Social Media Tools

The world wide web has led to a huge range of digital advertising options available with something to suit any business, no matter their size or the sector they operate in.


Search and social media are two of the most powerful advertising platforms for modern businesses.

It is important to take advantage of the number of people scrolling through Facebook, Instagram, Messenger, and any number of other social media platforms.

The same goes for search, as more and more people rely on search engines to solve all of their online needs.

Using the right search and social advertising tools will allow you to connect with and understand your exact demographic just when they are ready to make a purchase!

With more consumers connecting to the internet through many different devices, more businesses are using search and social advertising. Search and social advertising each offer unique benefits.

Search advertising works best for targeting people with intent-based searches. This means consumers are looking for answers ASAP using search engines and often are there to buy.

By using analytics to find out what word and phrases consumers are searching for, you can effectively find your target market. Of course, it helps to know who your target audience are but with search advertising tools you can learn a whole lot more about your customers.

Of course, there’s no escaping the presence of social media and you don’t want to pass up the opportunity to optimize your campaigns.

This modern form of advertising allows you to generate targeted ads that users can interact with. Still, you need to know what social platforms your customers use, how they use them and what form of content appeals to them most – and you’ll need the right tools to guide you.

Search and social advertising can be tricky without the right knowledge, but here you can access an extensive range of tools where you can find everything you need to develop an expert insight.

Covering all search engine sites and social platforms you may use, and learning how to use analytics to your advantage to create targeted ads – helping to guarantee you improved conversion rates and ROI in each campaign you run.


