Dean Cruddace
Updated: March 28 2023
Business Analytics Tools
Customer intelligence is an expanding new discipline in the business world. It takes the powerful insights of the traditional focus group and combines it with the ease and speed of social media. You can use customer intelligence to identify necessary improvements either in your products, band image, or in your marketing efforts. Combine this with data science tools and you will be able to gain even greater insight into your customers’ data. If you put some time into understanding your customers’ data, you can predict what they will want before they’ve even thought of it themselves!
How Do Business Analytics Tools Work?
Until recently, many products lived and died by the whim of the focus group, because there was no better way to have a clear idea of what people were thinking and saying about a product, or items similar to a potential product. However, in today’s social media age, it is possible to engage in social listening and brand building to ensure that you are always getting as much useful information as possible from your customers. It is also possible to build brand identities they will engage with and have clear ideas of how different sets of people will respond, if data is used effectively.
How Do Business Analytics Tools Help?
These data science tools can be used to gain greater insight from your customers’ data, and ensure that you know what they will want before they have thought of it themselves! They can be used for a range of tasks, from workflow automation to intense, in-depth analytics, and technology to clearly present the findings of your analytic investigations. Some tools can even help you share your analytics with other businesses you are working with, offering great savings on efficiency. There is no one-size-fits-all tool, and you might well find that changing needs call for different tools. But all of this, properly executed, will lead to your putting out the right marketing strategy and the right product for your customers.
153 of the Best Business Analytics Tools
All of the following Business Analytics Tools have been reviewed, links you follow are sometimes affiliate links and some Business Analytics Tools have been listed because they offer a great solution to a Business Analytics process.
Alpine Data
Accelerate ROI from your data science initiatives with a collaborative analytic workflow builder that lets you transform data into insight within Hadoop and other big data environments.
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Actian Corporation
Actian offers on-premises and cloud data management solutions for seamless performance, insights and outcomes. Learn how to activate your data today!
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Information Builders
Actionable Analytics, Trusted Data - BI and Data Management Software from Information Builders
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Alteryx
Alteryx is a leader in data science and self-service analytics with a platform that can prep, blend, enrich, and analyze data, manage and deploy predictive models, and share analytics at scale. Gain deeper insights in hours, not the weeks that you may be used to. Experience the power of Alteryx for yourself!
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Altreva
Altreva Adaptive Modeler is a software application for forecasting stocks, ETFs, forex currency pairs, cryptocurrencies, commodities and other markets. It creates market simulation models that coevolve in parallel with real markets to give one-step-ahead forecasts and trading signals, without overfitting to historical data. This results in better adaptation to changing market conditions and more consistent performance.
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Analance
Analance is a revolutionary platform that consolidates data management, analytics and business intelligence into a single platform. It is an end-to-end tool that clean, transform, model and visualize enterprise data. Make sense of your data the right way. Get a demo of Analance or take it for a 30-day test drive.
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Glimpzit
Analyze your unstructured data (photo, video, text). GlimpzIt delivers quick, reliable customer intelligence using the latest Machine Learning technology.
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Anaplan
Anaplans connected planning platform enables organizations to accelerate decision making by connecting data, people, and plans across the business.
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Annalect
Annalect - Data driven marketing solutions are often complex, but working with a partner to deploy them should be simple.
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The Anylogic Company
AnyLogic is the leading simulation software for business, utilized worldwide in many industries, including logistics, manufacturing, mining, healthcare, etc.
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Aptean
Aptean, a global leader in enterprise business software, provides targeted ERP, Supply Chain Management and Customer Experience Solutions that deliver results.
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Arcadia Enterprise
Arcadia Data provides an advanced data analytics platform. We provide the security and real-time insights you need in the era of big data and IOT.
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Assortify
Assortify helps you do product research in real-time and make data driven decisions using product evaluation, keyword research and competitive pricing tools.
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Attivio
Attivio provides industry-leading natural language processing, machine learning, text analytics, and AI-powered search capabilities at scale.
