What is SEO?

SEO (Search Engine Optimisation) is the marketing discipline of removing technical SEO barriers within your website so search engines like Google can crawl, index, categorise and return that relevant content for their users search queries.

Sunderland SEO Agency

Cultured Digital is an SEO company in Sunderland having worked with hundreds of companies worldwide since 2001 we've helped grow Organic search traffic and drive more business through generating more leads and ranking a brands products across niches from travel to engineering, to dog walking to beauty bars to psychotherapy and many more companies just like yours.

User Experience

Fundamental to every website is how easy is it to use, does it meet the search intent of why they landed on your website. Creating easy to use websites, creating an information architecture that makes sense, making it easy to understand exactly what you offer within seconds of landing on a page within your website whether they use desktop search or a mobile device.

Quality Content

Satisfying the intent of a search query begins with the quality of content you present, whether this is branded, informational or transactional content.

  • Branded search query - Already familiar with your brand
  • Informational search query - Research before making a decision
  • Transactional search query - Ready to buy or inquire about your service

Every visitor to your site via the Organic traffic channel meets 1 or a combination of those search query types, satisfying that intent with content that represents what you offer is the key to not only ranking better but also satisfying the intent of other channels that drive traffic to your website such as Paid Search, Referral Traffic, Social Media, Email Marketing).

How do our SEO campaigns help?

After we get to know why your website exists, we set clear goals within your Google Analytics account (unless they are there already), we use those goals and work backwards to create a definitive SEO campaign strategy and tactics.

Developing an Organic search traffic marketing strategy we use different techniques to optimise existing content, remove any technical SEO barriers and create content or assets that attract links.

Link Building

We seek out where the conversations are happening around your products and services around the web so that you become a part of that discussion, whether this is through PR, Link building, social or wherever a search box appears that is relevant we'll seek it out.

Targeting exactly what users of Google and other search engines and creating a user experience on a technically sound site structure and developing a content creation plan and link building campaign Cultured Digital brings together the time-served expertise and project manages the acquisition of traffic to your site to increase transactions and revenue or leads.

Every task is created with the aim of improving the relevance of your site and equally improving Organic Search traffic towards it. The goals that are defined in Google Analytics and the timed tasks created within your strategy are all geared towards driving relevant traffic to your site to improve sales or leads. Cultured Digital will provide you 24⁄7 access to your sites reporting using 1st party data from an enhanced version of Google Search Console.

No more guessing at or waiting for campaign reports in an Excel file that nobody reads or barely understands, just simple transparent reporting that you will have constant access to, not limited by keywords, you will have access to ALL of your ranking data for every term you currently rank for as well as a breakdown of every term every URL on your site ranks for.