  • Search Force
    A Paid Search & Social Media Ad Management Platform for Niche Digital marketers.
    Learn more about Search Force
  • Acquisio
    Acquisio is a performance media solution that enables digital marketers to optimize their search campaigns and report on social, mobile and display initiatives.
    Learn more about Acquisio
  • adHawk
    AdHawk is the easiest way to manage and optimize your Google AdWords and Facebook advertising campaigns. Sign up today and let AdHawk's machine learning algorithms take charge.
    Learn more about adHawk
  • Adlucent
    Adlucent is the leading digital performance marketing agency focused on helping brands grow profitability through paid search, paid social, performance display, amazon, digital merchandising, and more.
    Learn more about Adlucent
  • AdParlor
    AdParlor blends Media Buying and Creative Services at Scale to enhance paid social and display campaigns for sophisticated advertisers. Social Media Advertising for Facebook, Instagram, Snapchat, Twitter, Pinterest and LinkedIn. Advertising Campaign Management. Experts at people-base Marketing.
    Learn more about AdParlor
  • Adthena
    Adthena is your secret weapon for search, giving your business unrivaled competitor insight. See what Adthena can do for you - book your demo today!
    Learn more about Adthena
  • Algomizer
    Algomizer is an Internet Technology company that specializes in developing online marketing tools for SMB's
    Learn more about Algomizer
  • Kongalytics
    All the elements you need for successful online campaigns in one platform. Get to grips with your digital marketing!
    Learn more about Kongalytics
  • Ampush
    Ampush offers a highly strategic and customized way for businesses to reach more customers and grow revenue across digital channels.
    Learn more about Ampush
  • Appbi
    AppBite - iPhone App Reviews. Latest in iPad, iPod Touch and iPhone apps, Apple News, Developer profiles. Honest full length reviews. Developers & Agencies submit your apps!
    Learn more about Appbi
  • Reveal Bot
    Automate your Facebook Ads and manage your campaigns. Get alerts and reports for all your marketing tools to Slack.
    Learn more about Reveal Bot
  • Socialdealer
    Automotive industrys only complete solution to help dealers and OEMs create, manage, and monitor social profiles, reputation, content, and engage with new and existing customers.
    Learn more about Socialdealer
  • Instagram
    Create an account or log in to Instagram - A simple, fun & creative way to capture, edit & share photos, videos & messages with friends & family.
    Learn more about Instagram
  • Catvertiser
    Create and optimize your Facebook advertising campaigns with Catvertiser
    Learn more about Catvertiser
  • Popular Pays
    Create content worth sharing. Popular Pays connects brand with creators to produce custom content, generate awareness through influencer marketing, and drive ROI by combining quality content and paid media.
    Learn more about Popular Pays
  • Pinterest
    Discover recipes, home ideas, style inspiration and other ideas to try.
    Learn more about Pinterest
  • AdGooroo
    Dominate internet marketing in any industry with AdGooroo. Our Digital Marketing Intelligence platform identifies competitors keywords, informs campaign strategy, improves ad copy and clickthrough rates, and tracks any companys online advertising presence.
    Learn more about AdGooroo
  • Hootsuite
    Enhance your social media management with Hootsuite, the leading social media dashboard. Manage multiple networks and profiles and measure your campaign results.
    Learn more about Hootsuite
  • Finch
    Finch provides programmatic paid search management for AdWords and Bing with an award from Google for best performance and listed #145 on Inc. 500’s fastest growth.
    Learn more about Finch
  • Twitter
    From breaking news to the latest in entertainment, sports and politics, get the full story with all the live commentary.
    Learn more about Twitter
  • Dolead
    Get qualified leads in real time. Pay only for Leads received. Automatically optimize your Google AdWords and Bing Ads campaigns.
    Learn more about Dolead
  • iSpionage
    I have been a Web Developer and PPC marketer for more than 15 years, and iSpionage is probably the most reliable competitor research tool I have ever used.
    Learn more about iSpionage
  • Kenshoo
    Kenshoo is the leading digital advertising technology platform designed to connect marketers and customers across the leading publishers for search, social and e-commerce. Helping leading brands and agencies automate & optimize marketing investments for superior performance across channels and devices.
    Learn more about Kenshoo
  • Kontentino
    Kontentino is an intuitive social media management tool with content calendar simplifying social media approval process. Customized interface for clients...
    Learn more about Kontentino
  • Evocalize
    Leading Facebook marketing platform for Real Estate, Travel and Retail. Let the world’s smartest AI-powered digital marketing platform power your business. Certified Facebook Marketing partner. Proven, trusted, results-driven tools to super-charge your Facebook and Instagram marketing.
    Learn more about Evocalize
  • StrikeSocial
    Let us do the work. Our social media advertising provides 24/7 campaign optimization and always-on support to target your social advertising when and where people are the most receptive.
    Learn more about StrikeSocial
  • Adboozter
    Looking for an affordable alternative to Wordstream? Adboozter is the easiest way to optimize your Adwords campaigns. Try it free, no credit card required!
    Learn more about Adboozter
  • AdCore
    Manage your AdWords campaigns with adCore! An AdWords management software that helps PPC professionals optimize!
    Learn more about AdCore
  • AdNabu
    Manage your Google Ads (AdWords) search campaigns using advanced and easy to use Google Ads (AdWords) Automation software. Using AdNabu, One can easily create Google Ads (AdWords) campaigns with all best practices and optimize as well as manage them. Generate more conversions, save time and money using AdNabu
    Learn more about AdNabu
  • Never
    never.no helps broadcasters and advertisers manage, moderate and deliver rich media across multiple platforms including broadcast, digital and DOOH
    Learn more about Never
  • Qwaya