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AdWyze
Automate data collection, normalisation and reporting from all your advertising and analytics channels.
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Ayima
Award-winning Digital Marketing Agency specialising in SEO, PPC, Paid Social and Content Marketing, achieving spectacular results for some of the worlds biggest brands.
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Baremetrics
Baremetrics is Subscription Analytics and Insights: One click and you get hundreds of valuable metrics and business insights!
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Glassbeam
Big Data Analytics platform helps transform complex machine log data into powerful Analytics and helps build state-of-the-art products to increase revenues
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BlueVenn
BlueVenn unifies all your customer data into a Single Customer View and provides omnichannel marketing tools to deliver personalized, realtime marketing campaigns across all your marketing channels. It's the first and only Customer Data Platform with integrated omnichannel campaign management.
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Board
BOARD is an all-in-one CPM and Business Intelligence Software solution that makes it easy to build any business analytics and planning applications. BI and CPM Tools.
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Bridgei2i
BRIDGEi2i Analytics Solutions partners with global digital enterprises to enable Artificial Intelligence solutions for predictive analytics. We offer AI based analytics and decision support solutions across marketing, sales, supply chain, pricing and risk management functions.
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PersonaBold
Build buyer personas online to define your audience and drive smarter marketing.
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Prognoz
Business Analytics & Intelligence Software Development – Business Intelligence Systems and Business Analytics Solutions for your company.
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Sisense
Business Intelligence software by Sisense, the industry leader in BI for complex data - easily prepare, analyze & explore growing data from multiple sources.
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CI Radar
CI Radar delivers curated competitor research and market insights to inform smarter business decisions at every level of your organization.
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Clario Analytics
Clario is a powerful, intuitive way to answer strategic business questions driving retail revenue growth, decreasing costs, improving productivity, and reducing risk. A data and machine learning powered platform (incorporating revenue attribution and lifetime value) which quickly identifies where to focus scarce time, energy, and resources.
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ClearStory Data
ClearStory Data automates business intelligence, empowering everyone to easily discover, explore, and share interactive insights from your data analytics. today.
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Connexica
Connexica are the UKs leading data discovery and analytic solutions provider. Passionate about creating next generation data discovery solutions to meet the ever-changing needs and challenges organisations face. Start making empowered decisions through transparent data insight today.
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Birst
Consume enterprise data with easy to use analytics from Birst. Share data across all teams using cloud-based business intelligence and reporting tools.
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Corporate Renaissance Group
Corporate Renaissance Group is a leading provider of Microsoft technology, corporate consulting, and business software & systems. Headquartered in Ottawa.
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Blueocean Market Intelligence
Course5 enables organizations to make the most effective strategic and tactical decisions related to their customers, markets, and competition. We drive digital transformation through analytics, insights, and Artificial Intelligence (AI).
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Zebra BI
Create best practice financial reports and business presentations in seconds, within Excel. Let data tell your story with Zebra BI.
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EazyBI Cloud
Create business intelligence data reports & dashboards with an easy drag-and-drop tool. Many different chart types, many data sources.
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Crossix Solutions
Crossix empowers healthcare companies and companies that care about health to plan, measure and optimize their marketing and communication initiatives.
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StataCorp
Data Analysis and Statistical Software for Professionals. Stata is a complete, integrated statistics package that provides everything you need for data analysis, data management, and graphics.
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Metacog
Deep learning event analytics: open ended rubric based scoring, invisible integrated assessment, real-time diagnostics and microcredentialing
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Deskmetrics
Deskmetrics Analytics allows software companies and developers to understand how their application is being used.
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FirstRain
Develop an intimate knowledge of your markets and your customers. Deeply personal business insights that drive your daily actions and help grow your revenue
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DMWay Analytics Engine
DMway provides the practical data science solution that allows any SME or analyst to create valuable predictive analytics and machine learning algorithms.
