Dean Cruddace

Updated: March 28 2023

Social Media Tools

Search and social media are two of the most powerful advertising platforms for modern businesses. It is important to take advantage of the number of people scrolling through Facebook, Instagram, Messenger, and any number of other social media platforms. The same goes for search, as more and more people rely on search engines to solve all of their online needs.

How Do Social Media Tools Work?

Using the right search and social advertising tools will allow you to connect with and understand your exact demographic just when they are ready to make a purchase! With more consumers connecting to the internet through many different devices, more businesses are using search and social advertising. Search and social advertising each offer unique benefits. Search advertising works best for targeting people with intent-based searches. This means consumers are looking for answers ASAP using search engines and often are there to buy.

How Do Social Media Tools Help?

By using analytics to find out what word and phrases consumers are searching for, you can effectively find your target market. Of course, it helps to know who your target audience are but with search advertising tools you can learn a whole lot more about your customers. Of course, there’s no escaping the presence of social media and you don’t want to pass up the opportunity to optimize your campaigns. This modern form of advertising allows you to generate targeted ads that users can interact with. Still, you need to know what social platforms your customers use, how they use them and what form of content appeals to them most – and you’ll need the right tools to guide you.

62 of the Best Social Media Tools

All of the following Social Media Tools have been reviewed, links you follow are sometimes affiliate links and some Social Media Tools have been listed because they offer a great solution to a Social Advertising process.

Search Force logo

Search Force

A Paid Search & Social Media Ad Management Platform for Niche Digital marketers.

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Acquisio logo


Acquisio is a performance media solution that enables digital marketers to optimize their search campaigns and report on social, mobile and display initiatives.

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adHawk logo


AdHawk is the easiest way to manage and optimize your Google AdWords and Facebook advertising campaigns. Sign up today and let AdHawk's machine learning algorithms take charge.

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Adlucent logo


Adlucent is the leading digital performance marketing agency focused on helping brands grow profitability through paid search, paid social, performance display, amazon, digital merchandising, and more.

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AdParlor logo


AdParlor blends Media Buying and Creative Services at Scale to enhance paid social and display campaigns for sophisticated advertisers. Social Media Advertising for Facebook, Instagram, Snapchat, Twitter, Pinterest and LinkedIn. Advertising Campaign Management. Experts at people-base Marketing.

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Adthena logo


Adthena is your secret weapon for search, giving your business unrivaled competitor insight. See what Adthena can do for you - book your demo today!

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Algomizer logo


Algomizer is an Internet Technology company that specializes in developing online marketing tools for SMB's

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Kongalytics logo


All the elements you need for successful online campaigns in one platform. Get to grips with your digital marketing!

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Ampush logo


Ampush offers a highly strategic and customized way for businesses to reach more customers and grow revenue across digital channels.

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Appbi logo


AppBite - iPhone App Reviews. Latest in iPad, iPod Touch and iPhone apps, Apple News, Developer profiles. Honest full length reviews. Developers & Agencies submit your apps!

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Reveal Bot logo

Reveal Bot

Automate your Facebook Ads and manage your campaigns. Get alerts and reports for all your marketing tools to Slack.

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Socialdealer logo


Automotive industrys only complete solution to help dealers and OEMs create, manage, and monitor social profiles, reputation, content, and engage with new and existing customers.

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Instagram logo


Create an account or log in to Instagram - A simple, fun & creative way to capture, edit & share photos, videos & messages with friends & family.

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Catvertiser logo


Create and optimize your Facebook advertising campaigns with Catvertiser

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Popular Pays logo

Popular Pays

Create content worth sharing. Popular Pays connects brand with creators to produce custom content, generate awareness through influencer marketing, and drive ROI by combining quality content and paid media.

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Pinterest  logo


Discover recipes, home ideas, style inspiration and other ideas to try.

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AdGooroo logo


Dominate internet marketing in any industry with AdGooroo. Our Digital Marketing Intelligence platform identifies competitors keywords, informs campaign strategy, improves ad copy and clickthrough rates, and tracks any companys online advertising presence.

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Hootsuite logo


Enhance your social media management with Hootsuite, the leading social media dashboard. Manage multiple networks and profiles and measure your campaign results.

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Finch  logo


Finch provides programmatic paid search management for AdWords and Bing with an award from Google for best performance and listed #145 on Inc. 500’s fastest growth.

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Twitter logo


From breaking news to the latest in entertainment, sports and politics, get the full story with all the live commentary.

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Dolead logo


Get qualified leads in real time. Pay only for Leads received. Automatically optimize your Google AdWords and Bing Ads campaigns.

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iSpionage logo


I have been a Web Developer and PPC marketer for more than 15 years, and iSpionage is probably the most reliable competitor research tool I have ever used.

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Kenshoo logo


Kenshoo is the leading digital advertising technology platform designed to connect marketers and customers across the leading publishers for search, social and e-commerce. Helping leading brands and agencies automate & optimize marketing investments for superior performance across channels and devices.

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Kontentino logo


Kontentino is an intuitive social media management tool with content calendar simplifying social media approval process. Customized interface for clients...

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Evocalize logo


Leading Facebook marketing platform for Real Estate, Travel and Retail. Let the world’s smartest AI-powered digital marketing platform power your business. Certified Facebook Marketing partner. Proven, trusted, results-driven tools to super-charge your Facebook and Instagram marketing.

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StrikeSocial logo


Let us do the work. Our social media advertising provides 24/7 campaign optimization and always-on support to target your social advertising when and where people are the most receptive.

