It used to be easy to find bad websites with terrible content but all this changed when Google started filtering websites with poorly written or duplicate content
Now Google’s algorithm is clever enough to understand and rank a website based on the quality of its content always rewarding websites with clear informative and relevant content here at Cultured digital we can optimise the content already on your website and develop new pages for you we right contact that fits with your brand and more importantly that appeals to both Google and potential customers.
Content development is a vital part of SEO, allowing you to create engaging pages that present you as an expert in your field. Years ago, when Google’s algorithms were less sophisticated, many websites took advantage by hosting duplicate and spam content that boosted their rankings. Since the Panda and Hummingbird algorithm updates, however, Google can now recognise the quality of content and will reward or penalise sites accordingly.
Google now recognises duplicate and irrelevant content, as well as whether or not the content is well written. Its sophisticated robots can recognise the semantic connections between words, allowing them to match synonyms to search terms and make its search results far more relevant to users. Google also rewards sites that are easy for its robots to understand and categorise; writing clearly for these robots is key to optimising content for search. Writing optimised content for Google has now become a somewhat complicated practice, which makes specialised content development more important than ever.
To create pages that rank well in Google, it is vital to clearly label what each page, and what each section of each page, is about. This includes using Title Tags, H1s, H2s and bold text where relevant, as well as the essential keywords that signal to Google what the page is about. Google wants to provide users with exactly what they are searching for, so by optimising content you make sure your website is more relevant than the competition.
Despite the importance of optimising content, you should be aware that over-optimising can actually harm rather than help your site. Content that is over-optimised will read poorly to a user, as it has been written solely for Google’s robots instead of for an audience. Google is now sophisticated enough to tell when this is the case, so it’s vital to find a balance between writing for SEO and writing for real-life users.
Good website content marries a strong, accessible writing style with technical knowledge, using language that is clear, informative and relevant. It uses a consistent tone of voice that portrays the brand’s image and engages the reader. This has a significant impact on ranking factors and enhances your site’s SEO, making it more accessible for both users and for Google.
Content development is an essential aspect of SEO, as it combines the technical with the personal to create something that users can find easily and navigate easily. Only the highest quality content will be ranked highly by Google. Whether your site is in the early stages of development or has been growing for some time, a well-executed content strategy can have a significant impact on your website’s performance.
We begin with thorough keyword research within your niche to find out exactly what your potential customers or potential clients are looking for, we create the content to meet that intent to drive those sales and conversions, highly targeted content that meets the intent of the search query.
All SEO campaigns are based on advanced keyword research and are delivered over 12 month periods (dependent on your budget). All content creation campaigns are based on a minimum 168,000 words of targeted copy.
Content creation FAQs approached with SEO in mind is a very powerful tool in acquiring more traffic, however there are commonly asked questions around the techniques that arise time and again. Google's Matt Cutts spent time giving those answers over a number of years and the following is a selection of those videos. If you're still unsure in how to approach content creation, get in touch.