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Domo
Domo is the operating system that allows you to run your entire business on your phone
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Drmetrix
DRMetrix provides spot, 5, and 28.5 min. Airings Verification & Competitive Media Research to the Direct Response Television (DRTV), Brand/Direct, and Infomercial industries.
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Algomus
Enterprise AI and Workflow Automation platform delivered by a Virtual Business Analyst bot named Algo.
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Purple.ai
Enterprise WiFi solutions for venues of all sizes. Provide a seamless WiFi experience for guests whilst also collecting key demographic and location data.
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Entytle
Entytle helps B2B manufacturers increase customer loyalty and lifetime value. Our AI-powered Aftermarket Engagement platform assembles data from multiple systems, and processes that data to identify usage patterns and customer segments, deliver opportunities, and drive revenue from installed base.
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Esri
Esri's GIS mapping software is the most powerful mapping and spatial data analytics technology available. Unlock the full potential of your data and improve operational & business results with our location platform.
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Adverity
ETL and dashboarding software that integrates data from all advertising and ecommerce tools. Uncover powerful insights and improve marketing & sales performance
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PredictHQ
Event visibility yields higher returns & reduces operational costs. PredictHQ is the world's largest source of intelligent event data making businesses smarter.
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Emcien
Experience predictive analytics and prescriptive analytics for the real-world. Emciens machine learning software solves the problems preventing businesses from creating value with predictive analytics. Get software that programs itself, loves your dirty data, and provides explainable remedies with every prediction.
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Halo
Experience the power of Halos supply chain analytics. Grow revenue, gain competitive edge and increase customer satisfaction—all from a single solution.
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Beckon
Finally, marketing has its true north—Beckon is The Source of Truth for Marketing™. Rock-solid data management and reporting for better, faster decisions.
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ZAP Business Intelligence
Find out how to drive competitive advantage and enhance your BI and data visualization results through efficient and fast data management. ZAP Data Hub collects and unifies business data, integrates it in a secure, governed hub and prepares it for BI analysis.
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Yellowfin
Find out how Yellowfin BI’s integrated analytics platform takes you beyond data and dashboards with data transformation, creation of analytical apps, market leading collaboration tools and more. Try Yellowfin today to illuminate your data and discover insights into your business.
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Fractal Analytics
Fractal Analytics helps global Fortune 500 companies power every human decision in the enterprise by bringing analytics and AI to the decision.
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Galigeo
Galigeo provides Location Intelligence, location analytics, geospatial visualization, geomapping, interactive maps, geocoding, and geomarketing solutions to improve data visualization and business analytics.
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Monkeydata
Get deep insights on your customers, orders, products. Boost your online store, increase revenues and build stronger customer relationships. Try for free.
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Arjuna Solutions
Get more customers with patented predictive analytics software for marketing. Everything you need to find and convert more customers.
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Globalwebindex
GlobalWebIndex is the consumer data your marketing needs. Our insights and analytics help you understand what your consumers want and how to target them. GlobalWebIndex features digital insight data from countries all around the world, helping you generate ideas and measure impact.
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GoodData
GoodData goes beyond traditional business intelligence and analytics delivering insights at the moment of action to drive better business outcomes.
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Govini
Govini creates the highest quality decision-grade information for leaders engaged in advancing Americas security and competitiveness.
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Q Research Software
Helping market researchers quickly find the story in their data. Q is analysis software designed just for market research.
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Idatalabs
iDatalabs harnesses the power of machine learning to transform data into actionable business intelligence. Learn how iDatalabs can transform your sales and marketing account targeting.
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10Duke
Identity management and software licensing solutions that help you connect to your online customers and drive engagement and revenue.
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Cloudera Enterprise
Imagine what your business could do if all your data were collected in one centralized, secure, fully-governed place that any department could access anytime.
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Firstofficer
In-depth Stripe analytics for SaaS businesses: Cohort Retention, 3 Churn Rates, CLTV's and TCVs. When 10,000 feet overview and trends just aren't enough, FirstOfficer shows WHY your numbers are moving like they are.
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Infogix
Infogixs advanced analytics and big data platform ensures that organizations can maximize the value of their data.
