bid rules, conversion tracking. $149/month.
  • ReFUEL4
    ReFUEL4 is the world's largest creative platform, with 10,000 Designers & Predictive AI, we keep Facebook and Google Ads ReFUELed with fresh ad creative.
  • Reveal Bot
    Automate your Facebook Ads and manage your campaigns. Get alerts and reports for all your marketing tools to Slack.
  • Rhombus
    Rhombus Ads helps the world's leading brands and publishers monetize embedded social content.
  • RocketROI
    Optimiza tus campañas en Google Adwords con RocketROI, el motor de optimización líder de Google Adwords Search, Display, Remarketing, Shopping y Youtube.
  • Search Experiences
    Search Experiences is pioneering the design and development of a new generation of Branded Search Engines using cutting-edge Web 3.0 technology.
  • Search Force
    A Paid Search & Social Media Ad Management Platform for Niche Digital marketers.
  • SiteWit
    SiteWit provides a do-it-yourself automated big data driven approach for website and paid search optimization for the major web and marketing platforms like Google AdWords, Bing, Facebook, WordPress, and many more using engagement marketing and predictive scoring.
  • Smarter eCommerce
    Wir sind Europas dynamischstes PPC-Automation-Unternehmen aus Österreich und ein Innovationstreiber des automatisierten Search Engine Advertising weltweit.
  • Smartly.io
    Smartly.io combines creative automation, ad operations, and outstanding customer service to help 600+ brands scale their results - not headcount - on Facebook, Instagram, and Pinterest.
  • Snapchat
    Snapchat lets you easily talk with friends, view Live Stories from around the world, and explore news in Discover. Life's more fun when you live in the moment!
  • Socialdealer
    Automotive industrys only complete solution to help dealers and OEMs create, manage, and monitor social profiles, reputation, content, and engage with new and existing customers.
  • SocialFlow
    SocialFlow uses real-time data and business rules to determine what and when to publish to your social media properties for both owned & paid social posts.
  • Sprinklr
    Sprinklr provides a unified platform for customer experience management (cxm). Our customer experience and social media management software guides enterprise businesses through and digital transformation across marketing, advertising, research, commerce and care with our cloud solutions.
  • StitcherAds
    StitcherAds is the easiest way to build highly automated campaigns on Facebook & Instagram that convert both online & in-store.
  • StrikeSocial
    Let us do the work. Our social media advertising provides 24/7 campaign optimization and always-on support to target your social advertising when and where people are the most receptive.
  • SunnyReports
    SunnyReports is an Adwords reporting tool for PPC SEM agencies and freelance to create full customizable adwords reports for your customers in seconds. Free sign up
  • Targeto
    Targeto Inc is a People based Ad firm centered on Cookieless and Email Retargeting.We offer solutions for Google, Facebook, Twitter and Yahoo Gemini Ads.
  • Tenscores
    Tenscores will make you a better Google Adwords advertiser.
  • Topvisor
    Try out SEO & PPC Tools for keyword research, clustering, rank tracking and onpage optimization. Get better results from paid search and organic rankings.
  • Twitter
    From breaking news to the latest in entertainment, sports and politics, get the full story with all the live commentary.
  • WordStream
    Use our free tools and 20-Minute Work Week to create, optimize, manage and measure high-performing paid search and paid social campaigns.
  • Yelp
    User Reviews and Recommendations of Best Restaurants, Shopping, Nightlife, Food, Entertainment, Things to Do, Services and More at Yelp
  • YP
    The original source to find and connect with local plumbers, handymen, mechanics, attorneys, dentists, and more.
  • Zalster
    We are your intelligent partner for automating and optimizing Facebook & Instagram Ads. Use our simple, but powerful platform and get strategic help from our 24/7 support.

The 81 tools here have been manually curated as part of the larger set of marketing tools, if you have a suggestion to add to the list or would like to sponsor this list, get in touch.

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