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Adboozter logo


Looking for an affordable alternative to Wordstream? Adboozter is the easiest way to optimize your Adwords campaigns. Try it free, no credit card required!

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AdCore logo


Manage your AdWords campaigns with adCore! An AdWords management software that helps PPC professionals optimize!

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AdNabu logo


Manage your Google Ads (AdWords) search campaigns using advanced and easy to use Google Ads (AdWords) Automation software. Using AdNabu, One can easily create Google Ads (AdWords) campaigns with all best practices and optimize as well as manage them. Generate more conversions, save time and money using AdNabu

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Never logo

Never helps broadcasters and advertisers manage, moderate and deliver rich media across multiple platforms including broadcast, digital and DOOH

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Qwaya logo


Optimize your Facebook marketing and save time with a powerful and affordable tool. Ad scheduling and rotation, bid rules, conversion tracking. $149/month.

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Marin Software logo

Marin Software

Our independent platform optimizes advertising on Search and Social channels – connecting you to customers as they move across devices and publishers

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Tycoono logo


Our Social Media Management Services help your business grow and expand its reach through increased website traffic, brand awareness and relationship management

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Brand Networks logo

Brand Networks

Outsmart the competition with the most advanced digital advertising solutions available. A recognized industry leader, Brand Networks’ award-winning software and managed media services provide cutting-edge solutions to the world’s top brands and agencies.

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Pagemodo logo


Pagemodo helps you edit Facebook cover photos, make custom tabs, schedule and design your social media posts and create contests for your Facebook business page. Get started.

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Polygraph logo


Polygraph Media Homepage

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AdStage logo


Powering marketers with paid social and PPC reporting and automation software. AdStage is connecting performance marketers to the ad data they need to analyze, optimize, and report on their paid media campaigns. Get started with free 14-day trial!

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PPC Protect logo

PPC Protect

PPC Protect stops click fraud on your PPC campaigns ✅. Automated and easy protection set up in three clicks giving you more leads, saving you money and allowing you sell more through PPC 💲💲💲. Award Winning click fraud protection service for AdWords advertisers. 30 day free trial on all accounts.

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ProTop logo


ProTop automatically visits linked in profiles based on your search criteria. Around 8% of all visited profiles return to read your services offer!

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ReFUEL4 logo


ReFUEL4 is the world's largest creative platform, with 10,000 Designers & Predictive AI, we keep Facebook and Google Ads ReFUELed with fresh ad creative.

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Adspert logo


Relying on years of experience developing fully automated trading systems we get maximum performance out of every SEM budget.

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Rhombus logo


Rhombus Ads helps the world's leading brands and publishers monetize embedded social content.

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Bidalgo logo


Scale your mobile apps user acquisition on Facebook, Instagram, Google, Snapchat, Pinterest and other platforms. Full automation & Creative optimization.

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Search Experiences logo

Search Experiences

Search Experiences is pioneering the design and development of a new generation of Branded Search Engines using cutting-edge Web 3.0 technology.

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NetElixir logo


Search marketing solved. NetElixir helps retailers decode what makes people click, providing an extensive selection of digital marketing solutions.

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LookSmart logo


Search the web on LookSmart.

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SiteWit logo


SiteWit provides a do-it-yourself automated big data driven approach for website and paid search optimization for the major web and marketing platforms like Google AdWords, Bing, Facebook, WordPress, and many more using engagement marketing and predictive scoring.

Learn More logo combines creative automation, ad operations, and outstanding customer service to help 600+ brands scale their results - not headcount - on Facebook, Instagram, and Pinterest.

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Snapchat logo


Snapchat lets you easily talk with friends, view Live Stories from around the world, and explore news in Discover. Life's more fun when you live in the moment!

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SocialFlow logo


SocialFlow uses real-time data and business rules to determine what and when to publish to your social media properties for both owned & paid social posts.

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MomentFeed logo


Software to manage the entire mobile customer experience for multi-location brands. Drive consumers from their mobile device to your store with MomentFeed.

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AdEspresso logo


Start driving results across Facebook, Instagram and ​Now ​Google with a free 14-day trial of AdEspresso.

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StitcherAds logo


StitcherAds is the easiest way to build highly automated campaigns on Facebook & Instagram that convert both online & in-store.

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SunnyReports logo


SunnyReports is an Adwords reporting tool for PPC SEM agencies and freelance to create full customizable adwords reports for your customers in seconds. Free sign up

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Targeto logo


Targeto Inc is a People based Ad firm centered on Cookieless and Email Retargeting.We offer solutions for Google, Facebook, Twitter and Yahoo Gemini Ads.

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Tenscores logo


Tenscores will make you a better Google Adwords advertiser.

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Topvisor logo


Try out SEO & PPC Tools for keyword research, clustering, rank tracking and onpage optimization. Get better results from paid search and organic rankings.

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WordStream logo


Use our free tools and 20-Minute Work Week to create, optimize, manage and measure high-performing paid search and paid social campaigns.

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Yelp logo


User Reviews and Recommendations of Best Restaurants, Shopping, Nightlife, Food, Entertainment, Things to Do, Services and More at Yelp

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Zalster logo


We are your intelligent partner for automating and optimizing Facebook & Instagram Ads. Use our simple, but powerful platform and get strategic help from our 24/7 support.

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Quarizmi logo


We make your Paid Search grow beyond scale, enjoyable and profitable. We increase your profits non-stop, continuously growing your campaigns.

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FastTony logo


You can optimize your Facebook ads using FB API ads Manager Tool with Facebook lead Ads Integrations. See how your Facebook ads are performing with high ROI

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