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Entrinsik
Innovative Software Solutions for Business and Education, including Informer for data analytics and ad-hoc reporting, and Enrole for course registration.
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Intelex Technologies
Intelex cloud-based software manages environment, health & safety, quality and suppliers for regulatory compliance, and streamline ISO initiatives
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Izenda
Izenda is the leader in embedded analytics & powerful BI. Find out how self-service analytics in your application speeds time to market & boosts ROI.
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Jedox
Jedox Enterprise Performance Management Software streamlines budgeting, forecasting, and planning across all departments.
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Knowi
Knowi combines Business Intelligence with integrated machine learning for advanced analytics, reporting and visualizations on structured and unstructured data.
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Kompyte
Kompyte is a competitor analysis software that tracks your competitors and helps you automate competitor research and competitor reporting.
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Kyubit Business Intelligence
Kyubit Business Intelligence presents set of BI Tools designed for web based OLAP Analysis, OLAP Reporting and Dashboards Software designed for user friendly data analysis and visualizations of your OLAP and SQL data, by creating visual insight, goal metrics and data discoveries.
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LeadLake.com
LeadLake is a Business Lead Search Engine. Find New Clients, B2B Leads, Email Contact Lists, New Business Opportunities, Partners Programs, Global Who is Database Downloads, technologies used, employee strength, Get Email Details, Employee Designation & etc of Exact Person You are in Search of .
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Locationsmart
LocationSmart provides Cloud Location Services with a trusted enterprise mobility platform to optimize efficiencies, track assets and verify transactions.
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Logi Analytics
Logi Analytics embeds business intelligence in the fabric of your organization and products. With Logi, you can create analytic apps for every users needs.
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Looker
Looker is a business intelligence software and big data analytics platform that helps you explore, analyze and share real-time business analytics easily.
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Luminoso Technologies
Luminoso Technologies applies artificial intelligence (AI) and machine learning to quickly analyze text data for any industry and with minimal setup.
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ClearPredictions.com
Make predictions on your data in days or weeks instead of months - ClearPredictions.com
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Manta
MANTA analyzes programming code and extracts complete data lineage across many different BI technologies. This helps enterprise all around the world with impact analysis, regulation compliance and data governance.
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Marcom Logix
MarCom Logix is a marketing firm specialized in new media solutions to market high-tech products and innovations. With proven experience marketing to engineers, developers, scientists and CIOs, the company helps high-tech firms build compelling product messages that truly captivate qualified leads in target markets. Through a balanced mix of certified methodologies and creative services, MarCom Logix delivers real business connections that no traditional agency can match.
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Market Force Information
Market Force helps multi-location businesses measure and improve the customer experience, with mystery shopping, CSAT surveys, contact center data, and more.
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Intutel
Market intelligence tool for tracking and analysing digital media efforts. Now take better decisions & accelerate your business growth with detail reports on market landscape, opportunities and trends
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Market Logic Software
Market Logic provides marketing insight platforms to help the best brands transform marketing with the right knowledge and insights at the right time.
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Social Standards
Market research platform connecting social and sales data to discover consumer insights
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Apteco
Marketing Data Analysis software from the UKs leading provider of data analysis solutions. World wide support, training and software
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Datalicious
Marketing data specialists for any data maturity stage. Datalicious is a global data analytics agency that helps marketers improve customer journeys through the implementation of smart data driven marketing strategies. Our team of marketing data specialists offers a wide range of skills suitable for any challenge and covers everything from web analytics over data engineering and data science to software development. Datalicious offers products and services for businesses at any data maturity stage, whether you are just starting out and need help with your overall data strategy or are more advanced in your data analytics journey and are looking for specialists in marketing attribution and predictive modelling.
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Maroon.Ai
Maroon is the smartest market intelligence platform ever conceived. It provides your business with highly specialized and curated insights in real time.
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MetaBrite
MetaBrite, a global leader in the development of automated receipt capture and processing technologies. Our proprietary SDK gives you the power to deliver the most accurate product level data in the industry – on demand and for lower cost than ever before.
