Today's question comes from the Bay Area of California. And the question is, if I buy AdWords, will that cause my algorithmic search rankings to rise? The answer is no. You don't get any benefit in Google's organic or editorial search rankings if you decide to buy AdWords. So there's no boost. There's nothing going on in the algorithm there, where if you buy AdWords you will rank higher in Google's organic search results. So don't count on that. Instead, try to make compelling, great content, the sort of thing that attracts links because it's really excellent. Don't count on buying AdWords to cause your organic rankings to go up.
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