Connects organization and media on a single digital platform, with an updated media database of more than 20000 journalists and key influencers across ASEAN. It is a powerful social collaboration platform which allows seamless exchange of information between the media and the organization.
Meltwater is the worlds leading media intelligence provider. Our software combines the power of AI with the most comprehensive source database, to bring our clients advanced Media Monitoring, Social Media Listening, Social Media Management, PR Analytics and Influencer Engagement tools.
News from a Beautiful Company providing media management software for PR and Communication professionals including enquiry management, responsive newsrooms, email and social media distribution, contact management and a tailored content management system.
TrendKite gives you PR analytics that can keep up with the pace of the industry in the age of Digital PR. Quickly understand and organize the current landscape, finding the influencers and more that you need to meet your goals across channels. Build relationships, measure results; all in one place.
The tools here have been manually curated as part of the larger set of marketing tools, if you have a suggestion to add to the list or would like to sponsor this list, get in touch.
It is no exaggeration to say that your company’s brand, and what people say about it, is incredibly important!
Perception is reality, and practicing good public relation principles and using the right PR tools is key to success in most industries.
Not to be confused with advertising or advertorials, PR is earned by providing the media with information or with something else of value.
Used well, PR has knock-on effects to all aspects of digital marketing, and the range of tools below will build and hone your PR skills and understanding.
Your business, its image and what people say about it are very important. So, when it comes to promoting your business, effective public relations (PR) is key.
PR allows you to promote positive attitudes and behaviours amongst the public and media towards your business. PR can influence the opinions others have on your business, just like other aspects of a marketing campaign such as your advertising.
However, having a third-party endorsement can be just as valuable because it is often viewed as trustworthy. These third parties include customers, investors, employees, the media and more recently, influencers, who have large social media followings.
Some people, however, still confuse PR with advertising. Both advertising and PR help to build a brand and communicate with its target audience, however, the key difference is that advertising is paid for while PR is earned by providing the media with information.
For example, you can buy advertising space for a magazine, but you can pitch a story to media outlets. By using PR tools, you can promote positive attitudes and build your business reputation. Of course, this reputation needs to be maintained, so PR is an ongoing process.
This means that you need to fully understand how PR works, as well as choose the right PR strategy for your business – so you’re going to need the right tools to do so. Within this wide range of PR tools, here, you’ll find everything you need to guide you through the world of PR.
Covering all aspects of PR, develop a PR strategy, discover contacts and find relevant news and media outlets, you’ll be able to build and maintain strong public relations!
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