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Mode
Mode is a data analysis platform that combines a powerful, web-based SQL editor with charting and sharing tools. Connect your database and run, save, and share analyses.
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WatchMyCompetitor
Monitor competitors, track brands and key clients with our competitor tracking service. Get competitor alerts, social media tracking, and more.
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Mu Sigma
Mu Sigma is a category-defining decision sciences and big data analytics company, helping enterprises systematize better data-driven decision making
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muoro
Muoro is one of the best IT solution providers in USA, Canada and Europe. Reach us for Big Data Management, Offshore IT Staffing Services, Artificial Intelligence and all your IT needs.
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Nabler
Nabler is The Digital Analytics Company focused on driving quality traffic to your website leading to conversions using result-oriented Web Analytics.
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Nutonian
Nutonian is the Robotic Data Scientist™ - providing answers to big data questions you never knew to ask, automatically.
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Parker Software
One tech company. Two clever products. Three global offices. Tens of thousands of customers, in hundreds of countries. Meet Parker Software.
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ORBIT Analytics
Orbit Analytics accelerates real-time, operational reporting and analytics. Find answers from any data source, identify opportunities, and make data-guided decisions. Learn more about our true self-service reporting and analytics.
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Pointillist
Our customer journey analytics software rapidly uncovers customer insights, so you can dramatically improve marketing and customer experience.
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Crowd Flower
Our essential Human-in-the-Loop machine learning platform transforms text, image, audio, and video data into customized high quality training data.
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NGDATA
Our next generation customer data platform captures data across all channels so enterprises have real-time insights to drive superior customer experiences.
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OWOX
OWOX — specialises in implementing Google Analytics 360 for e-commerce projects and developing unique online services based on Google BigQuery
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PanBI
PanBI a complete BI Big Data Analysis and Visualization tool to gain valuable business insight
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Panoply.io
Panoply is an AI-driven and autonomous cloud data warehouse. With Panoply, you can turn any siloed data into insights in minutes, without additional data engineering resources.
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Panorama Software
Panorama is innovative business intelligence software company, working to make business intellegence analysis simple. Discover our software solutions here.
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Pentaho
Pentaho is a modern data integration, orchestration and business analytics platform. Use this comprehensive software to access, prepare, blend and analyze any data from any source.
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Periscope Data, Inc
Periscope Data brings all your data together in a single platform and delivers SQL, Python, and R in one solution. Easily warehouse, analyze, visualize and share data from across your business.
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Phocas Software
Phocas business intelligence software gives you the information you need to make effective business decisions. Click here for more.
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Jet Reports
Powerful Business Intelligence and Reporting solutions seamlessly built for Microsoft Dynamics AX, NAV and GP. Fast, accurate and anywhere with Jet Reports.
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Pyramid Analytics
Pyramid Analytics provides business intelligence software that delivers data-driven insights for organizations with advanced analytics and data visualizations.
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Quirkos
Qualitative analysis software that's easy to use, with live visualisations of your text data
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Quid
Quid is a platform that searches, analyzes and visualizes the world’s collective intelligence to help answer strategic questions.
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Rapidminer
RapidMiner is a software platform for data science teams that unites data prep, machine learning, and predictive model deployment.
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SaasabiPro
Saasabi has developed a powerful, cloud-based analytics engine, which enables our clients to build and deploy affordable, flexible and sophisticated reporting and analysis solutions. The Saasabi OLAP engine is natively available via Microsoft Azure, and our solutions are offered as software as a service (SaaS) for ease of implementation and significant cost savings.
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Salesify
Salesify offers products and solutions that arm data-driven marketers and sales professionals with critical B2B Customer Intelligence.
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SAS
SAS is the leader in analytics. Through innovative analytics, BI and data management software and services, SAS helps turn your data into better decisions.
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Scribe
Scribe, data integration software platforms offering cloud-based integration and on-premise tools and solutions.