    Optimize your Facebook marketing and save time with a powerful and affordable tool. Ad scheduling and rotation, bid rules, conversion tracking. $149/month.
    Learn more about Qwaya
  • Marin Software
    Our independent platform optimizes advertising on Search and Social channels – connecting you to customers as they move across devices and publishers
    Learn more about Marin Software
  • Brand Networks
    Outsmart the competition with the most advanced digital advertising solutions available. A recognized industry leader, Brand Networks’ award-winning software and managed media services provide cutting-edge solutions to the world’s top brands and agencies.
    Learn more about Brand Networks
  • Pagemodo
    Pagemodo helps you edit Facebook cover photos, make custom tabs, schedule and design your social media posts and create contests for your Facebook business page. Get started.
    Learn more about Pagemodo
  • Polygraph
    Polygraph Media Homepage
    Learn more about Polygraph
  • AdStage
    Powering marketers with paid social and PPC reporting and automation software. AdStage is connecting performance marketers to the ad data they need to analyze, optimize, and report on their paid media campaigns. Get started with free 14-day trial!
    Learn more about AdStage
  • PPC Protect
    PPC Protect stops click fraud on your PPC campaigns ✅. Automated and easy protection set up in three clicks giving you more leads, saving you money and allowing you sell more through PPC 💲💲💲. Award Winning click fraud protection service for AdWords advertisers. 30 day free trial on all accounts.
    Learn more about PPC Protect
  • ProTop
    ProTop automatically visits linked in profiles based on your search criteria. Around 8% of all visited profiles return to read your services offer!
    Learn more about ProTop
  • ReFUEL4
    ReFUEL4 is the world's largest creative platform, with 10,000 Designers & Predictive AI, we keep Facebook and Google Ads ReFUELed with fresh ad creative.
    Learn more about ReFUEL4
  • Adspert
    Relying on years of experience developing fully automated trading systems we get maximum performance out of every SEM budget.
    Learn more about Adspert
  • Rhombus
    Rhombus Ads helps the world's leading brands and publishers monetize embedded social content.
    Learn more about Rhombus
  • Bidalgo
    Scale your mobile apps user acquisition on Facebook, Instagram, Google, Snapchat, Pinterest and other platforms. Full automation & Creative optimization.
    Learn more about Bidalgo
  • Search Experiences
    Search Experiences is pioneering the design and development of a new generation of Branded Search Engines using cutting-edge Web 3.0 technology.
    Learn more about Search Experiences
  • NetElixir
    Search marketing solved. NetElixir helps retailers decode what makes people click, providing an extensive selection of digital marketing solutions.
    Learn more about NetElixir
  • LookSmart
    Search the web on LookSmart.
    Learn more about LookSmart
  • SiteWit
    SiteWit provides a do-it-yourself automated big data driven approach for website and paid search optimization for the major web and marketing platforms like Google AdWords, Bing, Facebook, WordPress, and many more using engagement marketing and predictive scoring.
    Learn more about SiteWit
  • Smartly.io
    Smartly.io combines creative automation, ad operations, and outstanding customer service to help 600+ brands scale their results - not headcount - on Facebook, Instagram, and Pinterest.
    Learn more about Smartly.io
  • Snapchat
    Snapchat lets you easily talk with friends, view Live Stories from around the world, and explore news in Discover. Life's more fun when you live in the moment!
    Learn more about Snapchat
  • SocialFlow
    SocialFlow uses real-time data and business rules to determine what and when to publish to your social media properties for both owned & paid social posts.
    Learn more about SocialFlow
  • MomentFeed
    Software to manage the entire mobile customer experience for multi-location brands. Drive consumers from their mobile device to your store with MomentFeed.
    Learn more about MomentFeed
  • AdEspresso
    Start driving results across Facebook, Instagram and ​Now ​Google with a free 14-day trial of AdEspresso.
    Learn more about AdEspresso
  • StitcherAds
    StitcherAds is the easiest way to build highly automated campaigns on Facebook & Instagram that convert both online & in-store.
    Learn more about StitcherAds
  • SunnyReports
    SunnyReports is an Adwords reporting tool for PPC SEM agencies and freelance to create full customizable adwords reports for your customers in seconds. Free sign up
    Learn more about SunnyReports
  • Targeto
    Targeto Inc is a People based Ad firm centered on Cookieless and Email Retargeting.We offer solutions for Google, Facebook, Twitter and Yahoo Gemini Ads.
    Learn more about Targeto
  • Tenscores
    Tenscores will make you a better Google Adwords advertiser.
    Learn more about Tenscores
  • Topvisor
    Try out SEO & PPC Tools for keyword research, clustering, rank tracking and onpage optimization. Get better results from paid search and organic rankings.
    Learn more about Topvisor
  • WordStream
    Use our free tools and 20-Minute Work Week to create, optimize, manage and measure high-performing paid search and paid social campaigns.
    Learn more about WordStream
  • Yelp
    User Reviews and Recommendations of Best Restaurants, Shopping, Nightlife, Food, Entertainment, Things to Do, Services and More at Yelp
    Learn more about Yelp
  • Zalster
    We are your intelligent partner for automating and optimizing Facebook & Instagram Ads. Use our simple, but powerful platform and get strategic help from our 24/7 support.
    Learn more about Zalster
  • Quarizmi
    We make your Paid Search grow beyond scale, enjoyable and profitable. We increase your profits non-stop, continuously growing your campaigns.
    Learn more about Quarizmi
  • FastTony
    You can optimize your Facebook ads using FB API ads Manager Tool with Facebook lead Ads Integrations. See how your Facebook ads are performing with high ROI
    Learn more about FastTony

The tools here have been manually curated as part of the larger set of marketing tools, if you have a suggestion to add to the list or would like to sponsor this list, get in touch.


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