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SigOpt
SigOpt takes any research pipeline and tunes it, right in place, boosting your business objectives.Our cloud-based ensemble of optimization algorithms is proven and seamless to deploy.
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Silvon Software
Silvon's business intelligence software is 100% committed to helping manufacturers and distributors improve sales and operations performance.
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Splunk
Splunk Inc. turns machine data into answers with the leading platform to tackle the toughest IT, IoT and security challenges. Use Splunk to search, monitor, analyze and visualize machine data.
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Stimulsoft
Stimulsoft Reports product line is an eminent suite of the .NET platform reporting components. The technologies supported in Stimulsoft Reports are Windows Forms, ASP.NET, MVC, WPF, Silverlight. Stimulsoft products are designed for PHP, Flex, and Java.
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Striim
Striim (pronounced "stream") provides an end-to-end, real-time data integration platform that enables continuous ingestion of real-time data, in-stream processing, alerts and visualizations. Leverage change data capture (CDC) to collect data non-intrusively, without impacting source data systems.
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TARGIT
TARGIT® Decision Suite is the business intelligence and analytics decision-making enterprise platform for all users and all data
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Tellius
Tellius is a business intelligence and analytics software platform powered by machine learning that combines search-driven analytics, automated discovery of insights, predictive analytics, interactive dashboards, and big data architecture
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Allsight
The AllSight Customer Intelligence Platforms Software enables you to obtain the intelligent Customer 360. Learn More.
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B-Metrics
The experience, the technology and the service to identify and execute intelligent engagements on your website
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Fishbowl
The Fishbowl solution combines a powerful platform, expert analytics and industry leading agency services to help restaurants accelerate same-store sales.
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Marketresearchcom
The leading provider of market research reports and industry analysis on products, markets, companies, industries, and countries worldwide.
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BrandsEye
The most accurate data with the world's leading opinion mining company. With crowd intergrated sentiment analysis and topic discovery, know how people really feel.
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ThoughtSpot
ThoughtSpot is a business intelligence and big data analytics platform that helps you explore, analyze and share real-time business analytics data easily.
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Thunderhead
Thunderhead helps brands to understand intent-driven customer journeys for true customer engagement and more valuable customer relationships.
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TIBCO Software
TIBCO Software is the leading independent provider of infrastructure software creating event-enabled enterprises to use on-premise or as part of cloud computing environments.
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Competitor Monitor
Track your competitors' prices, promotions and more every day with our online monitoring software. We provide insights into to world's leading brands.
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Lineup Systems
Transform your business with Lineup's Adpoint advertising management solution designed specifically for collaborative print, digital, and broadcast media companies.
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MicroStrategy
Unleash the power of your big data with MicroStrategy data analytics and visualization tools. Easy-to-use data dashboards fed from 70+ data sources.
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Stay Upstream
Upstream keeps you at the source of the latest sector and company insights and provides up to the minute contact details of the UK's key decision makers
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SplashBI
Use a data reporting software that empowers your users to make data-driven decisions. Learn the full story behind your data with our BI & analytics platform
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Datawatch Corporation
Use Datawatchs self-service data preparation and visualization tools to bridge the gap between business and IT.
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velocidi
Velocidis Customer Data Platform
helps marketers securely leverage their 1st party data and optimize marketing performance with ease.
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VisualCue
VisualCue offers contact centers a real-time business intelligence software. Reduce costs and increase productivity through the power of real-time data.
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ProspectR
We are a premier lead generation company. We provide sales-ready leads to our customers on a performance basis. Using our digital marketing processes.
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Express Analytics
We offer Consulting for Customer Analytics,Marketing Analytics,Business Intelligence,Big Data Analytics,Data Science
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ZyloTech
Zylotech’s AutoML platform solves data variety and quality challenges to create a unified and enriched customer database using all available data sources. The platform continuously unifies data and performs ongoing analysis such as micro-segmentation, product recommendations, cross-sell/up-sell opportunities and retention/churn risk scoring.
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